Download as PDF, PPTX
Uploaded bySomnath Ghosh
Offline Marketing Strategy
This document outlines an offline marketing strategy for Z-Aksys, including pull and push tactics. It recommends outdoor advertisements in high foot-traffic areas like BKC in Mumbai. Newspaper ads are suggested in financial publications like The Economic Times to target executives. TV advertisements on financial channels from 8-9am are estimated to reach millions. Networking at industry awards and seminars could help meet agencies and speakers. Joining networking groups may also provide leads. Overall, the strategy focuses on building brand awareness through visible ads while networking to find new opportunities.
Offline Marketing Strategy
- 1.
- 2. We need changeour marketing strategy • So far we have used push marketing strategy by messaging LinkedIn, call prospects, mailing , • We have used few pull marketing technique while putting our advertisement in LinkedIn , posting in justdial, google PPC. • The following will be some of the Pull marketing strategy and few new push marketing strategy we can use.
- 3. Advertisement • Outdoor Advertisement •Newspaper Advertisement • TV Advertisement
- 4. Networking • Awards • DigitalMarketing Seminars • Networking Groups
- 5. Outdoor Advertisement • Thereare around 8 to 10 types of outdoor advertisement among them we can only use hoarding Reason • We are a digital solution providing company the content and picturizing will be the most important part of our advertisement campaign . • We need to use hoarding which will be providing us the space for this contents and best location will be the places where you have the major corporate houses
- 6. Outdoor Advertisement • Accordingto me the BKC will be a good choice since it accumulates major corporates houses . • BKC also has headquarters of BFSI sectors and other corporates houses • We can use a 40*20 sqft hoarding we can put its in the main entrance gate. • It will cost us Rs9 lacs per month • Rs 15 per Sqfeet extra for printing • The above quotation has been provided by Goldlinkoutdoors Andheri www.goldlinkoutdoorads.com/
- 7. Newspaper Advertisement • Nextoption is the newspaper advertisement • We can put our advertisement in financial newspapers. Reason • Since our main targets are mainly CIO, CEO, CFO and many higher level executives. They mostly prefer financial newspapers • the top 3 Financial Newspapers in Mumbai are Financial Express, Business Standard, Economic Times.
- 8. Newspaper Advertisement • TheQuotation of the Respective Newspaper agencies are Business Standard Front page / Top page of Business Standard ( Mumbai edition) Card Rate :- Rs 1000/- per sq cm ( 100 % premium page) Page 3 / Back Page of Business Standard ( Mumbai edition) Card Rate :- Rs 675/- per sq cm ( 35 % premium page) Page 5 Page of Business Standard ( Mumbai edition) Card Rate :- Rs 500/- per sq cm
- 9. Newspaper Advertisement • TheFinancial Express The Mumbai Edition Black and White Rs 410 per Sqcm Colour Rs 570 per sqcm Tender (classified) Rs 700 persqcm
- 10. Newspaper Advertisement • TheFinancial Express 25% premium Charges on page 3 and back page 25% premium charges on Color tender Ads . 15% premium Charges on any innovation
- 11. Newspaper Advertisement • EconomicTimes Mumbai 16*25 sqcm sized advertisement, any page, quarter of the page , Rs 10,00,000 ( color)
- 12. TV Advertisement • Wecan use Financial news Channels or English News Channels for Advertisement. • Following rates are from Amagi • Time slot we can take is morning 8 to 9am Monday to Friday • Estimated Impressions is 7.6 lacs DTH users ( it includes repeated viewers ) • Estimated Cost 3.18 lacs per week Channels Total Spots Avg Spot ET Now 120 17- 18 Times Now 120 17-18 240 Assumed Average for every spot is 10 seconds
- 13. TV Advertisement • TheQuotation from Media Ant is Channels Costin Rs per 10 seconds Time slot we should try Estimated weekly reach in thousands NDTV 24*7 2,950 Monday to Friday 8am to 9am 5,049 Times Now dth 2,600 Monday to Friday 8am to 9am NA CNBC-TV18 TV 1,300 Monday to Friday 8am to 9am 2,344 CNN-IBN TV 1,300 Monday to Friday 8am to 9am 4.483 ET Now DTH 1,160 Monday to Friday 8am to 9am NA NDTV Profit 3.250 Monday to Friday 9am to 10 am 2,153 NDTV Prime 2,740 Monday to Friday 8am to 9 am NA
- 14. TV Advertisement Channels CostinRs per 10 seconds Time slot we should try Estimated weekly reach in thousands CNBC 18 Prime HD TV 2100 Monday to Friday 8am to 9am 27 India Today TV 190 Monday to Friday 8am to 9am NA BBC world 1,500 Monday to Friday 8am to 9am 1,670 CNN TV 3,470 Monday to Friday 8am to 9am NA • The Quotation from Ant Media
- 15. Awards (Network Marketing) •We can use the Awards function for Networking • There are Awards Function happening where you also have seminars or other function where we can meet some of the reputed Advertisement Agencies. Which can also help us in Branding as well as getting some projects where they are looking for Digital Help. • Some Award events are Also been Attended by guest Speakers . The speakers can also be approached. • Bam awards 2016 http://indianconventions.com/schedule-4-ibc/
- 16. Digital Marketing Seminars( Network Marketing ) • We can Attend Digital Marketing Seminars 1. We can meet some of the reputed advertisement agencies 2. We can try to meet the Guest Speakers . 3. We can also get our self updated and also share some knowledge proving our expertise.
- 17. Digital Marketing Seminars( Networking Marketing ) • The Digital Marketing for this year are • Click Asia Summit 2016 https://clickasiasummit.com/ • The marketing Conclave 25th to 26th may http://iamai.in/events/marketingconclave/ • Social Media Week September 12 - 16 2016 http://socialmediaweek.org/mumbai/ • Digital Transformation Mumbai june 14 2016 • https://www.forrester.com/DIGITAL+TRANSFORMATION+MUMBAI+2016/ speakers
- 18. (Non Digital Marketing)Networking Groups • Rotary Club 1. Some Member in their group are working in corporate level • we can also participate in some other corporate groups
- 19. Extra Suggestion forOnline advertisement • We can be google partners and go for google AdWords certification.
- 20. Conclusion We have alreadystarted with the awards function, now its time that we should also attend the seminars. Attending seminars will give a faster call to action and will give us a better branding opportunity as we can talk our product in front of the similar industry. We should also be concentrating in Network Marketing The tv and outdoor advertisement are much expensive and they might not give us a much ROI Newspaper Advertisement can be done in the near future.
- 21.