#twutorial for copy editors
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These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/
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#twutorial for copy editors
- 1. #twutorial for copy editors Steve Buttry American Copy Editors Society Las Vegas March 20, 2014
- 2. Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
- 8. Branded account voice • Clean copy on Twitter matters & who does better clean copy? • If copy editor posts story, that’s when link should be tweeted • Writing headlines & tweets demand similar skills
- 9. Branded account voice • Conversational tone, not headlinese • Reply, RT (even competition) • Thank community members for RTs • Use @usernames • Use #hashtags (#mytownNV, #NVweather, etc.)
- 10. CT Twitter study: • Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
- 15. Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
- 16. What is curation? Museum curator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
- 25. Curation tips • Master advanced search • Use curation tools: Storify, Spundge, RebelMouse, Newspeg, Geofeedia … • Say what you know, what you don’t know • What do you need to verify? • Correct quickly
- 26. Vetting & verifying • Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repeat • Be brave only in correction Tips from Craig Silverman, Regret the Error
- 27. Evaluating tweeps • How long have they been tweeting? • Check previous tweets, interaction • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview Tips from Mandy Jenkins, Zombie Journalism
- 28. Hashtags • Regular hashtags • Event hashtags • Breaking news • Humorous • Chats
- 29. Hashtag tips • Use existing hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news
- 33. Building followers • Tweet often • Find & follow local people • Be conversational • Livetweet events • Give more than you ask for • Be yourself
- 34. Connecting w/ community • Use Advanced Twitter Search or Nearby Tweets to find & check local tweeps • Search terms & location to find people tweeting about your beat • Check followers of @yourbrand • See who tweeps are conversing with • Who follows agencies, people on beat?
- 35. Time management • Don’t drink the whole stream • Integrate Twitter into your day • Tweet a few times a day • Check “mentions” • Use lists, alerts & saved searches • Use mobile device • TweetDeck, HootSuite
- 36. Organizing chaos • Use Twitter lists • TweetDeck & HootSuite help organize • Check @ mentions • Twitter alerts • Save regular searches (can be columns in TweetDeck, HootSuite)
- 37. Livetweeting • Set context: Event, be clear if you’re not there • Use hashtag (do you feed into liveblog?) • Feed into site (Twitter widget, ScribbleLive, CoverItLive, LiveblogPro, Superdesk) • Monitor or moderate
- 38. Crowdsource
- 39. Connect directly
- 41. Key developments
- 42. Key developments
- 43. Tweet photos
- 44. Tweet photos
- 47. Tweet quotes
- 49. Livetweet action
- 50. RT other media
- 51. Be the source for news
- 52. Crowdsource
- 53. Crowdsource
- 56. If it looks too good to be true, grab a screenshot!
- 64. One more use Conversation among copy editors
- 72. Always remember • Twitter is your brand (personal or company) speaking to the public • Take one last edit through your tweet before posting (Duh! You’re copy editors) • Correct quickly • Acknowledge errors
- 74. Read more about it • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com