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Narrowcasting: Making the Most of the Connections You Already Have


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Who doesn't want more Twitter followers? Sure, it's great to get more people following you, but what about all those hundreds or thousands already following you? When's the last time you reached out to someone new amongst the people you're already connected to? Learn how, and why it's important.

Narrowcasting: Making the Most of the Connections You Already Have

  1. 1. NarrowcastingMake the most of the connections you already have.
  2. 2. Amy Vernon•GM, Social Marketing, Internet Media Labs•20 years in newspaper journalism•Part of the 1992 Pulitzer-winning Miami Herald staff•Top female submitter of all time on•Secret passion: Spreadsheets @AmyVernon @InternetLabsT #TheLabNYC
  3. 3. This is what we’re encouraged to strive for
  4. 4. But what about these folks?
  5. 5. What is Narrowcasting?We broadcast all the time – On Twitter – On Facebook – On Pinterest – On Instagram
  6. 6. But who hears us?
  7. 7. Narrowcasting is:• Engaging the followers you have – Sometimes, it’s re-engaging• Finding out what your followers are interested in talking about
  8. 8. Find out who your followers
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  14. 14. How to get in touch?• oneQube – Searches for people• Twylah – Searches for content• IFTTT, Buffer – Scheduling, sharing
  15. 15. Why Narrowcasting?• People followed you for a reason• Find out why they followed• Not everyone wants to re-engage• Focus on those who do
  16. 16. Keep In Touch