Driving Down Your Site Speed & Why It's Important - Luke Frake

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2 likes•209 views

The document discusses the importance of website loading speed. It notes that 47% of users expect a website to load within 2 seconds and 40% will leave if it takes longer than 3 seconds. To improve speed, the document recommends optimizing images, removing unused code, using tools like page speed audits, and adopting Accelerated Mobile Pages (AMP). Compressing images can significantly reduce file sizes while maintaining quality. The overall message is that small optimizations that save 1 second at a time are important and images provide a quick win for improving load speeds.

Marketing

@LukeFrake
Luke Frake
Driving down site speed
and why it is important.

@LukeFrake
People compare you
to your competitor

@LukeFrake
People compare you
to your everybody

@LukeFrake
47% of users expect your website
to load in under 2 seconds

@LukeFrake
40% would leave your website if it
loads slower than 3 seconds

@LukeFrake
85%of users expect a mobile website to load as
fast or fasterthan a desktop website

@LukeFrake
People know what it means to touch

@LukeFrake
5968 x 3358 1000 x 563
4.7mb 320kb
93%

@LukeFrake
100% quality 70% quality
320kb 56kb
82%

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Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.