On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
The Power of Social Media for Marketers - 2014 Alexandra Maia
Understanding the first steps of Social Media for young marketers
Social Media Revolution- http://www.youtube.com/watch?v=QUCfFcchw1w
Burberry case study - http://www.youtube.com/watch?v=LpV8Cd_dKgY
Mini Campaign Casetudy - http://www.youtube.com/watch?v=q4rsSupx4BQ
TBEX North America 2016; Twitter Parties, Heather LopezTBEX
Community, Heather Lopez aka The Social Commerce Mom, founded Bloggin’ Mamas, a national network of over 4000 mom bloggers. She has more than 50,000 engaged followers throughout the US and abroad and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, PR Week, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel. Heather officially began blogging in 1997 and made her way into mom blogging in 2009. Most recently, Heather launched I Love Family Travel to document her families travels.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
The Power of Social Media for Marketers - 2014 Alexandra Maia
Understanding the first steps of Social Media for young marketers
Social Media Revolution- http://www.youtube.com/watch?v=QUCfFcchw1w
Burberry case study - http://www.youtube.com/watch?v=LpV8Cd_dKgY
Mini Campaign Casetudy - http://www.youtube.com/watch?v=q4rsSupx4BQ
TBEX North America 2016; Twitter Parties, Heather LopezTBEX
Community, Heather Lopez aka The Social Commerce Mom, founded Bloggin’ Mamas, a national network of over 4000 mom bloggers. She has more than 50,000 engaged followers throughout the US and abroad and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, PR Week, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel. Heather officially began blogging in 1997 and made her way into mom blogging in 2009. Most recently, Heather launched I Love Family Travel to document her families travels.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Developing your role when there's no obvious 'next step' in your small charityCharityComms
Paige Hughes, marketing and communications manager, TLC Talk Listen Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Kansas City Home & Garden Show - "FANatical Selling"Meredith Oliver
Meredith Oliver presented "FANatical Selling" as the opening keynote at the kick-off to the Kansas City Home & Garden Show to the members of the Home Builders Association. FANatical Selling is a sales education program that teaches salespeople how to sell to the Internet empowered, socially savvy, digital customer. For more information about Meredith Oliver visit CreatingWOW.com or follow her on Twitter @CreatingWOW.
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Social Media Marketing: Steps To Success Blue Thumb
Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.
Achieving Irresistible Results In An Unsexy Industry (HubSpot Inbound 13 Conf...Stream Creative
Inbound Marketing Presentation from Inbound 13 Conference by Jeff Coon | Partner and Creative Director of Stream Creative, an Inbound Marketing Agency.
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
Build bridges, not walls—Design for users across culturesJenny Shen
Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets.
As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
In this talk you will learn key insights including:
- How culture affects design, UX and front-end
- Case study of cultural differences: Germany v.s. Netherlands
- UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces
- Design for culture, not stereotypes
- Research local mobile device usage
Smart Social New York 2018 | What Content for Modern Consumers Looks LikeSpredfast
Mercer and charity: water on:
Tomorrow’s Customer Experience is Happening Today: What Content for Modern Consumers Looks Like
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. No matter the form, your audience needs the answers they’re seeking. How are you balancing their needs with your need to stand out? Join these content experts as they share their secrets and strategies for successful content marketing today and tomorrow.
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013LinkedIn Talent Solutions
Whether you share, post, tag, tweet, like, pin, or bust some other social move, it’s important to promote and protect your talent brand. Tenfold's Stacy Zapar and LinkedIn's Dina Medeiros cover all the top ways to boost your talent brand.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
You can watch the recording of this webinar at http://www.triblio.com/blog/social-selling-101-webinar-recap
In this free Social Selling webinar you’ll learn the fundamentals of social selling including:
-How to create a winning social selling strategy
-How to find prospects that are ready to buy
-What social selling tools you should be using
-How to build your professional network & increase referrals
-How to get prospects to reach out to you
-How to drive leads from LinkedIn & Twitter
-How to gather intelligence on your prospects
-How to be stay informed about the latest industry insights
-Build a powerful personal brand & thought-leadership
and lots more….
Are you ready to break your sales records by leveraging social selling?
2014 Rock Your Brand Webinar Series: Promote Your BrandSisarina
"If you build it, they will come." While this may have worked in the 1980's flick Field of Dreams, when it comes to your online presence, having a website alone isn't enough. Building a solid promotion strategy through social media is the key to raising awareness of your brand.
Learn the basics of:
- social media platforms
- the do's and don'ts of posting
- how to sound like your brand online
Top 3 Presentation Takeaways:
1. A clear idea of what a persona is & what it isn’t
2. A real life example of how a persona is used to drive better conversion
3. Eight resources to help you create data-rich personas at home
~Originally presented at Interact Conference in Columbus, Ohio, May 2018
Developing your role when there's no obvious 'next step' in your small charityCharityComms
Paige Hughes, marketing and communications manager, TLC Talk Listen Change
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Kansas City Home & Garden Show - "FANatical Selling"Meredith Oliver
Meredith Oliver presented "FANatical Selling" as the opening keynote at the kick-off to the Kansas City Home & Garden Show to the members of the Home Builders Association. FANatical Selling is a sales education program that teaches salespeople how to sell to the Internet empowered, socially savvy, digital customer. For more information about Meredith Oliver visit CreatingWOW.com or follow her on Twitter @CreatingWOW.
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Social Media Marketing: Steps To Success Blue Thumb
Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.
Achieving Irresistible Results In An Unsexy Industry (HubSpot Inbound 13 Conf...Stream Creative
Inbound Marketing Presentation from Inbound 13 Conference by Jeff Coon | Partner and Creative Director of Stream Creative, an Inbound Marketing Agency.
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
Build bridges, not walls—Design for users across culturesJenny Shen
Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets.
As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
In this talk you will learn key insights including:
- How culture affects design, UX and front-end
- Case study of cultural differences: Germany v.s. Netherlands
- UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces
- Design for culture, not stereotypes
- Research local mobile device usage
Smart Social New York 2018 | What Content for Modern Consumers Looks LikeSpredfast
Mercer and charity: water on:
Tomorrow’s Customer Experience is Happening Today: What Content for Modern Consumers Looks Like
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. No matter the form, your audience needs the answers they’re seeking. How are you balancing their needs with your need to stand out? Join these content experts as they share their secrets and strategies for successful content marketing today and tomorrow.
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013LinkedIn Talent Solutions
Whether you share, post, tag, tweet, like, pin, or bust some other social move, it’s important to promote and protect your talent brand. Tenfold's Stacy Zapar and LinkedIn's Dina Medeiros cover all the top ways to boost your talent brand.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
You can watch the recording of this webinar at http://www.triblio.com/blog/social-selling-101-webinar-recap
In this free Social Selling webinar you’ll learn the fundamentals of social selling including:
-How to create a winning social selling strategy
-How to find prospects that are ready to buy
-What social selling tools you should be using
-How to build your professional network & increase referrals
-How to get prospects to reach out to you
-How to drive leads from LinkedIn & Twitter
-How to gather intelligence on your prospects
-How to be stay informed about the latest industry insights
-Build a powerful personal brand & thought-leadership
and lots more….
Are you ready to break your sales records by leveraging social selling?
2014 Rock Your Brand Webinar Series: Promote Your BrandSisarina
"If you build it, they will come." While this may have worked in the 1980's flick Field of Dreams, when it comes to your online presence, having a website alone isn't enough. Building a solid promotion strategy through social media is the key to raising awareness of your brand.
Learn the basics of:
- social media platforms
- the do's and don'ts of posting
- how to sound like your brand online
Top 3 Presentation Takeaways:
1. A clear idea of what a persona is & what it isn’t
2. A real life example of how a persona is used to drive better conversion
3. Eight resources to help you create data-rich personas at home
~Originally presented at Interact Conference in Columbus, Ohio, May 2018
"To change your market impact you first need to change yourself" / presented ...Jenni Lloyd
Jenni Lloyd of NixonMcInnes and Sara Lloyd of Pan Macmillan explore the "new normal" market environment through the lens of Pan Macmillan's radical realignment to put readers at the heart of their business.
http://www.marketingmagazine.co.uk/customer-experience-evolution/agenda
EVPs - Beyond the Theory: the challenges of EVP implementationHavas People
More and more organisations are viewing a clearly articulated employer brand as a powerful tool to help recruit – and retain – the right talent.
However, in our experience, the process can falter when we move beyond the theoretical research and creative development stages and actually implement and activate an Employee Value Proposition (EVP) within an organisation.
Graeme Wright, Strategy Director at Havas People; Sarah Cheyne, Global Head of Talent Acquisition Brand and Attraction at Zurich Insurance Group; Nick Francis, Creative Director at Casual Films and Danni Brace, Head of Global Client Development at Havas People explore the issues around EVP implementation – and what you can do to address them.
Case studies on the challenges from a marketing/branding perspective as well as the role of video in bringing the employer branding alive are presented. And we look at a successful example of brand creation and activation from a well-known consumer brand.
Influencer Marketing for the Travel Industry in 2017gShift
Influencer marketing has changed so much in recent years, especially when it comes to the travel industry. In this session, we will look at current trends for travel bloggers and organizations within the space. We will look at how social media continues to play a big role and also how to identify the right influencers for your brand.
Here are the slides from the talk I gave at the 'Realtime Marketing Lab' conference in Toronto on October 14th, 2015. The talk is about How to Growth Hack Your Marketing Plan.
All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization?
Introducing: Tactics in Twenty. The first of two events we'll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?)
This month, we're focused on data-based and technical practices—and we can't imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today.
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
TTL Presents: Marketing that Matters in a Clients WorldThe Tomorrow Lab
As part of the #TTLPresents webinar series, our Head of Digital Strategy, Jess Orr, hosted a webinar focused on ‘Marketing that Matter’s in a Client’s World’. Check out our blog for more info.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
I was thrilled to be invited to speak at the Hootsuite executive breakfast - "Advocacy & The Bottom Line - How to Make it Work" in Singapore. Tackling the topic of social advocacy and employee advocacy, are you ready to change everything and focus on making the employees the stars of your business? #Hootsuite #employeeadvocacy #socialmedia #contentmarketing
Wouldn’t it be great to make informed, data-backed decisions about where to make budget and resource adjustments in our live marketing campaigns? What if we had a framework for testing new ideas and optimizing our campaigns in an iterative and systematic manner? In this workshop, Justin will provide a valuable framework for designing flexible marketing campaigns that will help you “close the loop.” You’ll leave with:
New knowledge of measurement strategy, testing and optimization, and campaign research methods
A foundation for “rigging the game” and designing campaigns that evolve and provide future learnings
A start-to-finish framework for designing, testing, and evolving a flexible cross-channel marketing campaign
INSTRUCTOR:
JUSTIN GABBERT
Manager of Digital Analytics & Optimization, Red Door Interactive
On Tuesday, August 11 2015 we held a great inbound marketing event.
We had two presentations.
#1 Buyer Personas - What are they and why are they important? from Leah Hoyland from HubSpot
#2 Utilize Email To Generate and Nurture Leads/Potential Customers by Darren Faber w/ Foxtail Marketing
Similar to Rock your B2B Social Business Strategy (20)
Marketing Automation + Communities= Customer Love Chicago Magnet 360
In the simplest sense, everything in marketing and sales comes down to two key challenges: attraction and engagement. Smart business leaders are always looking for ways to improve both.
Leading the pack on “latest and greatest” technology solutions: Marketing Automation and Communities. But these solutions are not meant to exist on islands. They are made for each other. And bringing them together helps bring your customers closer to your brand.
Join us for an afternoon of love: between technologies, and between you and your customers. Hear from Magnet 360 and salesforce.com experts as they demonstrate the connective power between Marketing Automation and Communities to:
Attract customers with personalized, relevant messaging,
Engage customers and partners with rich and essential content and tools,
Retain and grow valuable relationships by integrating marketing, sales, and service.
Marketing Automation + Communities = Customer Love Magnet 360
Slides from Magnet 360's Marketing Automation + Communities = Customer Love NYC event on July 15, 2004. Featured speakers include Eric Scheel (CTO, Magnet 360) and Dave Wisdom (Senior Business Consultant, Studio Orange at ExactTarget)
Speakers Patrick Hirigoyen and Eric Scheel (CTO, Magnet 360)
Having a social business presence is critical, but empowering employees to engage with your community on behalf of the brand can sometimes be intimidating. Join us as we learn how to encourage good employee judgement, while leveraging best-of-breed technology to enable social communities that drive engagement in a managed environment.
Topics on the agenda will include:
/// Social Stories: Amazing accounts of social crisis and redemption
/// Managing the line between brand and personal reputation
/// Social governance and special considerations for regulated industries
/// Salesforce Communities: A powerful tool for guiding social interactions (overview and short demo)
Join Magnet 360′s Customer Experience thought-leaders as they discuss the value of user experience strategy and design to engage customers, change behaviors, and deepen the individual’s relationship with your brand.
Magnet 360 iSeries: Mobilizing the Customer Experience. The power and potenti...Magnet 360
Salesforce1 was the talk of Dreamforce. But what does it mean for your organization and your customers? Join us for a deeper dive into salesforce.com’s most compelling platform innovation yet. Hear perspective from Magnet 360 consultants about how Salesforce1 will help you connect in new ways with your customers and the next generation of apps and devices.
Un-Silo your Social- Salesforce FastForward LA event Magnet 360
Rob Silas, Magnet 360 Senior Director, Marketing Cloud Practice, explains the importance of Un-Siloing your social practices.
Description:
How do we turn social activity into business outcomes, and business outcomes that we can measure?
Those of you that think trying to accomplish this is difficult, you are not alone…
Turning social into insights, action, and return IS hard to do, CMOs are disconnected from the reality of social media. They don’t understand the real time, the emotion, and the opportunity to connect with people.
But this can be solved, and we can solve it! The keys are People, Process, and Technology. Social is agile, and this presentation helps explain and provides steps to make it that way in your organization.
In a world that collaborates through social networks, how equipped our your teams to join the conversations? Your employees are your biggest brand advocates, and it is important to help them learn the skills and content to grow your brand.
Magnet 360 presents, "The How and Why of Twitter", an overview of personal and professional uses of the social media tool, along with set-up, privacy settings, and common practices. This presentation was crafted for new users to understand how Twitter functions, and the benefits that can be provided through being apart of the Twitter eco-system.
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
This is the deck from the Big Data and Social Insights breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
This is the Sales and Service Clouds presentation from the Becoming a Customer Company event on July 17th, 2013. This event was co-sponsored by Magnet 360, salesforce.com, and Marketo.
This is the keynote address from the July 17th, 2013 Becoming a Customer Company event. This was a co-sponsored event by Magnet 360, salesforce.com, and Marketo. This presentation includes slides as presented by Peter Coffee, Andy MacMillan, Scott Litman, and Jeremiah Owyang.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. @jenniferzick#smrockstarevent
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12. @jenniferzick#smrockstarevent
COMMON EXCUSES (IMPORTANCE)
• We don’t do or sell anything exciting.
• Our customers don’t use social media.
• Our competitors don’t use social media.
• Our executives aren’t asking for social.
• Our company is in a highly regulated industry.
• We don’t have time for social media.
• We tried it once and had no ROI.
• We really don’t have any clue what we’re doing
when it comes to social media.
14. @jenniferzick#smrockstarevent
SOCIAL OPPORTUNITY
• Establish trust.
• Build relationships.
• Demonstrate competence.
• Teach.
• Learn.
• Make friends.
• Find partners.
- Social Media Today
All critical
activities for
B2B lead
generation
and selling.
18. S A L E S F O R C E E X P E R T I S E
/// Partner Since 2004
/// 1,500 + Platform Projects
/// 95 Certifications
/// 8.9 Customer Satisfaction Score
19. C L I E N T T R U S T E A R N E D E V E RY D AY
20. WHO WE ARE
/// CLIENT TRUST EARNED EVERYDAY
/// CONSTANT EVOLUTION
/// RESPONDING WITH URGENCY
/// COLLABORATION
/// SHARED OWNERSHIP
/// ROCKIN
MINNEAPOLIS | NEW YORK
CHICAGO | SAN FRANCISCO
95+ EMPLOYEES
69. @jenniferzick#smrockstarevent
B2B SOCIAL STRATEGY – LESSONS LEARNED
• Identify what different social channels do
best, and build a plan around each.Platforms
• Hire solid communications pros.Production Team
• Start with what you have. Everything you
are and do is content.Content
• Invite them, teach them, showcase them,
reward them.
Employee
Support
• Get everyone else in the conversation, and
they will step up to lead.
Executive
Alignment
• The value of Social Media isn’t always in
ROI, but in “dollars and sense”.Proving Value
Let me ask you a question: How many of you in this room are CERTAIN that your B2B Social Strategy is effective?
If measuring ROI for Social has been tricky, take comfort in the fact that you’re not alone.
Challenge: Today’s buyers are more educated and further down the pipeline than ever before. They’re educated, connected, sharing information. If you’re not part of that conversation via Social, you will lose.
We have a passion for working with our clients to help them engage with with their audiences to provide meaningful and measurable outcomes.That is the basis for our Mantra: Engagement for Outcomes.
We have threeuniques that enable our Mantra. If you only remember three things about Magnet 360, remember these three things:We help our clients with Marketing Strategy for B2B and B2C EngagementThrough our Deep Technical Expertise, we map that Strategy to the salesforce.com platform Last, we Drive Competitive Advantage for our Clients Through Iterative DeliveryAny ONE of these items in itself is not unique. But the combination of the three sets us apart in the marketplace.
One of our Core Values at Magnet 360 is “Client Trust Earned Every Day”. The fact that we have had such high growth is based on the retention of our key customers.We are really fortunate to work with an amazing group of clients.This is not a historical reference, this is our active list of clients that we have been working with in this quarter.
We currently hold the spot as the #1 fastest-growing privately held business in MN, with 571% growth over three years.
Though our journey took us through these phases, in this order – each of these steps has had its own lifecycle of evolution, and continues to change and grow.
The social ecosystem is complex, and changes daily. There is a TON of noise.
It’s important to understand how social is different between B2B and B2C.B2C leans heavily to Facebook, where people are making personal decisions as consumers of personal products. B2B leans more heavily on LinkedIn and Blogs, where people are making business decisions as consumers of business services or products.Think of B2C as “Speed Dating” and B2B as a “Courtship”. The engagement cycle takes longer. It’s not about an immediate action or transaction, but about establishing deep trust that could lead to a large purchase.
Facebook allows your business to be available to people ona trusted, popular platform, where prospects cansee “real” people (their friends, family or colleagues) interacting with you and your brand. This sets the stage for you to build stronger, more immediate relationships with them. as of 2011, Twitter had over 200 million registered users and is one of the 10 most popular sites on the Internet – anything but a passing phase. Companies that lack a strategic, lead-generating plan of attack for their Twitter accounts are losing out on access to a huge potential customer base and the opportunity to showcase themselves as social savvy, relevant businesses. Being followed on Twitter is an incredibly strong signal of online affinity for your business. These self-selected prospects are indicating an active interest in your brand and are asking to hear more from you. LinkedIn is the world’s largest professional network on the Internet, with 161 million members in over 200 countries and territories. Part of the reason many B2B marketers miss outon LinkedIn’s potential is that they don’t realize the breadth of information and networking opportunities available. LinkedIn goes beyond just a personal profile and status updates; here’s where you can find additional value: Groups, Content Sharing, Q&A, Company Pages, RecruitmentSlideShare, acquired by LinkedIn in May 2012, isthe world’s largest community for sharing resentations, like PowerPoint, videos and webinars. It boasts 60 million monthly visitors and 130 million page views, making it one of the most visited sites on theweb today. YouTube Video is now an essential part of any successful social marketing and lead generation strategy. Not convinced? According to Forbes, Three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on YouTube at least weekly. When optimizing this channel for lead get the first step is to create videos that both entertain and educate. Your goals should be based on increasing awareness, demonstrating products, sharing knowledge, and humanizing the company. The next step is to optimize these videos with targeted keywords giving them a much better chance of reaching page one in Google search. Google+ Google+ is quickly becoming an essential part of any business’ social media strategy. Boasting a cool 90 million users, this is going to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. Google+ is also playing a major role in SEO by making it easier for marketers to show up in search results.
LinkedIn is the world’s largest professional network on the Internet, with 161 million members in over 200 countries and territories. Part of the reason many B2B marketers miss outon LinkedIn’s potential is that they don’t realize the breadth of information and networking opportunities available. LinkedIn goes beyond just a personal profile and status updates; here’s where you can find additional value: Groups, Content Sharing, Q&A, Company Pages, Recruitment
LinkedIn is the world’s largest professional network on the Internet, with 161 million members in over 200 countries and territories. Part of the reason many B2B marketers miss outon LinkedIn’s potential is that they don’t realize the breadth of information and networking opportunities available. LinkedIn goes beyond just a personal profile and status updates; here’s where you can find additional value: Groups, Content Sharing, Q&A, Company Pages, Recruitment
Companies that lack a strategic, lead-generating plan of attack for their Twitter accounts are losing out on access to a huge potential customer base and the opportunity to showcase themselves as social savvy, relevant businesses. Being followed on Twitter is an incredibly strong signal of online affinity for your business. These self-selected prospects are indicating an active interest in your brand and are asking to hear more from you.
Facebook drives visits, but Twitter outperforms in lead coversion by over 9-to-1.
Facebook allows your business to be available to people ona trusted, popular platform, where prospects cansee “real” people (their friends, family or colleagues) interacting with you and your brand. This sets the stage for you to build stronger, more immediate relationships with them.
Facebook allows your business to be available to people ona trusted, popular platform, where prospects cansee “real” people (their friends, family or colleagues) interacting with you and your brand. This sets the stage for you to build stronger, more immediate relationships with them.
Google+ In a report from earlier this year from GlobalWebIndex, Google+ now has 343 million active users, more than any other social network besides Facebook. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.B2B companies can begin to interact with that individual in other, more personal ways. And this means that, in addition to creating a better communication channel, you can make those users feel like you notice and care about them. For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. And this is a cornerstone of any marketing mix.
Google+ In a report from earlier this year from GlobalWebIndex, Google+ now has 343 million active users, more than any other social network besides Facebook. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.B2B companies can begin to interact with that individual in other, more personal ways. And this means that, in addition to creating a better communication channel, you can make those users feel like you notice and care about them. For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. And this is a cornerstone of any marketing mix.
Global Web Index, January 2013: Google+, who despite being branded a failure or ghost town by large portions of the media, grew in terms of active usage by 27% to 343m users to become the number 2 social platform.
Google+ In a report from earlier this year from GlobalWebIndex, Google+ now has 343 million active users, more than any other social network besides Facebook. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.B2B companies can begin to interact with that individual in other, more personal ways. And this means that, in addition to creating a better communication channel, you can make those users feel like you notice and care about them. For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. And this is a cornerstone of any marketing mix.
YouTube Video is now an essential part of any successful social marketing and lead generation strategy. Not convinced? According to Forbes, Three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on YouTube at least weekly. When optimizing this channel for lead get the first step is to create videos that both entertain and educate. Your goals should be based on increasing awareness, demonstrating products, sharing knowledge, and humanizing the company. The next step is to optimize these
YouTube Video is now an essential part of any successful social marketing and lead generation strategy. Not convinced? According to Forbes, Three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on YouTube at least weekly. When optimizing this channel for lead get the first step is to create videos that both entertain and educate. Your goals should be based on increasing awareness, demonstrating products, sharing knowledge, and humanizing the company. The next step is to optimize these
MONTHLY CONTENT PLAN: WhitepaperRelated Blogs / Videos / Infographics / Social PostsRelated Content Curated from Other SourcesRelated Events (hosted, sponsored, attending, speaking)
When they see others participating, they are drawn to lead.
When they see others participating, they are drawn to lead.