User Experience Measurement and Analysis: Perception Testing
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In this presentation learn about what perception testing is, see examples of perception tests and how you can use them to measure and improve your business.
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Original article: https://medium.com/omneechannel/7-steps-guide-to-building-a-customer-journey-map-d2c3b00cfffd
Content:
1. Why you need to map out your customer experience
2. Don't get intimidated by the complexity
3. 7 steps to create your Customer Journey Map
- Collect data from your customers and prospects
- Define your personas and goals
- Define stages of your customer journey
- Add your customer actions, thoughts, and emotions
- Define key highlights and pain points
- Write down what you can do to improve
- Prioritize and execute changes
Special thanks to Kristjan Pecanac from Hekovnik startup school who helped me better understand these concepts when I just started my career in the tech industry.
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D1 and d2 (test questions)
1) It is an internal condition in counseling wherein clients are encouraged to work hard on their problem and consider perspectives that are not easy for them. This refers to caring detachment.
2) It is most easily seen through a convergence – or match – between what you say and do as a helper. This refers to genuineness.
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Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
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Customer journey maps
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Consumer behaviour unit 2
Deviprasad Goenka Management college of Media Studies
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Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.
Segmentation allows marketers to better tailor their marketing efforts to various audience subsets. Those efforts can relate to both communications and product development. Specifically, segmentation helps a company:
Create and communicate targeted marketing messages that will resonate with specific groups of customers, but not with others (who will receive messages tailored to their needs and interests, instead).
Select the best communication channel for the segment, which might be email, social media posts, radio advertising, or another approach, depending on the segment.
Identify ways to improve products or new product or service opportunities.
Establish better customer relationships.
Test pricing options.
Focus on the most profitable customers.
Improve customer service.
Upsell and cross-sell other products and services.
Digital advertising & promotion
Digital advertising and promotion uses various digital tools to market and promote brands to consumers. These tools include sponsorships, referrals, email marketing, viral marketing, electronic word-of-mouth, and mobile marketing. Sponsorships allow brands to reach mass and targeted audiences without waste by financially supporting events or causes relevant to the brand. Referral marketing encourages customers to promote brands through their trusted networks. Email marketing effectively builds large email lists and sends engaging content to move people to purchase. Viral marketing uses content that users want to share with others to exponentially grow awareness. Mobile marketing provides personalized, location-based promotions through apps, ads, and SMS.
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The document discusses various aspects of developing an effective media strategy and plan for an advertising campaign. It covers determining media objectives, analyzing target audiences and markets, selecting appropriate media channels, and combining multiple media for maximum impact. Key aspects covered include media strategy, planning process, audience research, criteria for evaluating media channels like television, radio, outdoor, internet, and selecting a optimal media mix. The goal is to choose media that will most effectively reach target audiences and help achieve the advertising and business goals of an integrated marketing campaign.
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This marketing strategy document outlines a plan for a company's products and buyer personas. It identifies the company name, products, key tasks over the next week and month. A buyer persona is described, including problems they have and how the company's products solve them. The document also covers why customers would buy from the company, how the company is remarkable, where potential customers can be found online, the company's personality and branding, keyword phrases, and marketing tactics like content and ads. Specific tasks are listed for today to begin executing the strategy.
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Our team developed six customer segmentations for a online grocery retailer based on the real grocery customer and transaction datasets to build your segments.
For this presentation, our audiencr is the marketing team inside the company that is responsible for integrating the segments into their marketing programs.
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Smart Vision is a new OLED television that offers several innovative features such as thin profile, high definition picture quality, long battery life, and space saving design. It will target upper middle and high income consumers in major Indian cities through exclusive retail outlets and multi-brand electronics stores. The television will be positioned as a high-tech product symbolizing ease of use. Smart Vision plans to enter the market with three models priced between Rs. 1,14,999 to Rs. 1,49,499 and utilize promotional activities like brochures, product launches, and digital advertising to create awareness.
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
Just because you say that you want to "delight your customers" doesn't mean that you actually do. Very often, we don't even know where we're failing to meet the expectations of our customers. This 7-steps exercise helped us visualize our customers’ experience and prioritize what we’ll work on based on data and not assumptions. The process has worked for me ever since.
Original article: https://medium.com/omneechannel/7-steps-guide-to-building-a-customer-journey-map-d2c3b00cfffd
Content:
1. Why you need to map out your customer experience
2. Don't get intimidated by the complexity
3. 7 steps to create your Customer Journey Map
- Collect data from your customers and prospects
- Define your personas and goals
- Define stages of your customer journey
- Add your customer actions, thoughts, and emotions
- Define key highlights and pain points
- Write down what you can do to improve
- Prioritize and execute changes
Special thanks to Kristjan Pecanac from Hekovnik startup school who helped me better understand these concepts when I just started my career in the tech industry.
Engagement, Retention and Monetization : Using advanced analytics for new mon...
The document summarizes key lessons from a 3-day masterclass on monetization. It discusses frameworks for analyzing user behavior like RFM analysis and lifecycles. It also covers optimizing user journeys through funnels, segmentation, and testing engagement campaigns. The goal is to understand user patterns to increase retention, engagement, and monetization through personalized automated campaigns.
The Consumer Journey
This document discusses the consumer journey and how understanding it through personas and journey mapping can improve marketing outcomes. It provides an overview of user-centered design principles and outlines the benefits of creating buyer personas to understand different customer types. The key aspects of building personas like gathering insights and utilizing sales teams are described. Examples of personas are also presented. Finally, the document discusses how to create journey maps by mapping the customer path and identifying touchpoints, emotions, and opportunities for improvement.
The Ultimate MSP Customer Success Playbook
This document provides guidance on using customer feedback to improve the customer experience and drive business goals for managed service providers (MSPs). It discusses collecting feedback at various touchpoints along the customer journey, from initial sales and onboarding to ongoing support, renewals, and growth opportunities. The key points are: understanding customer needs and insights enables targeting services and increasing customer lifetime value; feedback should be quick and easy for customers to provide; and gathering and responding to feedback can help attract new customers, optimize processes, and minimize churn.
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D1 and d2 (test questions)
1) It is an internal condition in counseling wherein clients are encouraged to work hard on their problem and consider perspectives that are not easy for them. This refers to caring detachment.
2) It is most easily seen through a convergence – or match – between what you say and do as a helper. This refers to genuineness.
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Perception is the process by which we become aware of objects, events, and people around us through our senses. Our perceptions are influenced by physical, environmental, internal, and learned elements. We actively select certain stimuli to focus on based on various factors and then organize this information using cognitive schemas like prototypes, personal constructs, stereotypes, and scripts. Finally, we interpret the meaning of what we perceive by making attributions about its locus, stability, specificity, and our responsibility. However, our perceptions do not necessarily reflect an ultimate reality and are subject to errors and biases.
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- 8. Perception Test: Andrea’s Brand
- 9. Perception Test: Andrea’s Brand
- 10. Andrea’s Brand Results 35% 65% Question Asked: Which design do you prefer? Alternative 1 Alternative 2 90% confidenceinterval
- 11. Perception Test: Website Design
- 12. Perception Test: Website Design
- 13. Perception Test: Website Design
- 14. Perception Test: Website Design
- 15. Website Design Results 15% 15% 70% Question Asked: What Product Do You Think This Company Sells? Correct Partial Incorrect 45% 25% 30% Question Asked: Did the Brand Appear Trustworthy? Positive Nuetral Negative
- 16. Perception Test: Website Click
- 17. Perception Test: Website Click
- 18. Perception Test: Website Click
- 19. What to test for your business… • Logo/design direction changes • To test messages or mission statements • Determine how people might use your website.
- 20. Join us for the next video: Usability Testing