SlideShare a Scribd company logo
User Experience Measurement
and Analysis
1. OVERVIEW
Andrea Streff & Matthew Edgar
Elementive Marketing Solutions
Today we will review…
• What is user experience?
• How do you measure user experience?
– Perception testing
– Surveying
– User testing
So what is user
experience?
User Experience
The overall experience a
person has when interacting
with your company.
The better your user experience, the
more likely it is people will want to do
business with you.
How do you improve user
experience?
• Measure how
satisfied users are
when they interact
with your company.
How well do you
meet customer
expectations?
The better you meet customer
expectations the more…
• People will want to work with you
• Customers you will have
• People will refer others to your
business
How painful is it for
people to interact
with your company?
Website pain points might be
• Clunky design
• Slow speed
• Errors
• Language
The problem is, the more
painful the user experience
the more people will be
driven away.
You are aiming for
• Expectations are met & people want to
work with you
• Fewer people being driven away by
“the pain”
Situation 1: Removing Pain Points
• What businesses tend to do…
– Fix technical errors
– Simplify usability
– Research keywords and topics for content creations
– Make things as easy as possible!
• What businesses should do…
– Focus on meeting user expectations
Situation 1: Removing Pain Points
• What businesses tend to do…
– Fix technical errors
– Simplify usability
– Research keywords and topics for content creations
– Make things as easy as possible!
• What businesses should do…
– Focus on meeting user expectations
Situation 2: Focus on expectations
not pain
• What businesses tend to do…
– Ignore the website and its usability
– Ignore product usability issues
– Focus on more content and promotions to meet
customer expectations
• What businesses should do…
– Focus on resolving pain points in usability, not
expectations
Situation 2: Focus on expectations
not pain
• What businesses tend to do…
– Ignore the website and its usability
– Ignore product usability issues
– Focus on more content and promotions to meet
customer expectations
• What businesses should do…
– Focus on resolving pain points in usability, not just
meeting expectations
Striking balance
• You want to meet the expectations of
users in every area of your business
– Marketing
– Sales
– Product
– Service delivery
Striking balance
• You want to make every area of your
business as easy to work with as
possible
– Marketing
– Sales
– Product
– Service delivery
Right now you have some kind of
user experience…
• How do I create a good user
experience?
• How do I know where I am at?
How do you know if
you are meeting user
expectations?
Ask yourself…
• Do I know if pain is driving away
customers? How?
• Am I achieving balance in content,
products and expectations? How?
• Am I causing my users pain? How?
Join us for the next video:
Surveying

More Related Content

What's hot

The Power of Support and Product Ratings
The Power of Support and Product RatingsThe Power of Support and Product Ratings
The Power of Support and Product Ratings
nilsu_555
 
Users are your greates asset june 2014
Users are your greates asset june 2014Users are your greates asset june 2014
Users are your greates asset june 2014
Silka Sietsma
 
Post Customer Service Survey
Post Customer Service SurveyPost Customer Service Survey
Post Customer Service Survey
Belinda Baardsen
 
7 Points of Satisfaction
7 Points of Satisfaction7 Points of Satisfaction
7 Points of Satisfaction
Tincup & Co.
 
Keller boot camp 4 response
Keller boot camp 4   responseKeller boot camp 4   response
Keller boot camp 4 response
James Cracknell
 
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...
Heinz Marketing Inc
 
The power series selling face to face
The power series  selling face to faceThe power series  selling face to face
The power series selling face to face
Richard Mulvey
 
Using customer data to personalize services - in the in-person context
Using customer data to personalize services - in the in-person contextUsing customer data to personalize services - in the in-person context
Using customer data to personalize services - in the in-person context
Andrea Fineman
 
Maeghan Smulders - Customer Interviews
Maeghan Smulders - Customer InterviewsMaeghan Smulders - Customer Interviews
Maeghan Smulders - Customer Interviews
European Innovation Academy
 
User recruitment: What doesn't bring you joy
 should be automated
User recruitment: What doesn't bring you joy
 should be automated User recruitment: What doesn't bring you joy
 should be automated
User recruitment: What doesn't bring you joy
 should be automated
Den Tserkovnyi
 
The power series seven habits of highly successful salespeople 2020
The power series  seven habits of highly successful salespeople 2020The power series  seven habits of highly successful salespeople 2020
The power series seven habits of highly successful salespeople 2020
Richard Mulvey
 
The Perception Gap: Customer Expectations vs. Reality
The Perception Gap: Customer Expectations vs. RealityThe Perception Gap: Customer Expectations vs. Reality
The Perception Gap: Customer Expectations vs. Reality
Sogolytics
 
Customer Service Superstar - Customer Service Training
Customer Service Superstar - Customer Service TrainingCustomer Service Superstar - Customer Service Training
Customer Service Superstar - Customer Service Training
Phil Gerbyshak
 
You Learn More from Talking with Angry Customers: Transforming Customer Anger...
You Learn More from Talking with Angry Customers: Transforming Customer Anger...You Learn More from Talking with Angry Customers: Transforming Customer Anger...
You Learn More from Talking with Angry Customers: Transforming Customer Anger...
Darren Kall
 
Reverse Engineer A SaaS company
Reverse Engineer A SaaS companyReverse Engineer A SaaS company
Reverse Engineer A SaaS company
SV.CO
 
What do customers want?
What do customers want?What do customers want?
What do customers want?
QaizenX
 
Kano Model for Customer Needs
Kano Model for Customer NeedsKano Model for Customer Needs
Kano Model for Customer Needs
Nitesh Verma
 
GoalSetting4pg
GoalSetting4pgGoalSetting4pg
GoalSetting4pg
Joe Healy
 
Marketing Strategy Hacks
Marketing Strategy HacksMarketing Strategy Hacks
Marketing Strategy Hacks
April Dunford
 

What's hot (19)

The Power of Support and Product Ratings
The Power of Support and Product RatingsThe Power of Support and Product Ratings
The Power of Support and Product Ratings
 
Users are your greates asset june 2014
Users are your greates asset june 2014Users are your greates asset june 2014
Users are your greates asset june 2014
 
Post Customer Service Survey
Post Customer Service SurveyPost Customer Service Survey
Post Customer Service Survey
 
7 Points of Satisfaction
7 Points of Satisfaction7 Points of Satisfaction
7 Points of Satisfaction
 
Keller boot camp 4 response
Keller boot camp 4   responseKeller boot camp 4   response
Keller boot camp 4 response
 
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...
 
The power series selling face to face
The power series  selling face to faceThe power series  selling face to face
The power series selling face to face
 
Using customer data to personalize services - in the in-person context
Using customer data to personalize services - in the in-person contextUsing customer data to personalize services - in the in-person context
Using customer data to personalize services - in the in-person context
 
Maeghan Smulders - Customer Interviews
Maeghan Smulders - Customer InterviewsMaeghan Smulders - Customer Interviews
Maeghan Smulders - Customer Interviews
 
User recruitment: What doesn't bring you joy
 should be automated
User recruitment: What doesn't bring you joy
 should be automated User recruitment: What doesn't bring you joy
 should be automated
User recruitment: What doesn't bring you joy
 should be automated
 
The power series seven habits of highly successful salespeople 2020
The power series  seven habits of highly successful salespeople 2020The power series  seven habits of highly successful salespeople 2020
The power series seven habits of highly successful salespeople 2020
 
The Perception Gap: Customer Expectations vs. Reality
The Perception Gap: Customer Expectations vs. RealityThe Perception Gap: Customer Expectations vs. Reality
The Perception Gap: Customer Expectations vs. Reality
 
Customer Service Superstar - Customer Service Training
Customer Service Superstar - Customer Service TrainingCustomer Service Superstar - Customer Service Training
Customer Service Superstar - Customer Service Training
 
You Learn More from Talking with Angry Customers: Transforming Customer Anger...
You Learn More from Talking with Angry Customers: Transforming Customer Anger...You Learn More from Talking with Angry Customers: Transforming Customer Anger...
You Learn More from Talking with Angry Customers: Transforming Customer Anger...
 
Reverse Engineer A SaaS company
Reverse Engineer A SaaS companyReverse Engineer A SaaS company
Reverse Engineer A SaaS company
 
What do customers want?
What do customers want?What do customers want?
What do customers want?
 
Kano Model for Customer Needs
Kano Model for Customer NeedsKano Model for Customer Needs
Kano Model for Customer Needs
 
GoalSetting4pg
GoalSetting4pgGoalSetting4pg
GoalSetting4pg
 
Marketing Strategy Hacks
Marketing Strategy HacksMarketing Strategy Hacks
Marketing Strategy Hacks
 

Similar to User Experience Measurement and Analysis: Overview

The Value of Developing Relationships in Selling
The Value of Developing Relationships in SellingThe Value of Developing Relationships in Selling
The Value of Developing Relationships in Selling
James Muir
 
One Bivar Customer Focus
One Bivar Customer FocusOne Bivar Customer Focus
One Bivar Customer Focus
undergod11
 
Business Model Canvas and How to validate the idea
Business Model Canvas and How to validate the ideaBusiness Model Canvas and How to validate the idea
Business Model Canvas and How to validate the idea
ardiansarach
 
Pet expo slides 2013
Pet expo slides 2013Pet expo slides 2013
Pet expo slides 2013
MacInnis Marketing
 
Make it or Break it - Insights for achieving Product-market fit
Make it or Break it - Insights for achieving Product-market fitMake it or Break it - Insights for achieving Product-market fit
Make it or Break it - Insights for achieving Product-market fit
Resonate Digital
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
Marc Binkley
 
Double Your Traffic Less Than In A Month
Double Your Traffic Less Than In A MonthDouble Your Traffic Less Than In A Month
Double Your Traffic Less Than In A Month
SpiralClick Web Technologies
 
Sales
SalesSales
MASEEI-3(Module 2).pptx
MASEEI-3(Module 2).pptxMASEEI-3(Module 2).pptx
MASEEI-3(Module 2).pptx
SaichandThotakuri
 
Sell me this pen
Sell me this penSell me this pen
Sell me this pen
AIESECGreece
 
Experience Mapping: How Your Customers Relate to Your Processes
Experience Mapping: How Your Customers Relate to Your ProcessesExperience Mapping: How Your Customers Relate to Your Processes
Experience Mapping: How Your Customers Relate to Your Processes
Hansa Marketing Services
 
Build An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud OfBuild An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud Of
Practice Ignition
 
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Spodek & Co.
 
Startup Monetization in the Trenches
Startup Monetization in the TrenchesStartup Monetization in the Trenches
Startup Monetization in the Trenches
Tony Wright
 
Starting a Business
Starting a BusinessStarting a Business
Starting a Business
Southcott Strategy
 
10 things to keep in mind
10 things to keep in mind10 things to keep in mind
10 things to keep in mind
Michael Burcham
 
Your Marketing Funnel
Your Marketing FunnelYour Marketing Funnel
Your Marketing Funnel
Dale Darley MBA
 
Early and growth customers
Early and growth customersEarly and growth customers
Early and growth customers
Incrementa consulting
 
Finding customers dmu
Finding customers dmuFinding customers dmu
Finding customers dmu
Incrementa consulting
 
Ada online marketing v1.1
Ada online marketing v1.1Ada online marketing v1.1
Ada online marketing v1.1
Carolyn S Dean
 

Similar to User Experience Measurement and Analysis: Overview (20)

The Value of Developing Relationships in Selling
The Value of Developing Relationships in SellingThe Value of Developing Relationships in Selling
The Value of Developing Relationships in Selling
 
One Bivar Customer Focus
One Bivar Customer FocusOne Bivar Customer Focus
One Bivar Customer Focus
 
Business Model Canvas and How to validate the idea
Business Model Canvas and How to validate the ideaBusiness Model Canvas and How to validate the idea
Business Model Canvas and How to validate the idea
 
Pet expo slides 2013
Pet expo slides 2013Pet expo slides 2013
Pet expo slides 2013
 
Make it or Break it - Insights for achieving Product-market fit
Make it or Break it - Insights for achieving Product-market fitMake it or Break it - Insights for achieving Product-market fit
Make it or Break it - Insights for achieving Product-market fit
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
 
Double Your Traffic Less Than In A Month
Double Your Traffic Less Than In A MonthDouble Your Traffic Less Than In A Month
Double Your Traffic Less Than In A Month
 
Sales
SalesSales
Sales
 
MASEEI-3(Module 2).pptx
MASEEI-3(Module 2).pptxMASEEI-3(Module 2).pptx
MASEEI-3(Module 2).pptx
 
Sell me this pen
Sell me this penSell me this pen
Sell me this pen
 
Experience Mapping: How Your Customers Relate to Your Processes
Experience Mapping: How Your Customers Relate to Your ProcessesExperience Mapping: How Your Customers Relate to Your Processes
Experience Mapping: How Your Customers Relate to Your Processes
 
Build An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud OfBuild An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud Of
 
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
Business Survival Strategies: Why a Human-Centric Approach to Your Business i...
 
Startup Monetization in the Trenches
Startup Monetization in the TrenchesStartup Monetization in the Trenches
Startup Monetization in the Trenches
 
Starting a Business
Starting a BusinessStarting a Business
Starting a Business
 
10 things to keep in mind
10 things to keep in mind10 things to keep in mind
10 things to keep in mind
 
Your Marketing Funnel
Your Marketing FunnelYour Marketing Funnel
Your Marketing Funnel
 
Early and growth customers
Early and growth customersEarly and growth customers
Early and growth customers
 
Finding customers dmu
Finding customers dmuFinding customers dmu
Finding customers dmu
 
Ada online marketing v1.1
Ada online marketing v1.1Ada online marketing v1.1
Ada online marketing v1.1
 

More from Elementive

Measuring the Impact of Technical SEO
Measuring the Impact of Technical SEOMeasuring the Impact of Technical SEO
Measuring the Impact of Technical SEO
Elementive
 
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
Matthew Edgar   3 Ways to Measure UX - MozCon 2017Matthew Edgar   3 Ways to Measure UX - MozCon 2017
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
Elementive
 
Using Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User ExperienceUsing Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User Experience
Elementive
 
Using Data to Inform Development
Using Data to Inform DevelopmentUsing Data to Inform Development
Using Data to Inform Development
Elementive
 
Measuring and Evaluating Content Strategies
Measuring and Evaluating Content StrategiesMeasuring and Evaluating Content Strategies
Measuring and Evaluating Content Strategies
Elementive
 
Technical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: SummaryTechnical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: Summary
Elementive
 
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and MonitoringTechnical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
Elementive
 
Technical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: OverviewTechnical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: Overview
Elementive
 
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Elementive
 
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Elementive
 
Evaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: OverviewEvaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: Overview
Elementive
 
Top 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleTop 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search Console
Elementive
 

More from Elementive (12)

Measuring the Impact of Technical SEO
Measuring the Impact of Technical SEOMeasuring the Impact of Technical SEO
Measuring the Impact of Technical SEO
 
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
Matthew Edgar   3 Ways to Measure UX - MozCon 2017Matthew Edgar   3 Ways to Measure UX - MozCon 2017
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
 
Using Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User ExperienceUsing Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User Experience
 
Using Data to Inform Development
Using Data to Inform DevelopmentUsing Data to Inform Development
Using Data to Inform Development
 
Measuring and Evaluating Content Strategies
Measuring and Evaluating Content StrategiesMeasuring and Evaluating Content Strategies
Measuring and Evaluating Content Strategies
 
Technical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: SummaryTechnical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: Summary
 
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and MonitoringTechnical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
 
Technical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: OverviewTechnical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: Overview
 
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
 
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
 
Evaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: OverviewEvaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: Overview
 
Top 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleTop 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search Console
 

Recently uploaded

Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
5ys5mvlp
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 

Recently uploaded (20)

Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 

User Experience Measurement and Analysis: Overview

  • 1. User Experience Measurement and Analysis 1. OVERVIEW Andrea Streff & Matthew Edgar Elementive Marketing Solutions
  • 2. Today we will review… • What is user experience? • How do you measure user experience? – Perception testing – Surveying – User testing
  • 3. So what is user experience?
  • 4. User Experience The overall experience a person has when interacting with your company.
  • 5. The better your user experience, the more likely it is people will want to do business with you.
  • 6. How do you improve user experience? • Measure how satisfied users are when they interact with your company.
  • 7. How well do you meet customer expectations?
  • 8. The better you meet customer expectations the more… • People will want to work with you • Customers you will have • People will refer others to your business
  • 9. How painful is it for people to interact with your company?
  • 10. Website pain points might be • Clunky design • Slow speed • Errors • Language
  • 11. The problem is, the more painful the user experience the more people will be driven away.
  • 12. You are aiming for • Expectations are met & people want to work with you • Fewer people being driven away by “the pain”
  • 13. Situation 1: Removing Pain Points • What businesses tend to do… – Fix technical errors – Simplify usability – Research keywords and topics for content creations – Make things as easy as possible! • What businesses should do… – Focus on meeting user expectations
  • 14. Situation 1: Removing Pain Points • What businesses tend to do… – Fix technical errors – Simplify usability – Research keywords and topics for content creations – Make things as easy as possible! • What businesses should do… – Focus on meeting user expectations
  • 15. Situation 2: Focus on expectations not pain • What businesses tend to do… – Ignore the website and its usability – Ignore product usability issues – Focus on more content and promotions to meet customer expectations • What businesses should do… – Focus on resolving pain points in usability, not expectations
  • 16. Situation 2: Focus on expectations not pain • What businesses tend to do… – Ignore the website and its usability – Ignore product usability issues – Focus on more content and promotions to meet customer expectations • What businesses should do… – Focus on resolving pain points in usability, not just meeting expectations
  • 17. Striking balance • You want to meet the expectations of users in every area of your business – Marketing – Sales – Product – Service delivery
  • 18. Striking balance • You want to make every area of your business as easy to work with as possible – Marketing – Sales – Product – Service delivery
  • 19. Right now you have some kind of user experience… • How do I create a good user experience? • How do I know where I am at?
  • 20. How do you know if you are meeting user expectations?
  • 21. Ask yourself… • Do I know if pain is driving away customers? How? • Am I achieving balance in content, products and expectations? How? • Am I causing my users pain? How?
  • 22. Join us for the next video: Surveying