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Technical SEO for the Non-Techie
6. SUMMARY
Recap and Action Plan
• What is technical SEO
Recap and Action Plan
• What is technical SEO
– Findable
Recap and Action Plan
• What is technical SEO
– Findable
• Example: Remove 404 errors, XML sitemap
Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
• Example: increase speed, uptime, don’t block crawls
Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
– Understandable
Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
– Understandable
• Example: use accurate tags, avoid ...
Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
– Understandable
• Technical SEO is about supporting ...
Recap and Action Plan
• To start, we suggest you do the following today
– Run a speed test on your website.
– Setup Hypers...
Recap and Action Plan
• If you haven't already, setup Google Search Console and
Bing Webmaster Tools. They are free and ve...
Questions
www.elementive.com
info@elementive.com
720.897.8705
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Technical SEO for the Non-Techie: Summary

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In this presentation get a summary of the most important aspects that you should pay attention to regarding technical SEO.

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Technical SEO for the Non-Techie: Summary

  1. 1. Technical SEO for the Non-Techie 6. SUMMARY
  2. 2. Recap and Action Plan • What is technical SEO
  3. 3. Recap and Action Plan • What is technical SEO – Findable
  4. 4. Recap and Action Plan • What is technical SEO – Findable • Example: Remove 404 errors, XML sitemap
  5. 5. Recap and Action Plan • What is technical SEO – Findable – Crawlable
  6. 6. Recap and Action Plan • What is technical SEO – Findable – Crawlable • Example: increase speed, uptime, don’t block crawls
  7. 7. Recap and Action Plan • What is technical SEO – Findable – Crawlable – Understandable
  8. 8. Recap and Action Plan • What is technical SEO – Findable – Crawlable – Understandable • Example: use accurate tags, avoid duplicate content
  9. 9. Recap and Action Plan • What is technical SEO – Findable – Crawlable – Understandable • Technical SEO is about supporting robot and human visitors.
  10. 10. Recap and Action Plan • To start, we suggest you do the following today – Run a speed test on your website. – Setup Hyperspin – Google your website – what do the title and description tags look like? – Check for 404 errors in Google Search Console and Bing Webmaster Tools. • Setup SpringTrax if you have a bigger website/more important web presence
  11. 11. Recap and Action Plan • If you haven't already, setup Google Search Console and Bing Webmaster Tools. They are free and verification is rather straightforward – add a tag or page to your site. • Once a month as part of your monthly stat check, check your site technically in Google Search Console… – Make sure Google can access your website, and so can Bing. – Check for crawl errors – Look at your XML sitemap – Check out HTML improvements
  12. 12. Questions www.elementive.com info@elementive.com 720.897.8705

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