Luke from Sleeping Giant Media. Brand and customer have sometimes been forgotten in the digital age. To cap off the day and tie all the talks together Luke will be talking about how brand and customer feature when it comes to search marketing. How do you identify your customers, and how do you then go on to utilise the technology available in order to market to them effectively
Social Media Shakedown of Top UK Brands in December 2013Unmetric
It was celebration time in the UK as brands churned out content with the Christmas theme to engage with their fans on social media. Most of the brands ran contests and gave away prizes in accordance with the season of giving.
A talk on the basics and an introduction to YouTube.
covering some introductory topics on:
What is YouTube
What you may not know about YouTube
How can my brand benefit from being on YouTube
An introduction to YouTubers
How YouTubers benefit from brands
Top Tips on using YouTube
Includes some examples of interesting and effective marketing videos
Social Media Shakedown of Top UK Brands in December 2013Unmetric
It was celebration time in the UK as brands churned out content with the Christmas theme to engage with their fans on social media. Most of the brands ran contests and gave away prizes in accordance with the season of giving.
A talk on the basics and an introduction to YouTube.
covering some introductory topics on:
What is YouTube
What you may not know about YouTube
How can my brand benefit from being on YouTube
An introduction to YouTubers
How YouTubers benefit from brands
Top Tips on using YouTube
Includes some examples of interesting and effective marketing videos
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
Sleeping Giant Media Digital Summer Series 6 of 6 - Digital and Traditional M...Sleeping Giant Media
In our sixth and final Digital Summer Series talk of 2014, the topic was digital and traditional marketing. The first half of the talk discussed the strengths of digital marketing, and the second half integrating digital with traditional marketing.
Justine Robson from Sleeping Giant Media talks about improving business performance through digital marketing.
Mentioning good uses and examples for Google analytics and PPC advertising to inform your offline marketing and business solutions.
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
Talking about why it’s important to go mobile and have a mobile responsive site, briefly speaking about measurements of mobile traffic using GA and Adwords and what can be done to adapt
Delivering Growth Through search Marketing - discovery park, Giant TalkSleeping Giant Media
Luke Quilter from Sleeping Giant Media will talk through a case study of a long standing client, to show how using a joined up and integrated approach to traditional and digital marketing is the best approach to growing your business
The Evolution of Google Analytics from a Tool to a Platform by Chris Hirleman...Sleeping Giant Media
Chris' presentation from the North Kent B2B 2015 #DigiSessions.
‘The Evolution of Google Analytics from a Tool to a Platform’ delves into how Google Analytics can now be a centralised point of data. Chris explains how using enhanced eCommerce can add context to your data, and data import/measurement, enabling it to all come together in one place.
Google and Sleeping Giant Media event delivering growth through search market...Sleeping Giant Media
Luke Quilter talks through a case study for Spicers of Hythe to explain how Sleeping Giant Media take an integrated approach to marketing online to get good growth and through good marketing practices.
Sleeping Giant Media - Summer Series 5 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the fifth talk in our Digital Marketing Summer Series, we look at using YouTube to aid your marketing, and content writing basics.
YouTube is the biggest social media network. Leveraging video for your business can increase brand awareness and engage your audience. It should form an integral part of your content and and social media marketing strategy.
Content is the backbone of your website. It allows Google to understand what your site is about and engages your audience, hopefully encouraging them to buy.
Understanding your customers in a digital world with Helix PersonasRoy Morgan Research
As presented at ADMA Engage 2013, this presentation shows marketers how Helix Personas, the new psychographic segmentation model by Roy Morgan Research, can help you better target your customers and potential customers. Case studies include liquor retailing, supermarket local area marketing, department store customer segmentation and media profiling.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
Sleeping Giant Media Digital Summer Series 6 of 6 - Digital and Traditional M...Sleeping Giant Media
In our sixth and final Digital Summer Series talk of 2014, the topic was digital and traditional marketing. The first half of the talk discussed the strengths of digital marketing, and the second half integrating digital with traditional marketing.
Justine Robson from Sleeping Giant Media talks about improving business performance through digital marketing.
Mentioning good uses and examples for Google analytics and PPC advertising to inform your offline marketing and business solutions.
Anthony's presentation from the North Kent B2B 2015 #DigiSessions.
What is Pay Per Click advertising, and how could it benefit me? Anthony explores what PPC is, how it works, and how exactly it can be successfully optimised in order to maximise your ROI.
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
Talking about why it’s important to go mobile and have a mobile responsive site, briefly speaking about measurements of mobile traffic using GA and Adwords and what can be done to adapt
Delivering Growth Through search Marketing - discovery park, Giant TalkSleeping Giant Media
Luke Quilter from Sleeping Giant Media will talk through a case study of a long standing client, to show how using a joined up and integrated approach to traditional and digital marketing is the best approach to growing your business
The Evolution of Google Analytics from a Tool to a Platform by Chris Hirleman...Sleeping Giant Media
Chris' presentation from the North Kent B2B 2015 #DigiSessions.
‘The Evolution of Google Analytics from a Tool to a Platform’ delves into how Google Analytics can now be a centralised point of data. Chris explains how using enhanced eCommerce can add context to your data, and data import/measurement, enabling it to all come together in one place.
Google and Sleeping Giant Media event delivering growth through search market...Sleeping Giant Media
Luke Quilter talks through a case study for Spicers of Hythe to explain how Sleeping Giant Media take an integrated approach to marketing online to get good growth and through good marketing practices.
Sleeping Giant Media - Summer Series 5 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the fifth talk in our Digital Marketing Summer Series, we look at using YouTube to aid your marketing, and content writing basics.
YouTube is the biggest social media network. Leveraging video for your business can increase brand awareness and engage your audience. It should form an integral part of your content and and social media marketing strategy.
Content is the backbone of your website. It allows Google to understand what your site is about and engages your audience, hopefully encouraging them to buy.
Understanding your customers in a digital world with Helix PersonasRoy Morgan Research
As presented at ADMA Engage 2013, this presentation shows marketers how Helix Personas, the new psychographic segmentation model by Roy Morgan Research, can help you better target your customers and potential customers. Case studies include liquor retailing, supermarket local area marketing, department store customer segmentation and media profiling.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
5 Consumer Trends in 2022 and Tips for Jewelry BusinessesKiera Cole
The competition is rising, and jewelry businesses need new marketing strategies. e-commerce sales surged as an effect of the Pandemic, which is why jewelry businesses with shops online are affected. It is important to understand the current consumer trends to create more effective marketing strategies and not waste time and effort on ones that don't give good results.
5 Consumer Trends and Jewelry Business AdviceKiera Cole
The competition is increasing, and jewelry manufacturers require fresh marketing methods. As a result of the Pandemic, e-commerce sales increased, affecting jewelry firms with online stores.
How to get started with Facebook Ads
Learn how to get started with Facebook Ads. Zoe will go through the important steps you need to consider before setting up you campaigns and share some tips on how to achieve your goals and objectives
Straight Thinking about your Brand: and how to get it right
Treat your brand well and your brand will treat you well back, it is your most valuable asset. What is a brand: Your brand is simply what people think or feel when they hear or see you name. You can’t control what they think or feel. But you can influence it. In this talk, Damon McCollin-Moore takes you through each step of the Straight Thinking needed to get your customers as excited about your business as you are and build a compelling brand.
Steve from Red Bullet. What does it actually mean to understand user needs? How do we do it right? Here we explore a few ideas and techniques to ensure you're always on the pulse of your customers needs and habits online.
Zoe Cairns from ZC Social will share with you how you can integrate social media in to your overall marketing plan and how it can be more effective in your lead generation and community building online.
This talk focuses on how YouTube can be incorporated into your marketing strategy and how brands can benefit from being on YouTube. The talk will feature tips on how to get started on YouTube and how to establish your brand on the platform.
Steve Hamilton from The Kent Messenger Group asks whether your business is ready for digital marketing and explains how local media can be a part of the larger marketing mix and how digital can be local too.
Sleeping Giant Media - Summer Series 4 of 6 - Tracking Digital Marketing Perf...Sleeping Giant Media
This is the fourth of our Digital Summer Series of talks. Sleeping Giant Media is a search and social media agency in Folkestone. Over the course of the summer, we have been holding monthly free talks for local businesses. The aim is to equip local business people with basic digital marketing knowledge and the resources to allow them to take their efforts into their own hands.
Sleeping Giant Media - Summer Series 3 of 6 - Using SEO and PPC to Make More ...Sleeping Giant Media
In the third talk in our Digital Summer Series, Anthony Klokkou and Nikoo Sarrafan talked to local business people about using SEO and PPC to make more sales.
They discussed:
- strengths and weaknesses of both SEO and PPC
- tips for success
- useful tools
The next talk is taking place 29th July in Folkestone and will cover tracking digital marketing performance using Google Analytics and other tools. Click here to book your place - http://www.sleepinggiantmedia.co.uk/book-your-place-below/
Sleeping Giant Media - Summer Series 2 of 6 - Digital Marketing EssentialsSleeping Giant Media
In the second of our Digital Summer Series of talks, we talked about why social media is important for your business.
In this presentation, we cover
- Why social media matters
- State of the media landscape
- Why customer complaints on social aren't bad
- What tools you can use to help effectively run your social media
- What are the SEO impacts of social media
- Planning your content topics to share on social
- How video can drive customer engagement
The Summer Series is being held jointly by Sleeping Giant Media and Shepway District Council. They are completely free and cover various areas around digital marketing.
To learn more about the talks being held in Folkestone, Kent visit: www.sleepinggiantmedia.co.uk/digital-marketing-summer-series
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
4. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 4
Access to information has changed our
purchase process…
Consumer consults
an average of
10.4
sources before purchasing 2X
the
number consulted just
one year before
5. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 5
94%
Smartphone users
looked for local
stores nearby
66%
Visited a store
26%
Made a
purchase
in the store
6. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Mobile
Desktop
“Location”“Hours” “Near Me”
Keywords
contained in
searches
Keywords
contained in
searches
7. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 7
Intent + Immediacy + Context
I need something
Right now…
Near where I am
8. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
The pub quiz
8
- Google has ruined the
Pub quiz
- We live in the now, we
live in the moment…
- Our access to
information has
changed
dramatically…
- We live online, there
isn’t the divide
anymore
9. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Pub quiz questions
9
11. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 11
How do you connect with consumers when they
aren’t necessarily searching for you?
79%
of time online is spent
on outside search across
websites, mobile,
YouTube and social
21%
of time online is spent
searching
79%
21%
13. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 13
25%
of mobile videos
are watched 5
mins or more
42%
of online shoppers
use video during
pre-purchase
research
40 mins
the average
mobile video
session
64%
of online
shoppers use
youtube to find
products
14. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 14
No. 1 Video Platform in the World!
81% reach
of global online
population using video
streaming service
1 billion
monthly users
Almost 1/3 of all
people on the
internet
15. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 15
Awareness
Consideration
Purchase
Loyalty
See
Think
Do
Care
17. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
-People will be talking
about your brand already
-Lots of opportunity to
continue the conversation
and expand the reach
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Twitter Observations
18. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Facebook
-People are talking about
your brand on facebook
as well
-Again, it could be an
opportunity to continue
the conversation with
them and increase the
exposure
-#orajelrescue
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19. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
How is brand different?
19
20. How does this impact the way
we market to our customers?
21. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 21
Social
SEO SEO SEO
Affiliates
Display Display Display
YouTube YouTube
SEM SEM
EmailEmail
See Think Do
SEM
YT
Social
Build a plan for each stage
Re-align marketing focus with consideration phase
23. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Content engagement
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Audience
groups
Topics Keywords Influencers
Identify
Create
Share
Written
Evaluate
Image Video
Influencers
Tracking
and analytics
Create content that will
connect and engage
Once created, share
it with the people
your audience listen
too already
As ever, monitor what
works and do more of it
24. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Relationship change
24
CustomerBrand
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More than just friends?
26. t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Our services
-Data is information in its Raw or
Unorganised form.
-Data can be found anywhere and
from pretty much anything.
-With online, data is the best way to
understand what users are doing.
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