Social media is distrupting businesses and is empowering customers in ways previously unimaginable. In recent years, organizations have started to be present on social; creative ideas have emerged but only few companies have been able to approach social systemetically and measure their own results. During this session, Marcus Ho (author of the national bestseller Secrets to Facebook Marketing) will reveal The C³ System, the world's first measurable methodology for social media marketing to best engage consumers, build loyalty and create brand advocates.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
9ª edição das Industry Sessions by EDIT. com a temática Digital Marketing, em Lisboa
Filipe Bernardes / Marketing & Lead Generations Manager / MOBIZY
Aquilo que "vemos" na web social é, normalmente, apenas a ponta de um icebergue cada vez mais complexo. É necessário repensar modelos de atuação mais passivos, e garantir a integração de informação preciosa nos processos de tomada de decisão de uma marca.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
9ª edição das Industry Sessions by EDIT. com a temática Digital Marketing, em Lisboa
Filipe Bernardes / Marketing & Lead Generations Manager / MOBIZY
Aquilo que "vemos" na web social é, normalmente, apenas a ponta de um icebergue cada vez mais complexo. É necessário repensar modelos de atuação mais passivos, e garantir a integração de informação preciosa nos processos de tomada de decisão de uma marca.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
This live 1 hour webinar you will learn How to Build a Social Media Plan for Success, that’s been designed for business owners, marketing managers and entrepreneurs who need help with defining their business for their audience, creating shareable content, structuring their social media and executing a social media plan.
WHAT WE ARE GOING TO COVER
Define Your Business Online
Learn how to create a story that builds trust, gets engagement and drives targeted traffic to your website, by defining your business goals and objectives on all social networks and your website.
Creating Perfect Content
Offer valuable information that gives your audience the content and visuals they crave. Share targeted and relevant information from your industry that engages with your online audience and learn how to design your own content that reflects your brand.
Social Media Planning for Success
Build a framework for success with proven templates that will help you define your online marketing over next 90 days and then get you focused on targeted content to share and automate for the next 7 days, driving engagement and traffic.
Actioning Your Social Media Plan
Show you how to action your “launch plan” by sharing your content to your audience, grow your following, keep customers by building engagement, track and analyse for ongoing success.
About the Presenter
Warren Knight, author of Think #Digital First is a keynote speaker, 1 of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses to SME’s helping build a digital footprint, doubling conversion rate and increasing sales.
Watch the webinar here: http://www.warrenknight.co.uk/resource/how-to-build-a-social-media-plan-for-success/
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.
Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
The 3As to Social Media Crisis Management for HRMarcus Ho
Today, every employee plays the role of an ambassador for your organization. With more than one billion connected citizens, the social web can be an unforgiving place for your brand. In this era of real-time business, one bad tweet or Facebook Status update from an employee would spark a social media crisis with astonishing swiftness and result in a damaging effect on the employer brand.
When such crisis wave hits, you need to act quickly and effectively. This critically important session focuses on how to plan for and recover from social media mishaps.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
This live 1 hour webinar you will learn How to Build a Social Media Plan for Success, that’s been designed for business owners, marketing managers and entrepreneurs who need help with defining their business for their audience, creating shareable content, structuring their social media and executing a social media plan.
WHAT WE ARE GOING TO COVER
Define Your Business Online
Learn how to create a story that builds trust, gets engagement and drives targeted traffic to your website, by defining your business goals and objectives on all social networks and your website.
Creating Perfect Content
Offer valuable information that gives your audience the content and visuals they crave. Share targeted and relevant information from your industry that engages with your online audience and learn how to design your own content that reflects your brand.
Social Media Planning for Success
Build a framework for success with proven templates that will help you define your online marketing over next 90 days and then get you focused on targeted content to share and automate for the next 7 days, driving engagement and traffic.
Actioning Your Social Media Plan
Show you how to action your “launch plan” by sharing your content to your audience, grow your following, keep customers by building engagement, track and analyse for ongoing success.
About the Presenter
Warren Knight, author of Think #Digital First is a keynote speaker, 1 of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses to SME’s helping build a digital footprint, doubling conversion rate and increasing sales.
Watch the webinar here: http://www.warrenknight.co.uk/resource/how-to-build-a-social-media-plan-for-success/
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.
Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
The 3As to Social Media Crisis Management for HRMarcus Ho
Today, every employee plays the role of an ambassador for your organization. With more than one billion connected citizens, the social web can be an unforgiving place for your brand. In this era of real-time business, one bad tweet or Facebook Status update from an employee would spark a social media crisis with astonishing swiftness and result in a damaging effect on the employer brand.
When such crisis wave hits, you need to act quickly and effectively. This critically important session focuses on how to plan for and recover from social media mishaps.
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
Measure It! Social media metrics made simpleRaven Tools
Social media measurement doesn't have to be so confusing/frustrating/scary. When you match social media to your business goals, it's easy to focus on the right social media metrics and prove real value.
Social Media Metrics: What You Should Be TrackingDigitalSherpa
The latest FREE on-demand marketing webinar, hosted by DigitalSherpa and presented by Erica McGillivray of Moz. Get more free content at http://digitalsherpa.com/learn
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
How to drive more buzz and awareness of your brand through Digital PRMarcus Ho
We all know the impact of PR. This is why we engage in activities such as media relations, events, crafting corporate communications, and drafting press releases.
Statistics have even shown that...
- 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
- 70% of consumers prefer getting to know a company via articles rather than ads.
But with the rise of digital and new media, the readership of traditional have gone down significantly over the years. Newspaper have been on a global decline rate of 8% annually and digital PR have proven that it costs 62% less than traditional methods.
In this deck, you'll discover exactly how to approach digital PR right and drive more buzz for free, and build a powerful brand empire.
Questions? Forward them over to community@socialmetric.com
Slides from my talk at Asia International College in September 2011 to MBA students on how the digital web has revolutionized the way businesses connect with their customers
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
In this class, you will learn how to log into the Social Jack Coaching and Training platform. This will allow you to access recordings and submit support questions to our coaching staff. This session will also show you what to expect from the rest of the Social Selling Course.
Social Media Marketing Tips - Best Practice for Businesssociamigo
Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Social Media Workshop on behalf of Bama WorksDonna Gilliland
What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...Dr. Natalie Petouhoff
Wondering how to set-up a social media measurement program? This presentation walks you through some social media ROI myths. It explores why creating a business case is more important than ever if you want to keep or increase your social media budget - that's because the pragmatists (Early Majority) want to understand how social media is moving the needle on traditional business metrics.
For most people, while we know social media is here to stay and something that companies pretty much need to do, few are clear on where the real business value comes from.
Often times people present metrics or KPIs (Key Performance Metrics) as their ROI. ROI is not a metric. It's a comparison of the benefits vs the costs of doing something. Costs tend to be made up of the costs of people, process and technology. It's the benefits that most people find more difficult to give attribution to and why more people are unsure of how to calculate social media ROI. This is something that I help companies understand.
This presentation uses case studies of the comparison of the costs vs. the benefits of using social media monitoring.
The case studies include examples from:
• Insurance Company who wanted to look at the effectiveness of an advertising campaign vs. a competitors campaign
• A craft company who creates products for scrap booking-type crafts; they wanted to look at product development & the effectiveness of their marketing
• A company that creates medical devices for diabetes & insulin injections who wanted to look at the effectiveness of their product launch and marketing
• A healthy kid snack company who wanted to examine a product launch and their product marketing
The technology used to do the evaluations was Crimson-Hexagon.
For more information or help with evaluating your social media initiatives you can find me at www.DrNatalieNews.com or on Twitter at @drnatalie
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
Winning the war for talent is your social media working for youMarielle Reussink
Everyone is talking about the power of social media. You know you need to be there, but do you have a strategy to ensure the effectiveness for your Social Media activities to attract and engage Talent? Do you know how to measure the success, the ROI of your social activities? In this presentation, we will look at what you can do to make your social media work for you.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
How to Increase Revenue Or Decrease Expenses From Social Media
1. How to
Increase Revenue
and Decrease
Marketing Expenses
Through Social Media Marcus Ho
Director
(Client Leadership)
2. LEARNINGPOINTS
What you will learn
• Get more raving fans and high sharing rate on their social
equities
• Smashing sales records through social media in a short
period of time
• Dominant brand among your industry on social media
• Create a strong TOMA (Top-of-mind awareness) brand
• Specific techniques to measure ROI from social media
• And a lot more...
3. LEARNINGPOINTS
Who will benefit from this?
• Business owners, entrepreneurs, sales & marketing
professionals, managers who are looking to improve results
• If you're frustrated of slow or no results from your social
equities. Or hit a plateau. Don't know how to achieve a
breakthrough.
• If you've just started with social media and don't have a
clear step-by-step blueprint for creating tangible results. Or
you want to avoid all the pitfalls and wasting time and
money on trial & errors...and still not get the results
• If you're doing well but want more; the next level of success
on social media
5. ABOUTUS
Who is Social Media Hub?
Social Media Hub establishes
its business of performance
marketing in social and search
marketing.
We also have presence in
Australia, Hong Kong,
Malaysia, Philippines and UAE.
Our vision is to
transform
companies to be
category leaders
and maintain
category
leadership.
7. ABOUTUS
Industry Recognition
Finalist of the
Shorty Awards for
Best Small Social
Media Agency 2013
Marcus Ho, Junior Chamber International’s
Top Ten Outstanding Young People of the
World From Singapore
Runner Up for
Best Social Media
Promotion of Travel
Deals by Travel+Leisure
S SMITTYs Awards
Our Proprietary C3 System Was Proudly
Featured in Singapore Business Review
Homepage Feature by Tech In Asia for the
success behind Qatar Airways Campaign
Finalist of the
MARKies Awards for
Best Use of Social 2013
9. 2REASONS
2 Biggest Reasons Why People Fail
On Social Media
• Video campaign with a
funny script that will go
viral!
"If it doesn't sell, it's not creative"
- David Ogilvy
Reason #1:
Too focused
on ideas
• Implement a game on
Facebook Page
• Reaching out to famous
bloggers and influencers
10. 2REASONS
2 Biggest Reasons Why People Fail
On Social Media
"Organize around business functions, not people. Build systems within
each business function. Let systems run the business and people run
the systems. People come and go but the systems remain constant”
Michael Gerber,
E-Myth
"A bad system will beat a
good person every time”
W. Edwards Deming,
Total Quality Management
Reason #2: Lack a step-by-step system to
approach social media
11. 2REASONS
2 Biggest Reasons Why People Fail
On Social Media
Too focused on the hype of social
media and doing all sorts of
c r e a t i v e i d e a s t h a t o t h e r
companies forget that social is just
another platform to communicate
with customers and to grow their
business…
If you apply The C³ System, 3 step process,
you will get major results in a short period of
time
12. Qatar Airways: Sales take off
Over US$1.1 million of
ticket sales from
Facebook in less than 48
hours
TESTIMONIALS
13. Education & Careers: SMU
True Value of Social Media ROI
TESTIMONIALS
0
1190
0
200
400
600
800
1000
1200
1400
2010 2012
Leads
Leads
14. Education & Careers: SMU
True Value of Social Media ROI
TESTIMONIALS
0
101
0
20
40
60
80
100
120
2010 2012
1000 word Business Proposal Submissions
1000 word Business Proposal Submissions
15. Education & Careers: SMU
“… Proved the true value of social media ROI…”
"We realized how social media could be so useful
to us after working with Social Media Hub. Although
they exceeded expectations in the number of likes
and engagement, they didn't just stop there. They
even went on to quantify and tie everything into
our organization's objective and proved the true
value of social media ROI from there.”
Arifin Chia
MarComms, Singapore Management University,
Institute of Innovation and Entrepreneurship (IIE)
TESTIMONIALS
18. To begin, decide on an
objective for your
campaign.
Objectives can be
1. Brand Awareness
2. Sales
3. Consumer Retention
Identify Strategic Objective
THEC3SYSTEM
21. Set Social Media Monitoring Tools
THEC3SYSTEM
People are talking
about your brand,
products, competitors,
and industry real-time
on social media.
Start listening to what
they are saying before
you embark on
anything.
To do that, you need
to use social media
monitoring tools.
22. Winston Churchill on Listening
THEC3SYSTEM
Winston Churchill
"Courage is what it takes to
stand up and speak; courage
is also what it takes to sit down
and listen."
24. 3INFLUENCE
Case Study - OPI
Positive social brand mentions means finding out how many people are
positively talking about your brand online
0
50
100
150
200
250
300
350
400
450
Pre-Purchase Nail Polish
Experience
Collection
Positive
Negative
Neutral
25. 3INFLUENCE
Case Study - OPI
Distribution of Sentiment for Pre-Purchase
Comments about
Pre-Purchase
“Im gonna do my nails , multi
opi nude colors ! #Bored”
@lilMISSDesired1, Twitter
“Loving the new OPI
collection!!! Going to get it
tomorrow”
Janice Yeo, Facebook, Photo
“Damn it. Shud I get China
Glaze or OPI? Cant make up
my effin mind!”
June Ooi, Facebook.com,
Photo
0 200 400 600
Pre-Purchase
Nail Polish
Experience
Collection
Neutral
Negative
Positive
26. 3INFLUENCE
Case Study - OPI
Distribution of Sentiment for Nail
Polish Experience
Comments about Nail Polish
Experience
“why the **** does it take so
long for opi nail polish to dry.
#completePISSOFF”
@momolotfi, Twitter
“Nails are done, and don’t
know why it takes so long to
dry…#yawn #opi
#germanicure”
@ehlubk, Twitter
“Ew, we played around with
OPI Halloween nail varnishes,
and this is what we got… ”
Estelle Lim, Facebook.com,
Photo
0 200 400 600
Pre-Purchase
Nail Polish
Experience
Collection
Neutral
Negative
Positive
27. 3INFLUENCE
Case Study - OPI
Distribution of Sentiment for
Collection
Comments about Collection
“Check out Mariah Carey’s OPI
colours!!!”
Noka Pennsauken, Twitter
“Skyfall nail color!? WOW! Now
that is product placement.
Check out the cool colors all
naned for 007 movies! Its a chick
thing. ;-)”
Lisa Chelenza, Facebook, Link
“Boredom = Holiday Nails
#halloween #nails #essie #OPI
#SinfulColors #candycorn
#bored http://instagr.am/p/RV1-
TQSCSE/”
@Malditalokaaa, Twitter
0 200 400 600
Pre-
Purchase
Nail Polish
Experience
Collection
Neutral
Negative
Positive
29. Problems with Growth
PROBLEMSWITHGRWOTH
• Run Facebook Ads, no one or
very few people click on them
• No budget for Facebook Ads
• “Tried everything but can’t
grow my Facebook Page!”
Solution:
3 steps to growth
31. Beauty & Skincare: Pernod Ricard
“… Exceeded the agreed KPIs by over 100%...”
“I worked with Social Media Hub with the
objective of boosting the awareness of one of
our upcoming product launches. Overall, the
team has exceeded the agreed KPIs by over
100% and turned the whole campaign into an
overwhelming success. Very impressive indeed.”
Maybelline Tan
Brand Manager
Pernod Ricard / Absolut
TESTIMONIALS
32. Media Buys
THEC3SYSTEM
Begin by growing your
social equities through
buying ad spaces on
social media
platforms.
Increase your success
rate by doing A/B
Testing.
36. Integration
THEC3SYSTEM
Ensure that you offline
and online brand
experiences are
aligned and
compliment each
other.
Your offline campaign
should reflect
information on your
online activities and
vice versa.
In doing so, you create
an integrated
campaign.
40. Engage Influencers
THEC3SYSTEM
1. Approach your
brand influencers,
offer them what
they need
2. Engage them to
spread the voice of
your brand
3. Nurture and
maintain
relationships
41. Influencer Services: Freshkon
“…Increase in visitors & page views…”
“… Through the expertise and dedicated work of
Social Media Hub, we dominated the 1st page of
Google with multiple keyword rankings within 1
month.
We are very impressed with their service, and also
experienced an increase in visitors & page views
to our website"
Adele Tan
Senior Brand Manager, Oculus Private Limited
FreshKon® Cosmetic Contact Lenses
TESTIMONIALS
44. Problems with Engagement
THEC3SYSTEM
• Got some likes on content
published, but no one is
commenting or sharing
• Don't know how to monetise
the fans and drive sales
through content
• No time to produce content
or to look at social media
sites everyday
49. Brand Persona
THEC3SYSTEM
“Your brand is what people say you about you when you’re not in the room” –
Jeff Bezos
Start documenting down your brand’s characteristics if it was an actual person.
50. 100 Topics
Based on your Social Media Analysis Report, formulate a list of 100
Topics of conversations which your audiences are talking about. From
there, you would be able to produce relevant content for them.
THEC3SYSTEM
56. Beauty & Skincare: Nuline
“…Overwhelming response that server crashed…”
Social Media Hub has been a great partner in
achieving our online objectives and we value
their insight and input.
We have seen an quantifiable boost in awareness
for both our brands. In fact, during one of the
campaigns, we received such overwhelming
response that our web server crashed briefly. It
was such a great success and it is now being
featured in a global case study for other countries
to adapt.
Wendee Lee
Managing Director of Nuline Products
TESTIMONIALS
58. Beauty & Skincare: Wacoal
“…High response in 1st week surpassed expectations…”
Social Media Hub helped us revamp and
launch new initiatives for our Facebook Page
and the high response in the first week alone
surpasses our expectation! No regrets working
with Social Media Hub. Keep up the good work!
Mikki
Marketing Manager of Wacoal Singapore
TESTIMONIALS
63. Word-of-Mouth Campaigns
Photo/Design Contest
How it works: Contest whereby winner(s)
are selected based on judging and/or
voting.
Video Contest
How it works: Contest whereby winner
(s) are selected based on judging and/
or voting.
Essay-based Contest
How it works: Contest whereby winner
(s) are selected based on judging
and/or voting.
Quiz
How it works: Quiz enabling consumers to
share their personality with friends.
Trivia
How it works: Multiple choice
question trivia where consumers can
measure their knowledge.
Favorite Picks
How it works: Promotions enabling
consumers to share their favorite items with
friends.
Sweepstakes
How it works: Consumers enter a
sweepstakes. Winners are randomly
selected.
Others
How it works: Let your creative juices
flow!
THEC3SYSTEM
64. Case Study – Qatar Airways
- 150K+ fans added in
1 month
- 100 free air tickets
giveaway
- Campaign won a
Smittys Award
Voted as World’s Best Airlines by
Skytrax
Primary Objective: To Increase
Sales
Secondary Objective: To reduce
marketing expenses (cost-per-
email)
THEC3SYSTEM
65. Case Study – FreshKon
-Product images were
“censored”
- “People Talking
About This” score
increased 354%
- Return on Investment
of 548%
Internationally known cosmetic
contact lenses
Primary Objective: To reduce
marketing expenses (cost-per-
activation)
Secondary Objective: To increase
brand awareness
THEC3SYSTEM
68. Social Relationships Management
Building advocacy is really all about nurturing your
customers’ relationships and experiences. When
customers seek you out via social, they’re looking for
an opportunity to build an emotional connection.
What does that mean? It means responding promptly
to messages, making an effort to reach out and add
value to these conversations through our proprietary
model
The RSRQ Model:
Reward – Light compliment for their responses
Statement – A short neutral statement on the topic
of conversation
Reflection – Reflecting on the topic of conversation
and steering it to your top topics
Question – Asking a question to continue the
conversation
See this framework in action – http://www.social-
mediahub.com/rsrq
Reward
Statement
Reflec.on
Ques.on
THEC3SYSTEM
71. Social Relationships Management
True advocacy isn’t a numbers game. It’s the natural byproduct of developing good
relationships, providing great consistent service, and delivering on your brand promise.
By seeing your top most engaged fans, you would be able
to further engage them through your brand advocacy
programmes
Screenshot from Meltwater
Buzz platform – How engaged
and conversational is each
consumer?
THEC3SYSTEM
75. Education & Careers: Jobstreet
“…Calculate ROI with a quantifiable method…”
“Thanks to Social Media Hub, we understand the
true value of social media. Yes, we got a lot of
likes and a very high engagement rate that
boosted our brand awareness in a very
quantifiable method.
But the amazing team even added more value
and calculated the actual Return on Investments
that we received from our social media
campaigns and the results were phenomenal.”
Cindy Lau
Senior Marketing Executive
JobStreet.com Singapore
TESTIMONIALS
76. Education & Careers: Mages Institute of Excellence Pte Ltd
“…Got the value for every cent spent…”
"Initially, I had my reservations on outsourcing the social
media marketing, but having gone through the
experience with Social Media Hub, we were amazed!
Not only could we utilize the power of social media, my
team also learnt proactive customer service solutions
from the Social Media Hub team. It have been a very
positive experience working with Social Media Hub and
we believe that we got the value for every cent spent
on the project."
Neeru Bahl,
Director
Mages Institute of Excellence Pte Ltd
TESTIMONIALS
77. Home & Living: Home-Fix
“…Showed us the Dollars and Cents of ROI”
“… The team quantified the value of
each like, and showed us the dollars
and cents of ROI we got from our social
media campaign.”
Gordon Lee
Marketing Manager of Home-Fix D.I.Y. Pte Ltd
TESTIMONIALS