User Experience Measurement and Analysis: Usability Testing
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User Experience Measurement and Analysis: Overview
This document discusses user experience measurement and analysis. It defines user experience as the overall experience a person has when interacting with a company. It explains that user experience should be measured through perception testing, surveying, and user testing to understand customer satisfaction, expectations, and pain points. The key aspects are striking a balance between meeting expectations and reducing usability pain points across marketing, sales, products, and service delivery. Measuring user experience is important to understand what is driving customers away and achieving the right balance.
User Experience Measurement and Analysis: Summary
- Testing methods like surveying, perception testing, and usability testing can help understand user experience and identify areas for improvement.
- These methods should be used when making major website changes, adjusting marketing activities, or when key metrics like bounce rates, email engagement, or conversion rates are decreasing.
- For example, if bounce rates increase over time, perception testing can identify pain points causing users to leave the site quickly. Usability testing can clarify user expectations and find issues preventing conversions.
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User Experience Measurement and Analysis: Overview
This document discusses user experience measurement and analysis. It defines user experience as the overall experience a person has when interacting with a company. It explains that user experience should be measured through perception testing, surveying, and user testing to understand customer satisfaction, expectations, and pain points. The key aspects are striking a balance between meeting expectations and reducing usability pain points across marketing, sales, products, and service delivery. Measuring user experience is important to understand what is driving customers away and achieving the right balance.
User Experience Measurement and Analysis: Summary
- Testing methods like surveying, perception testing, and usability testing can help understand user experience and identify areas for improvement.
- These methods should be used when making major website changes, adjusting marketing activities, or when key metrics like bounce rates, email engagement, or conversion rates are decreasing.
- For example, if bounce rates increase over time, perception testing can identify pain points causing users to leave the site quickly. Usability testing can clarify user expectations and find issues preventing conversions.
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In this presentation learn about the importance of surveying as it relates to your customer user experience testing, measurement and satisfaction.
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In this presentation learn about what perception testing is, see examples of perception tests and how you can use them to measure and improve your business.
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3) Yammer also focused on data-driven decision making, maintaining a supportive and empowering culture, and finding early adopters within Microsoft to socialize their approach.
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Usability Testing To Prioritize Your Designs
Usability testing can help bridge the gap between developers, marketers, and stakeholders. Usability testing lets the design and development teams identify problems before they are coded. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of both staff time and possible impact to the schedule. Usability testing is a great way to help teams prioritize website redesign efforts. In this session, we'll talk about the main types of usability tests and why it's better to usability test before deciding on making changes to the design. By conducting tests early, your team learns what to change. You'll learn what to keep. Usability testing early makes it easier to build the requirements, define the use cases, and even create QA test scripts, because you can drive all those things right off what you saw in the research. It will likely reduce your development costs because you’ll have data to make decisions, instead of driving everything off some strong-willed individual’s opinions of what users need. Pushing your user research as early as possible in the schedule is the best way to get value from your efforts.
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Usability engineering Usability testing
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Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen
User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
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Reader profile and flat plan
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- 4. Usability testing instead is letting people use your site on their own unprompted by you.
- 5. A success usability test means… • You don't guide them or help them use your site. • You sit that person down in front of a computer and ask them to complete a task. • You watch them, silently, and give them however much is needed to complete the task.
- 6. A success usability test means… • You don't guide them or help them use your site. • You sit that person down in front of a computer and ask them to complete a task. • You watch them, silently, and give them however much is needed to complete the task.
- 7. A success usability test means… • You don't guide them or help them use your site. • You sit that person down in front of a computer and ask them to complete a task. • You watch them, silently, and give them however much time is needed to complete the task.
- 8. "Tell me what products this company sells. Feel free to click to whatever pages of the website you want to in order to locate this information."
- 9. Usability testing: Best Practices • Avoid opinions by having several participants. – Differentiate opinions from website issues – Statistical significance
- 11. Factor 1: Can people complete tasks successfully?
- 12. Factor 2: How long does it take for people to find information?
- 13. Factor 3: What pages are people seeking to complete the task?
- 14. Factor 4: Where are user pain points?
- 15. When to do usability testing • Before and after a website redesign • When you see low conversion rates • When you see higher bounce rates
- 19. Vertical Scrolls
- 20. Join us for the next video: User Experience Measurement and Analysis Summary