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MASTER
CLASS
CHICAGO, IL ~ MAY 22 - 23, 2024
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest
Steve Krull
CO-FOUNDER/CEO
BE FOUND ONLINE
No Cookies,
No Problem!
THIS
IS WAS A
STORY
ABOUT… Steve - CEO & Search
Nerd
YOUR HOST
3
© 2024 Be Found Online, LLC.
Until This Happened…
4
Now It’s a Story About Data & Privacy
© 2024 Be Found Online, LLC.
What We’ll Cover
● Learning Objectives / Key Takeaways
● Timeline / How We Got Here
● Risks to Your Business
● Solutions
● Recap
● Autographs & Photo Ops
IF I MAY,
A QUESTION OR 2?
5
© 2024 Be Found Online, LLC.
6
● Solutions and ideas to solve for the issues
that the threat of third-party cookie
deprecation brings
● An understanding of what else is at stake
beyond cookies, including user privacy,
user consent
● Changes to make today that will shape
the future of your marketing data
Keep Your Eyes on These Key Takeaways
7
HOW WE GOT HERE
The Case for Owning Your Data
8
Privacy Laws & Legislation
International
● GDPR
● UK Data Protection Act
● Brazil LGPD
● South Korea PIPA
● China PIPL
● Japan APPI
© 2024 Be Found Online, LLC.
United States
● CCPA (California)
● CPRA (California)
● VCDPA (Virginia)
● CTDPA (Connecticut)
● CPA (Colorado)
● Delaware Personal Data Privacy Act
● Florida Digital Bill Of Rights
● Indiana Consumer Data Protection Act
● Iowa - SF262, An Act Relating To Consumer Data
Protection
● Montana - Consumer Data Privacy Act
● Oregon - Senate Bill 619
● Tennessee - Information Protection Act
● Texas - Data Privacy and Security Act
● Utah - Simplify Utah Privacy Law (UCPA)
9
© 2024 Be Found Online, LLC.
Image Courtesy of DataEQ
Other “Small” Changes
- Conversions API
- SST w/Tag
Manager
- UA Sunset
- GA4 Migrations
- Privacy Sandbox
- FLoC’d Up
- July 1 - Access to
UA data goes
away
10
BUSINESS RISKS
What’s at Stake?
What’s at Stake?
© 2024 Be Found Online, LLC. 11
REVENUE
DATA SPEND JOB
LEGAL
12
SOLUTIONS
1. Transparent & Current Privacy Policy
● To succeed on the new privacy-first web, it is pivotal to
conduct business with integrity.
● If you’re going to send user data to third parties, be honest
with your users and disclose how you are using their data in
your privacy policy.
● You’ll earn your users trust now and protect yourself from
legislation..
2. Implement a Consent Banner With
Opt-Out Options
● Respect your users’ preference to privacy with a cookie
consent banner (THAT WORKS)
● Make sure it has options for users who choose to opt-out of
tracking.
To Mitigate Risk
13
SOLUTIONS
3. Google Consent Mode
● Google’s Advanced Consent Mode 2.0 is a new way to retain
certain data for GA4 and Google Ads without cookies
● Instead, machine learning and AI piece together missing data
● Promises retention of vital information about your site traffic
and conversions
To Mitigate Risk
BOTTOM LINE: Coupled with great cookie management and
privacy policy implementation, server-side tracking is a
business’ best tool to ethically operate on the modern web.
4. Server-Side Tracking
● Perhaps the best solution in all of this
● Migrate data collection for all platforms to first-party via
server-side tracking
● Puts your business in full control of what data is sent to
third-party endpoints
● HTTPS protocol ensures sensitive information about users is
secure
14
RECAP: KEY TAKEAWAYS
Shall We Review?
15
Did You Focus on the Key Takeaways?
● Solutions and ideas to solve for the issues
that the threat of third-party cookie
deprecation brings
● An understanding of what else is at stake
beyond cookies, including user privacy,
user consent
● Changes to make today that will shape
the future of your marketing data
When to reach out
to an expert?
© 2024 Be Found Online, LLC. 16
● Not enough time to get it right
● Haven’t started on “Consent
Banners”
● Drops in ROI, ROAS or Conversion
● Lack confidence in configuration
/ data / compliance
● Looker isn’t ”looking” good
THANK YOU!
17
© 2024 Be Found Online, LLC.
If you’d like to keep
chatting stop by our table
& grab a cookie :) while
you’re there
Connect >>
18
AUTOGRAPHS & PHOTO OPPS
Or we can answer some questions
No Cookies, No Problem - Steve Krull, Be Found Online

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No Cookies, No Problem - Steve Krull, Be Found Online

  • 1. MASTER CLASS CHICAGO, IL ~ MAY 22 - 23, 2024 DIGIMARCONMIDWEST.COM | #DigiMarConMidwest Steve Krull CO-FOUNDER/CEO BE FOUND ONLINE No Cookies, No Problem!
  • 2. THIS IS WAS A STORY ABOUT… Steve - CEO & Search Nerd YOUR HOST
  • 3. 3 © 2024 Be Found Online, LLC. Until This Happened…
  • 4. 4 Now It’s a Story About Data & Privacy © 2024 Be Found Online, LLC. What We’ll Cover ● Learning Objectives / Key Takeaways ● Timeline / How We Got Here ● Risks to Your Business ● Solutions ● Recap ● Autographs & Photo Ops
  • 5. IF I MAY, A QUESTION OR 2? 5 © 2024 Be Found Online, LLC.
  • 6. 6 ● Solutions and ideas to solve for the issues that the threat of third-party cookie deprecation brings ● An understanding of what else is at stake beyond cookies, including user privacy, user consent ● Changes to make today that will shape the future of your marketing data Keep Your Eyes on These Key Takeaways
  • 7. 7 HOW WE GOT HERE The Case for Owning Your Data
  • 8. 8 Privacy Laws & Legislation International ● GDPR ● UK Data Protection Act ● Brazil LGPD ● South Korea PIPA ● China PIPL ● Japan APPI © 2024 Be Found Online, LLC. United States ● CCPA (California) ● CPRA (California) ● VCDPA (Virginia) ● CTDPA (Connecticut) ● CPA (Colorado) ● Delaware Personal Data Privacy Act ● Florida Digital Bill Of Rights ● Indiana Consumer Data Protection Act ● Iowa - SF262, An Act Relating To Consumer Data Protection ● Montana - Consumer Data Privacy Act ● Oregon - Senate Bill 619 ● Tennessee - Information Protection Act ● Texas - Data Privacy and Security Act ● Utah - Simplify Utah Privacy Law (UCPA)
  • 9. 9 © 2024 Be Found Online, LLC. Image Courtesy of DataEQ Other “Small” Changes - Conversions API - SST w/Tag Manager - UA Sunset - GA4 Migrations - Privacy Sandbox - FLoC’d Up - July 1 - Access to UA data goes away
  • 11. What’s at Stake? © 2024 Be Found Online, LLC. 11 REVENUE DATA SPEND JOB LEGAL
  • 12. 12 SOLUTIONS 1. Transparent & Current Privacy Policy ● To succeed on the new privacy-first web, it is pivotal to conduct business with integrity. ● If you’re going to send user data to third parties, be honest with your users and disclose how you are using their data in your privacy policy. ● You’ll earn your users trust now and protect yourself from legislation.. 2. Implement a Consent Banner With Opt-Out Options ● Respect your users’ preference to privacy with a cookie consent banner (THAT WORKS) ● Make sure it has options for users who choose to opt-out of tracking. To Mitigate Risk
  • 13. 13 SOLUTIONS 3. Google Consent Mode ● Google’s Advanced Consent Mode 2.0 is a new way to retain certain data for GA4 and Google Ads without cookies ● Instead, machine learning and AI piece together missing data ● Promises retention of vital information about your site traffic and conversions To Mitigate Risk BOTTOM LINE: Coupled with great cookie management and privacy policy implementation, server-side tracking is a business’ best tool to ethically operate on the modern web. 4. Server-Side Tracking ● Perhaps the best solution in all of this ● Migrate data collection for all platforms to first-party via server-side tracking ● Puts your business in full control of what data is sent to third-party endpoints ● HTTPS protocol ensures sensitive information about users is secure
  • 15. 15 Did You Focus on the Key Takeaways? ● Solutions and ideas to solve for the issues that the threat of third-party cookie deprecation brings ● An understanding of what else is at stake beyond cookies, including user privacy, user consent ● Changes to make today that will shape the future of your marketing data
  • 16. When to reach out to an expert? © 2024 Be Found Online, LLC. 16 ● Not enough time to get it right ● Haven’t started on “Consent Banners” ● Drops in ROI, ROAS or Conversion ● Lack confidence in configuration / data / compliance ● Looker isn’t ”looking” good
  • 17. THANK YOU! 17 © 2024 Be Found Online, LLC. If you’d like to keep chatting stop by our table & grab a cookie :) while you’re there Connect >>
  • 18. 18 AUTOGRAPHS & PHOTO OPPS Or we can answer some questions