Social Media:
Tools for Journos
Steve Buttry
Alberta Weekly Newspapers Association
January 24, 2014
#smrural
Read more about it
•
•
•
•

stevebuttry.wordpress.com
slideshare.net/stevebuttry
@stevebuttry
stephenbuttry@gmail.com
Social media toolbox
1. Livetweet events &
breaking news
2. Search
3. Crowdsource
4. Monitor community
conversation
5. Cur...
You’re a journo, not a carrier
Why use

here?

• More people in your community use
Twitter than you think
• They’re younger than newspaper readers
• Prod...
•
•
•
•

Many more users
Much info private
Tougher to search
Not as immediate
(less frequent
updates)
• Engage, don’t
intr...
4 things you should do*
•
•
•
•

Master Twitter’s advanced search
Livetweet breaking news & events
Crowdsource on Twitter ...
Livetweeting tips
• Feed tweets into site (ScribbleLive,
CoverItLive, Twitter widgets)
• Don’t transcribe; observe & repor...
Key developments
Key developments
Tweet photos
Tweet photos
Tweet details, developments
Details from scene
Tweet quotes
Livetweet briefings
Livetweet action
RT other media
Be the source for news
Live-tweeting situations
•
•
•
•

Breaking stories
Trials (if judges permit)
Meetings
Sporting events (staff and/or public...
Crowdsourcing tips
• Say what you know, what you need to
know
• Don’t just ask for help; invite people to tell
their stori...
Crowdsourcing tips
•
•
•
•
•

Use Facebook, Twitter, website, paper
Search & crowdsource simultaneously
Be careful about r...
Give contact info
crowdsourcing
engagement
• Post photos (can add links), not updates

• Start conversations (not headlines)
Feel-good photos
Breaking news
Odd photos
Seasonal photos
Seasonal photos
Seasonal photos
Why converse w/ no link?
• Question invites conversation
• Engagement w/ question boosts
views/engagement on subsequent li...
Read more about it
•
•
•
•

stevebuttry.wordpress.com
slideshare.net/stevebuttry
@stevebuttry
stephenbuttry@gmail.com
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Social Media tools
Upcoming SlideShare
Loading in …5
×

Social Media tools

2,821 views

Published on

These are slides for a workshop about social media use for the Alberta Weekly Newspapers Association.

Published in: Technology, News & Politics
  • Be the first to comment

Social Media tools

  1. 1. Social Media: Tools for Journos Steve Buttry Alberta Weekly Newspapers Association January 24, 2014 #smrural
  2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com
  3. 3. Social media toolbox 1. Livetweet events & breaking news 2. Search 3. Crowdsource 4. Monitor community conversation 5. Curate 6. 7. 8. 9. Hashtags Lists Photos & videos Embed content in stories 10.Verification
  4. 4. You’re a journo, not a carrier
  5. 5. Why use here? • More people in your community use Twitter than you think • They’re younger than newspaper readers • Produces content for your website • Powerful search function (find sources) • Changes your newsroom culture • Twitter rocks on breaking news
  6. 6. • • • • Many more users Much info private Tougher to search Not as immediate (less frequent updates) • Engage, don’t intrude • Great for breaking news • Great real-time search • Engagement not as intrusive • Hashtags help more w/ search, conversation
  7. 7. 4 things you should do* • • • • Master Twitter’s advanced search Livetweet breaking news & events Crowdsource on Twitter & Facebook Post photos (newsy, feature & old) on Facebook * whatever size your newsroom & wherever it is
  8. 8. Livetweeting tips • Feed tweets into site (ScribbleLive, CoverItLive, Twitter widgets) • Don’t transcribe; observe & report • In sports, mix play-by-play & commentary • Use hashtag (& check & engage) • Tweet unfolding breaking news stories • Verify, verify, verify (& correct quickly) • Check facts before you hit “tweet”
  9. 9. Key developments
  10. 10. Key developments
  11. 11. Tweet photos
  12. 12. Tweet photos
  13. 13. Tweet details, developments
  14. 14. Details from scene
  15. 15. Tweet quotes
  16. 16. Livetweet briefings
  17. 17. Livetweet action
  18. 18. RT other media
  19. 19. Be the source for news
  20. 20. Live-tweeting situations • • • • Breaking stories Trials (if judges permit) Meetings Sporting events (staff and/or public tweets: Friday Night Tweets) • Festivals Remember to feed site (ScribbleLive, etc.)
  21. 21. Crowdsourcing tips • Say what you know, what you need to know • Don’t just ask for help; invite people to tell their stories, share their photos • Reach broader audience (hashtags, ask on FB pages of groups w/ interests)
  22. 22. Crowdsourcing tips • • • • • Use Facebook, Twitter, website, paper Search & crowdsource simultaneously Be careful about repeating rumors Seek photos, videos from the community It doesn’t work every time (what journalism technique does?)
  23. 23. Give contact info
  24. 24. crowdsourcing
  25. 25. engagement • Post photos (can add links), not updates • Start conversations (not headlines)
  26. 26. Feel-good photos
  27. 27. Breaking news
  28. 28. Odd photos
  29. 29. Seasonal photos
  30. 30. Seasonal photos
  31. 31. Seasonal photos
  32. 32. Why converse w/ no link? • Question invites conversation • Engagement w/ question boosts views/engagement on subsequent links • Builds brand, gain followers • Do you enjoy conversation w/ people always calling attention to themselves?
  33. 33. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com

×