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#twutorial for copy editors
The document is a guide for copy editors on effectively using Twitter for journalism, emphasizing the importance of a conversational tone, proper curation of content, and community engagement. Key strategies include using advanced search tools, verifying sources, and managing Twitter interactions efficiently. It highlights the need for ongoing correction and careful monitoring of social media to enhance reporting and connection with followers.
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#twutorial for copy editors
- 1. #twutorial for copy editors SteveButtry American Copy Editors Society Las Vegas March 20, 2014
- 2. Read more aboutit • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
- 8. Branded account voice •Clean copy on Twitter matters & who does better clean copy? • If copy editor posts story, that’s when link should be tweeted • Writing headlines & tweets demand similar skills
- 9. Branded account voice •Conversational tone, not headlinese • Reply, RT (even competition) • Thank community members for RTs • Use @usernames • Use #hashtags (#mytownNV, #NVweather, etc.)
- 10. CT Twitter study: •Newsroom accounts mostly heads & links • @5thDistrictCT conversational (links to competition, RTs, replies, great info) • @5thDistrictCT = 2x to 10x more referrals per Twitter follower
- 15. Andy Carvin “I thinkcuration has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
- 16. What is curation? Museumcurator: • Studies topic • Chooses relevant content (other sources & museum collection) • Authenticates • Groups related items • Provides context • Presents exhibit Journalism curator: • Studies topic • Chooses relevant content (social media, blogs, staff) • Authenticates • Groups related items • Provides context • Presents collected content
- 25. Curation tips • Masteradvanced search • Use curation tools: Storify, Spundge, RebelMouse, Newspeg, Geofeedia … • Say what you know, what you don’t know • What do you need to verify? • Correct quickly
- 26. Vetting & verifying •Track back RTs, etc. to source • Look for clusters • Location enabled? • Evaluate the network • Evaluate the history • Links, photos? • Take it old school • Disclose, hedge, repeat • Be brave only in correction Tips from Craig Silverman, Regret the Error
- 27. Evaluating tweeps • Howlong have they been tweeting? • Check previous tweets, interaction • Check bio, links • Check Klout score • Google name and scam, spammer • Contact & interview Tips from Mandy Jenkins, Zombie Journalism
- 28. Hashtags • Regular hashtags •Event hashtags • Breaking news • Humorous • Chats
- 29. Hashtag tips • Useexisting hashtag if there is one • Search before launching hashtag (avoid duplication) • Look for secondary hashtags, especially in events or breaking news
- 33. Building followers • Tweetoften • Find & follow local people • Be conversational • Livetweet events • Give more than you ask for • Be yourself
- 34. Connecting w/ community •Use Advanced Twitter Search or Nearby Tweets to find & check local tweeps • Search terms & location to find people tweeting about your beat • Check followers of @yourbrand • See who tweeps are conversing with • Who follows agencies, people on beat?
- 35. Time management • Don’tdrink the whole stream • Integrate Twitter into your day • Tweet a few times a day • Check “mentions” • Use lists, alerts & saved searches • Use mobile device • TweetDeck, HootSuite
- 36. Organizing chaos • UseTwitter lists • TweetDeck & HootSuite help organize • Check @ mentions • Twitter alerts • Save regular searches (can be columns in TweetDeck, HootSuite)
- 37. Livetweeting • Set context:Event, be clear if you’re not there • Use hashtag (do you feed into liveblog?) • Feed into site (Twitter widget, ScribbleLive, CoverItLive, LiveblogPro, Superdesk) • Monitor or moderate
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- 51. Be the sourcefor news
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- 56. If it looks toogood to be true, grab a screenshot!
- 64. One more use Conversationamong copy editors
- 72. Always remember • Twitteris your brand (personal or company) speaking to the public • Take one last edit through your tweet before posting (Duh! You’re copy editors) • Correct quickly • Acknowledge errors
- 74. Read more aboutit • stevebuttry.wordpress.com (#twutorial) • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com