How to get started with Facebook Ads
Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives
Amy Cimber Is an Experienced Event PlannerrozetaStone
Amy Cimber is a talented Events Manager with over two decades of experience. She has expertise in negotiating with vendors, extensive vendor contracts to review vendor contracts. She has effective communication skills and knows how to communicate with clients internally and externally to bring their vision into fruition.
Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating.
The main topics Melissa focused on were:
- How to use LinkedIn to promote your destination
- Having your employees become your brand ambassadors
- Targeted news updates
- Build connections for meeting and event organizers
- BONUS – Never make a cold call again
Amy Cimber Is an Experienced Event PlannerrozetaStone
Amy Cimber is a talented Events Manager with over two decades of experience. She has expertise in negotiating with vendors, extensive vendor contracts to review vendor contracts. She has effective communication skills and knows how to communicate with clients internally and externally to bring their vision into fruition.
Melissa Washington helped demystify the use of LinkedIn in the world of destination marketing. LinkedIn is usually not the first social media platform thought of when it comes to helping promote a destination. LinkedIn should be in your social media tool box and Melissa will share why and how in her session. She is an early adopter of LinkedIn, joining in 2011 (LinkedIn started in 2010). She has used this dynamic platform for selling, researching, marketing, job seeking, recruiting, and collaborating.
The main topics Melissa focused on were:
- How to use LinkedIn to promote your destination
- Having your employees become your brand ambassadors
- Targeted news updates
- Build connections for meeting and event organizers
- BONUS – Never make a cold call again
Digital marketing in a pandemic alex oliveira @prediqAlex F. Oliveira
Digital Marketing is harder than ever. During this pandemic you have to get rid of your previous playbook and spend time creating a new strategy that adapts to the new normal.
1. Focus on your customer. Get to know your Customer Journey map. It's very likely that it's changed since the coronavirus
2. Update and manage your best Digital Marketing channel. Your Website! Get an audit, optimize your pages for speed, do keyword research, create new and fresh content, etc.
3. Elevate your customer's experience for the touchpoints throughout their journey
4. Analyze your current lead generation strategies. Create and test new tactics. Make sure your landing pages and forms are providing your visitors with an amazing user experience.
5. Expect less from Social Media Marketing. Stop thinking about Social Media as a way to generate more leads and sales. Use those channels for engagement and customer service. If you're not going to run ads you'll be wasting your time. Groups and Influencer still works, but it truly depends on your product or service.
Let's review.
-Make sure you know your customer
-where they spend their time
-what content they want to consume
-how you'll reach them
-what tools you'll use to analyze the insights
Digital Marketing Strategy for Cedars SinaiKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Small Business Summit David Newman Marketing SpeakerDavid Newman
More free resources at http://doitmarketing.com Small business marketing speaker and marketing coach David Newman shares ideas on how small and solo business owners can boost sales, maximize profits, and crush your competition. Presented at the 2014 Small Business Summit in NYC on October 23, 2014. Details at http://www.smallbiztechsummit.com/
Your Marketing Team is Larger Than You Think - MozCon Local 2016Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Presented at MozCon Local 2016.
Tia Dobi Portfolio Piece Mommie Helens Case StudyTia Dobi
1st Month Mail Order Increase 250%
Interview account manager and entrepreneur Dorothy Rose to write client case study (including photo choice and captions).
Case studies mailed with CDMG's monthly print newsletter "Direct Response" (see written sample below).
David Newman 2014 Canadian Association of Professional Speakers ConventionDavid Newman
For free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman shares "Smart Start" strategies, tactics, tools, templates and scripts to help both emerging and seasoned professional speakers get booked and stay booked.
We are a Birmingham based Digital Marketing Agency. We have a passion for Search Engine Optimisation (SEO) and helping local businesses getting to the first page of Google organically. We can also create beautiful responsive websites for your businesses which help convert visitors into leads. We specialise in social media marketing be it PPC or Facebook ads which can really accelerate the growth of your business once combined with the right website and correct SEO. Do you feel your business requires a Marketing Makeover? get in touch today for a no obligation chat and let us plan out a clear road map for you.
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
The Evolution of Google Analytics from a Tool to a Platform by Chris Hirleman...Sleeping Giant Media
Chris' presentation from the North Kent B2B 2015 #DigiSessions.
‘The Evolution of Google Analytics from a Tool to a Platform’ delves into how Google Analytics can now be a centralised point of data. Chris explains how using enhanced eCommerce can add context to your data, and data import/measurement, enabling it to all come together in one place.
Sleeping Giant Media - Summer Series 5 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the fifth talk in our Digital Marketing Summer Series, we look at using YouTube to aid your marketing, and content writing basics.
YouTube is the biggest social media network. Leveraging video for your business can increase brand awareness and engage your audience. It should form an integral part of your content and and social media marketing strategy.
Content is the backbone of your website. It allows Google to understand what your site is about and engages your audience, hopefully encouraging them to buy.
Digital marketing in a pandemic alex oliveira @prediqAlex F. Oliveira
Digital Marketing is harder than ever. During this pandemic you have to get rid of your previous playbook and spend time creating a new strategy that adapts to the new normal.
1. Focus on your customer. Get to know your Customer Journey map. It's very likely that it's changed since the coronavirus
2. Update and manage your best Digital Marketing channel. Your Website! Get an audit, optimize your pages for speed, do keyword research, create new and fresh content, etc.
3. Elevate your customer's experience for the touchpoints throughout their journey
4. Analyze your current lead generation strategies. Create and test new tactics. Make sure your landing pages and forms are providing your visitors with an amazing user experience.
5. Expect less from Social Media Marketing. Stop thinking about Social Media as a way to generate more leads and sales. Use those channels for engagement and customer service. If you're not going to run ads you'll be wasting your time. Groups and Influencer still works, but it truly depends on your product or service.
Let's review.
-Make sure you know your customer
-where they spend their time
-what content they want to consume
-how you'll reach them
-what tools you'll use to analyze the insights
Digital Marketing Strategy for Cedars SinaiKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Small Business Summit David Newman Marketing SpeakerDavid Newman
More free resources at http://doitmarketing.com Small business marketing speaker and marketing coach David Newman shares ideas on how small and solo business owners can boost sales, maximize profits, and crush your competition. Presented at the 2014 Small Business Summit in NYC on October 23, 2014. Details at http://www.smallbiztechsummit.com/
Your Marketing Team is Larger Than You Think - MozCon Local 2016Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Presented at MozCon Local 2016.
Tia Dobi Portfolio Piece Mommie Helens Case StudyTia Dobi
1st Month Mail Order Increase 250%
Interview account manager and entrepreneur Dorothy Rose to write client case study (including photo choice and captions).
Case studies mailed with CDMG's monthly print newsletter "Direct Response" (see written sample below).
David Newman 2014 Canadian Association of Professional Speakers ConventionDavid Newman
For free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman shares "Smart Start" strategies, tactics, tools, templates and scripts to help both emerging and seasoned professional speakers get booked and stay booked.
We are a Birmingham based Digital Marketing Agency. We have a passion for Search Engine Optimisation (SEO) and helping local businesses getting to the first page of Google organically. We can also create beautiful responsive websites for your businesses which help convert visitors into leads. We specialise in social media marketing be it PPC or Facebook ads which can really accelerate the growth of your business once combined with the right website and correct SEO. Do you feel your business requires a Marketing Makeover? get in touch today for a no obligation chat and let us plan out a clear road map for you.
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
The Evolution of Google Analytics from a Tool to a Platform by Chris Hirleman...Sleeping Giant Media
Chris' presentation from the North Kent B2B 2015 #DigiSessions.
‘The Evolution of Google Analytics from a Tool to a Platform’ delves into how Google Analytics can now be a centralised point of data. Chris explains how using enhanced eCommerce can add context to your data, and data import/measurement, enabling it to all come together in one place.
Sleeping Giant Media - Summer Series 5 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the fifth talk in our Digital Marketing Summer Series, we look at using YouTube to aid your marketing, and content writing basics.
YouTube is the biggest social media network. Leveraging video for your business can increase brand awareness and engage your audience. It should form an integral part of your content and and social media marketing strategy.
Content is the backbone of your website. It allows Google to understand what your site is about and engages your audience, hopefully encouraging them to buy.
A talk on the basics and an introduction to YouTube.
covering some introductory topics on:
What is YouTube
What you may not know about YouTube
How can my brand benefit from being on YouTube
An introduction to YouTubers
How YouTubers benefit from brands
Top Tips on using YouTube
Includes some examples of interesting and effective marketing videos
Delivering Growth Through search Marketing - discovery park, Giant TalkSleeping Giant Media
Luke Quilter from Sleeping Giant Media will talk through a case study of a long standing client, to show how using a joined up and integrated approach to traditional and digital marketing is the best approach to growing your business
Sleeping Giant Media Digital Summer Series 6 of 6 - Digital and Traditional M...Sleeping Giant Media
In our sixth and final Digital Summer Series talk of 2014, the topic was digital and traditional marketing. The first half of the talk discussed the strengths of digital marketing, and the second half integrating digital with traditional marketing.
Luke quilter Sleeping Giant Media - User research and brand within search m...Sleeping Giant Media
Luke from Sleeping Giant Media. Brand and customer have sometimes been forgotten in the digital age. To cap off the day and tie all the talks together Luke will be talking about how brand and customer feature when it comes to search marketing. How do you identify your customers, and how do you then go on to utilise the technology available in order to market to them effectively
Google and Sleeping Giant Media event delivering growth through search market...Sleeping Giant Media
Luke Quilter talks through a case study for Spicers of Hythe to explain how Sleeping Giant Media take an integrated approach to marketing online to get good growth and through good marketing practices.
Talking about why it’s important to go mobile and have a mobile responsive site, briefly speaking about measurements of mobile traffic using GA and Adwords and what can be done to adapt
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
Sleeping Giant Media - Summer Series 3 of 6 - Using SEO and PPC to Make More ...Sleeping Giant Media
In the third talk in our Digital Summer Series, Anthony Klokkou and Nikoo Sarrafan talked to local business people about using SEO and PPC to make more sales.
They discussed:
- strengths and weaknesses of both SEO and PPC
- tips for success
- useful tools
The next talk is taking place 29th July in Folkestone and will cover tracking digital marketing performance using Google Analytics and other tools. Click here to book your place - http://www.sleepinggiantmedia.co.uk/book-your-place-below/
Straight Thinking about your Brand: and how to get it right
Treat your brand well and your brand will treat you well back, it is your most valuable asset. What is a brand: Your brand is simply what people think or feel when they hear or see you name. You can’t control what they think or feel. But you can influence it. In this talk, Damon McCollin-Moore takes you through each step of the Straight Thinking needed to get your customers as excited about your business as you are and build a compelling brand.
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
My deck from SMX East 2014. The focus of this presentation is on Enterprise Level B2B online advertising. Use of targeting on LinkedIn Advertising is a great way to build a remarketing audience that fits your target personas. Use of other Google AdWords Demographic targeting options like Average Household Income for location targeting can really improve the quality of your lead generation campaigns.
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
Steve from Red Bullet. What does it actually mean to understand user needs? How do we do it right? Here we explore a few ideas and techniques to ensure you're always on the pulse of your customers needs and habits online.
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
This talk focuses on how YouTube can be incorporated into your marketing strategy and how brands can benefit from being on YouTube. The talk will feature tips on how to get started on YouTube and how to establish your brand on the platform.
Steve Hamilton from The Kent Messenger Group asks whether your business is ready for digital marketing and explains how local media can be a part of the larger marketing mix and how digital can be local too.
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Justine Robson from Sleeping Giant Media talks about improving business performance through digital marketing.
Mentioning good uses and examples for Google analytics and PPC advertising to inform your offline marketing and business solutions.
Sleeping Giant Media - Summer Series 2 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the second of our Digital Summer Series of talks, we talked about why social media is important for your business.
In this presentation, we cover
- Why social media matters
- State of the media landscape
- Why customer complaints on social aren't bad
- What tools you can use to help effectively run your social media
- What are the SEO impacts of social media
- Planning your content topics to share on social
- How video can drive customer engagement
The Summer Series is being held jointly by Sleeping Giant Media and Shepway District Council. They are completely free and cover various areas around digital marketing.
To learn more about the talks being held in Folkestone, Kent visit: www.sleepinggiantmedia.co.uk/digital-marketing-summer-series
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
15. @zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Why use Power Editor?
• More advanced features than in the Facebook Ads Manager
• Reach your target audience more effectively
• Normally used by Agencies and Advertisers
• Run Ads on a set time schedule! And can schedule!
• Control the placement of your Ads – Mobile, WIFI etc
• Better optimisation – only show your ad once a day?
• Love this! Create unpublished posts