This document provides guidance on using crowdsourcing techniques for gathering and curating social media content. It discusses how to build engaged social media communities, conduct keyword searches, and ask questions to crowdsource information during breaking news events. It also provides tips on verifying information from social media sources and using tools like Storify, Google Docs, and maps to curate and publish crowdsourced content.
Tap Into Crowdsourcing & Curation for Social Media Stories
1. Tap Into the Crowd
Crowdsourcing & Curation of Social Media
Mandy Jenkins @mjenkins
#NOHSoc May 2012
2. What is Crowdsourcing?
• When
you
call
on
your
readers/followers
to
contribute
to
a
story
• Calls
for
content,
news
7ps
and
story
sources
• Can
be
breaking
or
long-‐term
• Involve
a
li?le
or
a
lot
of
informa7on
3. Before Crowdsourcing
• Build
engaged
community
(follow
people,
converse
with
them)
• Build
Twi?er
lists
of
key
sources
for
breaking
situa7ons
• Plan
ahead
when
you
can,
have
a
plan
for
when
you
can’t
• Include
crowdsourcing
in
story-‐planning
4. During Breaking News
• Open
keyword
searches
• Monitor
key
Twi?er
lists
• Have
reporter
or
news
org
start
twee7ng
live
to
get
and
share
info
6. Breaking News
Crowdsourcing
• Say
what
you
know
• Say
what
you
don’t
know
• Say
what
you
want/need
to
know
• Don’t
spread
rumors
• Vet
sources
&
informa7on
• Ask
ques7ons
as
you
gather
info
• RT
with
context,
note
if
it's
verified
16. Ask Everywhere
• Print
callouts
(Tell
Us
Your
Story)
• Social
media
promo7on
(reporter
and
papers’
accounts)
• Embeds
into
online
stories
• Word-‐of-‐mouth,
IRL
on
the
beat
20. Check the person's credibility
• Check when account was created.
• How frequent are updates?
• Do they have a photo?
• Do they have friends/followers? Do they
follow?
• Check bio, links
• Check Klout score
• Google name and scam, spammer
• Contact & interview
21. Follow up on the tip
• Ask for a phone number and call the person.
• Ask if they witnessed first-hand or heard
about it.
• Ask exactly what they witnessed, how they
saw it and when.
• Ask who else may have the same info.
22. Check credibility of the info
• Check earlier tweets/updates: Anything leading
up to the tip that makes sense?
• Do follow up tweets/updates make sense in
context?
• Does it read authentically? Misspellings, bad
grammar, typos can also be a sign of a real
person.
• Corroborate the info
23. What is curation?
(n)
The
act
of
organizing
and
maintaining
a
collec7on
of
media
and
informa7on
around
a
par7cular
subject
or
area.
24. Curate Via Your Social Feeds
• Share relevant info and links from
you and others
• RT others' tweets on the subject
(pending verification)
27. Storify
• Can pull in tweets, public Facebook
comments, photos from Flickr &
Instragram
• Pulls in video from Youtube or via some
embeds
• Embeds story previews with links
• Can import other Storifys (or parts of
them)
28. Use the Storify Plugin
• Easiest way to save specific tweets
and Facebook updates
• Save specific passages to Storify
• Save stuff for later, for research
• All things saved go to your Storypad
34. Getting Started
- Go to Storify.com
- Create an account. It is easiest to link it to
your Twitter account.
- Create a profile with your photo and a
description of your position/beat at the
newspaper.
- Pick a topic and get started
35. Hit "Create Story" to reach this opening page.
The searchable content is on the right, and your
story is on the left.
36. Type the main headline in the top box on the left
section, and then type a short story description
in the next box.
37. You want your first slide to be a photo because
this image will appear as its cover. Here, I
clicked on the Twitter logo, and "images”.
38. Pick a photo by clicking on it, and then hold and
drag to your story on the left. The cutline of the
photo will come along too.
39. Add each entry by searching the sponsored
providers and dragging your selections to your
story.
40. Done? Hit the "Publish" button pictured below in
blue. (Next to the 'save now" button which you
should be clicking as you work your draft)
41. Your page will look like this. Notice to the
right of the headline, the "embed" button.
Click on that.
42. Your embed code will appear in a box. Then,
click on the 'Notify" button to the right of the
published button.
43. This is how the cover of your stories appear in
Storify. It also tracks the total number of views.
Editor's Notes
Newest updates first
Requires smartphone
Check scanner, police sources to verify.Back it up on a Twitter search to see if other social accounts are reporting.Ask followers if they can help verify (a.k.a. The 'Andy Carvin method').