This template is created to become efficient in optimizing Sponsored Products Search Term Data. This template will identify all terms that must be Harvested, Negated, and Paused.

1. Sponsored Products
Search Term Data
Optimization
Template created by: Paulene Nicole Lapira

2. Objective
This template is created to become efficient in optimizing
Sponsored Products Search Term Data. This template will
identify all terms that must be Harvested, Negated, and
Paused.
Check the following slides for the walk-through.

3. Sheet “ Short Names ”
For other sheets to work, please fill in Column A-C. Please make sure to include all products listed in the catalog.

4. Sheet “ 1. Paste SP STR Bulkfile ”
Paste SP Search Term Data in the last 30 days or 60 days.

5. Sheet “ 2. Set Metrics ”
Each row from the Search Term Date Bulkfile will be categorized either as Add to KW Chest, Harvest, Negate, or Pause
depending on the metrics set in Column AH-AQ.

6. Sheet “ 3. ADD TO KWCHEST ”
To avoid duplication of keyword targets, it is essential to track all customer search terms produced by Exact Match Type keywords.

7. Sheet “ KWChest ”
Here is the summary of all keywords that don’t need to be launched per product.

8. Sheet “ 4. HARVEST ”
This is the list of all possible terms harvested from Discovery Campaigns (Automatic, Phrase, Broad, ASIN-Expanded, and Category)
that need to be in Performing Campaigns to maximize the keyword potential.

9. Sheet “ Harvested ”
Here is the summary of all keywords per product that needs to be launched as a new campaign.

10. Sheet “ 5. PAUSE ”
This is the list of all targets (keyword text or product targeting expression) that need to be paused.

11. Sheet “ PAUSE Bulkfile ”
This is the Sponsored Products Bulk File Template. Targets that need to be paused will be automatically added here.
Copy this sheet to an Excel file and upload it via Bulk Operations in Campaign Manager.

12. Sheet “ 6. NEGATE ”
This is the list of all terms that need to be negated in their respective campaigns.

13. Sheet “ NEGATE Bulkfile ”
This is the Sponsored Products Bulk File Template. Targets that need to be negated will be automatically added here.
Copy this sheet to an Excel file and upload it via Bulk Operations in Campaign Manager.

14. Sheet “ 7. ISOLATE ”
A list of launched targets from multiple-keyword or multiple-asin discovery campaigns ready to be isolated into a single keyword or
asin target campaign.

15. Sheet “ PAUSE Targets to be Isolated Bulkfile
”
This is the Sponsored Products Bulk File Template. Targets that need to be paused will be automatically added here.
Copy this sheet to an Excel file and upload it via Bulk Operations in Campaign Manager.

16. Sheet “ 8. Find duplicated targets ”
In Column R, all customer search terms highlighted in red mean the terms have been repeated regardless of the advertised ASIN.
Use the Sheet “Find DUPLICATED” to see duplicated targets for a single advertised ASIN only.

17. Sheet “ FIND DUPLICATED ”
Select one product in Cell A1, and this sheet will automatically show its duplicated terms in Column Q. To lessen the wasted ad
spend, a PPC Manager should decide what target to discontinue if it has duplicated search terms.

18. Need help? Contact Me.
https://paulenelapira.mystrikingly.com/
paulenenicolelapira@gmail.com
Paulene Nicole Lapira
Amazon PPC Specialist
Thank you