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Zoe Cairns - ZC Social Media
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Who Am I?
International Social Media Speaker
Social Media Consultant
Social Media Management Agency
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Social Ads
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Where are Social Ads?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Facebook Ads
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Facebook Ads – Goals /Objectives
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Your Target Audience
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
What is your message?
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
CPM or CPC
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Your Budget
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Use Images in Ads
Use up to
6 images!
20% Text Rule
Facebook Ads
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Resources
• http://www.social-contests.com/check-image/
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Make Sure You Measure!
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Power Editor
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Why use Power Editor?
• More advanced features than in the Facebook Ads Manager
• Reach your target audience more effectively
• Normally used by Agencies and Advertisers
• Run Ads on a set time schedule! And can schedule!
• Control the placement of your Ads – Mobile, WIFI etc
• Better optimisation – only show your ad once a day?
• Love this! Create unpublished posts
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Install Power Editor
• Go to Manage Ads and Click on Power Editor
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Power Editor
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Download Upload System
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Features
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Campaign Structures
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Create New Campaign
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Upload Changes
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
Facebook Remarketing
@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com
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