Niche Analysis for Client Outreach Outside Marketplace.pptx
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Going to mass markets to find buyers has some disadvantages for client outreach outside the marketplace. The biggest problem with this is that you can't really define what services you actually specialize in. But you can easily define yourself if you work in a niche specific market. In this slide I've showed you how you can carve out one or more profitable niches for providing client services outside of the marketplace. You can join my telegram group to get my exclusive list of 100 niches Telegram: https://t.me/clientoutreachmastermind
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Niche Analysis for Client Outreach Outside Marketplace.pptx
- 1. NICHE ANALYSIS IN THIS LESSON • What actually niches are • One Niche or several niches • The grass is not greener • Your commitment CHOOSING & CONFIRMING YOUR NICHE
- 2. Mass market WHAT ACTUALLY NICHES ARE A NICHE IS A SAGEMENT OF PARTICULAR MARKET Niche Market
- 3. TWO TYPES OF NICHES Saturated Niches Unsaturated Niches
- 4. SATURATED NICHE UNSATURATED NICHE These are niches that are competitive in terms of the numbers of marketing agencies active in them These are niches with little to no competition when it comes to marketing agencies providing services for the niche
- 5. THERE IS NO RIGHT OR WRONG IN NICHES!!! THE FACTS ARE ACTUALLY IN THE PROS AND CONS
- 6. SATURATED NICHES ADVANTAGE & DISADVANTAGES • PROVEN TO WORK • EASIER TO GET SUPPORT • TAKE OVER AND IMPROVE • CONTINIOUS IMPROVEMENT NEEDED • MANY MARKETING AGENCIES, SO COMPETITION IS HIGH • HARDER TO ACQUIRE CLIENTS • SALES SKILLS MUST BE GOOD • THE OFFER MUST BE STRONG
- 7. UNSATURATED NICHES ADVANTAGE & DISADVANTAGES • SET UP APPOINTMENTS MORE QUICKLY • LITTLE COMPETITION FORM OTHER MARKETING AGENCIES • SCALING IS EASIER DEPENDING ON THE SIZE OF THE NICHE • DIFFICULT TO DELIVER RESULTS • CHALLENGING TO GET SUPPORT • RESEARCH AND DISCOVERY ARE NEEDED ON YOUR OWN
- 9. NICHE MARKET WITH PROBLEMS, NEEDS AND DESIRE SKILLS YOU ALREADY KNOW OR CAN LEARN BY THE END OF THIS MODULE, YOU WILL HAVE A NICHE AFTER CHOOSING A NICHE, YOU WILL CONDUCT MARKET RESEARCH TO BETTER UNDERSTAND THE NICHE IF YOU ARE A NOVICE OR BEGINNER, YOU DON’T NEED TO FEAR THAT YOU DON’T KNOW HOW TO DELIVER RESULTS. BY THE END OF THIS MODULE
- 10. MY PREFERENCE ALWAYS LEANS TOWARDS HAVING JUST ONE NICHE. BECAUSE IT IS CHALLENGING ENOUGH TO LEARN ABOUT ONE NICHE AND SET UP ALL THE SYSTEMS FOR IT. ONE NICHE OR SEVERAL NICHES
- 11. ONE OR SEVERAL NICHES WHY CHOOSE ONE NICHE • if you divide your focus and energy you will get minimal result. • he who hunts to rabbits catches neither. • easier to become the best. • establishing systems and processes. • simpler to manage team members. • building authority. • easy to learn the jargons
- 12. BIGGEST BENEFIT OF CHOOSING ONE NICHE CLIENTS WON’T SEE YOU AS A GENERALIST BUT AS A SPECIALIST IF YOU HAVE JUST ONE NICHE • PROBLEMS • PAIN POINTS • BIGGEST DESIRE EASY TO FOCUS ON CLIENT’S
- 14. YOU ARE THE PROBLEM EVERY NICHE IS SPICY THE GRASS IS NOT GREENER THERE IS NO PERFECT NICHE