10 Things Businesses can do with Social Media

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Slides from a talk to the Chartered Institute of Marketing on practical things that business can do with Social Media. Originally presented at Staffordshire University.

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10 Things Businesses can do with Social Media

  1. 1. 10 Things a Business can do with Social Media CIM 2013
  2. 2. 10 Things every Business should be doing on Social Media
  3. 3. 10 Reasons I love Social Media for Business
  4. 4. http://uk.linkedin.com/in/philoakley https://plus.google.com/+PhilipOakley Twitter @philoakley
  5. 5. 10 Reasons I love Social Media for Business
  6. 6. 10 Things 1.Market Research (Listen) 2.Get Feedback (Engage) 3.Find Evangelists 4.Create a Community 5.Create an Email List 6.Get More Sales 7.Get Recommendations 8.Get closer to you Customer/Prospect 9.Provide Support 10. Have Fun
  7. 7. 1. Market Research
  8. 8. Oatcake video
  9. 9. 2. Engage
  10. 10. #FavOatcake
  11. 11. Oatcake Video
  12. 12. QuickTime™ and a decompressor are needed to see this picture.
  13. 13. 3. Find Evangalists • Find fanboys/cheerleaders • Product/Service Champions • Bloggers and Reviewers • Experts in their fields • Offer rewards ?
  14. 14. 4. Create a Community
  15. 15. #BforB
  16. 16. #BforBHour
  17. 17. #StaffordshireHour
  18. 18. #ShropshireHour
  19. 19. #WestMidsHour
  20. 20. #AgriChatUK
  21. 21. #MarketingHour
  22. 22. #CIMHour
  23. 23. #BforBHour
  24. 24. #Lego
  25. 25. QuickTime™ and a decompressor are needed to see this picture.
  26. 26. QuickTime™ and a AVC Coding decompressor are needed to see this picture.
  27. 27. 5. Create an Email List
  28. 28. 6. Get More Sales
  29. 29. 3 Levels of Selling 1.-Links to services and products 2.3.-
  30. 30. 3 Levels of Selling 1.-Links to services and products 2.-Offers and promotions 3.-
  31. 31. 3 Levels of Selling 1.-Links to services and products 2.-Offers and promotions 3.-Help people buy!
  32. 32. Hasbean Coffee
  33. 33. 7. Get Recommendations
  34. 34. Get Recommendations 85% ofreviews for local businesses consumers say that they read online 76% in 2012) (up from
  35. 35. 79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012)
  36. 36. Testimonial Tips • Have a designated web page for Testimonials • Allow people to submit a testimonial on your website • Build it into your process • Ask at point of sale • Share testimonials on your Social Media
  37. 37. Get Closer to your Customer
  38. 38. ASK THEM! • Do you use Social Media? • What Social Media Sites do you use? • How would they like to be engaged on their • Would you connect? • Links to accounts
  39. 39. Add to your email P.S. By the way quick question are you using social media these days? If so, which channels are you spending your time? Mind if we connect there? or To serve our customers better we would like to connect with them on the Social Media sites you use. If you would like to connect please click this link to tell us your favourite Social Media sites.
  40. 40. Tools
  41. 41. Tools
  42. 42. Support
  43. 43. 10. Have Fun (with engagement)
  44. 44. www.philipoakley.org/cim
  45. 45. http://uk.linkedin.com/in/philoakley https://plus.google.com/+PhilipOakley Twitter @philoakley

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