ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
158 - Product Management for Enterprise-Grade platforms ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Lean Better : Basic Lean Principles for StartupsUjjwal Trivedi
How to make lean a part of your startup DNA? This is from a workshop I conducted for the Startup Leadership Program's Bangalore-2018 cohort. A jist of my experience with the lean framework, how to overcome challenges in running lean and how to make it a part of how you do stuff at your startup.
Product Management with PayPal Mobile App CreatorProduct School
Ashish Toshniwal, the founder of Y Media Labs, shared the keys to successful agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle.
Y Media Labs has over 200 employees worldwide and have helped over 21 Fortune 500 companies achieve success in mobile. Media Lab has a podcast on Alpha UX, Partnering with an Agency in Product Management.
Agile Requirements are lightweight by design, so what can you do as the BA to convey requirements in a concise yet comprehensive way? How can you include real examples in your requirements to increase clarity and reduce ambiguity when working with your team?
In this presentation, Rebecca Halstead shares how to incorporate examples in your requirements as a way to encourage collaboration and build a shared understanding about the acceptance criteria. Rebecca delivered this presentation on Agile Requirements at the International Institute of Business Analysis, DC Chapter meeting on March 20, 2014.
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
Main takeaways:
-There is no one right way of validating a product, A/B testing is just one of them
-Get your product 'qualitatively' validated before 'quantitatively' validating
-Use holdouts to measure the long term success of your new products, while running A/B test in parallel
ThoughtWorks Turkey 2014 Summit - Continuous Delivery & Design with Martin Fowler. It is story of Experience Design in an Agile delivery project for TW client Hepsiburada
158 - Product Management for Enterprise-Grade platforms ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Lean Better : Basic Lean Principles for StartupsUjjwal Trivedi
How to make lean a part of your startup DNA? This is from a workshop I conducted for the Startup Leadership Program's Bangalore-2018 cohort. A jist of my experience with the lean framework, how to overcome challenges in running lean and how to make it a part of how you do stuff at your startup.
Product Management with PayPal Mobile App CreatorProduct School
Ashish Toshniwal, the founder of Y Media Labs, shared the keys to successful agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle.
Y Media Labs has over 200 employees worldwide and have helped over 21 Fortune 500 companies achieve success in mobile. Media Lab has a podcast on Alpha UX, Partnering with an Agency in Product Management.
Agile Requirements are lightweight by design, so what can you do as the BA to convey requirements in a concise yet comprehensive way? How can you include real examples in your requirements to increase clarity and reduce ambiguity when working with your team?
In this presentation, Rebecca Halstead shares how to incorporate examples in your requirements as a way to encourage collaboration and build a shared understanding about the acceptance criteria. Rebecca delivered this presentation on Agile Requirements at the International Institute of Business Analysis, DC Chapter meeting on March 20, 2014.
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
Main takeaways:
-There is no one right way of validating a product, A/B testing is just one of them
-Get your product 'qualitatively' validated before 'quantitatively' validating
-Use holdouts to measure the long term success of your new products, while running A/B test in parallel
ThoughtWorks Turkey 2014 Summit - Continuous Delivery & Design with Martin Fowler. It is story of Experience Design in an Agile delivery project for TW client Hepsiburada
2017 Workshop at Stanley Black & Decker Digital Summit on how to de-risk product development using rapid prototyping and real world testing with customers early in the product development lifecycle
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
Learn more about UserTesting’s recently launched product release, My Recruit. With My Recruit, you can seamlessly run tests with your own employees, partners, customers, and people from other panels.
You'll learn how to:
- Set up tests on-demand with anyone outside of UserTesting’s panel on your own
- Create a testing experience with web landing page for recruits, which can be customized with your branding
- Leverage best practices and use cases from other organizations who are using My Recruit to gain insights from their existing customers
Building an Amazing Relationship Between Product Management and MarketingProductPlan
It's not unusual for friction to exist between product and marketing teams — especially because "product manager" and "product marketing manager" are often loosely defined job functions. In this webinar, we'll share five practical tips for how product managers and marketers can work better together.
If you work in digital products you've probably recognized the rapid rate of innovation and change that is needed to keep up with technology and competitors. Clearly we can no longer track and manage to a 2 year roadmap; a new paradigm to plan & manage products is needed. Agile helped us respond and adapt to change along the way but Lean helps us pivot in completely new directions. In this talk Natalie will explain tools and techniques for managing a continuously evolving roadmap of customer and product hypotheses.
How Autodesk creates better digital experiences with UserTestingUserTesting
Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
Product development at NerdWallet: Why user research is pivotalUserTesting
In this webinar, Jeff will cover the pros and cons of NerdWallet’s embedded research structure, their learnings on working with product designers and PMs, as well as the toolkit of techniques they have developed to maximize speed and insights.
Have you ever found yourself in a conversation with stakeholders, development team, or both that was going no where? Do you find that the written word never quite conveys what you are trying to say? Are you a believer in the saying “a picture is worth a 1,000 words?” Are you always looking for the closest whiteboard and marker?
You may want to try collaborative modeling.
Collaborative modeling refers to the use of well-known requirements modeling techniques in a collaborative fashion to build and maintain a shared understanding of your problem space and potential solution(s).
Join Kent to explore how to use requirements models as collaborative elicitation and analysis techniques with your delivery team and stakeholders. We won’t necessarily cover how to do create every specific type of model, but we will talk about when specific techniques are the most helpful, and how to use them in a collaborative fashion.
Learning Objectives:
- When specific modeling techniques may be the most helpful
- How to model collaboratively
- Why collaborative modeling is effective
How to Use Data to Build Better Products by fmr NY Times PMProduct School
Main takeaways:
- Why it matters what you measure- How data can tell you what users want, and what they don't want
- How to get familiar enough with your own data to be able to get what you want
- GA, SQL, etc.
- Why your goal should be to find the point in the data- What "actionable data" can look like
Leverage value from B2B customer reviews: Amplify Customer VoiceSandeep Sastry
You will learn on how to harness the Power of Customer Reviews to amplify Customer Voice. I cover
• What are B2B Customer Reviews?
• How do B2B Customer Reviews work?
• Why B2B Customer Reviews is a popular emerging reference asset?
• 11 Practical ways to re-purpose your customer review content?
• Criteria to use to select a review company?
• B2B Customer Review Industry Analysis
• Summary and Conclusion
This presentation was held by Timo Lehes , founder of Scalemetrics.com, at Chalmers Spring Camp. It cover basics in innvation accounting, startup metrics etc.
2017 Workshop at Stanley Black & Decker Digital Summit on how to de-risk product development using rapid prototyping and real world testing with customers early in the product development lifecycle
Tips for involving users in your website design - commercial property markete...estatesgazette.com, RBI
Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:
- surveys
- interviews
- persona development
- usability testing
Learn more about UserTesting’s recently launched product release, My Recruit. With My Recruit, you can seamlessly run tests with your own employees, partners, customers, and people from other panels.
You'll learn how to:
- Set up tests on-demand with anyone outside of UserTesting’s panel on your own
- Create a testing experience with web landing page for recruits, which can be customized with your branding
- Leverage best practices and use cases from other organizations who are using My Recruit to gain insights from their existing customers
Building an Amazing Relationship Between Product Management and MarketingProductPlan
It's not unusual for friction to exist between product and marketing teams — especially because "product manager" and "product marketing manager" are often loosely defined job functions. In this webinar, we'll share five practical tips for how product managers and marketers can work better together.
If you work in digital products you've probably recognized the rapid rate of innovation and change that is needed to keep up with technology and competitors. Clearly we can no longer track and manage to a 2 year roadmap; a new paradigm to plan & manage products is needed. Agile helped us respond and adapt to change along the way but Lean helps us pivot in completely new directions. In this talk Natalie will explain tools and techniques for managing a continuously evolving roadmap of customer and product hypotheses.
How Autodesk creates better digital experiences with UserTestingUserTesting
Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
Product development at NerdWallet: Why user research is pivotalUserTesting
In this webinar, Jeff will cover the pros and cons of NerdWallet’s embedded research structure, their learnings on working with product designers and PMs, as well as the toolkit of techniques they have developed to maximize speed and insights.
Have you ever found yourself in a conversation with stakeholders, development team, or both that was going no where? Do you find that the written word never quite conveys what you are trying to say? Are you a believer in the saying “a picture is worth a 1,000 words?” Are you always looking for the closest whiteboard and marker?
You may want to try collaborative modeling.
Collaborative modeling refers to the use of well-known requirements modeling techniques in a collaborative fashion to build and maintain a shared understanding of your problem space and potential solution(s).
Join Kent to explore how to use requirements models as collaborative elicitation and analysis techniques with your delivery team and stakeholders. We won’t necessarily cover how to do create every specific type of model, but we will talk about when specific techniques are the most helpful, and how to use them in a collaborative fashion.
Learning Objectives:
- When specific modeling techniques may be the most helpful
- How to model collaboratively
- Why collaborative modeling is effective
How to Use Data to Build Better Products by fmr NY Times PMProduct School
Main takeaways:
- Why it matters what you measure- How data can tell you what users want, and what they don't want
- How to get familiar enough with your own data to be able to get what you want
- GA, SQL, etc.
- Why your goal should be to find the point in the data- What "actionable data" can look like
Leverage value from B2B customer reviews: Amplify Customer VoiceSandeep Sastry
You will learn on how to harness the Power of Customer Reviews to amplify Customer Voice. I cover
• What are B2B Customer Reviews?
• How do B2B Customer Reviews work?
• Why B2B Customer Reviews is a popular emerging reference asset?
• 11 Practical ways to re-purpose your customer review content?
• Criteria to use to select a review company?
• B2B Customer Review Industry Analysis
• Summary and Conclusion
This presentation was held by Timo Lehes , founder of Scalemetrics.com, at Chalmers Spring Camp. It cover basics in innvation accounting, startup metrics etc.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
How Organizations Can Focus Sales for Maximum ImpactOpenView
The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams.
But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases.
How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business.
Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community.
We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
How to Ace Your Product Management Interview by League Senior PMProduct School
Main takeaways:
- How to succeed even without any prior Product experience
- Mastering phone interviews and drilling into specifics of your past role
- Structuring your take home interview and clearly articulating the Product problems & solutions
The Value of Developing Relationships in SellingJames Muir
Presentation given in 2012 to the NextGen Healthcare national sales force. On the value of developing relationships and genuinely providing value for clients.
How does your company innovate? How do you, as a product professional, create sustainable growth? Do your product and feature releases achieve the desired results?
If you struggled to answer any of those questions, join Dave Martin, product management expert and Founder at Right to Left, as he dives into the product growth engine. In this talk, he will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential - and how to overcome that bias to optimize your organization's product and growth.
How to Build Lovable Products Using Data by LinkedIn Sr. PMProduct School
Sparsh talked about how to build products people love and what it takes to do so using data and testing.
Main takeaways he discussed:
- Leveraging UX to build lasting competitive advantage in both Consumer and Enterprise products
- Collaborating with design teams as a Product Manager
- Pre-Launch: Marrying intuition with formal research methods, UER, Concept Testing,
- Launch: Internal “dogfood” and multi-variate, A/B, testing
- Post Launch: Using bugs and customer/user feedback to enhance user experience
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Building a Weatherproof Framework - How to Survive the Product Launch Storm i...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
113 -Product Marketing and the Collaboration with Product Management - sessio...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
107 - It's not easy starting new: career transitioning to product, starting ...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
163 - Customer Centric Product Management - How To Be AwesomeProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
153- Experience Maps: Essential Tool in Product Innovation StrategiesProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
125 - Kano Modeling And Analysis-Delivering Products That Will Delight ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
4. Buyers’ Usage of Information Sources
0% 10% 20% 30% 40% 50% 60% 70% 80%
Vendor Blog
Solution Consultant/Agency
Vendor-Provided Customer References
Vendor-Produced Case Studies
Analyst Rankings & Reports
Third Party Publications
Referral From a Friend, Colleague, Peer
Communities/Forums
Vendor Marketing Collateral
Prior Experience with the Product
Free Trial/Account
Vendor Reps.
User Review
Vendor/Product Website
Product Demos
TrustRadius B2B Buying Disconnect Survey 2017-2019
5. Buyers’ Trust in Information Sources
1.0 1.5 2.0 2.5 3.0 3.5 4.0
Vendor Blog
Vendor Marketing Collateral
Vendor-Produced Case Studies
Vendor/Product Website
Vendor Reps.
Vendor-Provided Customer References
Third Party Publications
Communities/Forums
Solution Consultant/Agency
User Reviews
Analyst Rankings & Reports
Product Demos
Referral From a Friend, Colleague, Peer
Free Trial/Account
Prior Experience with the Product
TrustRadius B2B Buying Disconnect Survey 2017-2019
6. What can we do based on this data?
Highly
Trusted
Rarely
Used
7. Highly Trusted & Rarely Used
Get buyers to use more sources they already trust
8. Top 3 Highly Trusted & Rarely Used Sources
1. Analyst Reports/Rankings
2. Referrals from Friends/Colleagues/Peers
3. Prior Experience with the Product
10. What else can we do based on this data?
Less Trusted
Easily
Controlled
Often
Used
11. Less Trusted, Often Used, Easily Controlled
1. Vendor/Product Website
2. Vendor Marketing Collateral
3. Vendor Representatives
12. Less Trusted, Often Used, Easily Controlled
How can we make buyers trust these sources more?
13. But first, why?
I am hesitant to believe the vendor’s
own website and staff. I feel like they
are always trying to just put the
product in the best light not
necessarily find out if it is the right fit
for our company’s situation.
14. But first, why?
Vendor collateral is valuable for
initial research but from there, it’s
really a matter of needing to actually
see the functionality work as
opposed to pretty pictures & glowing
case studies…
15. But first, why?
…sometimes the marketing was
vague so it was difficult to
understand what the features
actually were…
16. Should we be 2nd guessing some advice we’ve heard?
“Focus on business outcome messaging,
not features and functionality.”
17. Less Trusted, Often Used, Easily ControlledWHAT USE IS A BUSINESS OUTCOME
IF YOUR PROSPECT IS UNABLE TO BELIEVE IT?
19. Top 3 responses
1. “I don’t believe you.”
2. “How?”
3. “Prove it. Who have you done that for?
20. Top 3 sources buyers trust most and use most
1. Free Trials/Accounts
2. Product Demos
3. User Reviews
21. Making Our Websites, Collateral, and Reps Trustworthy
1. Show the product doing it
2. Explain how the product does it
(straight talk, not automagical puffery)
3. Point to a 3rd party who can vouch for
your claim
25. 2. Explain HOW the product does it
BOLD CLAIM
• Supporting Feature 1
• Supporting Feature 2
• Supporting Feature 3
26. 2. Explain HOW the product does it
Supporting Feature 1
• It’s not automagical. Here’s what that
feature does in plain, transparent
language.
• Here’s how doing that supports that
previous bold claim
27. 3. Point to a 3rd party who can vouch for you
Why can’t I just point to our own case studies?
28. 3. Point to a 3rd party who can vouch for you
1. User Reviews (like on TrustRadius
2. Analyst Reports (if you can get in
them)