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Header: data is the new oil• [image: server picture]
Get the right tools for the job           Define the tools you use by   @TiffanyStJames           your objectives
Interactive content: sync’d         Give useful additional content and       @TiffanyStJames         Use analytics: create...
In audience / users hands                                    My Health Checker                                    •   5 mi...
Compulsive interaction                                 I’d tell you the code right now,                                   ...
Social placement can profile your audience                                          Data: insight into…          Defining ...
MAUs, DAUs engagement, retention,   @TiffanyStJamesconversion, whales, ARPPU
Machine Learning and Big Data         We seeded millions of people with the @TiffanyStJames         device and tracked the...
Release data, let devs play                              Free your data                              Engage developers    ...
This presentation is at:                                          slideshare.net/TiffanyStJamesDigital: • strategy • train...
Data and Entertainment
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Data and Entertainment

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How entertainment producers are using data to make programming and intelligent interaction between audience and viewer a more interactive experience

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Data and Entertainment

  1. 1. Header: data is the new oil• [image: server picture]
  2. 2. Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
  3. 3. Interactive content: sync’d Give useful additional content and @TiffanyStJames Use analytics: create richer experiences
  4. 4. In audience / users hands My Health Checker • 5 million tests taken • 500k registrations • 300k downloads Data fed back into Live from theClinic series 2, informing editorial Weekly visualising and analysis Key to engagement a) Info given out is useful b) A real user need to interact c) Users trust you Have a real use for interaction @TiffanyStJames Ensure data is fed back into programmes
  5. 5. Compulsive interaction I’d tell you the code right now, but you know what? I already have. Maximise, incentivise and reward @TiffanyStJames compulsive interaction opportunities
  6. 6. Social placement can profile your audience Data: insight into… Defining how to target new • What your audience likes customers through • What products they mention • What shows they watch the best content • The music they love • The websites they visit Measuring how • The influencers they pay effective your brand attention to is at reaching your audience • AND How many people Mentions give data have seen your product Improving your placement engagement, buildSocial Placement systems track communities andmentions of your product, the increase the ROI ofbrand, the show and the actors. your marketing campaigns every time you do one. Opportunities for brand reach @TiffanyStJames are starting in rehearsals
  7. 7. MAUs, DAUs engagement, retention, @TiffanyStJamesconversion, whales, ARPPU
  8. 8. Machine Learning and Big Data We seeded millions of people with the @TiffanyStJames device and tracked their movements
  9. 9. Release data, let devs play Free your data Engage developers Create sandboxes R&D Prototype Ideas and execution YouTube Link @TiffanyStJames
  10. 10. This presentation is at: slideshare.net/TiffanyStJamesDigital: • strategy • training programmes • social engagement • amplification

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