This document discusses target markets and their importance for marketing. A target market is a specific group of consumers a company aims its products and services at. Determining a target market is important because it allows companies to better deliver products and services that are in demand. There are several factors to consider when identifying a target market, such as demographics, interests, needs, and location. Focus groups and product rollouts can help companies understand which aspects of products appeal most to different target markets.

1. Renjith Krishnan

2. Target Market Marketing Unitjscreationzs

3. What is a Target Market?

4. Target Market - A specific group of consumers at which a company aims its products and services jscreationzs

5. Target Market AKAMarket Segmentation

6. Why is determining a Target Market Important ?

7. The better a company is at identifying their potential consumers; the more successful they will be in delivering products and services that are in demandjscreationzs

8. Your target consumers are those who are most likely to buy from you Jcreationzs

9. Focusing on a target market makes it easier to develop products people wantRenjjith Krishnan

10. Who is the Target Market ?

11. Photostock

12. Tina Phillips

13. Andy Newson

14. Louise

15. Ambro

16. Dan

17. Photostock

18. Photostock

19. Ambro

20. Ambro

21. Getideka

22. Photostock

23. Photostock

24. Louisa Stokes

25. Photostock

26. Photostock

27. Photostock

28. Photostock

29. Photostock

30. Photostock

31. Photostock

32. How do youdetermine who your target market is?

33. Ask these questions …

34. Is your product international, national, or local in scope? Photostock

35. Are your target consumers male or female?

36. How old are they? Photostock

37. Are you target consumers single, married, or divorced ? Salvatore vuono

38. What level of education has your target consumers completed: high school, college, or university? jscreationzs

39. Where do they live?

40. Is geography a limiting factor for any reason?

41. What do they do for a living?

42. How much money do they make? This is most significant if you're selling relatively expensive or luxury items. Scott Chan

43. What is there lifestyle like: conservative, exciting, trendy, economical?

44. Are your target consumers easily led or opinionated?

45. What are your target consumers activities and interests: sports, physical fitness, shopping, books?

46. What other aspects of their lives matter?

47. What are the threebasic reasonspeople buy things ?

48. To satisfy basic needsLugi dainamiGt PannJetkasettakorn

49. To solve problemsFilomena ScaliseRenjjith Krishnan

50. To make themselves feel good

51. How do you startto determine your target market?

52. Creating the target market may require the use of limited product roll-outs and focus groups, allowing product managers to get a feel for which aspects of the product are the strongest

53. What is a Roll Out?

54. Roll Out- The process of introducing a new product or service into the marketplace

55. What is a Focus Group?

56. Focus Group - A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis

57. Does your productmeet your consumers, needs?

58. No single product can meet everyone’s needsMore than 30 different varieties/flavors

59. Not all products and services are meant for all types of consumersPhotostock

60. Resist the temptation to be too general in the hopes of getting a larger slice of the market Renjjith Krishnan

61. That's like throwing 10 darts in random directions instead of aiming just one dead center of the mark!jscreationzs

62. What is the Importance of determining aTarget Market?

63. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective

64. Resources Informationhttp://www.entrepreneur.com/encyclopedia/term/82498.htmlhttp://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htmhttp://www.answers.com/topic/focus-group#ixzz1HQx89zFuImageshttp://www.freedigitalphotos.net/http://www.google.com/imghp?hl=en&tab=wi**Please notice pictures are sited with artist name. All pictures not cited with artist name were obtained from Google images. jscreationzs