This document outlines an offline marketing strategy for Z-Aksys, including pull and push tactics. It recommends outdoor advertisements in high foot-traffic areas like BKC in Mumbai. Newspaper ads are suggested in financial publications like The Economic Times to target executives. TV advertisements on financial channels from 8-9am are estimated to reach millions. Networking at industry awards and seminars could help meet agencies and speakers. Joining networking groups may also provide leads. Overall, the strategy focuses on building brand awareness through visible ads while networking to find new opportunities.

1. Offline Marketing
Strategy
For Z-Aksys

2. We need change our marketing strategy
• So far we have used push marketing strategy by messaging LinkedIn, call
prospects, mailing ,
• We have used few pull marketing technique while putting our advertisement
in LinkedIn , posting in justdial, google PPC.
• The following will be some of the Pull marketing strategy and few new push
marketing strategy we can use.

3. Advertisement
• Outdoor Advertisement
• Newspaper Advertisement
• TV Advertisement

4. Networking
• Awards
• Digital Marketing Seminars
• Networking Groups

5. Outdoor Advertisement
• There are around 8 to 10 types of outdoor advertisement among them we
can only use hoarding
Reason
• We are a digital solution providing company the content and picturizing will
be the most important part of our advertisement campaign .
• We need to use hoarding which will be providing us the space for this
contents and best location will be the places where you have the major
corporate houses

6. Outdoor Advertisement
• According to me the BKC will be a good choice since it accumulates major
corporates houses .
• BKC also has headquarters of BFSI sectors and other corporates houses
• We can use a 40*20 sqft hoarding we can put its in the main entrance gate.
• It will cost us Rs9 lacs per month
• Rs 15 per Sqfeet extra for printing
• The above quotation has been provided by Goldlinkoutdoors Andheri
www.goldlinkoutdoorads.com/

7. Newspaper Advertisement
• Next option is the newspaper advertisement
• We can put our advertisement in financial newspapers.
Reason
• Since our main targets are mainly CIO, CEO, CFO and many higher level
executives. They mostly prefer financial newspapers
• the top 3 Financial Newspapers in Mumbai are Financial Express, Business
Standard, Economic Times.

8. Newspaper Advertisement
• The Quotation of the Respective Newspaper agencies are
Business Standard
Front page / Top page of Business Standard ( Mumbai edition)
Card Rate :- Rs 1000/- per sq cm ( 100 % premium page)
Page 3 / Back Page of Business Standard ( Mumbai edition)
Card Rate :- Rs 675/- per sq cm ( 35 % premium page)
Page 5 Page of Business Standard ( Mumbai edition)
Card Rate :- Rs 500/- per sq cm

9. Newspaper Advertisement
• The Financial Express
The Mumbai Edition
 Black and White Rs 410 per Sqcm
 Colour Rs 570 per sqcm
 Tender (classified) Rs 700 persqcm

10. Newspaper Advertisement
• The Financial Express
 25% premium Charges on page 3 and back page
 25% premium charges on Color tender Ads .
 15% premium Charges on any innovation

11. Newspaper Advertisement
• Economic Times Mumbai
 16*25 sqcm sized advertisement, any page, quarter of the page , Rs
10,00,000 ( color)

12. TV Advertisement
• We can use Financial news Channels or English News Channels for
Advertisement.
• Following rates are from Amagi
• Time slot we can take is morning 8 to 9am Monday to Friday
• Estimated Impressions is 7.6 lacs DTH users ( it includes repeated viewers )
• Estimated Cost 3.18 lacs per week
Channels Total Spots Avg Spot
ET Now 120 17- 18
Times Now 120 17-18
240
 Assumed
Average for
every spot is
10 seconds

13. TV Advertisement
• The Quotation from Media Ant is
Channels Costin Rs per 10
seconds
Time slot we should try Estimated weekly
reach in thousands
NDTV 24*7 2,950 Monday to Friday 8am to 9am 5,049
Times Now dth 2,600 Monday to Friday 8am to 9am NA
CNBC-TV18 TV 1,300 Monday to Friday 8am to 9am 2,344
CNN-IBN TV 1,300 Monday to Friday 8am to 9am 4.483
ET Now DTH 1,160 Monday to Friday 8am to 9am NA
NDTV Profit 3.250 Monday to Friday 9am to 10 am 2,153
NDTV Prime 2,740 Monday to Friday 8am to 9 am NA

14. TV Advertisement
Channels Costin Rs per
10 seconds
Time slot we should try Estimated weekly reach
in thousands
CNBC 18 Prime HD TV 2100 Monday to Friday 8am to 9am 27
India Today TV 190 Monday to Friday 8am to 9am NA
BBC world 1,500 Monday to Friday 8am to 9am 1,670
CNN TV 3,470 Monday to Friday 8am to 9am NA
• The Quotation from Ant Media

15. Awards (Network Marketing)
• We can use the Awards function for Networking
• There are Awards Function happening where you also have seminars or
other function where we can meet some of the reputed Advertisement
Agencies. Which can also help us in Branding as well as getting some
projects where they are looking for Digital Help.
• Some Award events are Also been Attended by guest Speakers . The
speakers can also be approached.
• Bam awards 2016 http://indianconventions.com/schedule-4-ibc/

16. Digital Marketing Seminars ( Network
Marketing )
• We can Attend Digital Marketing Seminars
1. We can meet some of the reputed advertisement agencies
2. We can try to meet the Guest Speakers .
3. We can also get our self updated and also share some knowledge proving
our expertise.

17. Digital Marketing Seminars ( Networking
Marketing )
• The Digital Marketing for this year are
• Click Asia Summit 2016 https://clickasiasummit.com/
• The marketing Conclave 25th to 26th may
http://iamai.in/events/marketingconclave/
• Social Media Week September 12 - 16 2016 http://socialmediaweek.org/mumbai/
• Digital Transformation Mumbai june 14 2016
• https://www.forrester.com/DIGITAL+TRANSFORMATION+MUMBAI+2016/
speakers

18. (Non Digital Marketing )Networking Groups
• Rotary Club
1. Some Member in their group are working in corporate level
• we can also participate in some other corporate groups

19. Extra Suggestion for Online advertisement
• We can be google partners and go for google AdWords certification.

20. Conclusion
We have already started with the awards function, now its time that we should
also attend the seminars. Attending seminars will give a faster call to action and
will give us a better branding opportunity as we can talk our product in front of
the similar industry.
We should also be concentrating in Network Marketing
The tv and outdoor advertisement are much expensive and they might not
give us a much ROI
Newspaper Advertisement can be done in the near future.

21. Thanks