Scred's Lessons outlines mistakes made and lessons learned from starting the company Scred, which helps groups manage money. Some key mistakes included usability issues, lack of a clear leader, and not measuring metrics. The document recommends marketing a startup through involvement, passion, authenticity about the product and being original. It announces Scred is releasing a new sub-product and looking for launch partners like event organizers and bands.

1. Scred’s Lessons
Kristoffer Lawson, Co-Founder Scred
setok@scred.com
twitter.com/Setok

2. Helping Groups Manage Money
www.scred.com
twitter.com/Screditor

3. Examples
Flatmates Bands Organisers

6. Mistakes We Didn’t
Make

7. #1 Not trying

8. #2 Thinking it’s easy

9. #3 Waiting ages to
launch

10. #4 Spending a lot

11. #5 Having low
ambitions

12. #6 Not reaching the
world

13. #7 Outsourcing the
tech

14. #8 Giving up

15. Mistakes We Have
Made

16. #1 Usability, usability

18. #2 No clear ‘leader’

19. #3 Not using most
familiar technology

20. #4 Not measuring
metrics

21. #5 Not immediately
applying for TEKES

22. Marketing a Startup

23. Marketing a Startup
• Involvement

24. Marketing a Startup
• Involvement
• Passion

25. Marketing a Startup
• Involvement
• Passion
• Authenticity

26. Marketing a Startup
• Involvement
• Passion
• Authenticity
• Product

27. Marketing a Startup
• Involvement
• Passion
• Authenticity
• Product
• Originality

28. Get In Touch!
• Scred releasing a new interesting sub-product
• Looking for launch partners:
• Event organisers
• Associations
• Bands

29. Kristoffer Lawson
setok@scred.com
twitter.com/Setok
www.scred.com