Luke Quilter talks through a case study for Spicers of Hythe to explain how Sleeping Giant Media take an integrated approach to marketing online to get good growth and through good marketing practices.
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...Surefire Local
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
If yes, well the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Adwords Management. We beat our competitors across multiple searches and we can do the same for you!
Prepare YOURSELF for 2019: A Business Owner's Guide to Planning for the New Y...Surefire Local
Put aside your business for a minute (or an hour) to focus on you. The end of the year is the ideal time to step back and take inventory of your personal goals, strengths, and weaknesses.
Mark G. Richardson will share a process he's perfected over the past dozen years that can help you reach your personal goals, and in turn, your business goals...the same process he teaches to business owners across the country at industry events.
Some of the things you'll learn are:
- A highly effective process to establishing your priorities so you can focus on what matters most
- Ways to gift yourself with more time by implementing Mark G. Richardson's proven time mastery system
- How to identify your key opportunities for personal growth
- Tools you can start using today to improve yourself and your processes
- How to combine all of this to create your plan & start 2019 STRONG
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...Surefire Local
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
If yes, well the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Adwords Management. We beat our competitors across multiple searches and we can do the same for you!
Prepare YOURSELF for 2019: A Business Owner's Guide to Planning for the New Y...Surefire Local
Put aside your business for a minute (or an hour) to focus on you. The end of the year is the ideal time to step back and take inventory of your personal goals, strengths, and weaknesses.
Mark G. Richardson will share a process he's perfected over the past dozen years that can help you reach your personal goals, and in turn, your business goals...the same process he teaches to business owners across the country at industry events.
Some of the things you'll learn are:
- A highly effective process to establishing your priorities so you can focus on what matters most
- Ways to gift yourself with more time by implementing Mark G. Richardson's proven time mastery system
- How to identify your key opportunities for personal growth
- Tools you can start using today to improve yourself and your processes
- How to combine all of this to create your plan & start 2019 STRONG
The Evolution of Google Analytics from a Tool to a Platform by Chris Hirleman...Sleeping Giant Media
Chris' presentation from the North Kent B2B 2015 #DigiSessions.
‘The Evolution of Google Analytics from a Tool to a Platform’ delves into how Google Analytics can now be a centralised point of data. Chris explains how using enhanced eCommerce can add context to your data, and data import/measurement, enabling it to all come together in one place.
Justine Robson from Sleeping Giant Media talks about improving business performance through digital marketing.
Mentioning good uses and examples for Google analytics and PPC advertising to inform your offline marketing and business solutions.
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
Sleeping Giant Media Digital Summer Series 6 of 6 - Digital and Traditional M...Sleeping Giant Media
In our sixth and final Digital Summer Series talk of 2014, the topic was digital and traditional marketing. The first half of the talk discussed the strengths of digital marketing, and the second half integrating digital with traditional marketing.
Luke quilter Sleeping Giant Media - User research and brand within search m...Sleeping Giant Media
Luke from Sleeping Giant Media. Brand and customer have sometimes been forgotten in the digital age. To cap off the day and tie all the talks together Luke will be talking about how brand and customer feature when it comes to search marketing. How do you identify your customers, and how do you then go on to utilise the technology available in order to market to them effectively
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
Talking about why it’s important to go mobile and have a mobile responsive site, briefly speaking about measurements of mobile traffic using GA and Adwords and what can be done to adapt
Delivering Growth Through search Marketing - discovery park, Giant TalkSleeping Giant Media
Luke Quilter from Sleeping Giant Media will talk through a case study of a long standing client, to show how using a joined up and integrated approach to traditional and digital marketing is the best approach to growing your business
A talk on the basics and an introduction to YouTube.
covering some introductory topics on:
What is YouTube
What you may not know about YouTube
How can my brand benefit from being on YouTube
An introduction to YouTubers
How YouTubers benefit from brands
Top Tips on using YouTube
Includes some examples of interesting and effective marketing videos
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
Sleeping Giant Media - Summer Series 3 of 6 - Using SEO and PPC to Make More ...Sleeping Giant Media
In the third talk in our Digital Summer Series, Anthony Klokkou and Nikoo Sarrafan talked to local business people about using SEO and PPC to make more sales.
They discussed:
- strengths and weaknesses of both SEO and PPC
- tips for success
- useful tools
The next talk is taking place 29th July in Folkestone and will cover tracking digital marketing performance using Google Analytics and other tools. Click here to book your place - http://www.sleepinggiantmedia.co.uk/book-your-place-below/
The Evolution of Google Analytics from a Tool to a Platform by Chris Hirleman...Sleeping Giant Media
Chris' presentation from the North Kent B2B 2015 #DigiSessions.
‘The Evolution of Google Analytics from a Tool to a Platform’ delves into how Google Analytics can now be a centralised point of data. Chris explains how using enhanced eCommerce can add context to your data, and data import/measurement, enabling it to all come together in one place.
Justine Robson from Sleeping Giant Media talks about improving business performance through digital marketing.
Mentioning good uses and examples for Google analytics and PPC advertising to inform your offline marketing and business solutions.
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
Sleeping Giant Media Digital Summer Series 6 of 6 - Digital and Traditional M...Sleeping Giant Media
In our sixth and final Digital Summer Series talk of 2014, the topic was digital and traditional marketing. The first half of the talk discussed the strengths of digital marketing, and the second half integrating digital with traditional marketing.
Luke quilter Sleeping Giant Media - User research and brand within search m...Sleeping Giant Media
Luke from Sleeping Giant Media. Brand and customer have sometimes been forgotten in the digital age. To cap off the day and tie all the talks together Luke will be talking about how brand and customer feature when it comes to search marketing. How do you identify your customers, and how do you then go on to utilise the technology available in order to market to them effectively
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
Talking about why it’s important to go mobile and have a mobile responsive site, briefly speaking about measurements of mobile traffic using GA and Adwords and what can be done to adapt
Delivering Growth Through search Marketing - discovery park, Giant TalkSleeping Giant Media
Luke Quilter from Sleeping Giant Media will talk through a case study of a long standing client, to show how using a joined up and integrated approach to traditional and digital marketing is the best approach to growing your business
A talk on the basics and an introduction to YouTube.
covering some introductory topics on:
What is YouTube
What you may not know about YouTube
How can my brand benefit from being on YouTube
An introduction to YouTubers
How YouTubers benefit from brands
Top Tips on using YouTube
Includes some examples of interesting and effective marketing videos
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
Sleeping Giant Media - Summer Series 3 of 6 - Using SEO and PPC to Make More ...Sleeping Giant Media
In the third talk in our Digital Summer Series, Anthony Klokkou and Nikoo Sarrafan talked to local business people about using SEO and PPC to make more sales.
They discussed:
- strengths and weaknesses of both SEO and PPC
- tips for success
- useful tools
The next talk is taking place 29th July in Folkestone and will cover tracking digital marketing performance using Google Analytics and other tools. Click here to book your place - http://www.sleepinggiantmedia.co.uk/book-your-place-below/
Sleeping Giant Media - Summer Series 1 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the first of our Digital Summer Series of talks, we gave an introduction to digital marketing essentials.
In this presentation, we cover
- What is the point of a website?
- CMS (Content Management System)
- How SEO works and why it is important
- How to run social media effectively
- PPC basics
- How PPC can be used to drive increased business online
- How you can use Google's free analytics tool to understand your business
The Summer Series is being held jointly by Sleeping Giant Media and Shepway District Council. They are completely free and cover various areas around digital marketing.
To learn more about the talks being held in Folkestone, Kent visit www.sleepinggiantmedia.co.uk/digital-marketing-summer-series
Sleeping Giant Media - Summer Series 2 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the second of our Digital Summer Series of talks, we talked about why social media is important for your business.
In this presentation, we cover
- Why social media matters
- State of the media landscape
- Why customer complaints on social aren't bad
- What tools you can use to help effectively run your social media
- What are the SEO impacts of social media
- Planning your content topics to share on social
- How video can drive customer engagement
The Summer Series is being held jointly by Sleeping Giant Media and Shepway District Council. They are completely free and cover various areas around digital marketing.
To learn more about the talks being held in Folkestone, Kent visit: www.sleepinggiantmedia.co.uk/digital-marketing-summer-series
Watch This Free Webinar On-Demand: http://dg-r.co/2fuo7Y8 - Personas, Journeys & Content Maps – 3 Keys to Filling Your 2017 Pipeline with Quality Leads
Don’t spend another year trying to connect old methods to new technology - Build a plan to maximize your tech
Everywhere you look, there’s another brand-new marketing technology solution promising out-of-this-world results. But to succeed as a marketer today, you don’t just need the right technology; you need the right strategic and foundation to maximize its performance. Easier said than done, right? But it really is possible to provide a more predictable flow of quality leads to your sales team by integrating your strategy & technology better.
Get three key foundational elements marketers must build into their marketing plans to take full advantage of their technology and drive qualified leads to sales:
Buyer Personas – know buyer’s needs, desires and how they make decisions;
Content Maps – define the assets will you create to build affinity and increase close rates; and
Buyer Journeys – understand every step of the process and the methods buyers prefer.
Digital marketing for start ups by Nick Parker, Venturefest 2015 - Said Busin...Nick Parker
A 15 minute overview of digital marketing for the Oxfordshire company operating on limited budget. Covers planning, search optimisation, keyword analysis, buyer touchpoints, social media, website design and Google Analytics. Presented at Venturefest Oxford 2015
Social Media Strategies to Drive Conversions in 2023Volume Nine
In this deep dive, we explored the intricate layers of social media marketing, the pivotal role of analytics in measuring channel performance, the undeniable significance of branding, and the effective application of data to supercharge campaigns. While data and metrics form a solid foundation, they don't overshadow the essence of emotional connection and brand resonance in consumer choices.
Highlights & Takeaways:
Analytics and Basketball Analogy: We unearthed a compelling comparison between basketball and marketing analytics. Akin to how certain players might score fewer but play crucial roles on the court, some marketing channels may seem like they're underdelivering, but in reality, they're setting other channels up for a slam dunk.
Emotional Connection: Unpacking the power of emotions, we discussed how consumers pledge loyalty to brands that strike an emotional chord.
Branding: The essence of branding and its unmatched role in marketing was underlined. A brand's reputation and alignment with consumer values can shift the marketing scales monumentally.
Importance of Tracking: We delved into the significance of UTM parameters, the essence of tracking brand mentions, gauging sentiment, and the power of monitoring branded searches to gauge the ripple effects of social media campaigns.
Engagement and Follower Growth: Understanding the algorithms of platforms like Facebook, we emphasized the weightage of engaging content. Beyond algorithm benefits, sustained growth and engagement can open doors to impactful business partnerships.
Contests and Giveaways: Showcasing the might of contests and giveaways, we highlighted how they can become potent tools for email marketing and audience connection when strategically employed.
Boosting vs. Ads: Differentiating between boosting organic posts and running ad campaigns, we explored the potential of boosting as an organic growth enhancer.
AI in Content Creation: Navigating the world of AI, we discussed its role in content brainstorming and audience understanding. The perfect blend of AI insights and tools like Canva and Adobe can lead to stellar creative content generation.
Harnessing the essence of these insights, brands and marketers are well-equipped to optimize their social media strategies, striking a fine balance between hard data and emotional branding, and wielding tools and techniques for peak performance.
Sleeping Giant Media - Summer Series 5 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the fifth talk in our Digital Marketing Summer Series, we look at using YouTube to aid your marketing, and content writing basics.
YouTube is the biggest social media network. Leveraging video for your business can increase brand awareness and engage your audience. It should form an integral part of your content and and social media marketing strategy.
Content is the backbone of your website. It allows Google to understand what your site is about and engages your audience, hopefully encouraging them to buy.
B2B Content Marketing: Overcoming Challenges and Avoiding Common Pitfallscircle S studio
Content marketing continues to grow in popularity and play a bigger role in B2B marketing strategies. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face ongoing challenges and common pitfalls.
TMI Leads provide commercial relocations sales leads in over 30 markets in the US and Canada for companies in the Moving industry, telecommunications industry, office furniture industry and other industries who receive a potential sales opportunity when a company re-lcoates or expands their offices.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
How to get started with Facebook Ads
Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives
Straight Thinking about your Brand: and how to get it right
Treat your brand well and your brand will treat you well back, it is your most valuable asset. What is a brand: Your brand is simply what people think or feel when they hear or see you name. You can’t control what they think or feel. But you can influence it. In this talk, Damon McCollin-Moore takes you through each step of the Straight Thinking needed to get your customers as excited about your business as you are and build a compelling brand.
Steve from Red Bullet. What does it actually mean to understand user needs? How do we do it right? Here we explore a few ideas and techniques to ensure you're always on the pulse of your customers needs and habits online.
Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.
This talk focuses on how YouTube can be incorporated into your marketing strategy and how brands can benefit from being on YouTube. The talk will feature tips on how to get started on YouTube and how to establish your brand on the platform.
Steve Hamilton from The Kent Messenger Group asks whether your business is ready for digital marketing and explains how local media can be a part of the larger marketing mix and how digital can be local too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Recap: The Challenges
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The Challenges
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Client Case Study
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Spicers of Hythe
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-Local business founded in 1926 as a
high street grocers
-Now sources, packages and distributes
luxury hampers
-Huge white label contracts as well as
good direct sales
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The Brief
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The Brief
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-Support during the new site development
-Grow their direct sales
-Lower their reliance on white label contracts
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Stay focused on good
marketing
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Who
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- Who do you want to be engaging with?
- Define your target audience
- Think about their persona
- For Sleeping Giant Media
- Business owners
- Marketing managers
- New to search marketing
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What
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- Now we can consider the what
- What would they be interested in?
- What are their drivers, motivations & influencers?
Audience Interest Topics Key Influencers
Business Owners
Driving revenue through search, Low
cost search solutions
@ukstartup, @kentbusinesses,
@invictachamber
Marketing Managers
Customer acquisition using PPC,
How to engage withYouTube
@ppchero, @sejournal,
@marketingland
New To Search
What is PPC? What is Search
Marketing and how to us it?
@googleanalytics, @moz, @adwords
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Where, When & How
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Audience
groups
Topics Keywords Influencers
Identify
Create
Share
Written
Evaluate
Image Video
Influencers
Tracking
and analytics
Create content that will
connect and engage
Once created, share
it with the people
your audience listen
too already
As ever, monitor what
works and do more of it
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What we did for Spicers of Hythe
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B2B
B2C
Identify Audience
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- PA’s
- Business Owners
- General Present Buyers
- Frugals & Thrifties
- Gift Givers
- Mums
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B2B - Business to Business
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Search
Ads
Google
Shopping
PPC - Pay Per Click
(Google Advertising)
“business hampers”
“Corporate Christmas gifts”
“Corporate christmas hampers”
“Gift hampers”“Corporate hampers”
“Client gifts”
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B2B - Business to Business
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Search
Ads
Google
Shopping
PPC - Pay Per Click
(Google Advertising)
- Key considerations
- Don’t get hung up on position
- Make the most of your budget
- Pick your battles
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B2B - Business to Business
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Blog
Articles
Social
Distribution
Content Creation
PA Life>
Site
Content
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B2B - Business to Business
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Emails Key Pages
Remarketing
(Making more of
your efforts)
Offer
Messages
>
Blog
Articles
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B2C - Business 2 Consumer
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“Hampers by Christmas”
“Xmas hampers”
“Christmas food hampers”
“Chocolate hampers”
“Christmas hampers”
“Cheap hampers”
PPC - Pay Per Click
Audience Search Ads
- Frugals & Thrifties
- Gift Givers
- Mums
Google
Shopping
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B2C - Business 2 Consumer
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Content
Contextually
Relevant
Audience
Targeted
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B2C - Business 2 Consumer
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Build
Relationships
Prizes
Outreach &
Competitions
Increased
Exposure
>
Product
Reviews
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The results
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GIANT results
-Page 1 rankings across a wide range of
competitive terms
-Huge uplift in traffic at key seasonal times
-The highest SEO revenue ever generated by
Spicers of Hythe
-We didn’t focus on SEO, just good marketing
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GIANT results
-Overall 2014 was the biggest year ever for
Spicers of Hythe
-By the Dec peak the business was at complete
capacity
-Spicers now have a network of solid online
relationships
-Their Social assets are stronger than ever
-Poised for a bigger 2015
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Key takeaways
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The who first
-Think about “who” first
-The drivers and motivators of your audience
-What can you do for them?
-Embrace the integrated approach
-Think about good marketing
-Don’t be distracted by the challenges
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