In his presentation, Rogers Communications' VP of Social Media, Keith McArthur, teaches a class on how to develop and maintain an enterprise social media listening program.
He talks about how to listen, monitor, and track social media conversations and apply those insights to your social media strategy.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
How to measure your social media program, presented by Greg GerikSocialMedia.org
In his presentation, 3M's Social Media Leader of Global eTransformation, Greg Gerik, teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
There are several common hurdles that prevent people from getting links, and these aren't always to do how creative or targeted we are, but how persuasive we can be.
The C-Suite's Biggest Gripes about Data (And How to Fix It)Domo
Join Chris Wintermeyer, Chief Advocate at Domo, to better understand the challenges modern executives are having with data and reporting, and explore new technology that is changing the way the c-suite is unlocking insights with the data they already have.
Topics of discussion include:
• Most Common Data Frustrations
• How Data Is Reported vs. How Leaders Want Reports
• New Executive Reporting and Dashboard Technology
From ITC Agent Conference 2016...
Are you on social media but struggling with how to use it? Do you know the basics of using Facebook and Twitter but know there's more to it? In this breakout, you'll learn how to take your social media marketing to the next level and leave with tips you can use to improve your social media presence.
Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal
Event: #SEJSummit London Hosted by Searchmetrics
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Levelling up to the needs of the Marketing Dept. & the BoardroomHotwire
In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. These slides will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals.
I was asked to present to a group of winery C-level about why they should care about Social Media marketing, and answer: "What are the three most important lessons you’ve learned about how the use of social media can boost the success of businesses in the wine industry?" and "What new trends and tools do you think will make a difference in your social media strategy in the future?"
The foundation for a successful SEO program starts by understanding what you want to achieve. Learn more about basic SEO and a few tactics to get you started.
Believing social media myths can harm your social media performance. In this webinar we explored some of the most common misconceptions relating to social media for business, and how to avoid them.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
In his Brands-Only Summit Measuring Pre-Conference keynote, ExactTarget's VP of Marketing Insights, Jeffrey Rohrs, explains why audiences are a valuable business asset.
He shares ideas of proprietary audience development from his book, "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers."
The C-Suite's Biggest Gripes about Data (And How to Fix It)Domo
Join Chris Wintermeyer, Chief Advocate at Domo, to better understand the challenges modern executives are having with data and reporting, and explore new technology that is changing the way the c-suite is unlocking insights with the data they already have.
Topics of discussion include:
• Most Common Data Frustrations
• How Data Is Reported vs. How Leaders Want Reports
• New Executive Reporting and Dashboard Technology
From ITC Agent Conference 2016...
Are you on social media but struggling with how to use it? Do you know the basics of using Facebook and Twitter but know there's more to it? In this breakout, you'll learn how to take your social media marketing to the next level and leave with tips you can use to improve your social media presence.
Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal
Event: #SEJSummit London Hosted by Searchmetrics
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Levelling up to the needs of the Marketing Dept. & the BoardroomHotwire
In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. These slides will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals.
I was asked to present to a group of winery C-level about why they should care about Social Media marketing, and answer: "What are the three most important lessons you’ve learned about how the use of social media can boost the success of businesses in the wine industry?" and "What new trends and tools do you think will make a difference in your social media strategy in the future?"
The foundation for a successful SEO program starts by understanding what you want to achieve. Learn more about basic SEO and a few tactics to get you started.
Believing social media myths can harm your social media performance. In this webinar we explored some of the most common misconceptions relating to social media for business, and how to avoid them.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
In his Brands-Only Summit Measuring Pre-Conference keynote, ExactTarget's VP of Marketing Insights, Jeffrey Rohrs, explains why audiences are a valuable business asset.
He shares ideas of proprietary audience development from his book, "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers."
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy SocialMedia.org
In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program.
He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.
BlogWell Atlanta Social Media Case Study: Turner Broadcasting System, present...SocialMedia.org
In his BlogWell Atlanta case study presentation, "A Thriving Media Company in the Social Media Era," Turner Broadcasting System's Digital Marketing Director, Seth Miller, explained how -- as a largely traditional media company -- Turner is finding success by embracing social media.
Seth's presentation covers how they've supported fans who've posted creative spins on their content on YouTube, how they've reached out to existing fan communities, and how they've used social media to collaborate with fans.
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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
BlogWell Los Angeles Social Media Case Study: Life Technologies, presented by...SocialMedia.org
In her BlogWell Los Angeles presentation, Life Technologies' Global Senior eMarketing Manager – Search & Social, Robin Smith, shares how -- as a BtoB company -- they are using social media for lead generation and data integration.
She goes into detail about their KPI framework, using social media exclusively to launch new products, and how they integrate their social data into new marketing techniques.
Watch the video of this presentation here: https://vimeo.com/57571474
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
In her BlogWell Dallas presentation, UnitedHealth Group's Senior Communications Specialist, Rachel Medina, shares how they are using social media to manage customer service in a highly regulated industry.
She talks about building their Social Customer Care 2.0 team and how their @myUHC Twitter account handles customer issues.
BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian EllefritzSocialMedia.org
In his BlogWell Philadelphia presentation, "Using Social Media 'Reporters' to Energize a Corporate Event," SAP's Brian Ellefritz shares how they brought their annual conference, SAPPHIRE, alive with social media even for the people that couldn't attend.
BlogWell Social Media Case Study: Kaiser Permanente, presented by Hilary WeberSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In this presentation, Hilary explores how Kaiser Permante uses blogging to build their brand.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In his BlogWell San Jose presentation, "You Can Do It. We Can (Still) Help," Nick covers how The Home Depot got started in social media and how the company uses tools like Twitter to reach customers.
BlogWell San Francisco Social Media Case Study: PepsiCo, presented by Josh KarpfSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Connecting On and Offline Using Social Media," Manager, Digital and Social Media Josh Karpf describes how PepsiCo has integrated new media including FriendFeed and Twitter into campaigns to connect with consumers in new ways.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell San Francisco Social Media Case Study: Kaiser Permanente, presented ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Harvesting the Low-Hanging Fruit of Internal Social Media Channels," Director, Internet Marketing Services Hilary Weber describes how Kaiser Permanente applies internal social media in a big-brand setting.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell San Diego Social Media Case Study: Community Medical Centers, presen...SocialMedia.org
In her BlogWell San Diego case study presentation, "It Is Brain Surgery," Community Medical Centers' Director of Marketing and Communications, Michelle Van Valkenburg, covers how CMC uses social media to give their medical thought leaders a platform to communicate.
Michelle explains how they motivate their internal bloggers, how they moderate the content they create, and how they've worked with their legal team to avoid patient privacy issues.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Seattle Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
In her BlogWell Seattle presentation, "Social Media Communications @ Nokia" Nokia's Molly Schonthal shares how Nokia uses internal communication and collaboration to improve their company's external social media competence.
Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
How to decide between outsourcing and internal, presented by Adam BrownSocialMedia.org
In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
He shares 10 important things to think about when it comes to outsourcing your social media efforts.
Original Research: The Unsung Hero of Content MarketingMantis Research
This presentation from Content Marketing World 2018 explores how and why original research is an untapped opportunity for content marketers . . . but likely not for long.
Learn about the wide range of research types, from conventional, survey-based research to creative ways of using 3rd party data and uncover the essential questions you need to answer when starting an original research project.
Risk Management and Reliable Forecasting using Un-reliable Data (magennis) - ...Troy Magennis
To meet expectations and optimize flow, managing risk is an important part of Kanban. Anticipating and adapting to things that "go wrong" and the uncertainty they cause is topic of this session. We look at techniques for quantifying what risks should be considered important to deal with.
Although discouraging, forecasting size, effort, staff and cost is sometimes necessary. Of course we have to do as little of this as possible, but when we do, we have to do it well with the data we have available. Forecasting is made difficult by un-reliable information as inputs to our process – the amount of work is uncertain, the historical data we are basing our forecasts on is biased and tainted, the situation seems hopeless. But it isn't. Good decisions can be made on imperfect data, and this session discusses how. This session shows immediately usable and simple techniques to capture, analyze, cleanse and assess data, and then use that data for reliable forecasting.
Second and hopefully draft of LKCE 2014 talk.
Learn tactics that you can use immediately to sell more:
- The measurable impact of pre-call research
- Specific calls to action for higher conversions
- The best times to cold call and email
-Tune in and find out how cold calling can be more effective.
Watch the webinar on demand here: http://bit.ly/Webinar-
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
Session delivered with Franz Walder at Engage Usergroup in antwerp on May 9th.
(content was the same as delivered at Connect 2017, see https://www.slideshare.net/femware/socialytics-accelerating-ibm-connections-adoption-with-watson-analytics)
This is the transcript of the Twitter backchannel that was happening during my presentation on University Web Strategy in the Reputation Age. The complete archive of tweets related to #ReputationAge can be found here: http://wthashtag.com/Reputationage
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
Eme01. Socialytics: Accelerating IBM Connections Adoption with Watson Analyticspanagenda
Social adoption is a challenge for many companies. What is the most effective utilization of the environment? Who is using which resources, what in the environment is dormant or orphaned? Where should efforts focus in order to improve adoption? All of these questions can be difficult to answer and there is no "one size fits all" solution as each organization has their own unique needs. Join Femke Goedhart and Franz Walder and learn how to tackle this topic using IBM Connections and Watson. Starting out with IBM Bluemix Data Connect to collect and combine data from relevant sources, they use the cognitive power of IBM Watson Analytics to answer those tricky questions and provide solutions to real-world adoption challenges.
Twitter For Business: A "How To" for B2B MarketingAstek Consulting
Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.
PRSA Digital Impact - Does Your Brand Have ESP? Experience Styling ProfessionalsKatrina Klier
In a hyper-connected world, people experience your company in many ways, at many points in time. Traditional media, digital, and influencers all play a part. Meet the new Experience Styling Professionals – it’s not just about website design anymore.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
Similar to How to run a social media listening program, presented by Keith McArthur (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
15 ideas and frameworks on the art of storytelling
How to run a social media listening program, presented by Keith McArthur
1. How to run a social media
listening program
KEITH MCARTHUR
ROGERS COMMUNICATIONS
DECEMBER 9–11, 2013
ORLANDO
SOCIALMEDIA.ORG/SUMMIT
2.
How to Run a Social Listening Program:
From listening to intelligence in five easy steps
Keith McArthur
VP, Social Media
Rogers
December
10,
2013
@keithmcarthur
5. From listening to intelligence in five easy steps
1. Know
why
you’re
listening
2. Op=mize
tools
and
talent
3. Don’t
use
good
data
for
evil
4. Don’t
just
listen:
Hear
5. Go
big
(data)
or
go
home!
@keithmcarthur
#brandsonly
6. 1) Know why you’re listening
• All
good
conversa=ons
start
with
listening
– Know
what
to
say
and
what
not
to
say
– Know
when
to
talk
• World’s
biggest
focus
group
– Intelligence
on
your
customers
/
products
/
services
– Compe==ve
intelligence
@keithmcarthur
#brandsonly
7. Propor7on
of
Conversa7on
Topics
NOT
VILLAS
OR
CHRISTMAS
VILLAS
CHRISTMAS
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
@keithmcarthur
#brandsonly
8. 2) Optimize tools and talent
• Tool
• People
– Free
vs.
paid
– Stand-‐alone
or
interact
with
other
tools?
– Support
mul=ple
languages?
– Alerts?
– Boolean
vs.
Natural
Language
Processing
– Internal
or
external?
– Listening
command
centre
vs.
decentralized
Pro-‐%p:
Make
sure
tool
is
transparent
and
data
is
raw
@keithmcarthur
#brandsonly
9. 0%
18:00:00
18:11:00
18:22:00
18:33:00
18:44:00
18:55:00
19:06:00
19:17:00
19:28:00
19:39:00
19:50:00
20:01:00
20:12:00
20:23:00
20:34:00
20:45:00
20:56:00
21:07:00
21:18:00
21:29:00
21:40:00
21:51:00
22:02:00
22:13:00
22:24:00
22:35:00
22:46:00
22:57:00
23:08:00
23:19:00
23:30:00
23:41:00
23:52:00
00:03:00
00:14:00
00:25:00
00:36:00
00:47:00
00:58:00
01:09:00
01:20:00
01:31:00
01:42:00
01:53:00
02:04:00
02:15:00
02:26:00
02:37:00
02:49:00
03:00:00
03:13:00
03:24:00
0
18:00:00
18:12:00
18:24:00
18:36:00
18:48:00
19:00:00
19:12:00
19:24:00
19:36:00
19:48:00
20:00:00
20:12:00
20:24:00
20:36:00
20:48:00
21:00:00
21:12:00
21:24:00
21:36:00
21:48:00
22:00:00
22:12:00
22:24:00
22:36:00
22:48:00
23:00:00
23:12:00
23:24:00
23:36:00
23:48:00
00:00:00
00:12:00
00:24:00
00:36:00
00:48:00
01:00:00
01:12:00
01:24:00
01:36:00
01:48:00
02:00:00
02:12:00
02:24:00
02:36:00
02:49:00
03:01:00
03:15:00
03:27:00
Outage
Tweet
Sen7ment
–
Rolling
5
minute
totals
–
Star7ng
18:00:00
Oct
9,
2013
1600
1400
1200
1000
Sum
of
Posi=ve
(5min
roll)
800
Sum
of
Neutral
(5min
roll)
600
Sum
of
Mixed
(5min
roll)
400
200
Sum
of
Nega=ve
(5min
roll)
Outage
Tweet
Sen7ment
Propor7on
-‐
5
Minute
Rolling
Totals
–Star7ng
18:00:00
Oct
9,
2013
100%
90%
80%
70%
60%
Sum
of
Posi=ve
(5min
roll)
50%
Sum
of
Neutral
(5min
roll)
40%
Sum
of
Mixed
(5min
roll)
30%
Sum
of
Nega=ve
(5min
roll)
20%
10%
@keithmcarthur
#brandsonly
10. 3. Don’t use good data for evil
• There
is
no
such
thing
as
bad
data
• Data
is
conclusion-‐
agnos=c
• The
numbers
aren’t
out
to
get
us
@keithmcarthur
#brandsonly
11. Bad
data
is
an
excuse
by
bad
data
scien=sts,
caused
by:
• Bad
Ques=on
• Bad
Methodology
• Bad
Conclusion
@keithmcarthur
#brandsonly
12. 4. Don’t just listen: Hear
If
a
tree
tweets
in
a
forest,
does
anybody
hear?
@keithmcarthur
#brandsonly
15. 5: Go big (data) or go home!
@keithmcarthur
• Reserva=on
trends
• Comment
cards
• Feedback
at
contact
centres
&
check-‐in
• Customer
RM
profiles
• Professional
reviews
SM+CRM
• Match
tweets
with
reserva=ons
• Incen=vise
to
hand
over
social
profiles
#brandsonly
17. Thank You!
1. Know why you’re listening
2. Optimize tools and talent
3. Don’t use good data for evil
4. Don’t just listen: Hear
5. Go big (data) or go home!
@keithmcarthur
18. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
DECEMBER 9–11, 2013
ORLANDO
SOCIALMEDIA.ORG/SUMMIT