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Why your social selling program is still failing

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Vanguard Leadership
Vanguard Leadership

Companies invest a lot of money in social selling. However, they are struggling to get #results. No #training or the wrong training is the root of all evil

Business
1 of 22
Mic Adam Social Media activities • Social Selling • Social Recruitment • Conversation mgnt • Training • Social Media Policy • Market research
Who is social selling today? Show me your results!
My definition of Social Selling
Social Selling is both online & offline 4 @JackKosakowski1@micadam
Where are we today?
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason No management support
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason The Wrong Tools
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason
Social Selling Isn’t Working Reason No conversation starting
Social Selling Isn’t Working Reason Too many Posts
Social Selling Isn’t Working Reason No anal
How to REALLY make social selling work www
Social Selling is a long-haul process
Let’s start the conversation!

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Why your social selling program is still failing

Editor's Notes

  1. Welcome Who am I? 20 years of marketing (product and general marketing) 10 years of international sales Me and social networking Marketing strategy no longer works Move towards face to face networking Move towards social media
  2. Cookie cutter appraoch not working Limited activity level
  3. Social selling takes time
  4. You don”t have your audience clear Your audience is not active Your audience is not engagement