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Mastering Twitter  for Journalism             Steve ButtryOntario Community Newspaper Association            March 13, 2013
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   stephenbuttry@gmail.com• ...
• Many more users     • Great for breaking• Much info private     news• Tougher to search   • Great real-time• Not as imme...
Reasons to master• More people in your community read  Twitter than you think• They’re younger than newspaper readers• Pro...
Building followers•   Tweet often•   Find & follow local people•   Be conversational•   Livetweet events•   Give more than...
Finding people to follow• Use local search to see who’s tweeting• Save searches for community names• Check followers of ne...
Breaking news tips•   Tweet unfolding story•   Use advanced search (location & not)•   Find & connect w/ eyewitnesses•   E...
Breaking news tips• Tweet photos, videos• Check tweets of news figures in story• Feed your tweets into site w/  ScribbleLi...
Vetting & verifying• Track back RTs, etc.    • Links, photos?  to source               • Take it old school• Look for clus...
Evaluating tweeps•   How long have they been tweeting?•   Check previous tweets, interaction•   Check bio, links•   Check ...
Routine beat coverage•   Follow officials & agencies on beat•   Twitter Search (advanced)•   Hashtags (regular & spontaneo...
Hashtags•   Regular hashtags•   Event hashtags•   Breaking news•   Humorous
Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid  duplication)• Look for seconda...
Time management•   Don’t drink the whole stream•   Integrate Twitter into your day•   Tweet a few times a day•   Check “me...
Organizing chaos•   Use Twitter lists•   TweetDeck & HootSuite help organize•   Check @ mentions•   Twitter alerts•   Save...
Live-tweeting prep• Get names (confirm spelling), titles in  advance (ask, get program, etc.)• Set scene, saying what you’...
Live-tweeting tips•   Don’t transcribe; observe & report•   In sports, mix play-by-play & commentary•   Use hashtag (& che...
Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets:  Friday Night Tweets)• Festivals• Br...
Crowdsourcing•   Use Twitter, Facebook, website, paper•   Say what you know or have•   Say what you need•   Invite people ...
Crowdsource
Connect directly
Find eyewitnesses
Key developments
Key developments
Tweet photos
Tweet photos
Tweet details, developments
Details from scene
Tweet quotes
Livetweet briefings
Livetweet action
RT other media
Be the source for news
People to follow• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you,...
Read more about it•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   @stevebuttry•   zombiejournalism.com
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
Mastering Twitter for Journalism
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Mastering Twitter for Journalism

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These are slides for a webinar on using Twitter for journalism.

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Mastering Twitter for Journalism

  1. 1. Mastering Twitter for Journalism Steve ButtryOntario Community Newspaper Association March 13, 2013
  2. 2. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• stephenbuttry@gmail.com• zombiejournalism.com
  3. 3. • Many more users • Great for breaking• Much info private news• Tougher to search • Great real-time• Not as immediate search (less frequent • Engagement not as updates) intrusive• Engage, don’t • Hashtags help w/ intrude search, conversation
  4. 4. Reasons to master• More people in your community read Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Powerful search function (find sources)• Changes your newsroom culture• Twitter rocks on breaking news
  5. 5. Building followers• Tweet often• Find & follow local people• Be conversational• Livetweet events• Give more than you ask for• Be yourself
  6. 6. Finding people to follow• Use local search to see who’s tweeting• Save searches for community names• Check followers of newsroom account• Check followers (& follows) of local tweeps• Check followers of people who RT• Who follows agencies, people on beat?
  7. 7. Breaking news tips• Tweet unfolding story• Use advanced search (location & not)• Find & connect w/ eyewitnesses• Each has only part of the story• Use hashtags• Verify, verify, verify (& correct quickly)
  8. 8. Breaking news tips• Tweet photos, videos• Check tweets of news figures in story• Feed your tweets into site w/ ScribbleLive, CoverItLive, Liveblog Pro or Twitter widgets• Curate social media reporting, response• Retweet (possibly w/ questions)
  9. 9. Vetting & verifying• Track back RTs, etc. • Links, photos? to source • Take it old school• Look for clusters • Disclose, hedge,• Location enabled? repeat• Evaluate the network • Be brave only in• Evaluate the history correctionTips from Craig Silverman, Regret the Error
  10. 10. Evaluating tweeps• How long have they been tweeting?• Check previous tweets, interaction• Check bio, links• Check Klout score• Google name and scam, spammer• Contact & interviewTips from Mandy Jenkins, Zombie Journalism
  11. 11. Routine beat coverage• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Liveblog (feeding in tweets)
  12. 12. Hashtags• Regular hashtags• Event hashtags• Breaking news• Humorous
  13. 13. Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid duplication)• Look for secondary hashtags, especially in events or breaking news
  14. 14. Time management• Don’t drink the whole stream• Integrate Twitter into your day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• Use mobile device• TweetDeck, HootSuite
  15. 15. Organizing chaos• Use Twitter lists• TweetDeck & HootSuite help organize• Check @ mentions• Twitter alerts• Save regular searches (can be columns in TweetDeck, HootSuite)
  16. 16. Live-tweeting prep• Get names (confirm spelling), titles in advance (ask, get program, etc.)• Set scene, saying what you’re covering & that you’re live-tweeting• Describe your circumstances, vantage point: at event, watching on TV, curating tweets (Andy Carvin)
  17. 17. Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
  18. 18. Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets: Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
  19. 19. Crowdsourcing• Use Twitter, Facebook, website, paper• Say what you know or have• Say what you need• Invite people to tell their stories• Search as well as casting net• Be careful about repeating rumours
  20. 20. Crowdsource
  21. 21. Connect directly
  22. 22. Find eyewitnesses
  23. 23. Key developments
  24. 24. Key developments
  25. 25. Tweet photos
  26. 26. Tweet photos
  27. 27. Tweet details, developments
  28. 28. Details from scene
  29. 29. Tweet quotes
  30. 30. Livetweet briefings
  31. 31. Livetweet action
  32. 32. RT other media
  33. 33. Be the source for news
  34. 34. People to follow• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to see whether you should follow back• When you follow someone, check whom they follow• Tweeps mentioned in interesting tweets
  35. 35. Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com

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