2. Cartona is an Egyptian e-commerce
marketplace that connects retailers with
suppliers, wholesalers, and producing
companies. It operates through a mobile
app-based platform offering price
comparison, data recommendations,
market strategy, and preordering.
The company aims to operate as a supply
chain and operational intermediary.
Cartona has recently raised significant
funding, indicating its growth potential
and readiness for expansion.
O v e r v i e w
3. “To revolutionize the B2B marketplace by
offering a seamless, technology-driven
platform that simplifies the distribution
process, enhances operational efficiency,
and fosters sustainable business growth.”
Vision
Vision & Mission
Mission
“Our mission is to empower retailers and
suppliers through a comprehensive e-
commerce platform that streamlines
procurement, ensures competitive pricing,
and delivers value at every step of the
distribution chain.”
4. Market Entry Strategies
Industry: B2B E-commerce
Country: Jordan
Market Entry:
·Subsidiary (FDI): Setting up a wholly-owned
subsidiary offers Cartona full control over its
operations. However, this requires significant
investment and navigating complex regulations in
a rebuilding economy like Jordan's.
7. The Jordanian Grocery eCommerce market is
predicted to reach US$16.8 million by 2024 and
accounts for 6.7% of the total eCommerce market in
Jordan. It is expected to increase over the next years.
The expected compound annual growth rate for the
next four years (CAGR 2024-2028) will be 17.8%,
resulting in a projected market volume of US$32.3
million by 2028.
Within the Grocery market ECDB considers the
following two sub-markets: Food and Beverages.
Market Research
8. Jordan is one of the more advanced
countries in the region in this field. The
country has an Internet penetration rate
around 88 percent and high-speed
broadband is widely available, in addition
to having multiple internet service
providers (ISPs). E-commerce facilities
have been developed by various service
providers.
I n f r a s t r u c t u r e
9. 1. Ownership: There are no specific ownership restrictions
for foreign investors in e-commerce businesses.
2. Registration: Foreign investors can benefit from
facilitated registration and licensing services provided by
the Jordan Investment Commission.
3. National Treatment: Foreign investors in e-commerce
enjoy the same legal and regulatory treatment as local
investors.
4. Investment Incentives: The government encourages
foreign direct investment in e-commerce, and foreign
investors may receive privileges and guarantees.
10. 5. Intellectual Property Rights: E-commerce businesses
should protect their intellectual property rights through
trademark, copyright, and patent registration.
6. Consumer Protection: E-commerce businesses must
comply with consumer protection laws, including accurate
product information and transparent return policies.
7. Data Protection: E-commerce businesses must adhere to
data protection and privacy laws, obtaining consent and
implementing security measures.
11. C u s t o m i z a t i o n
Customs Tariffs: The Jordanian Customs Department has introduced
new tariffs for the clearance of online orders for personal use.
Shipments valued under 200 Jordanian Dinars are subject to
customs fees amounting to 10% of the shipment value, with a
minimum of 5 Jordanian Dinars.
Identification Requirement: Online purchases must include the
national number for Jordanians or residency number for non-
Jordanians on their shipment to be processed by the Jordanian
Customs Department.
Electronic Signatures: Jordan is in the process of developing
legislation that allows for and regulates electronic signatures, which
is still needed for a comprehensive e-commerce legal framework.
12. Time orientation
Cross-cultural issues between Egypt and Jordan
Hierarchy and
decision-making
Communication Negotiation
strategies
Gender roles Business
etiquette
Cross-cultural issues between Egypt and Jordan in the commercial and trade fields can arise
due to various factors, including differences in business practices, cultural norms, and
communication styles
13. Egyptians vs Jordanians
Communication
01
02 03
• Egyptians tend to have a more direct
and expressive communication style,
while Jordanians may be more reserved
and indirect in their communication.
• Egyptians often use hand gestures and
body language extensively, which may be
interpreted differently by Jordanians.
14. Egyptians vs Jordanians
Negotiation strategies
02
02 03
• Egyptians may engage in more
aggressive negotiation tactics,
emphasizing bargaining and haggling,
while Jordanians may prefer a more
collaborative and relationship-based
approach.
• Jordanians may place a higher value on
building personal relationships and trust
before engaging in business dealings.
15. Egyptians vs Jordanians
Time orientation
03
02 03
• Egyptians may have a more flexible
attitude towards time and deadlines,
while Jordanians may be more punctual
and adhere to strict schedules.
• Delays or changes in schedules may be
perceived differently by the two cultures.
16. Egyptians vs Jordanians
Hierarchy and decision-making
04
02 03
• Egyptian businesses may have a more
hierarchical structure, with decision-
making concentrated at the top levels.
• Jordanian businesses may involve more
consultation and consensus-building in
the decision-making process.
17. Egyptians vs Jordanians
Gender roles
05
02 03
• While both cultures are predominantly
Muslim, there may be variations in the
accepted gender roles and expectations
in business settings.
• Egyptian businesses may be more
accepting of women in leadership roles,
while Jordanian businesses may have
more traditional gender norms.
18. Egyptians vs Jordanians
Business etiquette
06
02 03
• Egyptians and Jordanians may have
different expectations regarding dress
codes, gift-giving, and social interactions
in business settings.
• Egyptians may be more casual in their
dress and interactions, while Jordanians
may prefer a more formal approach.
19. Competition & Competitors
The Grocery Delivery market in
Jordan is expected to achieve a
revenue of US$564.00m by
2024.This projected revenue
indicates an annual growth rate
(CAGR 2024-2028) of 18.63%
20. Intajuna
Our main Competitors
Intajuna is a B2B e-commerce ordering application helping
retailers procure inventory for their stores and getting delivered
inless than 24 hours.
Intajuna is re-engineering the fast-moving consumer goods market,
using data-driven technologies and state of the art supply chains. on
a mission to revolutionize the B2B wholesale market on its marketplace
in order to empower small businesses in procuring their supplies seamlessly.
Through Intajuna app, order from the wholesale market directly from suppliers and
distributors whether you run a grocery store, a restaurant, a coffee shop, a hotel, a
company office, a government entity or any other kind of establishment.
Buy your business needs easily on Intajuna app and keep an eye on our frequent
discounts, offers and sale seasons in many categories from the wholesale market.
Intajuna offers multiple payment options and fast order delivery for your maximum
convenience.
With Intajuna, forget about bargaining to get the best prices because you can get
them immediately. Forget about handling piles of paper bills and invoices. Forget
about the endless trips to the wholesale market. Forget about late order delivery
agents.
21. Offline Competitors
Grocery and Related Product Merchant Wholesalers business information
from trusted sources to help you understand company performance, growth
potential, and competitive pressures. View 539 Grocery and Related Product
Merchant Wholesalers company profiles below.
Dun & Bradstreet
24. Aramex
Aramex, a leading logistics and transportation company, employed a
variety of strategies to enter and expand in the Jordanian market. Here
are some key strategies based on available information:
Strategic Partnerships: Aramex likely formed partnerships with
local businesses to leverage their existing networks and
expertise in the region.
Customized Services: Tailoring their logistics and delivery
services to meet the specific needs of the Jordanian market,
including adapting to local regulations and consumer
preferences.
Investment in Technology: Implementing advanced
technology solutions to enhance operational efficiency and
customer experience, keeping up with the digital
transformation in the logistics sector.
Market Analysis: Conducting thorough market research using
tools like PEST analysis, Porter’s Five Forces, and Ansoff’s
Matrix to understand the competitive landscape and identify
growth opportunities1.
Regulatory Compliance: Ensuring adherence to local laws and
regulations, including customs tariffs and e-commerce
regulations, to operate smoothly within the legal framework
of Jordan.
25. Orange
The French multinational telecommunications corporation, utilized
several strategies to enter the Jordanian market:
Acquisition: Orange entered the Jordanian market through the
acquisition of a majority stake in the local mobile operator, MobileCom.
This strategic move allowed Orange to quickly gain a significant market
share and establish its brand in the country.
Local Branding: After the acquisition, Orange rebranded MobileCom to
Orange Jordan, aligning it with its global brand identity and leveraging
its international reputation to attract customers.
Investment in Infrastructure: Orange invested heavily in upgrading
the telecommunications infrastructure in Jordan, improving network
coverage and service quality to meet customer expectations and
compete with other operators.
Market Research: Conducting extensive market research to
understand the needs and preferences of Jordanian customers, which
helped in tailoring their services to better suit the local market.
Regulatory Compliance: Ensuring adherence to Jordanian regulations
and building a positive relationship with regulatory bodies to
facilitate business operations and expansion plans.
Community Engagement: Engaging with the local community through
corporate social responsibility initiatives, which helped in building
brand loyalty and a positive corporate image.
26. Huawei
Huawei’s strategies to enter the Jordan market are multifaceted and
align with Jordan’s vision to become a regional ICT hub. Here are some
key points based on recent information:
Leveraging Local Talent: Huawei recognizes Jordan’s rich pool of
IT talent and has been present in the Kingdom for over 17 years,
contributing to the ICT sector which accounts for a significant
portion of the country’s GDP.
Supporting Digital Transformation: The company supports
Jordan’s digital transformation by aligning with the country’s
Economic Modernisation Vision and REACH2025, which
includes introducing 5G and advanced technologies like AI
and Cloud services.
Collaboration with Telecom Operators: Huawei is working
with local telecom operators such as Zain Jordan, Orange
Jordan, and Umniah to enhance the telecom infrastructure
and introduce 5G services, which are seen as a driver for
economic and social growth.
Adapting to Regulatory Environments: The company is
navigating the regulatory landscape to support the rollout of
5G services, which requires addressing current regulations
and limitations within the sector.
27. Samsung
Samsung’s strategies for entering new markets, such as Jordan, typically
involve a combination of competitive and growth strategies tailored to
the specific market conditions. Here are some key strategies based on
Samsung’s general approach:
Utilizing Technological Innovation: Samsung often focuses on
leveraging its technological advancements to offer differentiated
products that appeal to a broad market.
Market Research: Conducting thorough market research to
understand the local consumer behavior, preferences, and needs
is crucial.
Local Partnerships: Collaborating with local agents, distributors, or partners
can be beneficial to navigate the regulatory environment and establish a
market presence.
Customization: Adapting products and marketing strategies to fit the cultural and consumer preferences of the
Jordanian market.
Competitive Pricing: Offering competitive pricing strategies to attract price-sensitive consumers without
compromising on quality.
After-Sales Services: Providing robust after-sales services to build customer loyalty and trust in the brand.
These strategies are indicative of Samsung’s global market entry methods and would likely be adapted to fit the
unique aspects of the Jordanian market. It’s important to note that specific strategies may vary based on real-
time market analysis and strategic planning.
28. KFC KFC’s strategies for entering markets like Jordan typically involve a mix of
marketing and operational tactics tailored to local preferences and market
conditions. Here are some strategies that KFC might employ based on their
general global approach:
Local Market Analysis: Understanding the Jordanian market through
comprehensive research to tailor the menu and services accordingly.
Menu Localization: Adapting the menu to suit local tastes and dietary
preferences, possibly introducing halal options to cater to the majority
Muslim population.
Marketing and Promotion: Implementing a strong marketing campaign
that may include social media marketing, SEO, content marketing,
email marketing, and video marketing to engage with the target
audience effectively.
Supply Chain Management: Establishing a reliable supply chain that
can support the restaurants with high-quality ingredients and
products.
Investment in Infrastructure: Building or acquiring the necessary
infrastructure for restaurant operations, including locations that are
accessible and appealing to the target demographic.
06Community Engagement: Engaging with the local community through
events, sponsorships, and corporate social responsibility initiatives to
build brand presence and goodwill.
