SlideShare a Scribd company logo
Project & Portfolio I: Week 1
Digital Marketing
13 January 2024
PERSONAL BRAND EXPLORATION
Ingrid Selk
Career Category: Career Change/Entrepreneurial Ventures
GOALS:
Short Term Goal:
• Build my name within the comic art industry as both an artist and marketing professional
• Connect with 25 artists at conventions and through existing connections and follow up with promotional
message via social media accounts by December 31, 2024
Long Term Goal:
• Become the go-to expert for existing and up-and-coming comic artists to promote their work and achieve their
goals as artists.
PROFESSION:
OCCUPATION:
Digital Marketing
POTENTIAL JOB TITLES:
• Advertising and Promotions Manager
• Marketing Manager
• Market Research Analyst and Marketing
Specialist
Source: ONET OnLine
TARGET AUDIENCE:
Artist Reps, Artist Sponsors, Comic Artists
Source: Book Yourself Solid
COMPETITION:
Dusti Tramontano
Work experience: 8 years marketing experience, 2 years as
fandom marketing creator for Fan Expo HQ
Education: Marketing, Brand Engagement and Promotion
Concentration
Noteworthy Experience: Worked as Scheduling Coordinator for
iHeart Media for 3 years
Skills and Proficiencies:
• Social Media, 11 endorsements
• Social Media Marketing, 2 endorsements
Overall Online Presence
387 connections, detailed profile, active on social media
Score: Good
Ingrid Selk
Work experience: 1.5 years of customer service within custom
email marketing design company
Education: Currently enrolled in Digital Marketing, B.A. at Full
Sail University
Noteworthy Experience:
• published comic colorist
• part of a guest artist team with Fan Expo HQ
Skills and Proficiencies: no significant noticeable skills pertaining
for future career
Overall Online Presence
33 connections, adequate profile, not active on social media
Score: Poor
Source: LinkedIn
IDENTITY:
CORE VALUES:
• Integrity
• Personal Growth
• Encouragement
• Accountability
• Passion
VISION:
Increase attention to, sales for, and promotion of comic art and artists
GUIDING PRINCIPLE:
Celebrate what makes each artist divinely special through encouragement,
connection, and support.
PASSION:
Comic and Pop Culture Art
SUPER POWER:
Creative expression through words and
imagery
GOLDEN CIRCLE:
Why? Developing the individual value of comic artists within
the pop culture community
How? Helping artists follow their passion and grow their
network of fans and fellow professionals through social
media, industry connections, and self-promotion.
What? Digital marketing for comic and pop culture artists
Conceptual Materials: Start With Why, Questions to Help Discover Your Vs and Ps
PROMISE & POSITION:
Promise:
I help comic and pop culture artists with marketing plans to garner the attention they need to become
a successful published comic artist by connecting them with a growing fanbase and industry
professionals.
Position:
Growth in Creativity
NETWORKING:
MEGACON Orlando 2024
• February 1-4 in Orlando, FL
• Objective: Make artist connections and discuss their
struggles with self-promotion and marketing to develop
a plan to potentially grow their artist label.
MENTORSHIP:
Seeking comic art or convention industry professional with experience marketing and producing social media content
for up-and-coming artists.
RangerStop & Pop Atlanta 2024
• June 21-23 in Atlanta, GA
• Objective: Connect with talent agents and celebrities
to build network that can be shared with upcoming
artists.
ELEVATOR PITCH:
You know how hard it is to get your art noticed by the right people to become a successful published artist? Well, I can help
you make the right industry connections to get picked up by a publisher and I can help you to market yourself to grow your
fanbase. After less than two years as a professional comic artist, I have 7 published comics already under my belt, am being
looked at by Marvel and DC Comics, and have a network of celebrities and talent agents at my fingertips. I can use my
knowledge and connections to help you gain the notoriety that your art deserves.
Source: MEGACON Orlando, RangerStop & Pop Con Atlanta
DIGITAL MARKETING:
ONLINE ID
CALCULATOR SCORES:
• Volume: Average
• Relevance: Average
• Purity: High
• Diversity: Low
• Validation: Low
BRAND ARCHETYPE:
Archetype: Creator
Description: This archetype relies on creativity and imagination to
build a brand. We creators are know for seeing the world through a
different light and expressing ourselves vividly and artistically.
DIGITAL MARKETING STRATEGY TO IMPROVE ID SCORES AND EXUDE
ARCHETYPE:
• Focus Variables: Diversity & Validation
• Type of Content: Social Media posts highlighting current, upcoming, and completed projects as well as
upcoming convention schedules and availability of products online. Convention videos and pictures when
available to be featured on social media site.
• Primary Tools for Distribution: FaceBook, Instagram, YouTube - post promotional material featuring artist’s
work with regular updates on what their fans can look forward to.
Conceptual Materials: CareerBlast, Kaye Putnam, BrandYouSelf
PROFESSIONAL DEVELOPMENT:
TECHNICAL:
SEO
• Task: Complete SEO Foundations Course
• Organization: LinkedIn Learning
• Date: March 2024
Google Analytics
• Task: Complete Google Analytics Quick Start
Course
• Organization: LinkedIn Learning
• Date: December 2024
TRANSFERABLE:
Social Media
• Task: Complete Content Creation: Strategy and
Tools Course
• Organizations: LinkedIn Learning
• Date: June 2024
Ecommerce
• Task: Complete ECommerce Fundamentals
Course
• Organizations: LinkedIn Learning
• Date: September 2024
Source: ONET OnLine, LinkedIn Learning
REFERENCES
11-2011.00 - Advertising and Promotions Managers. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2011.00
11-2021.00 - Marketing Managers. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2021.00
13-1161.00 - Market Research Analysts and Marketing Specialists. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/13-1161.00
31 Types of content we crave [Infographic]. (2016, June 24). Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
Batesole, B. (2020, December 17). Unlock the power of Google Analytics - Google Analytics Quick Start [Video]. LinkedIn. https://www.linkedin.com/learning/google-analytics-quick-start/unlock-the-
Booth, D. (2022, May 5). Leveraging search to accomplish your business goals - SEO Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-searc
Creator Brand Archetype | Psychology Brand Strategy. (2023, December 15). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/
MEGACON Orlando I A huge four day weekend offering exciting family-friendly attractions, magical events, and incredible celebrities! (n.d.). https://fanexpohq.com/megaconorlando/
Online Reputation Management (2020 Guide) | BrandYourSelf. (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management
Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly On
Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly On
Questions to Help Discover Your Vs and Ps. (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-872b-26a99765f016/BoldQuestions_Discov
RangerStop & Pop Con Atlanta | Power Rangers, Anime and more | Atlanta, GA. (n.d.). Rangerstop & Pop. https://www.rangerstopatlanta.com/
Rauland, P. (2023, July 3). Start your online store - Ecommerce Fundamentals [Video]. LinkedIn. https://www.linkedin.com/learning/ecommerce-fundamentals-22614472/start-your-online-store?u=5
Selk, I. Ingrid Selk LinkedIn Profile. (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/ingrid-selk-7216b658/
Simon Sink [Simon Sinek]. (2011, July 5). Simon Sinek: How great leaders inspire action [Video]. YouTube. Retrieved January 12, 2024, from https://www.youtube.com/watch?v=7zFeuSagktM
Sinek, S. (n.d.). The Golden Circle - Simon Sinek. Simon Sinek. Retrieved January 12, 2024, from https://simonsinek.com/golden-circle/
Tramontano, D. Dusti Tramontano LinkedIn Profile. (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/dustitramontano/
Yung, J. (2022, March 25). Learning content creation strategy and tools - Content Creation: Strategy and Tools [Video]. LinkedIn. https://www.linkedin.com/learning/content-creation-strategy-and-to

More Related Content

Similar to Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

Project & Portfolio 1
Project & Portfolio 1Project & Portfolio 1
Project & Portfolio 1
DeannaDavis19
 
Eriq Collins Portfolio
Eriq Collins Portfolio Eriq Collins Portfolio
Eriq Collins Portfolio
EriqCollins
 
Personal Brand Exploration Presentation.
Personal Brand Exploration Presentation.Personal Brand Exploration Presentation.
Personal Brand Exploration Presentation.
jpetri7
 
Corbin Cannister Personal Brand Canvas
Corbin Cannister Personal Brand CanvasCorbin Cannister Personal Brand Canvas
Corbin Cannister Personal Brand Canvas
CorbinCannister
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
BrandiZike
 
Regina_Almaguer_DMBS_PB1_2023_01 copy.pptx
Regina_Almaguer_DMBS_PB1_2023_01 copy.pptxRegina_Almaguer_DMBS_PB1_2023_01 copy.pptx
Regina_Almaguer_DMBS_PB1_2023_01 copy.pptx
ReginaAlmaguer1
 
JOHNSON_QUIJNCY_DA__2023-OCT.pdf
JOHNSON_QUIJNCY_DA__2023-OCT.pdfJOHNSON_QUIJNCY_DA__2023-OCT.pdf
JOHNSON_QUIJNCY_DA__2023-OCT.pdf
qsjohnson1
 
EdmundJr_Kenny_BEB_PBI_2023-05.pptx
EdmundJr_Kenny_BEB_PBI_2023-05.pptxEdmundJr_Kenny_BEB_PBI_2023-05.pptx
EdmundJr_Kenny_BEB_PBI_2023-05.pptx
KennyEdmund
 
Personal Brand MDequatro
Personal Brand MDequatroPersonal Brand MDequatro
Personal Brand MDequatro
MikeDeQuatro
 
Personal Brand Exploration - Jayda Aldegon
Personal Brand Exploration - Jayda AldegonPersonal Brand Exploration - Jayda Aldegon
Personal Brand Exploration - Jayda Aldegon
JaydaAldegon
 
Personal Brand Exploration
Personal Brand Exploration Personal Brand Exploration
Personal Brand Exploration
Courtney Coleman
 
Personal Brand Exploration - Tarra Hunter
Personal Brand Exploration - Tarra HunterPersonal Brand Exploration - Tarra Hunter
Personal Brand Exploration - Tarra Hunter
Tarra Hunter
 
Personal Branding Exploration- Anny Love
Personal Branding Exploration- Anny LovePersonal Branding Exploration- Anny Love
Personal Branding Exploration- Anny Love
aslove5
 
Reach For the Stars
Reach For the Stars Reach For the Stars
Reach For the Stars
Cheryln Gibbs
 
Personal Brand Canvas
 Personal Brand Canvas Personal Brand Canvas
Personal Brand Canvas
TakaraFranklin
 
B. N. Sharpe - Personal Brand Exploration
B. N. Sharpe - Personal Brand ExplorationB. N. Sharpe - Personal Brand Exploration
B. N. Sharpe - Personal Brand Exploration
Full Sail University
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
Ronnie Rodriguez
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
tmthompson1
 
Personal Brand
Personal BrandPersonal Brand
Personal Brand
AshlyPrice
 
Fullie Salen - Personal Brand Exploration [EXAMPLE]
Fullie Salen - Personal Brand Exploration [EXAMPLE]Fullie Salen - Personal Brand Exploration [EXAMPLE]
Fullie Salen - Personal Brand Exploration [EXAMPLE]
Ryan Mickley
 

Similar to Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx (20)

Project & Portfolio 1
Project & Portfolio 1Project & Portfolio 1
Project & Portfolio 1
 
Eriq Collins Portfolio
Eriq Collins Portfolio Eriq Collins Portfolio
Eriq Collins Portfolio
 
Personal Brand Exploration Presentation.
Personal Brand Exploration Presentation.Personal Brand Exploration Presentation.
Personal Brand Exploration Presentation.
 
Corbin Cannister Personal Brand Canvas
Corbin Cannister Personal Brand CanvasCorbin Cannister Personal Brand Canvas
Corbin Cannister Personal Brand Canvas
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Regina_Almaguer_DMBS_PB1_2023_01 copy.pptx
Regina_Almaguer_DMBS_PB1_2023_01 copy.pptxRegina_Almaguer_DMBS_PB1_2023_01 copy.pptx
Regina_Almaguer_DMBS_PB1_2023_01 copy.pptx
 
JOHNSON_QUIJNCY_DA__2023-OCT.pdf
JOHNSON_QUIJNCY_DA__2023-OCT.pdfJOHNSON_QUIJNCY_DA__2023-OCT.pdf
JOHNSON_QUIJNCY_DA__2023-OCT.pdf
 
EdmundJr_Kenny_BEB_PBI_2023-05.pptx
EdmundJr_Kenny_BEB_PBI_2023-05.pptxEdmundJr_Kenny_BEB_PBI_2023-05.pptx
EdmundJr_Kenny_BEB_PBI_2023-05.pptx
 
Personal Brand MDequatro
Personal Brand MDequatroPersonal Brand MDequatro
Personal Brand MDequatro
 
Personal Brand Exploration - Jayda Aldegon
Personal Brand Exploration - Jayda AldegonPersonal Brand Exploration - Jayda Aldegon
Personal Brand Exploration - Jayda Aldegon
 
Personal Brand Exploration
Personal Brand Exploration Personal Brand Exploration
Personal Brand Exploration
 
Personal Brand Exploration - Tarra Hunter
Personal Brand Exploration - Tarra HunterPersonal Brand Exploration - Tarra Hunter
Personal Brand Exploration - Tarra Hunter
 
Personal Branding Exploration- Anny Love
Personal Branding Exploration- Anny LovePersonal Branding Exploration- Anny Love
Personal Branding Exploration- Anny Love
 
Reach For the Stars
Reach For the Stars Reach For the Stars
Reach For the Stars
 
Personal Brand Canvas
 Personal Brand Canvas Personal Brand Canvas
Personal Brand Canvas
 
B. N. Sharpe - Personal Brand Exploration
B. N. Sharpe - Personal Brand ExplorationB. N. Sharpe - Personal Brand Exploration
B. N. Sharpe - Personal Brand Exploration
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
Personal Brand
Personal BrandPersonal Brand
Personal Brand
 
Fullie Salen - Personal Brand Exploration [EXAMPLE]
Fullie Salen - Personal Brand Exploration [EXAMPLE]Fullie Salen - Personal Brand Exploration [EXAMPLE]
Fullie Salen - Personal Brand Exploration [EXAMPLE]
 

Recently uploaded

Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 

Recently uploaded (20)

Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 

Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

  • 1. Project & Portfolio I: Week 1 Digital Marketing 13 January 2024 PERSONAL BRAND EXPLORATION Ingrid Selk
  • 2. Career Category: Career Change/Entrepreneurial Ventures GOALS: Short Term Goal: • Build my name within the comic art industry as both an artist and marketing professional • Connect with 25 artists at conventions and through existing connections and follow up with promotional message via social media accounts by December 31, 2024 Long Term Goal: • Become the go-to expert for existing and up-and-coming comic artists to promote their work and achieve their goals as artists.
  • 3. PROFESSION: OCCUPATION: Digital Marketing POTENTIAL JOB TITLES: • Advertising and Promotions Manager • Marketing Manager • Market Research Analyst and Marketing Specialist Source: ONET OnLine
  • 4. TARGET AUDIENCE: Artist Reps, Artist Sponsors, Comic Artists Source: Book Yourself Solid
  • 5. COMPETITION: Dusti Tramontano Work experience: 8 years marketing experience, 2 years as fandom marketing creator for Fan Expo HQ Education: Marketing, Brand Engagement and Promotion Concentration Noteworthy Experience: Worked as Scheduling Coordinator for iHeart Media for 3 years Skills and Proficiencies: • Social Media, 11 endorsements • Social Media Marketing, 2 endorsements Overall Online Presence 387 connections, detailed profile, active on social media Score: Good Ingrid Selk Work experience: 1.5 years of customer service within custom email marketing design company Education: Currently enrolled in Digital Marketing, B.A. at Full Sail University Noteworthy Experience: • published comic colorist • part of a guest artist team with Fan Expo HQ Skills and Proficiencies: no significant noticeable skills pertaining for future career Overall Online Presence 33 connections, adequate profile, not active on social media Score: Poor Source: LinkedIn
  • 6. IDENTITY: CORE VALUES: • Integrity • Personal Growth • Encouragement • Accountability • Passion VISION: Increase attention to, sales for, and promotion of comic art and artists GUIDING PRINCIPLE: Celebrate what makes each artist divinely special through encouragement, connection, and support. PASSION: Comic and Pop Culture Art SUPER POWER: Creative expression through words and imagery GOLDEN CIRCLE: Why? Developing the individual value of comic artists within the pop culture community How? Helping artists follow their passion and grow their network of fans and fellow professionals through social media, industry connections, and self-promotion. What? Digital marketing for comic and pop culture artists Conceptual Materials: Start With Why, Questions to Help Discover Your Vs and Ps
  • 7. PROMISE & POSITION: Promise: I help comic and pop culture artists with marketing plans to garner the attention they need to become a successful published comic artist by connecting them with a growing fanbase and industry professionals. Position: Growth in Creativity
  • 8. NETWORKING: MEGACON Orlando 2024 • February 1-4 in Orlando, FL • Objective: Make artist connections and discuss their struggles with self-promotion and marketing to develop a plan to potentially grow their artist label. MENTORSHIP: Seeking comic art or convention industry professional with experience marketing and producing social media content for up-and-coming artists. RangerStop & Pop Atlanta 2024 • June 21-23 in Atlanta, GA • Objective: Connect with talent agents and celebrities to build network that can be shared with upcoming artists. ELEVATOR PITCH: You know how hard it is to get your art noticed by the right people to become a successful published artist? Well, I can help you make the right industry connections to get picked up by a publisher and I can help you to market yourself to grow your fanbase. After less than two years as a professional comic artist, I have 7 published comics already under my belt, am being looked at by Marvel and DC Comics, and have a network of celebrities and talent agents at my fingertips. I can use my knowledge and connections to help you gain the notoriety that your art deserves. Source: MEGACON Orlando, RangerStop & Pop Con Atlanta
  • 9. DIGITAL MARKETING: ONLINE ID CALCULATOR SCORES: • Volume: Average • Relevance: Average • Purity: High • Diversity: Low • Validation: Low BRAND ARCHETYPE: Archetype: Creator Description: This archetype relies on creativity and imagination to build a brand. We creators are know for seeing the world through a different light and expressing ourselves vividly and artistically. DIGITAL MARKETING STRATEGY TO IMPROVE ID SCORES AND EXUDE ARCHETYPE: • Focus Variables: Diversity & Validation • Type of Content: Social Media posts highlighting current, upcoming, and completed projects as well as upcoming convention schedules and availability of products online. Convention videos and pictures when available to be featured on social media site. • Primary Tools for Distribution: FaceBook, Instagram, YouTube - post promotional material featuring artist’s work with regular updates on what their fans can look forward to. Conceptual Materials: CareerBlast, Kaye Putnam, BrandYouSelf
  • 10. PROFESSIONAL DEVELOPMENT: TECHNICAL: SEO • Task: Complete SEO Foundations Course • Organization: LinkedIn Learning • Date: March 2024 Google Analytics • Task: Complete Google Analytics Quick Start Course • Organization: LinkedIn Learning • Date: December 2024 TRANSFERABLE: Social Media • Task: Complete Content Creation: Strategy and Tools Course • Organizations: LinkedIn Learning • Date: June 2024 Ecommerce • Task: Complete ECommerce Fundamentals Course • Organizations: LinkedIn Learning • Date: September 2024 Source: ONET OnLine, LinkedIn Learning
  • 11. REFERENCES 11-2011.00 - Advertising and Promotions Managers. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2011.00 11-2021.00 - Marketing Managers. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2021.00 13-1161.00 - Market Research Analysts and Marketing Specialists. (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/13-1161.00 31 Types of content we crave [Infographic]. (2016, June 24). Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/ Batesole, B. (2020, December 17). Unlock the power of Google Analytics - Google Analytics Quick Start [Video]. LinkedIn. https://www.linkedin.com/learning/google-analytics-quick-start/unlock-the- Booth, D. (2022, May 5). Leveraging search to accomplish your business goals - SEO Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-searc Creator Brand Archetype | Psychology Brand Strategy. (2023, December 15). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/ MEGACON Orlando I A huge four day weekend offering exciting family-friendly attractions, magical events, and incredible celebrities! (n.d.). https://fanexpohq.com/megaconorlando/ Online Reputation Management (2020 Guide) | BrandYourSelf. (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly On Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly On Questions to Help Discover Your Vs and Ps. (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-872b-26a99765f016/BoldQuestions_Discov RangerStop & Pop Con Atlanta | Power Rangers, Anime and more | Atlanta, GA. (n.d.). Rangerstop & Pop. https://www.rangerstopatlanta.com/ Rauland, P. (2023, July 3). Start your online store - Ecommerce Fundamentals [Video]. LinkedIn. https://www.linkedin.com/learning/ecommerce-fundamentals-22614472/start-your-online-store?u=5 Selk, I. Ingrid Selk LinkedIn Profile. (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/ingrid-selk-7216b658/ Simon Sink [Simon Sinek]. (2011, July 5). Simon Sinek: How great leaders inspire action [Video]. YouTube. Retrieved January 12, 2024, from https://www.youtube.com/watch?v=7zFeuSagktM Sinek, S. (n.d.). The Golden Circle - Simon Sinek. Simon Sinek. Retrieved January 12, 2024, from https://simonsinek.com/golden-circle/ Tramontano, D. Dusti Tramontano LinkedIn Profile. (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/dustitramontano/ Yung, J. (2022, March 25). Learning content creation strategy and tools - Content Creation: Strategy and Tools [Video]. LinkedIn. https://www.linkedin.com/learning/content-creation-strategy-and-to