This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Learn to integrate Pinterest into your marketing strategy. Users are female, educated and affluent! Pinterest now drives 10% of retail site visits. Construct the perfect pin and be re-pinnable.
Ever wondered how to leverage bloggers to create buzz for you? Learn how to identify bloggers, gauge their true influence, and then engage them to blog about you. Plus learn what considerations need to be included in your negotiations and deliverables.
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...97th Floor
Presentation by Jeannette Bennett at Mastermind 2019. Jeanette Bennett is the founder and editor of BusinessQ Magazine, Prosper Magazine, and Utah Valley Magazine. In 2018, she was honored as Top Woman Entrepreneur in Media during a New York awards ceremony, alongside Martha Stewart who received the Lifetime Achievement Award. Jeanette will be given an Honorary Doctorate from Utah Valley University this spring for her contributions to the community and to her field of communications.
Learn more: 97thfloor.com
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Learn to integrate Pinterest into your marketing strategy. Users are female, educated and affluent! Pinterest now drives 10% of retail site visits. Construct the perfect pin and be re-pinnable.
Ever wondered how to leverage bloggers to create buzz for you? Learn how to identify bloggers, gauge their true influence, and then engage them to blog about you. Plus learn what considerations need to be included in your negotiations and deliverables.
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...97th Floor
Presentation by Jeannette Bennett at Mastermind 2019. Jeanette Bennett is the founder and editor of BusinessQ Magazine, Prosper Magazine, and Utah Valley Magazine. In 2018, she was honored as Top Woman Entrepreneur in Media during a New York awards ceremony, alongside Martha Stewart who received the Lifetime Achievement Award. Jeanette will be given an Honorary Doctorate from Utah Valley University this spring for her contributions to the community and to her field of communications.
Learn more: 97thfloor.com
Maximize year end fundraising with Classy and HellerHeller Consulting
The year-end fundraising season is coming fast. It’s not too late to get everything in shape to make your end of year the best it can be.
In this webinar fundraising experts Jenn Smith from Heller Consulting and Mike Spear from Classy show you what you can do now to make sure you get the most out of the biggest fundraising season of the year.
View the webinar at http://teamheller.com/yearend/
How to overcome the barriers and problems faced when trying to lose weight. If you've ever been stuck and lost your motivation and cannot seem to lose weight, this simple presentation by THINspirational Speaker and Recovering Perfectionist, Scott "Q" Marcus, will help you understand how to move forward and to lose weight and stay motivated on your diet.
It discusses the Eating Cycle, the Food Bomb, How to Create a Healthy Lifestyle and How to Plan to Overcome Obstacles
The most beautiful photos of the New Energy Challenge 2017Oliver de Leeuw
The most beautiful photos of the New Energy Challenge 2017 - all photography by FlickFeeder. Nameshapers and EventReporters managed all the live social media reporting during the Raise The Bar week and the final pitches on stage of EnergyFest in September, 2017 in Amsterdam.
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
Social media success: See Me’s award-winning Power of Okay campaign | Making ...CharityComms
Nick Jedrzejewski, media and communications officer, See Me
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A 1-1 is a dedicated space on the calendar and in your mental map for open-ended and anticipated conversation between a manager and an employee. Unlike status reports or tactical meetings, the 1-1 meeting is a place for coaching, mentorship, giving context, or even venting. The 1-1 goes beyond an open door policy and dedicates time on a regular cadence for teammates and leaders to connect and communicate.
1. using social for your business may king's story - sunshine beach state h...May King Tsang
My story of how I started by business, MayKing Tea, from scratch having moved from the UK to Brisbane, Australia. My business mindset stems from my mission of Help, Share, Collaborate and to attract like-minded business owners to run their business Help, Share, Collaborate in mind. #LikeMinded360
This presentation was given at the Engage Conference in Portland, OR on March 9, 2017.
Want to inspire your community? Make it about them and not you. The content, experience, should be about what is important to them. Your community has tons of ideas, needs, wants, etc. Put yourself in their shoes, and your content becomes easier to create.
Peter Stidwill - Playful Learning: How to Grow Your Game-Based KnowledgeSeriousGamesAssoc
What successes and failures have teachers found in the classroom when using games? What are the biggest barriers they face? How are they using games? And what do they want to see more of? In this session, we’ll explore what we’ve learnt from a network of over 1,500 educators and highlight the elements of successful partnerships with developers, researchers and designers.
Playful Learning, powered by the Learning Games Network, is a nationwide initiative that invites us, together, to innovate through the use of games in education. We’ll talk about how you can tap into this growing resource.
Taking Social To the Next Level: Find & Build A Community That CaresJennifer Lopez
This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.
Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what social recruiting is and uses statistics from a Jobvite 2012 and 2013 Social Recruiting survey. Finally, it gives basic details about LinkedIn and the major components of a LinkedIn profile.
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
Maximize year end fundraising with Classy and HellerHeller Consulting
The year-end fundraising season is coming fast. It’s not too late to get everything in shape to make your end of year the best it can be.
In this webinar fundraising experts Jenn Smith from Heller Consulting and Mike Spear from Classy show you what you can do now to make sure you get the most out of the biggest fundraising season of the year.
View the webinar at http://teamheller.com/yearend/
How to overcome the barriers and problems faced when trying to lose weight. If you've ever been stuck and lost your motivation and cannot seem to lose weight, this simple presentation by THINspirational Speaker and Recovering Perfectionist, Scott "Q" Marcus, will help you understand how to move forward and to lose weight and stay motivated on your diet.
It discusses the Eating Cycle, the Food Bomb, How to Create a Healthy Lifestyle and How to Plan to Overcome Obstacles
The most beautiful photos of the New Energy Challenge 2017Oliver de Leeuw
The most beautiful photos of the New Energy Challenge 2017 - all photography by FlickFeeder. Nameshapers and EventReporters managed all the live social media reporting during the Raise The Bar week and the final pitches on stage of EnergyFest in September, 2017 in Amsterdam.
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
Social media success: See Me’s award-winning Power of Okay campaign | Making ...CharityComms
Nick Jedrzejewski, media and communications officer, See Me
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A 1-1 is a dedicated space on the calendar and in your mental map for open-ended and anticipated conversation between a manager and an employee. Unlike status reports or tactical meetings, the 1-1 meeting is a place for coaching, mentorship, giving context, or even venting. The 1-1 goes beyond an open door policy and dedicates time on a regular cadence for teammates and leaders to connect and communicate.
1. using social for your business may king's story - sunshine beach state h...May King Tsang
My story of how I started by business, MayKing Tea, from scratch having moved from the UK to Brisbane, Australia. My business mindset stems from my mission of Help, Share, Collaborate and to attract like-minded business owners to run their business Help, Share, Collaborate in mind. #LikeMinded360
This presentation was given at the Engage Conference in Portland, OR on March 9, 2017.
Want to inspire your community? Make it about them and not you. The content, experience, should be about what is important to them. Your community has tons of ideas, needs, wants, etc. Put yourself in their shoes, and your content becomes easier to create.
Peter Stidwill - Playful Learning: How to Grow Your Game-Based KnowledgeSeriousGamesAssoc
What successes and failures have teachers found in the classroom when using games? What are the biggest barriers they face? How are they using games? And what do they want to see more of? In this session, we’ll explore what we’ve learnt from a network of over 1,500 educators and highlight the elements of successful partnerships with developers, researchers and designers.
Playful Learning, powered by the Learning Games Network, is a nationwide initiative that invites us, together, to innovate through the use of games in education. We’ll talk about how you can tap into this growing resource.
Taking Social To the Next Level: Find & Build A Community That CaresJennifer Lopez
This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.
Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what social recruiting is and uses statistics from a Jobvite 2012 and 2013 Social Recruiting survey. Finally, it gives basic details about LinkedIn and the major components of a LinkedIn profile.
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
The IGDA Scholarships Presentation I gave for IGDA Chicago in October 2012, in which I detail the scholarships program and how students can put their best foot forward when applying. Includes tips form Scholar Alumni from around the world!
Jim Proce - Credibility, Hard Questions, &Trust - 2018 PWX Presentation (vers...Jim Proce
Based on the article of the same name, published in December of 2017, Jim Proce presents the topic at APWA 2018 PWX and TPWA 2018. Credibility, Hard Questions and Trust!
How to Behave in the Social Media WorldErin Brenner
Don't let your first foray into social media be your last! There are rules of how to behave and what to say online, rarely written down. In these slides, I share some commonly accept rules of behavior and tips for getting your audience to like you.
Social Media Marketing: Steps To Success Blue Thumb
Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
Billions of dollars are donated online every year, and the numbers are growing by leaps and bounds. But how can your NGO maximize its social fundraising efforts? Get concrete tips and tools for establishing your presence and getting big donations in the door. Presented by Darian Rodriguez Heyman at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.
LinkedIn is a powerful professional business networking tool for both B2B and B2C marketers. There are dos and don'ts, opportunities to build brand awareness, get known as a expert in your field. Learn how to use LinkedIn properly to grow your business.
1. Playing By the Rules
Social Media in a Restrictive Environment
Andrea Seeger
2. About Me
• Background in traditional
marketing and advertising
• Led the Social Media
Program for NY National
Guard
• Mom of two girls
• Military Spouse
• I have a weird blog:
andreaandarnold.com
3. Why am I here?
• Developed and led the social media program for the NY National
Guard
• Made it the best state level strategy in the nation
• Worked with NGB at the national level to set the standard for the
nation
2009: 0 fb fans; 2013: 25,000 fb fans
How did I do this? I’m about to tell you…
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
4. Restrictions
• Internet Bandwidth/Security
• Hardware/Software
• OPSEC
• Scheduling and staffing
• Having a million bosses
• Bosses who knew just enough to be
“dangerous”
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
5. Restrictions
“A lot of creativity comes from
restrictions.”
Giles Duley
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
6. Play Well With Others
Social Media
Strategy happens
online and offline.
Develop Relationships With EVERYONE
• Bosses
• Other sectors
• Any possible supporters Set Expectations
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
7. Play Well With Others
1.Know the Political
Game
2.Get on the Same
Page
3.Create Synergy
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
8. Play Well With Others
• Educate at every opportunity
• Offer your help and support
• Meet regularly
• Be enthusiastic
• Be proactive
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
9. Setting Goals
Create a Plan.
Define Target
Audience(s).
How will you
measure
success?
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
11. Stay Current, Collect Data, Measure Results
• Tracking is your best ally
• Arm yourself with research
• Back your claims
• Support your arguments
• Realign your goals accordingly
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
12. Troubleshooting Problems
Foresight is king.It happens.
Critical Thinking
is boss.
Don’t take it
personally.
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
13. Wrapping It Up
• Better relationships = less stress
• Open lines of communication
• Plan every move
• Track your progress
• Be strategic in building your argument
Stay focused, stay motivated.
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com
14. Contact me
Andrea Seeger
Cell: 518.729.7320
Email: andrea.seeger@gmail.com
Twitter: @andreaseeger
Linkedin.com/in/andreaseeger
“You have to learn the rules of the game. And
then you have to play better than anyone else.”
Albert Einstein