The document discusses social selling and how to connect with modern buyers. It summarizes that marketing needs to know more about sales, sales needs to know more about marketing, and everyone needs to know more about customers. The document provides guidance on how to do social selling, including optimizing LinkedIn profiles, personalizing connection requests, following influencers and customers on social media, and sharing useful content. It emphasizes that social selling requires alignment across departments and needs to be a sustainable program with training, resources, and recognition to track results.
DELIVERING DIAMOND RESULTS -- THE PROCESS BEHIND HOW SQUARE 2 MARKETING RETAI...HubSpot
Ever wonder to yourself, “how do the best HubSpot Partners manage the engagements for their accounts?” In this session, Mike Lieberman, Chief Marketing Scientist of Square 2 Marketing (HubSpot’s first Diamond Partner) will pull back the curtain and show how his team delivers shocking inbound marketing results for their largest clients. He’ll walk attendees through how they staff their $10,000+ per month engagements, the tools they use in addition to HubSpot, and how their team measure results and compensate the team. Bonus Offer: Square 2 Marketing will invite one agency owner, selected from the attendees in the session, to spend a week with them in their Philadelphia office, immersed in their culture and operation.
DELIVERING DIAMOND RESULTS -- THE PROCESS BEHIND HOW SQUARE 2 MARKETING RETAI...HubSpot
Ever wonder to yourself, “how do the best HubSpot Partners manage the engagements for their accounts?” In this session, Mike Lieberman, Chief Marketing Scientist of Square 2 Marketing (HubSpot’s first Diamond Partner) will pull back the curtain and show how his team delivers shocking inbound marketing results for their largest clients. He’ll walk attendees through how they staff their $10,000+ per month engagements, the tools they use in addition to HubSpot, and how their team measure results and compensate the team. Bonus Offer: Square 2 Marketing will invite one agency owner, selected from the attendees in the session, to spend a week with them in their Philadelphia office, immersed in their culture and operation.
Kipp Bodnar - The Secrets to Hiring and Managing Exceptional MarketersINBOUND
Learn the secrets and strategies for hiring great marketers. Get practical advice for managing elite marketers to help them grow their careers in parallel with business growth. Understand what motivates the next generation of marketers and leverage this information to build a world-class marketing team.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
Kipp Bodnar - The Secrets to Hiring and Managing Exceptional MarketersINBOUND
Learn the secrets and strategies for hiring great marketers. Get practical advice for managing elite marketers to help them grow their careers in parallel with business growth. Understand what motivates the next generation of marketers and leverage this information to build a world-class marketing team.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
Has your contacts database ballooned into a sprawling, overwhelming mess? Are you feeling the itch to ditch any contact that’s not already in a nurturing workflow or sales conversation?
Before you launch into a deleting spree, hold on. You worked hard for those contacts. A messy database is a sign you’re doing something right.
At HubSpot, Nick Sal literally taught the class on contacts and list segmentation. Now as the leader of one of HubSpot’s top agency partners, he will show you how to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts.
With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring. He will teach you to slice and dice your contacts database like an inbound pro, keeping it clean, organized, and up-to-date.
Catherine, CEO and Founder of Defy Ventures, shares her story of public failure and how Defy is her own second chance of giving second chances. She “transforms the hustle” of people with criminal histories nationally both in prisons and post-release. With a recidivism rate of less than 5% and employment rate of 95%, Defy provides opportunities for people with criminal histories to create new legacies of success instead of perpetuating the cycle of incarceration in America.
Culture, teams, tools, laws, regulations - scaling a content marketing strategy to go beyond boarders is fraught with complications and pitfalls. But getting a global content strategy right means all around better marketing, smoother collaboration, and significant efficiencies of scale and cost savings. Learn best practices, pitfalls and recommendations for crafting your global content strategy.
Stunts. Pranks. Practical jokes. All tend to get lumped in with experiential marketing. But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. INBOUND guests don’t want to miss Ja-Nae's actionable advice on developing fully integrated and connected experiences based on a co-creator relationship with engaged consumers. The end results will demonstrate a brand’s ability to innovate while growing the overall company. Executives can expect to leave this session with a clear understanding of how to make the most of these programs and earn meaningful, measurable results.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Linkedin Love-in. How to use Linkedin better for your BusinessDoyle Buehler
Linkedin is remarkable - if you know how to use it for your business. The problem is that most business are not quite sure how to leverage it to grow their network, leads and sales. It is a wonderful tool, if it is used properly.
Want to know how you can start to make it work for you and your business?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Linkedin.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using Linkedin more effectively.
I will show you these 3 Simple Things:
The Tools you can use to double your Linkedin Network in 14 days
The Process to build your sales and leads based activity on Linkedin
The Knowledge needed to fully connect Linkedin with your own digital ecosystem
Want to learn more? Please join me for my weekly Webinar Wednesday http://bit.ly/events1999
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
B2B buyers are anywhere between 57% to 70% through the buying process prior to engaging with sales. Your buyers are having a learning party without you. And the modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team ready? This session will show why social selling is a critical part of global brand strategy, and how sellers should master social channels such as LinkedIn to cut through the noise from social cannibals.
Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .
Objective:
a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.
Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream
According to the 2014 Edelman Trust Barometer study, employee credibility has skyrocketed over the past five years. That means an educated, social-savvy workforce can be one of the absolute top weapons in your sales arsenal. But in order to rely on your employees to connect with customers, you need to make sure they have the social engagement tools, credibility, and reputation they need to emerge as thought leaders who can outsell their peers. They need to be successfully connecting with potential customers on social media and engaging them through targeted content to generate more leads.
In this webinar, our panel of experts, including Jill Rowley and Kurt Shaver, will teach you how to motivate your employees and prepare them for social selling success. Specifically, we’ll discuss:
· Why your employees should care about being social
· Motivating employees with more than training, rewards, and recognition
· Resources to help your employees improve their social profiles, communications, and connections
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Are you planning and doing all your social media, sales funnels, content and email sequences all on your own? Has your personal branding enough?
Well, hello there! I’m Cody and I can rescue YOU from drowning from ALL the unnecessary workload that’s holding you back...
As you focus on YOUR area of expertise, YOU need to pick the brains of a co-strategist help YOU move YOUR business forward!
BEYOND PRODUCT: What Every PM Needs to Know About MarketingJill Soley
Lots of good products fail. The most common reason is inability to find or connect with the market. In this session I'll share some important lessons I learned the hard way about successfully bringing a product to market. (Presentation for ProductCamp Silicon Valley 2019)
Bob Ruffalo - What They Never Taught You About Growing an AgencyINBOUND
When we started our agencies, we thought about doing great work, generating profits, and freedom. But we underestimated what it takes to be a leader of a growing marketing agency. And once we hit that “ceiling,” it was hard to break through. We realized that what we did to get our agency here, is not longer what we need to get our agency there. Hear Bob's experience and advice on how to hire and evaluate talent, make people changes, overcome internal crisis, live your purpose and values in everything you do, make your people want to stay with you, and break through that ceiling!
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
Lori Richardson - Turn Talk Into Action for More Women in B2B SalesINBOUND
Our companies are short on women leaders. In B2B sales teams we find up to 40% of frontline sales employees are women, but only 20% or less in sales leadership. Why is it that in 2016 we have this issue? We have the talk down, but we don’t do all the right actions. In this session, we’ll share the top 8 proven strategies for what companies need to do, and women sellers & leaders need to do in order to succeed. When this happens, revenues grow. We’ll show you how. Hear what 100 current women leaders have to say, and see CEOs who have focused on the issue of making their sales teams more diverse. Learn how millennial women are helping to solve the gender gap.
Jason Jordan - 3 Things Sales Leaders Desperately NeedINBOUND
Accurate sales forecasts. Healthy sales pipelines. Impactful sales coaching. These are 3 expectations of every sales leader that CRM was created to enable. So why do we still suffer anemic pipelines, erratic forecasts, and feeble coaching? Join best-selling author Jason Jordan as he reveals specific best practices that are proven to turn CRM into the high-leverage investment it should be.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
Like me, you may have been taught that asking for more than you "need" is selfish, bad manners or a flaw in your character. The truth is asking outrageously does not mean asking obnoxiously or taking advantage of others. It means not having to second guess yourself or wonder what you might have had What if you never leave a negotiation again and think, “I should’ve asked for more?” Including research conducted for her November 2016 TEDx Talk, Linda shares negotiation strategies for whether you want to positively influence decision makers at work, negotiate significant deals in business or powerfully persuade stakeholders.
Dan Tyre - How to Establish Rapport with AnyoneINBOUND
Building rapport is an essential sales skill, especially when you’re building a relationship and selling over the phone. Without face-to-face contact, it can be a bit harder to have a human connection with your prospect. In the age of inbound sales, building rapport is the foundation of building confidence and trust and a critical component of an effective sales process. Learn how to establish rapport with virtually anyone and improve the quality and effectiveness of your connect calls.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?INBOUND
Social Selling brings value to every stage of the buyer’s journey, but many companies still struggle to see how these tactics are specifically applied and measured throughout their process. After crowdsourcing 50,000 sales professional around the world, this session will provide proven social tactics to apply at every stage of your sales team's routine.
Steve McKenzie - Inbound vs. Account Based SellingINBOUND
The world of sales has changed and now, more than ever, the cards are stacked in the buyer’s favor. Progressive sales teams are adapting to leverage technologies and processes that align with the buyer’s journey -- not the seller’s goals. Amongst the approaches that sales teams are adopting, two methodologies have risen to the top: Inbound Sales and Account-Based Selling. Are they bitter rivals, complementary strategies, or something in between? Learn from sales leader, Steve McKenzie, about the benefits of both approaches, and why you might be leaving money on the table if you only ask “Which one is right for my sales team?”.
Chris Kneeland - Start Making Impressions Instead of Buying ThemINBOUND
Advertising isn’t dead, but it is woefully overfunded. Businesses are failing faster than ever before, and customer engagement metrics are tanking at alarming rates. Obviously an ad-centric remedy for ailing brands isn’t working. A new prescription is required, and we can look to the most iconic, cult-like brands on the planet to learn six things they're doing better then their mediocre peers.
You’re telling a brand story, whether you mean to or not. Learn how to make your words work for you by translating your own brand personality into specific, documentable word choices that will get your message across. Join Beth Dunn, HubSpot Product Editor-in-Chief, as she reveals how word choice and writing style can be your trusted allies, on the web and in life.
David Meerman Scott - Trump, Bush, Clinton & SandersINBOUND
David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
Andrew Reid - You Don't Have to be Small to Be AuthenticINBOUND
As my company grew, I faced the dilemma eventually faced by every startup: how to remain authentic. You don’t have to be small to be authentic. You do need to know what you stand for, understand who your customers are and what your brand means to them, and keep that knowledge at the center of every interaction between customers and your brand. Join this session for an inspiring account on how to keep your business authentic at scale. Andrew will share his story of how he remained authentic over the past 15 years and his four guiding principles (embrace fear, no fakes, be weird and have swagger).
While inbound marketing prevails as a leading approach to reaching prospective customers, many B2B organizations are evaluating the merits of an Account Based Marketing (ABM) approach. In the “battle” between Inbound and ABM, learn why the smartest marketers are choosing not to choose.
In high school physics, you learned that Momentum = Mass x Velocity. In other words, when something with mass gets some speed, it starts to gather momentum. In politics, sports, business, or any other walk of life, when you have momentum, you gain a huge competitive edge. By creating momentum, you leave your competition in the dust. How do you attract (mass) and mobilize (velocity) talent to gain momentum? How can you create a work environment defined by clarity of vision and energy? How can you remove barriers to momentum and make your organization truly unstoppable?
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
Great writing isn’t enough any more. Great visual content is the key to stellar social sharing. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and visual marketing expert will show you how to make your blog posts shareable with visual marketing. Join this essential visual marketing session to bootstrap your blog to visual marketing success!
3. Marketing Needs to Know More about Sales
Sales Needs to Know More about Marketing
We all Need to Know More about our CUSTOMERS
@jill_rowley #SocialSelling
4. Meet the Modern Buyer
Digitally-driven Socially-connected
Mobile Empowered
@jill_rowley #SocialSelling
22. 1. Pick a simple and short username (this is your brand)
2. Create a personal profile that tells a story
3. Upload a good picture (no eggheads!)
4. Include your LinkedIn URL in your bio
5. Listen first, find your voice
6. Follow influencers and experts in your field; Subscribe to lists
7. Share things that are useful and relevant to your followers
8. Do no just self-promote or share your stuff
9. Engage with your followers (@reply, RT and mention)
10. Use #hashtags – example is #INBOUND15
23. Social Selling: It’s not a one-off
• Executive Sponsorship
• Program Owner
• Alignment: Marketing,
Sales, Sales Enablement,
Sales Training, Sales Ops
• Sustainable training
program
– 101, 201, 301
– Live and eLearning
– Certification
• Provide repository to store
everything “social”
• Deliver content calendars
to make sharing easy
• Celebrate successes
• Share best practices &
provide coaching
• Embed in process &
systems (SFA/CRM)
• Recognition & Rewards
• Track results
@jill_rowley #SocialSelling
24. 5 Things for Sales Reps to do Right Away!
• Optimize your LinkedIn profile for the Buyer; not the Recruiter.
• Personalize your LinkedIn Invites – ALWAYS!!
• Expand your Professional Network. ABC = Always Be Connecting.
Leverage your College Alumni.
• Follow Influencers and SHARE their content.
• Follow your Customers (and Partners) on LinkedIn & Twitter.
@jill_rowley #SocialSelling