This document discusses visual aids in business communication. It defines visual aids and covers various types including charts, graphs, audio, and lettering. It provides guidelines on choosing the appropriate formality for different contexts and techniques for using different visual aids effectively. The document also discusses advantages like effectiveness and importance, and disadvantages like potential problems and costs.

2. VISUAL AIDS IN BUSINESS COMMUNICATION.
 ANKIT JAIN
 ARPAN SHROFF
 CHIRAG ZALA
 JAYANT RAJPUT
 RAHUL JAIN
 ER.MEHUL SINH RAJPUT

3. COVERAGE OF THE REPORT
 Definition of visual aids
 Appropriate formality
 Necessary function
Charts
Graph
Audio
Lettering etc.
Techniques used
Check list of effective visual
Advantages & Disadvantages
Conclusion

4. VISUAL AIDS
 Visual aids are an important tool because different
people respond to different learning modalities. Visual
aids also add interest to a discussion.
 Basically Visual Aids develop an interest of audience
in the topic, maintain their retention because audience
have limited span of interest and immediately,
bored.

5. APPROPRIATE FORMALITY
 Before starting to set visual aids about presentation
we must have to concentrate about the occasion in
which you have to communicate.
 Formal
 Semiformal
 Informal.

6. FORMAL TONE
• Person may use either slides overheads transparency
or flipchart.
SEMIFORMAL TONE
• Person may use either charts or dramatics effects or
written materials.

7. INFORMAL TONE
 Person may used writing boards flipcharts even
whatever want to use illustrate.

8. NECESSORY FUNCTIONS
 When tone of presentation has been specified , even after
that the material should crowded in the modalities of
visual aids. In these circumstances presenter started
slapping up selected modality .
 These are few modalities of visual aids.
 Charts
 Graphs
 Projections
 Slides
 Films
 Handout

9. GRAPH
 It’s a true visual aid. It makes the demonstration of
calculations , very easier to understand, even
nontechnical person can easily understand the
calculations.
 Pie charts It illustrates parts of one item contribution,
percentages, shares, proportions.

10. GRAPHS
 Dividend bars
It illustrates part of more than one item
contributions, percentages , share, proportions
 Divided column
Use columns to show time sequence

11. GRAPH
 Bar graph:-
 It illustrates the rank of contrast more/less, variation, difference between
many items.
 Column graph:-
 It illustrates the variation over time or frequency distribution. (
increase/decrease ,change, trends, concentrations.
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10
5
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Series 3
Series 2
Series 1

12. GRAPHS
 Scatter graph:-
Its demonstrates with items
( relation, increase/decrease, change/variance)
 Paired bar:-
It demonstrates a maximization/minimization level from a
specific point.

13. GRAPHS
 Easy readability:-
The message of visual aid should be easy to read, and
built interest of audience.
 Uncluttered design:-
The material shouldn’t be so much over designed or
crowded.

14. WORD CHARTS
 Obviously word chart is about words. Seldom word
chart also known as agenda chart.
 It contains material which is about to communicate in
couples of word rather than any diagram or picture.
 Whether it’s on flipchart, slide , board , or even a
handout

15. CHARTS
 Line chart -It illustrates the point of emphasis
movement of change, long time tenures, limit to no
more than three lines.
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Category 1Category 2Category 3Category 4
Series 1
Series 2
Series 3
 Flow chart-It demonstrates the sequence, process,
organization line of command, time stages.

16. CHARTS
 Clear message title and supporting
Effective visual aids have two characteristics ,
message should be clear and relevant to the context .
 Example:
Market share in 1983 was 21%.
Market share has decreased.

17.  Chart Junk
This sort of chart is usually gets overdesigned or
crowded material in it which could be difficult to
understand.
 Clear words and clear letters
Its not needed to write a complete script in visual
aids., but the necessity is just put the important
points of context.

18. Lettering:
The message should be clear and précised which
reveals the complete meaning.
Choose Your Visual Aid Equipment:
At different occasions people choose different
modalities as a example in brainstorming probably
person choose a chalk-board or a flip chart which
are easy to use.

19. • Animated Projection:-
A first modality of equipment , animated projection
gets film and video clip. This source is very effective
to demonstrate any thing in motion.
• Film :-
A kind of animated projection . There are two
common formats
• 1: 16 mm plays only on 16mm projector.
• 2: 8mm plays only on 8 mm projector
• 16mm format is more common ,but 8 mm format
is compact, travels more easily and has a good
quality.

20. Still Projections:-
•If person haven’t need to show motivation , person can
choose three different kinds of still projection.
Slides:-
• Slides are more useful when a presenter about to to
represent on multimedia . for the sake of slides presenter
represents either on projectors or screens.
Overhead Transparencies :-
• Overhead transparencies also known as acetates and
common in business presentation. The equipment consist
of the transparencies and projector

21. No Projection Visuals
Other visual aids do not involve projection as chart,
board , and handout
Chart :-
A large piece of paper used to make some piece of art
diagram , or to write some material by hand. Chart
equipment is so much cheaper and less complicated.
Example : Flip chart , cardboard chart , desk-top charts.
Boards :-
Board is like a chart , have the advantage of being used in
bright light. They often elicit the most audience
interaction and spontaneous to prepare.

22. NO PROJECTION VISUALS
 Handouts:-
Handouts are the final kind of visual aid. Handouts
have no enormous advantage over the other kind of
of visual aids , but its easy to create and it could be
created in a little bit time

23. GENERAL TECHNIQUES FOR ALL VISUALS:
•Become familiar with the nature of equipment .
• Sometime good speakers got failed to properly
demonstrate their material in presentation
because they haven’t a proper
•Information to use their selected visual aid.
•once you know about equipment ,Practice
integration every visual smoothly in to your
presentation.
•It’s hard to believe how often presentation puts
up a visual aid and continues
•Talking with the faintest reference to it.

24. SPECIFIC TECHNIQUES FOR A CERTAIN
KINDS OF VISUAL AIDS:
 It would be better for presenter to concentrate on these
techniques to control their visual aids in better way.

25. Writing :
In visual aids , the sentences should not be so longer as
these just loose their importance and become waste. In
these circumstances audience get bore.
Projecting:
In the presentation by slides or transparencies
presenter should concentrate on time limit , because
slides or transparencies are running like a stream.
Pointing :
Presenter should concentrate that material of visual
aid should not hide behind the speaker.

26. CHECK LIST OF EFFECTIVE VISUALS
 Placement:-when completing a written report, put the
visual as close to the paragraph in which the subject is
discussed.
 Introduction and interpretation:-introducing the
visual is usually brief, unless you wish to build a little
suspense's by withholding the visual for another page
or later in your speech.
 Simplicity:-avoid more than eight lines on an outlines
chart, six to eight categories in bar chart and pie chart,
and three to four lines on a line graph.

27. CHECK LIST OF EFFECTIVE VISUALS
 Emphasis:-Graphics package allow an unlimited
verity of visual techniques: use them sparingly, but
with planned effect. select consistency in
colors,scales,pattern and titles or logos for all your
visuals.
 Humor:-Clips art also enhances visual.
 Expression of figure:-Round off figures.
 Graphic choices:-Outlines gives prose overview: bar
charts compare two or more variables: pie chart often
view a singe category broken down into various parts,
often totaling 100%.

28. ADVANTAGES
 Effectiveness
 Importance
 Less time
 Prompt decision
 complimental

29. DISADVANTAGES
 Problem of presentation
 Brevity
 Need for effectiveness
 More cost involment
Wrong decision

30. CONCLUSION
 At last visual aids is the one form of communication
 Its gives different types of fundas.
 Gives easily explanation.