Video marketing is growing rapidly. While it may seem daunting, creating video content is actually easier than many people think. The document outlines how video will account for 69% of online data traffic by 2017. It also provides statistics on growing video consumption, especially on mobile devices. The document then gives tips on identifying target audiences, creating engaging video content, and sharing it with influencers. Finally, it discusses opportunities for video advertising on YouTube and how to leverage tools like in-stream ads, remarketing, and targeting specific channels or videos based on analytics.