Social Engagement of TV Audiences

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Social audience engagement presentation at Connected UK May 2012 by Tiffany St James

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  • Great work, as always expected from Tiffany. Well done.

    Another point, perhaps worth considering for including in a future presentation is the realtime interaction of the audience (...such a bad, passive, term nowadays) with the show during the time this is broadcasted. Especially facilitated through Twitter and mostly used during talk shows, the audience (a) not only can address questions in real time, but also (b) can hold a parallel talk(non-show) online exclusively among 'audience' members, and also (c) provide realtime feedback to the show producers. These are perhaps among th emost impressive evidences of how such rigid, one-way media, like TV are attempting to reposition themselves as information platforms in the social media era.
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Social Engagement of TV Audiences

  1. 1. Socially engaging audiencesConnectedUK @TiffanyStJamesTuesday 22 May 2012
  2. 2. Objectives Programme context Are your audiences on social channels? Engagement objectives What will you do with what you hear? What will social media engagement do for you? Be REALLY clear on your objectives @TiffanyStJames before you start
  3. 3. Hygiene and Housekeeping Owned social platforms Pre-screen promotion Talent promotion Real-time engagement Reward and recognise the super-engaged fansGet your social house in order @TiffanyStJames
  4. 4. Right people for the right job Ensure production and digital teams work together and understand each other What do audiences want? How can you find out? Dedicate the right skilled people Give appropriate resourcesBritain’s Got Talent have 3 full time staffon social engagement: Peter Cassidy @TiffanyStJames#Fasttrain
  5. 5. Get the right tools for the job @TiffanyStJames
  6. 6. Helpful factual @TiffanyStJames
  7. 7. Interactive content: sync’dUnlock additional digital real-time content for @TiffanyStJamessuper-engaged fans
  8. 8. In audience / users hands Embarrassing Bodies Live Entire editorial turned over to the viewers/users • asking questions • uploading images • voting on what they wanted discussed Live from the Clinic Live consultations on Skype App download: medical testsCreate opportunities for user-driven @TiffanyStJamescontent
  9. 9. Compulsive interaction I’d tell you the code right now, but you know what? I already have.Maximise, incentivise and reward compulsive @TiffanyStJamesinteraction opportunities
  10. 10. Event TVReward super-engaged fansby real-time recognition @TiffanyStJames
  11. 11. Release data, let devs play Free your data Engage developers Create sandboxes R&D Prototype Ideas and execution$M? – How do we get brands, audiences, @TiffanyStJamesproducers and developers talking?
  12. 12. This presentation is at:slideshare.net/tiffanystjames
  13. 13. BIMA• Founded in 1985 - world’s oldest new media association • Support and promote the British digital industry • Share knowledge and best practice • Reward great work and encourage the next generation• Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people• Members of the Advertising Association – giving digital a seat the top table• ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…

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