Every industry has a handful of individuals who are identified as the go-to experts. These authorities have created highly visible personal brands.
Hinge Marketing Managing Partner Lee Frederiksen and Cision’s Vice President of Media Research Valerie Lopez will highlight new research findings on this breed of experts and delve into how to develop these individuals within your own firm.
During this complimentary 45-minute webinar, we will discuss:
- The importance and economic benefits of promoting your organizations’ thought leaders and the effects on your firm’s brand
- The circumstances under which consumers require expertise
- How buyers search for influencers and what convinces them of expertise
- How to develop experts within your firm, including necessary skills and tools