Evaluating Mobile Usability Guidelines: Overview
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The document discusses evaluating mobile usability guidelines. It outlines the mobile reality of many organizations not having mobile-specific presences despite high mobile browser usage. Mobile differs from desktop in having smaller screens, no mouse/keyboard, and users being more distracted. The mobile challenge is high abandonment rates if sites aren't mobile-friendly, which could impact traffic. Options for a mobile presence include responsive design, mobile-dedicated sites, or mobile apps, each with pros and cons like development/maintenance costs and functionality.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Evaluating Mobile Usability Guidelines: Overview
- 1. Evaluating Mobile Usability Guidelines Identifying Usability Criteria To Guide The Development Of A Mobile Presence 1. OVERVIEW Andrea Streff & Matthew Edgar Elementive Marketing Solutions
- 2. Today we will review… • The mobile reality • The mobile challenge • Mobile advantages & disadvantages • Mobile Options
- 4. The Mobile Reality ● 31% of web browsers are on mobile devices ● 45% of organizations do not have a mobile-specific presence ● 91% of small businesses do not have a mobile-specific presence
- 5. Mobile Is Different ● Technical differences o Smaller screens o No mouse o No physical keyboard o Slower speeds
- 6. Mobile Is Different ● Behavioral differences o More distracted o Often on the go o Shorter interaction times o Less tolerant of complexity
- 8. Do I need to support mobile?
- 9. The Mobile Challenge • Per Google, 61% abandonment rate
- 10. The Mobile Challenge • Per Google, 61% abandonment rate • Not mobile friendly = no conversions
- 11. The Mobile Challenge • Per Google, 61% abandonment rate • Not mobile friendly = no conversions • Google’s mobile ranking factors could mean lost traffic
- 13. The Mobile Advantages ● Mobile support can... o Reduce frustration o Increase comprehension o Increase user satisfaction o Increase conversions o Increase engagement
- 14. The Mobile Disadvantages ● Expensive / high investment ● Support multiple websites ● Lots of options!
- 15. Mobile Options
- 16. Mobile Options Three options: o Responsive Design
- 17. Mobile Options Three options: o Responsive Design o Mobile-Dedicated Website
- 18. Mobile Options Three options: o Responsive Design o Mobile-Dedicated Website o Mobile App
- 20. Responsive Design PROS ● Uses same code base ● Same text and images ● Google’s recommended solutions CONS
- 21. Responsive Design PROS ● Uses same code base ● Same text and images ● Google’s recommended solutions CONS ● Can require extensive alterations ● User needs may differ ● Slower load speeds
- 23. Mobile Dedicated PROS ● Support mobile user needs & expectations ● Increased speed ● Better support of touch and the smaller screen CONS
- 24. Mobile Dedicated PROS ● Support mobile user needs & expectations ● Increased speed ● Better support of touch and the smaller screen CONS ● Develop and maintain two distinct websites ● Different code, different content, different images
- 26. Mobile App PROS ● Rich & continuous connection with users ● Higher user satisfaction ● Interact directly with the mobile device CONS
- 27. Mobile App PROS ● Rich & continuous connection with users ● Higher user satisfaction ● Interact directly with the mobile device CONS ● Develop app for Android, Apple, Windows ● App store must allow ● Users must download
- 28. Join us for the next video: Mobile Decision