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1. Sales
Strategy
Your Company Name

2. Campaign for
Customer
Acquisition
Sales
Promotion Dashboard
Marketing
Growth Strategy
Current Year
Campaign
Options
Word of
Mouth Promotion
Marketing
Roadmap
Last Year Summary
- Marketing
Channels
Sales
Promotion Calendar
Sales
Campaign Budget
Content
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2

3. Last Year Summary - Marketing Channels
Non-ScalableChannels
TopPerformingChannels
14%
12%
15%
10%
12%
10%
Referrals
Trade Fairs
TelemarketingEmails
Online Media
Yo
u
Print Ads
Last Year’s Acquisition Sources
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4. CurrentYear
CampaignOptions
Tele Marketing
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Online Advertising
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Trade Fairs
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capture your audience's attention.
Telemarketing
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Canvassing
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Referrals
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Direct Mail
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4

5. Campaign for Customer Acquisition
Social
Media
SEO Blogs Email PPC Affiliates
Events Print
Ad
Sponsorships Radio
Online
Marketing
Offline
Marketing
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6. Sales Campaign Budget
Particulars Cost
Giveaways
$ 5000
Pamphlets $ 2000
Posters $ 3500
Text 1 $ 4700
Text 2 $ 5200
Total $ 20,400
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7. Marketing Roadmap (1/2)
Lifecycle Goal: New Traffic Acquisition Lead Nurture Conversion Increase Product Viability
SEM February
Audit
1/3/18
Drip Campaign
Overview
2/4/18
Jan Feb Mar Apr May
2018
20/5/18
Whitepaper Development Webinars
Blog Post Developments Video w/ Lead Capture
Home Page Redesign
Analytics Implementation Competitive Analysis Keyword Research
On – Site Improvements Ad Roll Campaign Iteration
Display Advertising Analysis
In Trial Drip A/ B Message Testing Conversion Initiative #4
Onboarding Optimization
Influencer Outreach Program Social Media Initiative #4
Paid / Organic Search Imitative #6
Content Creation initiative #6
Newsletter Sign Up Plugin
Content
Paid/Organic
Search
Social Media
Email
Marketing
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This slide shows how
efficient each medium
of marketing has
been in the last few
months, you can edit
it as per your
requirements

8. Marketing Roadmap (2/2)
Marketing
2018
Q1 Q2 Q3 Q4
Expand Advertising
Event Sponsorship
International Expansion
Maximize Strategic Partnerships
Update Website
First class Product launches
Releases +
You Tube
Facebook
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New IOS landing pages
Maintenance remain.
Android 2.0 Badges & AwardsRace friends
Google AdWords
Annual User Conference
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9. Marketing Growth Strategy
Marketing & Sales
Acquiring Customers
Customer Service
Keeping Customers
Product Development
Staying Competitive
Below are some of
the strategies
undertaken at various
stages of customer
acquisition, you can
alter them as per the
need
➢ Consumer Product
Advisory Board to drive
consumer features
➢ Detailer Product Advisory
Board to drive detailer
features
➢ Add Android App
➢ Add Website
➢ Dedicated customer
service reps for each
DMA
➢ Gleam staffed community
message boards for
consumers (public) &
detailers (login required)
➢ Online marketing Inc.
SEM, SEO, SMM, daily
deals
➢ Refer-a-friend discounts
for consumers
➢ Volume/loyalty discounts
for consumers & detailers
➢ Incentive programs for HR
& office managers
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10. Sales Promotion Calendar – Monthly (Option 1 of 2)
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
New Year Day
New Year’s Sale
Running dates
: 1st – 7th
National
Argyle Day
National Hat
Day
National
Compliment Day
Local Shopping
Event Dates : 26th –
28th
Martin Luther
King Jr. Day
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Key: Events Sales Major Holidays Minor Holidays Fun Observances
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11. Sales Promotion Calendar – Monthly (Option 1 of 2)
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Key: Events Sales Major Holidays Minor Holidays Fun Observances
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12. Word of Mouth Promotion (WOM)
Good Bad
Positive
(promotor)
People Recommended The
Product To Others
50%
People had neutral opinion &
were not sure about a particular
brand
Neutral
(passive)
20%
Negative
(saboteur)
People did not like the product &
communicated about bad
experience
25%
Experience
Brand Advocate Brand Awareness Brand Detractors
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13. Sales Performance Dashboard
Product Amount % Sold
Rocks $2,475 28.45%
Trimming $2,250 25.86%
Maintenance & Repair $2,231 25.65%
Pest Control $1,448 16.64%
Installation $250 2.87%
Gardening $45 0.51%
Total $8,699
Current YTD
Sales by Product – Feb1,2017 to Jan22,2018
Oct’17 Nov’17 Dec’17 Jan’18
Product page visits 675 570 -15.6% 162 -71.6% 102 -37.1%
Completion Rates 0.3% 0.1% -69.5% 0.2% 167.8% 0.1% -43.3%
New Customers 858 1,072 24.9% 0 -100.0% 14
Returning Customers 900 1,448 60.9% 116 -92.0% 0 -100.0%
Avg. Revenue/ Buyer $2,814 $1,177 -58.2% $181 -84.6% $526 190.2%
Total Transaction 4,793 3,717 -22.5% 46 -98.8% 18 -60.0%
Total Revenue 4,947,485 2,964,897 -40.1% 21,017 -99.3% 7,360 -65.0%
Total Revenue 4966,814 568,535 -92.9% $10,400 -84.8% $16,380 57.5%
How are my
marketing efforts
impacting conversions
and sales?
Conversions
Avg. Number of Orders per
Customer (last 30 days)
3.20
Vs 2.00 previous month
Avg. Product Price
$1,952 (Last
100 subscriptions)
29%
Vs $1,504
(previous 100
subscriptions)
Advertising & Promotion
Amount Sold
QuickBooks & Shopify: Marketing Expenses &
Sales (last 30 days)
$23,544
11.11%
Vs $21,189 (previous)
$258,908
11.42%
Vs $232,370 (previous)
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14. Sales Strategy Icons Slide
14

15. Additional
Slides
15

16. Our Team
16
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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17. Mission
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Vision
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Goal
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Our Mission
17

18. Comparison
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Male
60%
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Female
80%
18

19. Preferred By Many
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Target Audiences
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About Us
19

20. 01
02
03
04
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Puzzle
20

21. Our Goal
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22. Bulb Or Idea
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03 04
02 05
01 06
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23. Magnifying Glass
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24. Clustered Column
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automatically based on data. Just left click on it and
select “Edit Data”.
40
30
25
45
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
Product 01
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select “Edit Data”.
15
32
48
40
0
10
20
30
40
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Jan Feb Mar Apr
Profit(Inpercentage)
Product 02
24

25. Donut Pie Chart
%
Text Here
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excel, and changes
automatically based on data.
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“Edit Data”.
40% 70%
Text Here
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excel, and changes
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“Edit Data”.
%
80%
Text Here
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%
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26. Address:
# street number, city, state
Contact numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You
26