View this #sps17 Webcast on-demand here: http://dg-r.co/2fXoGbc Learn how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content allows buyers to consume more content per session, but provides greater intelligence into how they consume the content and which assets are actually being consumed. This session will uncover: The problem with traditional marketing metrics; The benefits of measuring content consumption and how it works; and How intelligent content delivery provides buyers with more of the information they need and marketers with better insight into sales readiness and content performance.

1. #SPS17
Why You Can't Afford to Keep Measuring
Marketing The Same Way in 2018
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Demand Gen Report: @DG_Report
Brian Anderson: @G3Brian
LookBookHQ: @lookbookhq

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Panelists
MODERATOR:
Brian Anderson
News Editor
Demand Gen Report
Elle Woulfe
VP, Marketing
LookBookHQ
@ellehwoulfe
Chris Vandermarel
Sr. Demand Generation Manager
LookBookHQ
@lookbookhq

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How Are We Doing?

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Q&A / Panelists
MODERATOR:
Brian Anderson
News Editor
Demand Gen Report
Elle Woulfe
VP, Marketing
LookBookHQ
@ellehwoulfe
Chris Vandermarel
Sr. Demand Generation Manager
LookBookHQ
@lookbookhq

9. #SPS17
Thank You For Attending
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http://webinars.demandgenreport.com/strategy-and-planning-series/2017/