Who doesn't want more Twitter followers? Sure, it's great to get more people following you, but what about all those hundreds or thousands already following you? When's the last time you reached out to someone new amongst the people you're already connected to? Learn how, and why it's important.

1. Narrowcasting
Make the most of the connections
you already have.
DigitalEthos.org/smac

2. Amy Vernon
•GM, Social Marketing, Internet Media Labs
•20 years in newspaper journalism
•Part of the 1992 Pulitzer-winning Miami Herald staff
•Top female submitter of all time on Digg.com
•Secret passion: Spreadsheets
@AmyVernon
@InternetLabs
T #TheLabNYC
DigitalEthos.org/smac

3. This is what we’re encouraged
to strive for
DigitalEthos.org/smac

4. But what about these folks?
DigitalEthos.org/smac

5. What is Narrowcasting?
We broadcast all the time
– On Twitter
– On Facebook
– On Pinterest
– On Instagram
DigitalEthos.org/smac

6. But who hears us?
DigitalEthos.org/smac

7. Narrowcasting is:
• Engaging the followers you have
– Sometimes, it’s re-engaging
• Finding out what your followers are interested
in talking about
DigitalEthos.org/smac

8. Find out who your
followers are
DigitalEthos.org/smac

9. DigitalEthos.org/smac

10. DigitalEthos.org/smac

11. DigitalEthos.org/smac

12. DigitalEthos.org/smac

13. DigitalEthos.org/smac

14. How to get in touch?
• oneQube
– Searches for people
• Twylah
– Searches for content
• IFTTT, Buffer
– Scheduling, sharing
DigitalEthos.org/smac

15. Why Narrowcasting?
• People followed you for a reason
• Find out why they followed
• Not everyone wants to re-engage
• Focus on those who do
DigitalEthos.org/smac

16. Keep In Touch
avernon@internetmedialabs.com
www.internetmedialabs.com
www.Facebook.com/AmyVernon
www.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernon
www.Twitter.com/InternetLabs
http://j.mp/AmyVGplus
http://j.mp/IMLGplus
DigitalEthos.org/smac