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Socially engaging audiences




ConnectedUK
                        @TiffanyStJames
Tuesday 22 May 2012
Objectives
                                       Programme context

                                       Are your audiences on
                                       social channels?

                                       Engagement objectives

                                       What will you do with what
                                       you hear?

                                       What will social media
                                       engagement do for you?



  Be REALLY clear on your objectives
                                                 @TiffanyStJames
  before you start
Hygiene and Housekeeping

                                 Owned social platforms

                                 Pre-screen promotion

                                 Talent promotion

                                 Real-time engagement

                                 Reward and recognise the
                                 super-engaged fans



Get your social house in order             @TiffanyStJames
Right people for the right job

                                              Ensure production and digital
                                              teams work together and
                                              understand each other

                                              What do audiences want?

                                              How can you find out?

                                              Dedicate the right skilled
                                              people

                                              Give appropriate resources
Britain’s Got Talent have 3 full time staff
on social engagement: Peter Cassidy                      @TiffanyStJames
#Fasttrain
Get the right tools for the job




                            @TiffanyStJames
Helpful factual




                  @TiffanyStJames
Interactive content: sync’d




Unlock additional digital real-time content for
                                                  @TiffanyStJames
super-engaged fans
In audience / users hands
                                       Embarrassing Bodies Live
                                       Entire editorial turned over
                                       to the viewers/users
                                       • asking questions
                                       • uploading images
                                       • voting on what they
                                           wanted discussed

                                       Live from the Clinic
                                       Live consultations on Skype
                                       App download: medical tests



Create opportunities for user-driven              @TiffanyStJames
content
Compulsive interaction
                                    I’d tell you the code right now,
                                                but you know what?
                                                      I already have.




Maximise, incentivise and reward compulsive            @TiffanyStJames
interaction opportunities
Event TV




Reward super-engaged fans
by real-time recognition    @TiffanyStJames
Release data, let devs play
                                         Free your data

                                         Engage developers

                                         Create sandboxes

                                         R&D

                                         Prototype

                                         Ideas and execution


$M? – How do we get brands, audiences,
                                                     @TiffanyStJames
producers and developers talking?
This presentation is at:
slideshare.net/tiffanystjames
BIMA
•   Founded in 1985 - world’s oldest new media association

    •   Support and promote the British digital industry

    •   Share knowledge and best practice

    •   Reward great work and encourage the next generation

•   Over 200 members with combined revenues of £3 billion,
    representing hundreds of thousands of people

•   Members of the Advertising Association – giving digital a seat the
    top table

•   ConnectedUK, Digital Hall of Fame, National Standards and of
    course the BIMA Awards…

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Social Engagement of TV Audiences

  • 1. Socially engaging audiences ConnectedUK @TiffanyStJames Tuesday 22 May 2012
  • 2. Objectives Programme context Are your audiences on social channels? Engagement objectives What will you do with what you hear? What will social media engagement do for you? Be REALLY clear on your objectives @TiffanyStJames before you start
  • 3. Hygiene and Housekeeping Owned social platforms Pre-screen promotion Talent promotion Real-time engagement Reward and recognise the super-engaged fans Get your social house in order @TiffanyStJames
  • 4. Right people for the right job Ensure production and digital teams work together and understand each other What do audiences want? How can you find out? Dedicate the right skilled people Give appropriate resources Britain’s Got Talent have 3 full time staff on social engagement: Peter Cassidy @TiffanyStJames #Fasttrain
  • 5. Get the right tools for the job @TiffanyStJames
  • 6. Helpful factual @TiffanyStJames
  • 7. Interactive content: sync’d Unlock additional digital real-time content for @TiffanyStJames super-engaged fans
  • 8. In audience / users hands Embarrassing Bodies Live Entire editorial turned over to the viewers/users • asking questions • uploading images • voting on what they wanted discussed Live from the Clinic Live consultations on Skype App download: medical tests Create opportunities for user-driven @TiffanyStJames content
  • 9. Compulsive interaction I’d tell you the code right now, but you know what? I already have. Maximise, incentivise and reward compulsive @TiffanyStJames interaction opportunities
  • 10. Event TV Reward super-engaged fans by real-time recognition @TiffanyStJames
  • 11. Release data, let devs play Free your data Engage developers Create sandboxes R&D Prototype Ideas and execution $M? – How do we get brands, audiences, @TiffanyStJames producers and developers talking?
  • 12. This presentation is at: slideshare.net/tiffanystjames
  • 13. BIMA • Founded in 1985 - world’s oldest new media association • Support and promote the British digital industry • Share knowledge and best practice • Reward great work and encourage the next generation • Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people • Members of the Advertising Association – giving digital a seat the top table • ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…