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LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle - Forward Progress

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Social Jack
Social Jack

The document provides tips for using social networks to generate new business leads and sales. It outlines a 5-step process for social selling: 1) Completing your professional profile, 2) Adding connections, 3) Posting to start conversations, 4) Engaging with connections' activity, and 5) Joining groups. The goal is to build your network through meaningful conversations that provide value to others and showcase what you can do for potential clients. Examples are given for each step, such as including personal details when connecting with others and posting valuable content to start discussions.

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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5 Easy Steps to Convert Connections to New Business SOCIAL SELLING 101
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of SocialJack.com™ • Trained and Coached over 98,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Relationship Marketing, Social Selling, Event Management and Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing • Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!MINDSET!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media – Why? • Reputation • Protection • Visibility • Referrals • New Business
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Issue with Social Networks • “I don’t have enough time” • “I don’t know what my voice should be” • “I worry about negative comments • “I don’t know what to post” • “I’m worried about what people will think”
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Networking! • Viral Activity • Sharing
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Our Business • City/Country Clubs • Chambers • Industry Clubs • Organizations • Alumni • Charities • Religious/Health • LinkedIn Groups
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? NO MORE JUST ONE TO ONE!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The LinkedIn Network
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2015 LinkedIn Stats - Growing • LinkedIn has over 350 million members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc #1 -Your Professional Profile • Complete Profile • Step One - Social Selling • Your First Conversation • Be Clear • What will you do for others? • Why & how? • What do you want/need?
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Express Yourself
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Visual Impact
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Share Skills and Manage Endorsements
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc #2 - Adding Connections Your Social Reach • Are you on LinkedIn? • Is it ok if we connect? • Step Two – Social Selling • Get social!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Remember 1.Be personal 2.Reference meeting 3.Include personal info 4.Set appointment 5.Add phone number #2 Adding Connections Your Social Reach
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc #3 - Posting – Starting a Conversation • When you post, you are talking! • What does your audience want? • What do they need? • What are you passionate about? • What will showcase your personality? • What can you provide? Step Three Social Selling
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value Based Posting
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc #4 - Engage with Connections’ Activity Step Four – Social Selling Your Networking Event!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Homepage Interaction
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Search and Message
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Search and Message
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Set the Hook - Convert Power Move
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc #5 - Group Networking Step Five Social Selling
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Assignment • Fix Your Profiles – Look Good! • Be Complete – Be Relevant • What will you do for others? • What do you want/need? • Add new items! • Be Social = Social Selling • Have Meaningful Conversations • Provide Value - Be Present! • More?
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Q & AQ & A
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! Dean@ForwardProgress.net www.ForwardProgress.NET www.socialjack.com TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle TWITTER: Twitter.com/SocialJack FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress BUSINESS PAGE: Facebook.com/SocialJack LINKEDIN: LinkedIn.com/in/DeanDeLisle

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LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle - Forward Progress

Editor's Notes

  1. What are you afraid of when you post? No one will respond? Looking “stupid?”
  2. Name three of your networks!!
  3. - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
  4. It’s huge!
  5. YOUR FIRST CONVERSATION
  6. Complete these! - Explain how to get to that page