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KEYNOTE
CHICAGO, IL ~ MAY 22 - 23, 2024
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest
Unleash the Power of
Storytelling: Win Hearts,
Change Minds, Get Results
Rob Biesenbach
KEYNOTE SPEAKER
WORKSHOP LEADER AND COACH
ROB BIESENBACH LLC
Win Hearts | Change Minds | Get Results
Unleash the Power of Storytelling
@RobBiesenbach
The Storytelling
Industrial Complex
Media
Speakers
Entertainers Authors
Consultants Marketers
Simplicity
Win hearts
change minds
get results
@RobBiesenbach
What’s this?
Georges Seurat, “A Sunday Afternoon on the Island of La Grande Jatte”
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Don’t get lost in the dots
Paint the big picture
Detailed
handout
The Power
of Stories
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
We are
hardwired
for story
5% remember
statistics
Stories stick
5% remember
statistics
Stories stick
63% remember
stories
Stories create an experience
Emotionally Intellectually Physically
Stories activate us on every level
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Emotionally Intellectually Physically
How did that impact you?
Emotionally
How did that impact you?
Emotion drives
decision-making
Emotionally Intellectually
How did that impact you?
Stories
connect
us
Emotionally Intellectually Physically
How did that impact you?
Stories activate our senses
Give them an experience
Just one caveat …
Don’t succumb to TEDsteria
Connection is enough
A nod, a smile, a glimmer
Emotional Intellectual Physical
Make this your yardstick
Story
Structure
It doesn’t
have to be
complicated
1. Character
3. Challenge
2. Goal
1. Character
3. Challenge
2. Goal
Conflict
3.5. Resolution
Estela & the
Candy Factory
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
1. Character
2. Goal
3. Challenge
3.5 Resolution
1. Character
2. Goal
3. Challenge
3.5 Resolution
Got a
favorite?
1. Character
2. Goal
3. Challenge
3.5 Resolution
Bring out their best stories
Avoid the “S” word!
It’s not just
what you say, but …
YOU
are also
the story
Be Human
YOU are the star, not PPT
Your BRAIN on PowerPoint
Text doesn’t work
Cognitive overload
Be like Seth (ideally)
Offer the color
Here’s what it really means …
How it plays out in the real world …
In my experience …
This reminds me of a story ….
Showcase your insights
Mental | Emotional | Physical
Bring the energy
Mental | Emotional | Physical
Bring the energy
Stay connected
Mental | Emotional | Physical
Bring the energy
Strength, warmth, conviction
Inflection
Mental | Emotional | Physical
Bring the energy
Warm
up
95% of speakers
speak too [what?]
95% of speakers
speak too fast
Slow down
Don’t be a dot.
Be the
expert
you are.
Stand Up,
Stand Out
Detailed
handout
Review. Reflect. Retool.
What will
you do
differently?
• ABL: Always Be Looking
• Store, collect, share
• Be inspired by great stories
Keep up the momentum
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach
Tell stories
Stand out
Stick
Connect
Influence
Thank you.
RobBiesenbach.com
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach

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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach