Visual aids are an important presentation tool that appeal to different learning styles and keep audiences engaged. The type of visual aid used depends on whether the occasion is formal, semi-formal, or informal, and may include slides, charts, or flip charts. Effective visual aids have a clear message that is easy to read and understand, with uncluttered designs featuring important points in clear letters and words. Presenters should be familiar with the equipment and practice integrating visuals, referring to them as they present rather than just displaying them. Specific techniques include keeping writing brief, properly projecting slides or transparencies, and ensuring the visual does not block the presenter.

1. Business
Communication
Chapter 13
Visual Aids
Tamoor Hameed. Abid Sheikh. Sajjad
Raza. BBA (Hons). 4th
Semester

2. Visual aids are an important tool
because different people respond to different learning modalities. Visual aids also add
interest to a discussion.
Basically Visual Aids develop an interest of audience in the topic, maintain their
retention because audience have limited span of interest and immediately, bored.
before starting to set visual aids
about presentation , we must have to concentrate about the occasion in which you
have to communicate. Either the occasion is Formal or Semiformal or Informal.
Visual aids :
Appropriate formality:

3. Person may use either slides or overhead transparencies or flip charts.
Person may use either charts or dramatic effects or written material.
Person may use writing boards, flip charts or even whatever , want to use , to
illustrate .

4. Necessary function :
When tone of presentation
has been specified , even after that the material should crowded in the modalities of
visual aids. In these circumstances , presenter started slapping up selected modality .
These are few modalities of visual aids
Word Chart:
Obviously word chart is about words.
Seldom word chart also known as agenda chart.
It contains material which is about to communicate in couples of word rather than
any diagram or picture.
Whether it’s on flipchart, slide , board , or even a handout.

5. Graph:It’s a true visual aid. It makes the demonstration of
calculations , very easier to understand, even nontechnical person can easily
understand the calculations.
Sorts of graph:

7. Clear message tittle and
supporting:
Effective visual aids have two characteristics , message should be clear
and relevant to the context .
Example:
Market share in 1983 was 21%.
Market share has decreased.

8. Here are few features along this.
Easy readability:
The message of visual aid should be
easy to read, and built interest of audience.
Uncluttered design:
The material shouldn’t be so much over designed or crowded.
Chart Junk:
This sort of chart is usually gets overdesigned or crowded material in it which could
be difficult to understand.

9. The message should be clear and précised
which
reveals the complete meaning.
Clear words and clear
letters:Its not needed to write a complete script in visual aids., but the necessity is just
put the important points of context .
Lettering:
Choose Your Visual Aid Equipment:
At different occasions people choose different modalities , as a example in
brainstorming probably person choose a chalk-board or a flip chart which are
easy to use.

10. Animated Projection:
A first modality of equipment , animated projection gets film and video clip. This
source is very effective to demonstrate any thing in motion.
Film :
A kind of animated projection . There are two common formats
1: 16 mm plays only on 16mm projector.
2: 8mm plays only on 8 mm projector
16mm format is more common ,but 8 mm format is compact, travels more easily
and has a good quality.
Video :
The second type of animated projection is the videodisc.
The biggest advantage over film is that you can easily stop and start them,
interrupt ,backspace or freeze.

11. Still Projections :
If person haven’t need to show motivation , person can choose three different
kinds of still projection.
1: Slides
Slides are more useful when a presenter about to to
represent on multimedia . for the sake of slides presenter represents either on
projectors or screens.
Its easier to arrange data on slides as a person want to do .
Overhead Transparencies :
Overhead
transparencies also known as acetates and common in business presentation.
The equipment consist of the transparencies and projector

12. No Projection Visuals:
Other visual aids do not involve projection as chart, board , and handout
Chart :
A large piece of paper used to make some piece of art ,
diagram , or to write some material by hand. Chart equipment is so much
cheaper and less complicated.
Example : Flip chart , cardboard chart , desk-top charts.
Boards:
Board is like a chart , have the advantage of being used in bright light. They
often elicit the most audience interaction and spontaneous to prepare.
Handouts:
Handouts are the final kind of visual aid. Handouts have no enormous
advantage over the other kind of of visual aids , but its easy to create and it
could be created in a little bit time

13. General Techniques for all Visuals:
Become
familiar with the nature of equipment . Sometime good speakers got failed to
properly demonstrate their material in presentation because they haven’t a proper
Information to use their selected visual aid.
once you know about equipment ,Practice integration every visual smoothly in to
your presentation. It’s hard to believe how often presentation puts up a visual aid
and continues
Talking with the faintest reference to it.
Specific Techniques for a
certain kinds of Visual Aids
It would be better for presenter to
concentrate on these techniques to control their visual aids in better way.

14. Writing :
In visual aids , the sentences should not be so longer as
these just loose their importance and become waste. In these circumstances
audience get bore
Projecting:
In the presentation by slides or transparencies , presenter
should concentrate on time limit , because slides or transparencies are running
like a stream.
Pointing :
Presenter should concentrate that material of visual aid
should not hide behind the speaker.