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⚬ General Intro
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Agenda
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08. Social media listening
09. Social publishing
10. Retargeting
11. Cross-channel Analytics
12. Pipeline management
13. Calendar booking
14. Multi-channel AI Chatbot
01. Landing pages
02. Advanced payment forms
03. Popups and site messages
04. Powerful lead tracking
05. Visual marketing logic builder
06. Predictive email campaigns
07. AI email copy
14+ Core Tools Working Together
The Growth and
Impact of Social
Commerce
• Platforms like Instagram, Facebook,
TikTok and Pinterest provide an
immersive experience for customers.
• This leads to impulse buys and reduced
friction as customers can easily find and
purchase products without having to
leave the app.
• The average person spends $314 every
single month, consistently, on impulse
buying (Source: Slickdeals).
The Growth & Impact of Social
Commerce
• Integration of shopping and social
media.
• Enhanced customer engagement.
• Streamlined purchase experience.
What is Social Commerce
• Worldwide, social commerce generated
an estimated revenue of $571B in 2023.
• The expected annual growth rate from
2023 to 2028 is 13.7%.
• Revenues are forecast to exceed one
trillion dollars by 2028.
Source: Statista
Social Commerce Revenue Growth In
10 Years
Social Commerce
Platforms Overview
Instagram
• Around 1/3 of Instagram’s 2.35 billion
monthly active users engage in social
shopping on the platform (Source:
Tidio).
• Just imagine using Instagram, seeing a
prefect pair of shoes, directly adding
them to cart, and purchasing them with
your preferred payment method. All
without abandoning the app.
Source: Tidio
Instagram Features for Social Commerce
• Shoppable Posts and Stories: Use
product tags in images and videos
across feed, reels, and stories so that
people can tap on a tag and learn more.
• Instagram Live Shopping: Engage with
Customers and sell products in real-time
during live broadcasts with the option to
tag products for purchase directly from
the video.
• In-App CheckOut: Offer a seamless
purchase process within the app,
allowing customers to select products
and checkout without leaving Instagram.
Source: Instagram
Facebook
• In 2022, Facebook had 63.5 million
individuals engaging in social shopping
(Source: RecurPost).
• This figure is expected to grow, reaching
67.8 million US shoppers by the end of
2024 (Source: eMarketer)
Source: eMarketer
Facebook Features for Social Commerce
• Facebook Shops: Create customizable
online stories accessible on both
Facebook and Instagram for a seamless
mobile-first shopping experience.
• This allows you to connect with
customers through WhatsApp,
Messenger or Instagram Direct to
answer questions, offer support and
more.
• Facebook Marketplace: Buy and sell
items directly without the need to setup
a dedicated store.
• Facebook live shopping: Same as
Instagram.
Source: Meta
TikTok
• 3 out of 5 TikTok users discover new
products on TikTok
• TikTok has 35 million US users
engaging in social commerce (Source:
Fit Small Business).
• This number is expected to reach 40
million in 2026. (Source:eMarketer).
Source: eMarketer
TikTok Features for Social Commerce
• There are 3 types of TikTok Shopping
Ads.
• Video Shopping Ads: In your ad, you
can highlight one more products and
make them shoppable right from in-feed
video ads displayed on the For You
page.
• Catalog Listing Ads: Instead of video,
such format uses static images pulled
directly from your product catalog.
• Live Shopping Ads: Allow users to watch
live videos while being able to buy
products directly from e-commerce
platforms.
Source: DataFeedWatch
Pinterest
• Pinterest is a platform that’s perfectly
suitable for social commerce.
• 1/3 of the platform’s users have a yearly
income of over $100K (Source:
Pinterest).
Source: Pinterest
Pinterest Features for Social
Commerce
• Pinterest allows you to create several
types of commerce ads.
• Shopping Ads: Show details like pricing,
product availability and review.
• Collection Ads: This immersive format
uses slideshows and video-like content
to help people shop for similar products.
• Live Shopping: Through Pinterest TV –
a series of live, and shoppable videos
focused on food, fashion, beauty and
more.
Source: Pinterest Source: Techcrunch
Best Practices for
Maximizing Sales
Using Social
Commerce and
Automation
Connect Your Store to Social
Platforms
• Connect your product catalog with social
platforms.
• Facebook and Instagram have their
built-in features to direct sync your
catalog.
• Another option is using 3rd-party apps
like Shopify, Woo-commerce,
BigCommerce, etc…
• For social platforms that don’t offer
direct integrations or pre-built
connections, you can use custom
integrations.
Source: Upwork
Optimize Your Social Commerce
• Use high quality visuals and videos that
showcase your products in the best
light.
• Write compelling product descriptions
that emphasize on the benefits.
• Use strong CTAs like “Shop Now”,
“Learn More” or “Get Yours Today”.
Make them clear and easy to find.
Source: CXL
Keep Your Branding Consistent
Across Channels
• Ensure a consistent branding across all
your social commerce channels.
• Logos, colors, typography, messaging,
and tone should remain consistent
among all platforms.
• Create a brand identity guide that your
team can reference as they create
copies for products and ads, stage
photo, video shoots and graphic layouts.
Source: Codelattice
Tap Into Customers Reviews and UGC
• One of the powerful ways to educate
your customers or entice them to buy is
to take advantage of your customers
testimonials.
• Encourage your customers to share
their experiences, reviews and photos of
your products.
• Highlight their positive feedback on your
social media profiles and product listings
to show real-life examples.
Source: embedsocial
Use Contests, Giveaways and
Interactive Content
• Running contests and giveaways is a
powerful tactic to drive engagement.
• Encourage the audience to engage with
your post by liking, commenting, sharing
or tagging others.
• This also expands your content reach
and products through user-generated
interactions.
• You can offer discounts or freebies to
boost your customers enthusiasm for
participation.
Source: TikTok - @toofaced
Host Live Shopping Events
• Go live across social channels to
encourage real-time interactions.
• It enables customers to make
purchases directly through the event.
• Live shopping events can increase
Average Order Value by up to 30%
compared to other e-commerce
channels (Source: Bambuser).
• Prepare engaging demos, Q&A
sessions, special offers, interactive
polls, exclusive discounts, etc…
Source: TikTok - @toofaced
Engage with Your Customers
• Actively engaging with your customers
not only stimulates trust but also
impacts prospective buyers.
• Be ready to always comment on posts
where your brand is mentioned, reply to
comments on your own posts and ads,
and answer direct messages.
• Never ignore negative reviews; reach
out privately to your customers and use
these reviews as an opportunity to
recover and improve.
Invest in Paid Ads and Retargeting
• Beyond organic effort, if you want to
drive traffic to your online store, expand
product visibility, or boost conversions,
creating paid ads is an effective
strategy.
• Streamline ad creation and retargeting
across social platforms by syncing
customer data.
• Use an ecommerce marketing platform
to automatically retarget potential
customers on social, who have already
abandoned their carts or exclude those
who already purchased.
Source: VBOUT
Create AI Chatbots
• Use chatbots to display product
recommendations and enhance your
customer service.
• AI chatbots in e-commerce boost sales
by proactively engaging customers,
offering personalized product
recommendations and recovering
abandoned carts.
• These chatbots improves customer
satisfaction by providing instant support,
personalized assistance, and seamless
shopping experience.
Source: Tidio
Partner with Influencers
• Identify influencers who align with your
brand values, target audience and
industry.
• Encourage them to create relatable
content that showcases your products in
an authentic way.
• Use tracking links, discount codes or
affiliate programs to attribute sales to
specific influencers.
• Set KPIs like CTR, conversions and
sales generated from influencer
campaigns to evaluate the effectiveness
of influencer collaborations and optimize
future campaigns.
Source: Medium
Brands Excelling
Well with Social
Commerce
Sephora
• Sephora showcases their extensive range
of beauty products through shoppable
posts and stories with product tags and
descriptions.
• They also partner with influencers to create
engaging content and promote their
products.
• Sephora’s chatbot allows customers to
browse products, get personalized
recommendations, and make purchases
within Facebook Messenger.
Source: Sephora
Nike
• Nike uses Facebook and Instagram Shops
to showcase their vast catalog of shoes,
apparel and accessories.
• Users can browse and purchase items
directly within the apps.
Source: Nike
Milk Bar
• Just before the pandemic, 75% of Milk Bar’s
revenue came from their physical stores and the
rest was from selling products online (Source:
sprinklr).
• After the pandemic, the brand has tapped into
live videos and sharing attention-grabbing photos
on Instagram.
• They allow direct purchases through their
Instagram’s storefront.
• Milk bar succeeded in combining visual appeal
with e-commerce functionality, creating a positive
shopping experience.
Source: sprinklr
Eventbrite
• Event organizers frequently use social
media to promote their events and sell
tickets directly through Facebook.
• This allows for seamless ticket purchasing
and increased visibility for their events.
Source: Eventbrite
Booking.com
• Booking.com’s chabot on Facebook
Messenger assists users in finding and
booking accommodations, providing a
personalized and conversational booking
experience.
Source: Medium
Charlotte Tilbury
• This cosmetics brands was one of the first
to create a digital storefront using VR.
• They offered “Shop with Friends” feature
that allows users to share the experience
with loved ones through video calls and
discover hidden treasures together.
• They create live shopping on TikTok
allowing to join interactive events featuring
influencers and exclusive discounts on
certain products.
Source: sprinklr
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How to Maximize Sales Using Social Commerce

  • 2. Facebook Group www.facebook.com/groups/joinvbout Follow our TikTok www.tiktok.com/@vboutinc 20+K MEMBERS - 10 YEARS Our Community
  • 3. ⚬ General Intro ⚬ Presentation ⚬ Q&A Agenda
  • 4. Full Product Video Tour VBOUT in One Minute
  • 5. 08. Social media listening 09. Social publishing 10. Retargeting 11. Cross-channel Analytics 12. Pipeline management 13. Calendar booking 14. Multi-channel AI Chatbot 01. Landing pages 02. Advanced payment forms 03. Popups and site messages 04. Powerful lead tracking 05. Visual marketing logic builder 06. Predictive email campaigns 07. AI email copy 14+ Core Tools Working Together
  • 6. The Growth and Impact of Social Commerce
  • 7. • Platforms like Instagram, Facebook, TikTok and Pinterest provide an immersive experience for customers. • This leads to impulse buys and reduced friction as customers can easily find and purchase products without having to leave the app. • The average person spends $314 every single month, consistently, on impulse buying (Source: Slickdeals). The Growth & Impact of Social Commerce
  • 8. • Integration of shopping and social media. • Enhanced customer engagement. • Streamlined purchase experience. What is Social Commerce
  • 9. • Worldwide, social commerce generated an estimated revenue of $571B in 2023. • The expected annual growth rate from 2023 to 2028 is 13.7%. • Revenues are forecast to exceed one trillion dollars by 2028. Source: Statista Social Commerce Revenue Growth In 10 Years
  • 11. Instagram • Around 1/3 of Instagram’s 2.35 billion monthly active users engage in social shopping on the platform (Source: Tidio). • Just imagine using Instagram, seeing a prefect pair of shoes, directly adding them to cart, and purchasing them with your preferred payment method. All without abandoning the app. Source: Tidio
  • 12. Instagram Features for Social Commerce • Shoppable Posts and Stories: Use product tags in images and videos across feed, reels, and stories so that people can tap on a tag and learn more. • Instagram Live Shopping: Engage with Customers and sell products in real-time during live broadcasts with the option to tag products for purchase directly from the video. • In-App CheckOut: Offer a seamless purchase process within the app, allowing customers to select products and checkout without leaving Instagram. Source: Instagram
  • 13. Facebook • In 2022, Facebook had 63.5 million individuals engaging in social shopping (Source: RecurPost). • This figure is expected to grow, reaching 67.8 million US shoppers by the end of 2024 (Source: eMarketer) Source: eMarketer
  • 14. Facebook Features for Social Commerce • Facebook Shops: Create customizable online stories accessible on both Facebook and Instagram for a seamless mobile-first shopping experience. • This allows you to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more. • Facebook Marketplace: Buy and sell items directly without the need to setup a dedicated store. • Facebook live shopping: Same as Instagram. Source: Meta
  • 15. TikTok • 3 out of 5 TikTok users discover new products on TikTok • TikTok has 35 million US users engaging in social commerce (Source: Fit Small Business). • This number is expected to reach 40 million in 2026. (Source:eMarketer). Source: eMarketer
  • 16. TikTok Features for Social Commerce • There are 3 types of TikTok Shopping Ads. • Video Shopping Ads: In your ad, you can highlight one more products and make them shoppable right from in-feed video ads displayed on the For You page. • Catalog Listing Ads: Instead of video, such format uses static images pulled directly from your product catalog. • Live Shopping Ads: Allow users to watch live videos while being able to buy products directly from e-commerce platforms. Source: DataFeedWatch
  • 17. Pinterest • Pinterest is a platform that’s perfectly suitable for social commerce. • 1/3 of the platform’s users have a yearly income of over $100K (Source: Pinterest). Source: Pinterest
  • 18. Pinterest Features for Social Commerce • Pinterest allows you to create several types of commerce ads. • Shopping Ads: Show details like pricing, product availability and review. • Collection Ads: This immersive format uses slideshows and video-like content to help people shop for similar products. • Live Shopping: Through Pinterest TV – a series of live, and shoppable videos focused on food, fashion, beauty and more. Source: Pinterest Source: Techcrunch
  • 19. Best Practices for Maximizing Sales Using Social Commerce and Automation
  • 20. Connect Your Store to Social Platforms • Connect your product catalog with social platforms. • Facebook and Instagram have their built-in features to direct sync your catalog. • Another option is using 3rd-party apps like Shopify, Woo-commerce, BigCommerce, etc… • For social platforms that don’t offer direct integrations or pre-built connections, you can use custom integrations. Source: Upwork
  • 21. Optimize Your Social Commerce • Use high quality visuals and videos that showcase your products in the best light. • Write compelling product descriptions that emphasize on the benefits. • Use strong CTAs like “Shop Now”, “Learn More” or “Get Yours Today”. Make them clear and easy to find. Source: CXL
  • 22. Keep Your Branding Consistent Across Channels • Ensure a consistent branding across all your social commerce channels. • Logos, colors, typography, messaging, and tone should remain consistent among all platforms. • Create a brand identity guide that your team can reference as they create copies for products and ads, stage photo, video shoots and graphic layouts. Source: Codelattice
  • 23. Tap Into Customers Reviews and UGC • One of the powerful ways to educate your customers or entice them to buy is to take advantage of your customers testimonials. • Encourage your customers to share their experiences, reviews and photos of your products. • Highlight their positive feedback on your social media profiles and product listings to show real-life examples. Source: embedsocial
  • 24. Use Contests, Giveaways and Interactive Content • Running contests and giveaways is a powerful tactic to drive engagement. • Encourage the audience to engage with your post by liking, commenting, sharing or tagging others. • This also expands your content reach and products through user-generated interactions. • You can offer discounts or freebies to boost your customers enthusiasm for participation. Source: TikTok - @toofaced
  • 25. Host Live Shopping Events • Go live across social channels to encourage real-time interactions. • It enables customers to make purchases directly through the event. • Live shopping events can increase Average Order Value by up to 30% compared to other e-commerce channels (Source: Bambuser). • Prepare engaging demos, Q&A sessions, special offers, interactive polls, exclusive discounts, etc… Source: TikTok - @toofaced
  • 26. Engage with Your Customers • Actively engaging with your customers not only stimulates trust but also impacts prospective buyers. • Be ready to always comment on posts where your brand is mentioned, reply to comments on your own posts and ads, and answer direct messages. • Never ignore negative reviews; reach out privately to your customers and use these reviews as an opportunity to recover and improve.
  • 27. Invest in Paid Ads and Retargeting • Beyond organic effort, if you want to drive traffic to your online store, expand product visibility, or boost conversions, creating paid ads is an effective strategy. • Streamline ad creation and retargeting across social platforms by syncing customer data. • Use an ecommerce marketing platform to automatically retarget potential customers on social, who have already abandoned their carts or exclude those who already purchased. Source: VBOUT
  • 28. Create AI Chatbots • Use chatbots to display product recommendations and enhance your customer service. • AI chatbots in e-commerce boost sales by proactively engaging customers, offering personalized product recommendations and recovering abandoned carts. • These chatbots improves customer satisfaction by providing instant support, personalized assistance, and seamless shopping experience. Source: Tidio
  • 29. Partner with Influencers • Identify influencers who align with your brand values, target audience and industry. • Encourage them to create relatable content that showcases your products in an authentic way. • Use tracking links, discount codes or affiliate programs to attribute sales to specific influencers. • Set KPIs like CTR, conversions and sales generated from influencer campaigns to evaluate the effectiveness of influencer collaborations and optimize future campaigns. Source: Medium
  • 30. Brands Excelling Well with Social Commerce
  • 31. Sephora • Sephora showcases their extensive range of beauty products through shoppable posts and stories with product tags and descriptions. • They also partner with influencers to create engaging content and promote their products. • Sephora’s chatbot allows customers to browse products, get personalized recommendations, and make purchases within Facebook Messenger. Source: Sephora
  • 32. Nike • Nike uses Facebook and Instagram Shops to showcase their vast catalog of shoes, apparel and accessories. • Users can browse and purchase items directly within the apps. Source: Nike
  • 33. Milk Bar • Just before the pandemic, 75% of Milk Bar’s revenue came from their physical stores and the rest was from selling products online (Source: sprinklr). • After the pandemic, the brand has tapped into live videos and sharing attention-grabbing photos on Instagram. • They allow direct purchases through their Instagram’s storefront. • Milk bar succeeded in combining visual appeal with e-commerce functionality, creating a positive shopping experience. Source: sprinklr
  • 34. Eventbrite • Event organizers frequently use social media to promote their events and sell tickets directly through Facebook. • This allows for seamless ticket purchasing and increased visibility for their events. Source: Eventbrite
  • 35. Booking.com • Booking.com’s chabot on Facebook Messenger assists users in finding and booking accommodations, providing a personalized and conversational booking experience. Source: Medium
  • 36. Charlotte Tilbury • This cosmetics brands was one of the first to create a digital storefront using VR. • They offered “Shop with Friends” feature that allows users to share the experience with loved ones through video calls and discover hidden treasures together. • They create live shopping on TikTok allowing to join interactive events featuring influencers and exclusive discounts on certain products. Source: sprinklr
  • 37. Book Your Demo BOOK YOUR PERSONALIZED DEMO TODAY!

Editor's Notes

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  6. By integrating commerce directly into social media, brands can offer a frictionless shopping experience that reduces the steps from discovery to purchase, making it easier for consumers to buy the products they love without leaving their preferred social environment.
  7. Integration of Shopping and Social Media: Social commerce involves selling products directly through social media platforms, where users can browse, share, and purchase items without leaving the app. Enhanced Customer Engagement: It leverages the social aspect by encouraging user-generated content, reviews, and recommendations, enhancing trust and engagement with potential buyers. Streamlined Purchase Experience: Social commerce simplifies the buying process with features like in-app checkout, shoppable posts, and direct links, providing a seamless and convenient shopping experience.
  8. https://www.statista.com/statistics/1231944/social-commerce-global-market-size/
  9. Facebook Shops: This feature is aimed at businesses that want to create a dedicated online store on Facebook and Instagram. It requires businesses to set up a store, customize it, and integrate their product catalog. It's a comprehensive solution for businesses looking to sell products directly through social media with a branded experience. Facebook Marketplace: This feature does not require setting up a dedicated store. Instead, it allows individuals and small businesses to list items for sale directly within their local community. It is more informal and geared towards peer-to-peer transactions. Other features are augmented reality which get a preview of how the products look like on you or in your home like Lipsticks and sunglasses.
  10. https://fitsmallbusiness.com/tiktok-shop-statistics/#:~:text=More%20than%2055%20million%20TikTok,social%20shoppers%20reaching%2039.5%20million.
  11. https://www.datafeedwatch.com/blog/tiktok-shopping-ads
  12. https://newsroom.pinterest.com/en-gb/news/study-the-consumers-luxury-brands-care-about-the-most-are-on-pinterest/
  13. Pinterest TV's live shopping feature allows users to: Watch live, shoppable shows: Users can tune into live shows hosted by creators and brands, featuring products they can purchase directly through the app. Interact with hosts and other viewers: The platform allows users to ask questions, participate in polls, and engage with the community in real-time. Shop exclusive deals: Pinterest TV often offers exclusive deals and discounts during live events, giving users a chance to snag products at a lower price. Discover new products and trends: The platform showcases a wide range of products and trends across various categories, making it easy for users to find new items they love. Get personalized recommendations: Pinterest TV uses user data to personalize the shopping experience, suggesting products and shows based on individual preferences.
  14. You can reveal high quality visuals using tools like Canva, Adobe Spark, Unsplash… You can use ai tools for compelling product descriptions like Copy.ai, Jasper, etc…
  15. You can reveal high quality visuals using tools like Canva, Adobe Spark, Unsplash… You can use ai tools for compelling product descriptions like Copy.ai, Jasper, etc…
  16. Here’s an example of how the brand “The Inkey List” incorporate user-generated content to encourage users to start using their products. You can take these social media posts and embed social media feeds on your website as social proof.
  17. https://www.tiktok.com/@toofaced/video/7356756036176448810?_r=1&_t=8lTGokiEEn8
  18. Tips for Success: Plan Your Content: Prepare engaging product demos, Q&A sessions, and special offers. Promote Your Event: Use social media, email, and other channels to generate excitement and build anticipation. Collaborate with Influencers: Partner with influencers to reach a wider audience and leverage their credibility. Optimize for Mobile: Ensure your live stream is easily accessible and visually appealing on mobile devices. Track and Analyze: Measure key metrics like viewership, engagement, and sales to gauge the success of your event and identify areas for improvement. Additional Tips (Optional): Include screenshots or short video clips of successful live shopping events for visual appeal. Highlight any unique features of your live shopping platform (e.g., gamification, interactive polls, exclusive discounts).
  19. https://www.tiktok.com/@toofaced/video/7356756036176448810?_r=1&_t=8lTGokiEEn8
  20. https://www.tiktok.com/@toofaced/video/7356756036176448810?_r=1&_t=8lTGokiEEn8
  21. https://www.tiktok.com/@toofaced/video/7356756036176448810?_r=1&_t=8lTGokiEEn8
  22. https://www.tiktok.com/@toofaced/video/7356756036176448810?_r=1&_t=8lTGokiEEn8
  23. https://www.tiktok.com/@toofaced/video/7356756036176448810?_r=1&_t=8lTGokiEEn8
  24. https://www.sprinklr.com/blog/social-commerce-examples/
  25. 1.7.2013