This a presentation that was used in a workshop to help small business owners know how to get traction in a very busy world of social media.

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Lean Social for Small Business
#SocialJack #LeanSocial #SocialMedia
@DeanDeLisle @GetSocialJack

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Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social Network Skills
• Social Selling, Influencer Marketing and Production, eLearning,
Lead Generation and Conversion Social Networking, Digital
Marketing
• Financial Services, Insurance, Banking, Private Equity,
Professional Services, Legal, Accounting, Technology, B2B…

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My World

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Go for
your
Social
Selling
Black
Belt!

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Where do you stand?

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Lean Social Components
• Social Media
• Value Serving
• Content Sharing
• Engagement
• Listening
• Converting

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Social Media – Lean or Not
Why does it often not work for organizations?
MINDSET!MINDSET!

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Why Social Media?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
• It’s an EVENT!

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Social Reach - Network Hubs
Your
Company
Conferences
Employees
Charities
Clients
Partners
Chamber
Hub: Large cluster or
group of cluster of network
connections.

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Engagement Continuum
Disengaged Mis-Engaged Engaged
Barely logged in Unconsciously liking
things
Posting and
commenting
Learning about
person’s profile
and background
Engaging with intent
to transform
relationship for
mutual benefit
Transactional
Conscious, Tied to
Yearning & Emotions
Transformational
Dr. Bob Wright – Wright Graduate University

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Start Managing Your Relationships
1. Plan
2. Build
3. Launch

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Plan
• Your services and value proposition
• Your main goals
• Target markets
• Where you want to be found online

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Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• What Industry are they in?
• What size Company do they work for?
• Who do they know?
• If they are consumers, what are their interests?
• Who will you be talking to?

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Your Professional Keywords
10-20 Rule

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Your Profile!
•Get Found
•Attract Targets
•Build Trust
•Credibility
•Convert

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Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?
Elevator
Pitch!

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Where Does Your Target Exist?
• Facebook?
• Twitter?
• LinkedIn?
• SnapChat?
• Instagram?
ONLY
PICK
THREE
MAX!

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What is the Destination?
• Your Website (Destination/Pathway)
• Mobile (Destination/Pathway)
• Social Media (Destination/Pathway)
• Facebook
• LinkedIn
• Twitter
• YouTube
• Google+

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Build – Start Simple
• Social Media Profiles
(Attraction/Pathway/Destination)
• Your target will determine which networks are best
• Pick a MAX of Three!!
• Appropriate Website/Landing Page/Microsite

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Social Media Profiles
ACTIVE
ACTIVE
ACTIVE
PASSIVE

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Website/Landing Page/Microsite

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Building a Content Map
• Remember
• Value
• Target
• Keywords
• Platforms

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Tools
• Hootsuite
• Onlywire
• BuzzSumo
• Hashtagify.me
• Google Alerts

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Launch
• Begin generating valuable content
• Interact and engage with customers and prospects
• Build relationships
• Consistently Measure (Test)
• Connections
• Engagement
• Outcome/Sales

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Connections
Connection
•Emails/Contacts
•New Connections
•New Followers
•New Likes
•New Subscribers

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Engagement
Engagement
•Likes
•Comments
•Shares
•Direct Messages
•Emails

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Outcome
Outcome
•Requests for Proposals…
•Orders
•Sales
•Emails/Contacts
•New Subscribers
•New Connections*
•New Followers*
•New Likes*

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Our Value to YouOur Value to You
• Marketing Services
• Websites/Blogs
• Social Build
• Digital Media
• Online Advertising
• Coaching and Training
• Social Culture
• Social Community
• Social Career
• Social Selling
• Blend

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Questions?

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Thank You!Thank You!

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