Why small businesses should use Social Media and tips on how to get the most out of your social media efforts.
Covering Facebook, Twitter, Instagram and Pinterest.
Slides from my half day social media training session. Covers digital marketing strategies, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Washington Hospitality Association - Washington Lodging ConferenceNectar Wine and Beer
Building your social and digital strategy in the hospitality world. Leveraging tools like Facebook, Instagram, Twitter, Blogging, ect can help you get found for more business and engage existing customers for more repeat business.
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSmsirkin
This course was delivered on March 14th in Austin, TX as part of General Assembly's education efforts around SXSW 2015.
Designed uniquely for small businesses and non-profits, this session with help you create an effective digital marketing strategy that gets results. You will learn the key tactics that separate novices from experts who are getting outsized results and will give you tips, tricks, tools and resources you can use immediately.
Whether you are a novice digital marketer or an expert, you will benefit from this session on digital strategy. No programming or coding is needed to do a better job communicating your business or nonprofit online.
Slides from my half day social media training session. Covers digital marketing strategies, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Washington Hospitality Association - Washington Lodging ConferenceNectar Wine and Beer
Building your social and digital strategy in the hospitality world. Leveraging tools like Facebook, Instagram, Twitter, Blogging, ect can help you get found for more business and engage existing customers for more repeat business.
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSmsirkin
This course was delivered on March 14th in Austin, TX as part of General Assembly's education efforts around SXSW 2015.
Designed uniquely for small businesses and non-profits, this session with help you create an effective digital marketing strategy that gets results. You will learn the key tactics that separate novices from experts who are getting outsized results and will give you tips, tricks, tools and resources you can use immediately.
Whether you are a novice digital marketer or an expert, you will benefit from this session on digital strategy. No programming or coding is needed to do a better job communicating your business or nonprofit online.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
How to understand your customers’ needs and dramatically change your busines...nucleus of change
Francine Beleyi shares one of the keys to unlock a business fortune especially when using the Internet. You will discover:
The 5 golden keys to understand your customers’ needs
How to group your ideal customers into personas
How to use Google Adwords to find popular keywords your prospects are searching and what your competition use
The common myths that prevent business owners to optimise their offering
And much more….
Lifting Off: Content Optimization In 2015 -- A Webinar explaining why content optimization should be one of your business' top content strategy priorities now and in the future!
Hosted by Keri of Idea Girl Media, she also talks about keeping up with social media tools, marketing trends, and online marketing technologies that will change the social landscape going forward.
Also discussed: Disruptive technologies, social media engagement, content, social media posts, graphics, choosing the right social media platforms, marketing tools, Facebook, Instagram, Twitter, SEO, key words, RSS Feeds, Google Alerts, content curation, creating content, quality of content, social ads, Likeable League Inner Circle, and social media results.
Perfect for small business owners, entrepreneurs, and marketing managers for brands that want to stay ahead of their competition online!
Keri Jaehnig is a social media marketing agency owner based in Ohio that specializes in social media marketing success and content marketing strategies for business brands, public figures and non-profits.
Also connect at:
http://ideagirlmedia.com
https://www.facebook.com/ideagirlmedia
http://twitter.com/ideagirlmedia
http://instagram.com/ideagirlmedia
http://pinterest.com/ideagirlmedia
http://audioboo.fm/Ideagirlmedia
http://www.linkedin.com/in/kerijaehnig
https://google.com/+IdeaGirlMedia
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Best Practices for Video Conversion from Facebook Live and other Streams Social Jack
Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion.
In this session, you’ll leave with…
Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
Hacks to quickly convert your video to a campaign
How to leverage teams members and influencers
A simple checklist to put this into practice
Dean DeLisle Forward Progress, Inc.
Dean DeLisle
Founder & CEO
Forward Progress, Inc.
As Founder and CEO of Forward Progress, Dean leads his
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
How to understand your customers’ needs and dramatically change your busines...nucleus of change
Francine Beleyi shares one of the keys to unlock a business fortune especially when using the Internet. You will discover:
The 5 golden keys to understand your customers’ needs
How to group your ideal customers into personas
How to use Google Adwords to find popular keywords your prospects are searching and what your competition use
The common myths that prevent business owners to optimise their offering
And much more….
Lifting Off: Content Optimization In 2015 -- A Webinar explaining why content optimization should be one of your business' top content strategy priorities now and in the future!
Hosted by Keri of Idea Girl Media, she also talks about keeping up with social media tools, marketing trends, and online marketing technologies that will change the social landscape going forward.
Also discussed: Disruptive technologies, social media engagement, content, social media posts, graphics, choosing the right social media platforms, marketing tools, Facebook, Instagram, Twitter, SEO, key words, RSS Feeds, Google Alerts, content curation, creating content, quality of content, social ads, Likeable League Inner Circle, and social media results.
Perfect for small business owners, entrepreneurs, and marketing managers for brands that want to stay ahead of their competition online!
Keri Jaehnig is a social media marketing agency owner based in Ohio that specializes in social media marketing success and content marketing strategies for business brands, public figures and non-profits.
Also connect at:
http://ideagirlmedia.com
https://www.facebook.com/ideagirlmedia
http://twitter.com/ideagirlmedia
http://instagram.com/ideagirlmedia
http://pinterest.com/ideagirlmedia
http://audioboo.fm/Ideagirlmedia
http://www.linkedin.com/in/kerijaehnig
https://google.com/+IdeaGirlMedia
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Best Practices for Video Conversion from Facebook Live and other Streams Social Jack
Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion.
In this session, you’ll leave with…
Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
Hacks to quickly convert your video to a campaign
How to leverage teams members and influencers
A simple checklist to put this into practice
Dean DeLisle Forward Progress, Inc.
Dean DeLisle
Founder & CEO
Forward Progress, Inc.
As Founder and CEO of Forward Progress, Dean leads his
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
Social Media in Small Business is Anything But SmallMark Schmulen
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. Social media marketing works for both big and small organizations. Attendees at this event will learn from Brian Solis how small business social media trends differ from those of large corporations and how they can drive positive results even without the human capital and resources only available to large corporations.
Increase Fan Engagement through Social PromotionsDigitalSherpa
DigitalSherpa and Wildfire present give you a look at how you can increase fan engagement on Facebok and other social platforms through well thought out social campaigns and promotions.
Bad Rhino: Social Media Marketing for JewelersBad Rhino Inc
Bad Rhino Case Study for Successful Jeweler Social Media Marketing
See more here: http://youtu.be/RDTdC1Pti_8
Visit Bad Rhino at: http://www.badrhinoinc.com/
For more Social Media Tips: http://www.badrhinorumblings.com
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Building Audience and Engagement with Social Media - Maine Summer CampsDream Local Digital
We joined Maine Summer Camps' January Meeting to talk about emerging social media marketing trends for the summer camp industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book us for your next marketing meeting >> http://dreamlocal.com/seminar-request/
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE - Sign Up for Udemy.com
The "Simple SEO" 2016 course is meant for Entrepreneurs, Marketing Managers, Business Owners, CEOs who want to understand how SEO really works in layman's terms and want to get real results on a Google Search.
If you are expecting for me to promise you number one on Google, that's not going to happen! Because no one can fulfill that promise. And if they promise you guaranteed #1 on Google they are probably lying to you!
Download our "Simple SEO Checklist". You will use it to follow along with the sections on website structure. Be ready to take lost of notes! This is a REAL course with REAL concepts that work! No B.S. and no nonsense!
This Simple SEO 2016 Course will simply and demistify your SEO knowledge so be ready to relax, take lots of notes and relax... Your business will benefit, and so will your bottom line!
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
What Google and the other Search Engines are looking for in your web site How to choose a web site designer and how to make sure they do a great job for you.
How to find the keyword that people are actually searching for How to submit your web site to the search engines Which tools work to help increase your web site rankings.
How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings.
Sign up for "Simple Social Media" Course at:
https://www.udemy.com/simple-seo/?couponCode=SLIDESHARE
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
1. Social Media 101 for Door
County Businesses
Martha Beller
Owner
Tracy Andropolis
Web Design & Digital Strategy
Mike Jarman
Graphic & Web Design
Tweak Social Media & Marketing
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
2. About Tweak
Founded in April 2013 by Martha Beller
Our Mission:
To provide clients with creative, thoughtful
marketing solutions
at a fair price
Currently have 24 clients who we assist with
social media, digital marketing, web design, and
public relations initiatives on a year-round basis
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
3. Faces of Tweak
• Martha Beller, Owner
• Tracy Andropolis, Web Design &
Digital Marketing Strategy
• Mike Jarman – Graphic & Web Design
• Meia Jacobs, Digital Account Manager
• Natalie Robinson, Social Media
Account Rep
• Melissa Ripp, PR & Social Media
Consultant
• Jason Vincent, Videographer
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
4. What Tweak Offers
• Social Media Marketing (posting and
management of Facebook, Twitter,
Instagram, Pinterest, and other platforms)
• E-Newsletter creation and management
• Content Writing (blogs, web copy,
advertising, etc.)
• Web & Graphic Design
• Videography
• Public Relations assistance
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
5. Social Media:
What is it, and Why is it SO
Important?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
6. The Merriam-Webster
Definition:
Social media is “forms of electronic
communication through which
users create online communities to
share information, ideas, personal
messages, and other content.”
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
7. And, It’s Doing Nothing But
GROWING.
In 2016, it is estimated that there will
be around 2.13 BILLION social
network users around the globe, up
from 1.4 billion in 2012.
WHOA.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
8. 3 out of 4 people you know
check Facebook.
According to Pew Internet Research:
• 74% of online adults use social networking
sites
• More than HALF of all online adults 65 and
older use Facebook.
• 40% of cell phone owners check social via
mobile.
• 52% of online adults now use two or more
social media sites (up from 42% in 2013)
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
9. Social Media & Business
• 92% of marketers in 2014 claimed that
SMM (social media marketing) was
important for their business
• 80% of those 92% indicated that SMM
increased traffic to their websites
• 85% of marketers are currently
participating in SMM, but 85% aren’t sure
which tools are the best for their business
• This means there is a HUGE
opportunity to reach customers
through SMM – if you know what to do
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
10. Reasons to Use
Social Media for Your Business
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
11. Reasons to Use
Social Media for Your Business
1) Increase Brand Recognition.
2) Improve Brand Loyalty.
3) Increase Business Opportunities.
12. Even More Reasons to Use
Social Media for Your Business
4) Decreased Marketing Costs.
5) Better Customer Experiences and
Feedback.
6) Your Competition is Already There.
13. Social Media is Important.
So, How Do I Get Started?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
14. Step One:
Pick Your Goal
1) Build Your Brand?
2) Drive Sales?
3) Increase Conversation?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
15. Step Two:
Pick Your Platforms & Post!
(No, you don’t have to be on ‘em all.)
Think about your goal, and then
think about the customers you’d like
to attract for the purpose of this
goal. What social media platforms
are they on?
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
17. Facebook Posting Tips
• Stick to the 80/20 rule (80%
engaging, social content; 20%
directly selling your product/service
• Photos and videos work best; stay
away from wordy posts
• Ask question to engage audiences
• Post enough, but not too much
• Respond to customers, don’t ignore
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
18. Consider “Boosting” Posts
• Facebook has an incredibly powerful
targeted ad program.
»You set your budget
»Choose your audience based on
age, location, gender, interests and
more.
»Get your important messages out to
more people.
19. Facebook Case Study:
The Cookery
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
21. A Bit About Twitter
(Or, What’s a #Hashtag?)
Tweet: A 140-character message
Retweet: Re-sharing or giving credit to someone
else’s tweet
Feed: The stream of tweets you see on your
homepage (similar to Facebook’s News Feed)
Handle: Your username
Mention: A way to reference another user in your
tweet
Hashtag: A way to denote a conversation in
Twitter (#DoorCounty #StPatricksDay)
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
22. Twitter Posting Tips:
• Post often.
• Twitter is a marathon, not a sprint.
• Don’t be too hashtag-happy
• Don’t be afraid to mention businesses that you
work with or your best customers in tweets.
Twitter is a great way to build customer loyalty.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
23. Twitter Case Study:
The Main Course
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
25. InstaWHAT?
Instagram is a photo-sharing and video-
sharing social media platform. It enables
users to take photos or videos, and post it
directly to Instagram and a variety of other
platforms at the same time (Facebook,
Twitter, etc.)
There are 300 million users on the site per
month – mostly teens and Millennial.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
26. Instagram Posting Tips
• Have a balance of fun images and
images from your business
• Embrace #hashtags and trends like
#ThrowbackThursday
• Keep the text accompanying the
photos to a minimum
• Post to other social media platforms
simultaneously to cultivate a following
• Keep a “laid back” approach to posting
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
28. Pinterest Posting Tips
• Designate boards that are tailored
to different aspects of your business
• Use rich pins to add more
information (where to purchase
something, directions to a hotel)
• Follow other businesses
• Post more than just photos or links
(videos and brochures can be pins!
• Keep content relevant and engaging
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
29. Pinterest Case Study:
Tweak Social Media
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
30. Whew!
There’s SO More to Social Media
Than We Can Possibly Cover in
30 Minutes.
We Could Literally Talk About
Social Media for Days.
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
31. Websites
• Importance of having a mobile friendly
website.
• Difference between mobile site and
responsive design. Is one better that the
other? Why.
• Connecting all the pieces.
• Integrating social media into websites.
• Enewsletter sign ups – etc.
32.
33. THANK YOU & QUESTIONS
Tweak Social Media & Marketing
www.tweakdoorcounty.com
920.256.0712
Find us on Facebook or on Twitter as
@doortweaker
Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker
Editor's Notes
you know that the peninsula has a vibrant, albeit seasonal, business climate.
And, our county’s businesses are much different than other tourism spots in the Midwest and beyond, so it’s important to know how social media can help your business from both ends of the spectrum – creating excitement with customers before they visit, during their visit, and interacting with them after their visit so that they stay engaged and become loyal customers.
Tweak was founded in April 2013 by Martha Beller. Our mission has always been to provide our clients with creative, thoughtful solutions at fair prices.
Seasonal other expenses – during the season you are busy and managing Social media can be a full time job.
We currently have _24__clients most of whom we are building websites or working on a monthly retainer for social media and enewsletters.
If anyone has questions about Tweak and our services at the end of the presentation, please let us know and we’ll be happy to speak with you!
Martha/Tracy – I don’t know our staff as well as you guys might, so I’ll let you handle this slide.
Tweak offers a variety of digital and web marketing services.
The majority of our business falls under the social media marketing, e-newsletter creation, and content writing (blogs and web copy) realm, however, we also have a robust web/graphic design (thank you Mike)
businesses as well as an on-staff videographer to create videos for social media platforms, advertisements, and website purposes.
Social media, by Wikipedia’s definition,
Introduce Tracy
An online community where real people gather to share information, ideas, personal messages, pictures (lot’s of pictures) opinions, rants and other content. (sometimes people share TMI)
By 2016 it is estimated that social network users will grow to around 2.13 billion users.
There are a lot of people using social networks –
We know you wouldn’t be here if you didn’t think social media was important for your business or organization.
And the research shows that most businesses agree with you that social media is important. But it also shows that many businesses aren’t sure what to do with it, which platforms to use or which tools are best.
That’s right, they know nothing about you and may even wonder if you are a real business.
Makes it easier for new and existing customers to “see” your brand everyday - Every time you post on Social Media. There are endless ways for a business to be seen on social/digital.
Keep your business top of mind even when your customers are not in door county.
Increased business opportunity: Every time you post on a social media platform, you have an opportunity to convert that user to a customer.
4) Decreased marketing costs. Even though we spend most of our time in the digital marketing realm, we still believe there is some value in print and radio and think it serves a purpose – But – what if you could get the attention of those visitors BEFORE they visit the peninsula, and during, and after? That’s the power of social media – and at a fraction of the price.
5) Better customer experience.
social media, at the end of the day, is a communication channel –it gives you an opportunity to provide great customer experiences – even if there’s a problem or issue.
By the way – what do you think you should do if someone complains about an experience they had at your business.
One of the things we always tell clients at Tweak is the second worst thing you can do on social is not responding to customer feedback, whether it’s positive or negative (the first worst thing you can do is have social media platforms and not post anything to them, by the way).
6) Everyone’s doing it! Peer pressure. Jk. –
Okay – okay Tweakers – How do we get started.
But as I said earlier, we know, you know Social Media is important – the real question is – How do I get started?
One of the first things we always try to determine with a client when we first meet is their goal for social media.
We know everyone wants to “Drive Sales” but sometimes, there are more strategic goals that will help reach this goal without being overly “salesy” on social media.
if you’re new to social media, sometimes it’s as easy as just wanting to start and/or increase the conversation around their brand.
Many times, especially for small businesses in Door County, it’s a combination of all three.
Pick one or two to start we highly recommend Faceback- since everyone is on it.
So, as a brand or a business, you’ve got a bit of work to do in order to be heard through the conversations between friends. Here are a few of our suggestions, with an example or two:
Stick to the 80/20 rule.
Your budget can be as little as $2 a day and will reach 100’s – 1000’s of people.
Here’s an example of a post we did for The Cookery in Fish Creek on the last day of their 2014 season at the end of October.
The Cookery’s goal - build their brand on social as a family-owned restaurant and that made a concerted effort to use locally-grown products.
So, it was important they’d let their family’s personality show through and really connect with their fans on FB. It worked – this post was one of hundreds we did for them last year, but it’s a great example of what social can do. The post reached 2,048 people, which is a good 4,00 more people that The Cookery’s number of fans
What contributed to that number of people is that 77 people liked the post so much that they either liked it, commented on it, or shared it, which meant the post had a farther “reach”.
If Facebook is a dinner party, Twitter is the equivalent of water cooler chatter at work – short bursts of content that are meant to be easily read.
Show of hands…who has a Twitter account? Okay, well, for those of you who don’t, we thought we’d put a little primer up first.
A few tips about Twitter.
Twitter reaches a different demographic – more educated, more affluent – ages 29-49 a little more tech savvy.
In all honesty, you don’t have to think of different content to post on all of your social media platforms – just make sure that you’re adapting that content/status update for the appropriate platform.
Twitter – You can post much more frequently to Twitter because the stream of comments is so quick.
Instagram
Instagram is, truthfully, something we’re just starting to help clients with – but already we can see the potential for a few reasons. First, because in terms of users accessing the site on a daily basis, the numbers are holding their own alongside Facebook and Twitter. Second, it’s a very visual medium, and it’s much easier to scroll (and much more enjoyable for the user) through an Instagram feed than a Facebook or Twitter feed. Third, the sheer numbers of people on the site – 300 million users a month, most of them teens and millennial – means there’s a huge opportunity to get your business and brand in front of an entirely new audience.
Compared to Twitter and Facebook – Instagram can be easier to manage. Take a great, fun, relevant photo. Make it look good with a filter add a hashtag or two, a simple comment and you are good to go. To me it seems like you don’t have to think about it so much.
Just a few quick tips for starting out with Instagram for your business:
Have a balance of fun images and business-related images. Some of the best Instagram accounts we’ve seen seem to take you inside their business or company through their Instagram feed – introducing you to employees, showing new products, etc.
Embrace the hashtags on Instagram. Similar to Twitter, hashtags are a great way for users to see photo-centric “conversations” on Instagram – and keeping track of relevant hashtags has the potential to increase your followers and their engagement with your site. Also, trends such as #ThrowbackThursday, #TransformationTuesday, and #selfie are huge on Instagram. If your business can show that you understand these trends and take part in them, it will speak volumes to a younger audience.
Keep the text accompanying the photos to a minimum. Of course, you want to explain what your photo is and include a few hashtags, but we’ve noticed that users will often skip over this text to get to the photo.
Instagram allows you to post to its platform and to additional platforms like Facebook and Twitter all at the same time. This cross-platform aspect is good and will help you increase your followers and spread your message on multiple platforms. And, because Facebook bought Instagram a few years ago, the two platforms integrate very well together.
Finally, keep a laid back approach to posting. People who are active on Instagram love it because it isn’t as intrusive and “ad-oriented” as Facebook is and as Twitter is becoming. If you post too much, people will feel like it’s too much, and your message will get diminished.
Pinterest is seen as “the online bulletin board”, which makes sense, as it’s name is a combination of “pin” and “interest.”
The really cool thing about Pinterest and how it can be part of a great social media strategy is that the demographics of Pinterest users are mostly women. Pinterest doesn’t try to be all things to all people, and this really works in their benefit. However, unlike other social media platforms, Pinterest is unique in that it’s popular across all age brackets. A woman who is 20 might use Pinterest a bit differently from one who is 60, but it’s a guarantee that they both love the platform. And, women are still the decision-makers, which is helpful from a Door County/vacation planning aspect.
According to Pew Internet Research done just a month ago, adoption is ramping up for Pinterest, with a record 21% of adult Internet users on the platform.
There’s a few tips and tricks that we’ve learned in the time that we’ve been on Pinterest. First, the businesses that really do well on this platform are the ones that take the time to create a variety of different boards that are tailored to specific aspects of their businesses. For instance, The Cookery’s Pinterest account has separate boards for breakfast, lunch, and dinner. It was a board designated to what the Skare family loves about Door County, and one that shows The Cookery’s history through the years.
Rich pins are extra details you can add to your pin to make it more useful. If you have an ecommerce site where you sell a product, a product rich pin can provide pricing and where to buy. Place pins include a phone number and map. It’s a great way to get customers the information they need when they’re looking at your content without them having to go to a separate website or find the information another way.
Follow other businesses. In Door County, this is especially important.
Post more than just photos or articles. Things like videos and brochures can be pins, too!
Pinterest is a very visionary social media platform – which means that people go to Pinterest to visualize a certain aspect of their life (getting married, having a baby, losing weight, etc.) and they respond to inspiring, fun, and engaging content.