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How To Make More Effective Of Your Social Media Activities

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Sleeping Giant Media
Sleeping Giant Media

Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.

Marketing
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@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com How to make more effective use of your Social Media activities Zoe Cairns It’s all down to your strategy plan!
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Who Am I? International Social Media Speaker Social Media Consultant Social Media Management Agency
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What is Social Media?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Just Like Networking!
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com The main social media platforms
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What Social Media Platform??? Your Social Media Strategy will determine this!
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com What is a Social Media Strategy?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Like a Business Plan
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Social Media Strategy
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 1 – Determine Your Goals and Objectives
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Presence and Awareness
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Communities
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Thought Leadership
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Key Centres Of Influence
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Traffic To Your Website
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Social Media Reach
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 2 - Define Your Target Market
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 3 – Key Centre Of Influencers
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 4 –What are your competitors doing? • Check all the social media platforms • Where are they engaging? • How are they engaging? • What are they engaging with? • What response are they getting? • What do you like and dislike about their activities? • What could you mirror of the bigger brands?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 5 - Content and Campaigns Conversation Articles Tips Promotion Content Template Strategy • Twitter Chats • Themes • Exhibitions/Shows • Trending Topics • General Topics • Blog Posts • Publications / Industry Journals • Latest News / Articles • FREE Products • Products • Services • Events • Offers • Promotions • Top 10 Facts • Top 10 Tips • Infographics • Quotes • In the day of the life of • Top 10 Reasons Why
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 6 – Join Conversations, Engage • After you have done your research – post comments, tweet out, join groups on Linkedin, send out your videos and start engaging with influencers within your industry online
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Step 7 –Monitor & Measure • Measure your monthly success • Make sure its consistent with your business goals and objectives • Use tools to produce these results for you. • Keep a monthly record • Have an action plan!
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Use Tools To Manage Your Activities
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com In Conclusion • Social Media Strategies vary for every business and industry • Strategy not a tactic • Without a social media plan you will become overwhelmed and your efforts will fail
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com Any Questions?

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