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NICHE ANALYSIS
IN THIS LESSON
• What actually niches are
• One Niche or several niches
• The grass is not greener
• Your commitment
CHOOSING & CONFIRMING YOUR NICHE
Mass market
WHAT ACTUALLY NICHES ARE
A NICHE IS A SAGEMENT
OF PARTICULAR MARKET
Niche
Market
TWO TYPES OF NICHES
Saturated Niches
Unsaturated Niches
SATURATED NICHE
UNSATURATED NICHE
These are niches that are competitive in
terms of the numbers of marketing
agencies active in them
These are niches with little to no
competition when it comes to marketing
agencies providing services for the niche
THERE IS NO
RIGHT OR WRONG
IN NICHES!!!
THE FACTS ARE ACTUALLY IN
THE PROS AND CONS
SATURATED NICHES
ADVANTAGE & DISADVANTAGES
• PROVEN TO WORK
• EASIER TO GET SUPPORT
• TAKE OVER AND IMPROVE
• CONTINIOUS IMPROVEMENT
NEEDED
• MANY MARKETING AGENCIES, SO
COMPETITION IS HIGH
• HARDER TO ACQUIRE CLIENTS
• SALES SKILLS MUST BE GOOD
• THE OFFER MUST BE STRONG
UNSATURATED NICHES
ADVANTAGE & DISADVANTAGES
• SET UP APPOINTMENTS MORE
QUICKLY
• LITTLE COMPETITION FORM OTHER
MARKETING AGENCIES
• SCALING IS EASIER DEPENDING ON
THE SIZE OF THE NICHE
• DIFFICULT TO DELIVER RESULTS
• CHALLENGING TO GET SUPPORT
• RESEARCH AND DISCOVERY ARE NEEDED
ON YOUR OWN
NICHE
MARKET
WITH
PROBLEMS,
NEEDS AND
DESIRE
SKILLS YOU
ALREADY
KNOW OR
CAN LEARN
NICHE
MARKET
WITH
PROBLEMS,
NEEDS AND
DESIRE
SKILLS YOU
ALREADY
KNOW OR
CAN LEARN
BY THE END OF THIS
MODULE, YOU WILL
HAVE A NICHE AFTER CHOOSING A NICHE,
YOU WILL CONDUCT MARKET
RESEARCH TO BETTER
UNDERSTAND THE NICHE
IF YOU ARE A NOVICE OR
BEGINNER, YOU DON’T NEED
TO FEAR THAT YOU DON’T
KNOW HOW TO DELIVER
RESULTS.
BY THE END OF THIS MODULE
MY PREFERENCE ALWAYS LEANS TOWARDS HAVING JUST
ONE NICHE. BECAUSE IT IS CHALLENGING ENOUGH TO LEARN
ABOUT ONE NICHE AND SET UP ALL THE SYSTEMS FOR IT.
ONE NICHE OR SEVERAL NICHES
ONE OR
SEVERAL
NICHES
WHY CHOOSE
ONE NICHE
• if you divide your focus and
energy you will get minimal
result.
• he who hunts to rabbits
catches neither.
• easier to become the best.
• establishing systems and
processes.
• simpler to manage team
members.
• building authority.
• easy to learn the jargons
BIGGEST BENEFIT OF CHOOSING ONE NICHE
CLIENTS WON’T SEE YOU AS A
GENERALIST BUT AS A SPECIALIST IF
YOU HAVE JUST ONE NICHE
• PROBLEMS
• PAIN POINTS
• BIGGEST DESIRE
EASY TO FOCUS ON CLIENT’S
EXPERIENCE
WORKLOADS ACCORDING TO
CLIENTS
LEVEL
NOVICE
BEGINNER
INTERMEDIATE
ADVANCED
EXPERT
YOU ARE THE PROBLEM EVERY NICHE IS SPICY
THE GRASS IS NOT GREENER
THERE IS NO PERFECT NICHE
NICHE LIST
100 NICHES

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Niche Analysis for Client Outreach Outside Marketplace.pptx

  • 1. NICHE ANALYSIS IN THIS LESSON • What actually niches are • One Niche or several niches • The grass is not greener • Your commitment CHOOSING & CONFIRMING YOUR NICHE
  • 2. Mass market WHAT ACTUALLY NICHES ARE A NICHE IS A SAGEMENT OF PARTICULAR MARKET Niche Market
  • 3. TWO TYPES OF NICHES Saturated Niches Unsaturated Niches
  • 4. SATURATED NICHE UNSATURATED NICHE These are niches that are competitive in terms of the numbers of marketing agencies active in them These are niches with little to no competition when it comes to marketing agencies providing services for the niche
  • 5. THERE IS NO RIGHT OR WRONG IN NICHES!!! THE FACTS ARE ACTUALLY IN THE PROS AND CONS
  • 6. SATURATED NICHES ADVANTAGE & DISADVANTAGES • PROVEN TO WORK • EASIER TO GET SUPPORT • TAKE OVER AND IMPROVE • CONTINIOUS IMPROVEMENT NEEDED • MANY MARKETING AGENCIES, SO COMPETITION IS HIGH • HARDER TO ACQUIRE CLIENTS • SALES SKILLS MUST BE GOOD • THE OFFER MUST BE STRONG
  • 7. UNSATURATED NICHES ADVANTAGE & DISADVANTAGES • SET UP APPOINTMENTS MORE QUICKLY • LITTLE COMPETITION FORM OTHER MARKETING AGENCIES • SCALING IS EASIER DEPENDING ON THE SIZE OF THE NICHE • DIFFICULT TO DELIVER RESULTS • CHALLENGING TO GET SUPPORT • RESEARCH AND DISCOVERY ARE NEEDED ON YOUR OWN
  • 9. NICHE MARKET WITH PROBLEMS, NEEDS AND DESIRE SKILLS YOU ALREADY KNOW OR CAN LEARN BY THE END OF THIS MODULE, YOU WILL HAVE A NICHE AFTER CHOOSING A NICHE, YOU WILL CONDUCT MARKET RESEARCH TO BETTER UNDERSTAND THE NICHE IF YOU ARE A NOVICE OR BEGINNER, YOU DON’T NEED TO FEAR THAT YOU DON’T KNOW HOW TO DELIVER RESULTS. BY THE END OF THIS MODULE
  • 10. MY PREFERENCE ALWAYS LEANS TOWARDS HAVING JUST ONE NICHE. BECAUSE IT IS CHALLENGING ENOUGH TO LEARN ABOUT ONE NICHE AND SET UP ALL THE SYSTEMS FOR IT. ONE NICHE OR SEVERAL NICHES
  • 11. ONE OR SEVERAL NICHES WHY CHOOSE ONE NICHE • if you divide your focus and energy you will get minimal result. • he who hunts to rabbits catches neither. • easier to become the best. • establishing systems and processes. • simpler to manage team members. • building authority. • easy to learn the jargons
  • 12. BIGGEST BENEFIT OF CHOOSING ONE NICHE CLIENTS WON’T SEE YOU AS A GENERALIST BUT AS A SPECIALIST IF YOU HAVE JUST ONE NICHE • PROBLEMS • PAIN POINTS • BIGGEST DESIRE EASY TO FOCUS ON CLIENT’S
  • 14. YOU ARE THE PROBLEM EVERY NICHE IS SPICY THE GRASS IS NOT GREENER THERE IS NO PERFECT NICHE