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Social Business Culture for Talent

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How to embrace Social Media Culture to engage Talent, shared at Embracing Social Media Culture event June 2013

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Social Business Culture for Talent

  1. 1. @TiffanyStJamesEmbracing Social Media Culturein your business
  2. 2. Hello!Social Media StrategistTiffany St James@TiffanyStJamesbit.ly/tiffanybioslideshare.net/tiffanystjamestiffany@stimulationltd.co.uk@tiffanystjameshttp://tiffanystjames.comtiffanystjames
  3. 3. Key changes brought about by social media@TiffanyStJames
  4. 4. Trust in individualsEdelman Trust Barometer 2013 here @TiffanyStJames
  5. 5. Glassdoor: candidate feedbackCandidates have the opportunity to provide feedback on:Recruitment organisations, jobseeker selection, the interview process@TiffanyStJames
  6. 6. The most socially responsible project worldwide?Good People Projects here @TiffanyStJames
  7. 7. Leading talent and skills matching softwareSource: http://goodpeople.com @TiffanyStJames
  8. 8. Generations at workGeneration Characteristics Motivations AttitudesB • Strong work ethic• Respectful and loyal• Hours = outputMoving up the ladderFinancial perksBeing seen as a leaderGen X lacks respectGen Y needs to stopbeing on FacebookSource: trendera.comX • Independent• Change job for worth• Work/life balanceFlexible scheduleValue empoweredFeeling appreciatedBoomers should stoptelling us to be like themGen Y are luckyY • Values driven• Need to know ‘why’• Peer orientatedNeed and expect praiseFlexibility in lifeCo-worker recognitionBoomers should relax,have fun… andprobably retire soonGen X should chill outand stop talking somuch about their kids@TiffanyStJames
  9. 9. Gen Y Culture ExpectationsThen• I can learn most from those withmore experience than me• Excellence is defined by what Iknow and what I do well• Progression in my career isvertical and logical• Effective learning is in the classand rooted in books• The performance review helps mestay on track and growNow• I learn from everyone around me• Excellence is defined by my strengthsand what I ship• Career development is like a climbingframe• Small bites of real-time learning on thejob are most powerful• Constant real-time feedback helps me getbetter everyday and know what’s nextJeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames
  10. 10. What can you do?
  11. 11. Transtheoretical Behaviour ChangePre-contemplationContemplationPreparationActionMaintenanceWhat can you do hereto facilitate action?@TiffanyStJamesSource: Prochaska and DiClemente
  12. 12. Transtheoretical Behaviour ChangePre-contemplationContemplationPreparationActionMaintenanceRaiseawarenessCombatdisengagementIncreaserelevanceProvidesolutionsFacilitateactionReinforceMaintainGenerateadvocacyPeer feedback@TiffanyStJames
  13. 13. Make your site engaging, use rich mediaGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  14. 14. Demonstrate processes, segment jobsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  15. 15. Leaders leading by exampleGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  16. 16. Share on business-branded social platformsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  17. 17. • showcase your culture andemployment brand• fans = database of interestedusers• engage with fans & create acommunity• link back to your corporatewebsite/careers pageManage engaged communities: FacebookErnst & Young, Deloitte, Hallmark, Apple and the CIAall have dedicated Facebook recruitment strategiesFacebook is being used as a strategy to connect withpassive candidates and to build long term talent poolsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  18. 18. Dedicated outreach channels and mechanismsGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand develop
  19. 19. Socialisation in the workplaceGet yourdigital housein orderMaximiseyour socialchannelsGrowengagedcommunitiesSpecificoutreachOnboardand developOnboarding SoftwareSocial PerformanceManagementIntranets with soft walls
  20. 20. Facebook: Social Business Culture PrinciplesFocus on Impact Move FastBe Bold Be OpenBuild Trust@TiffanyStJames
  21. 21. Thank you, let’s keep talking….Social Media StrategistTiffany St James@TiffanyStJamesbit.ly/tiffanybioslideshare.net/tiffanystjamestiffany@stimulationltd.co.uk@tiffanystjameshttp://tiffanystjames.comtiffanystjamesPhoto Credits:Building Trust http://www.flickr.com/photos/mikebairdTSJ at C4: http://www.flickr.com/photos/paulclarke
  22. 22. Embedding digital and social media capability in organisations

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