There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Content Marketing Strategies Conference: Arnie Kuenn_intersection of content ...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Content Marketing Strategies Conference: Arnie Kuenn_intersection of content ...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
When does a business need a smartphone app? Is a mobile website still enough? ...and if you take the plunge and build an app, how are you going to market it and make it a success? This presentation aims to answer those questions as well as a top level view of how to integrate mobile into your marketing.
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Staying on top of fast moving industry of link building and content marketing is the only way to stay competitive. Loren Baker, the founder of SEJ, and Brent Csutoras, SEJ's Chief Social Media Strategist, discuss the changing trends and explain how you should be approaching these strategies.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
This presentation talks about How to Influence Google Auto Suggest. The auto suggest is based on an algorithm and the answer to all the questions are only known by Google and no one else!
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
When does a business need a smartphone app? Is a mobile website still enough? ...and if you take the plunge and build an app, how are you going to market it and make it a success? This presentation aims to answer those questions as well as a top level view of how to integrate mobile into your marketing.
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Staying on top of fast moving industry of link building and content marketing is the only way to stay competitive. Loren Baker, the founder of SEJ, and Brent Csutoras, SEJ's Chief Social Media Strategist, discuss the changing trends and explain how you should be approaching these strategies.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
This presentation talks about How to Influence Google Auto Suggest. The auto suggest is based on an algorithm and the answer to all the questions are only known by Google and no one else!
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.
How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.
Reviewed in the Webinar:
-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing
Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.
Social Media & Inbound Marketing - The Future of Business & Personal PromotionKuno Creative
Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
Using Social Media to Build Higher Search Rankings and Inbound LinksArnie Kuenn
Learn how social media can build both inbound links and higher search rankings simultaneously. Social media is a tool worth using, and this presentation explains why.
Higher search engine rankins are achievable for almost any website. This presentation covers tips and techniques for getting higher search engine rankings.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Targeted Social Media for SEO
1. Targeted Social Media
Campaigns that Work for SEO
Presented by Kaila Strong
and Elise Redlin-Cook
Today’s Hashtag = #SM4SEO
@cliquekaila @VerticalMeasure @redlincook
2. Staggering Statistics
Over 175 million users log into Facebook
every 24 hours
There are more than 3.5 billion pieces of
content shared each week on Facebook
Twitter now has more than 75 million user
accounts
600 tweets are produced every second
Over 60 million people are on LinkedIn
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
3. What Is a Targeted Social Media
Campaign?
Less Sites
Targeted Market
Mass Marketing Tactics Don’t Always Work
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
4. Strategy
Guy Kawasaki
http://holykaw.alltop.com/how-to-demo-twitter
Jay Baer “7 Steps to Creating a Social Media
Strategy”
http://www.convinceandconvert.com/
Social Media Examiner “8 Simple Steps to
Growing a Quality Twitter Following”
http://www.socialmediaexaminer.com/
Dan Zarrella “Science of ReTweets”
http://danzarrella.com/science-of-retweets.pdf
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
5. Strategy (cont..)
What do the experts have in common?
Knowing your objective
Figure out who your audience is
Plan out your message
Have something meaningful to say
Set goals
Measure results
Add in some basic SEO too!
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
6. Apply to Targeted Social Media Campaigns
Figuring Out Your Objectives
Ask yourself what you want to accomplish with your targeted
campaign
Image from: Search Engine People
Know your options
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
8. Get Started
Figure Out Who Your Audience Is
If you don’t know who you are marketing to, you won’t know which
social sites to focus on.
Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
9.
10. Get Started (cont..)
Use tools to listen
Check out your competition too!
Tip: When checking out your competition use search
commands:
intitle:“keyword* on twitter" site:twitter.com
intext:"bio * keyword" site:twitter.com
near:“city, state" within:25mi
"small business" OR entrepreneur OR "start up"
filter:links
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
11. Get Started (cont..)
Plan Out Your Message
Have Something to Say
Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS,
Google news, social search, and participate on blogs.
SEO: Integrate your keywords into your messaging, and
remember to drop a link whenever possible (within
reason).
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
12. Get Started (cont..)
Set Goals and Measure Them
Tips: Use Google Analytics for Facebook, measure CTR
with shortened URLs, twitter analytic tools, insights on
Facebook, and onsite traffic measurement tools.
SEO: Check your rankings and keep track of them using
both traditional methods as well as social media search
tools.
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
13. Execute
Save time whenever possible:
Use plugins
Platforms
Get e-mail alerts
Use free applications
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
14. Tying Social Into Search
Algorithms
Results Page
Link Building
Social Media Search
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
15. SMO
General Rules
Be keyword conscious in everything you do
Build the PR of your pages: comment
links, badges to your page, etc.
Import your blog
Fill out everything
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO
16. The Best of Both – Social & Search
Build Great Content & Promote it
Good for Social Media?
Is it “Link Worthy”?
Can you promote it?
Examples:
Lists
Case Studies
Comparisons
Satire & Parody
Interviews
Polls & Surveys
Videos
Contests
Promote it using social media!!!
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO