Project on Development of new Product On Consumer Goods & Marketing Strategies

3. Your Dreams, Our Technology

4. “To provide competitive, high quality electronic
manufacturing services and individualized customer
service, while encouraging employee
creativity, motivation, and team work in a continuously

5. “To provide continuous process improvement strategies to
ensure the highest quality products and services because
Your Dreams is Our Technology .”

7. SMART VISION

8. GOOGLE TELEVISION

9. HIGH COMPUTING ABILITY

10. REMINDER

11. RECORDING

12. AUTO-UPGRADE TECHNOLOGY

13. PAPER SLIM &
PERFECT VIEWING ANGLE
COMFORTABLE 3D GLASSES 4 COLOUR PIXEL

14. • OLED SCREEN
• INFINITE CONTRAST
• CLEAR SPEAKERS
• CRYSTAL STAND
• ABSOLUTE MOTION
• CENSOR CLARITY
• USB MODE

16. • REMOTE FREE

19. • Smart Vision is thinner as compared to normal television.
• An OLED television offers better high definition picture quality.
• OLED television are long lasting.
• OLED TV’s will not lose color accuracy with age as compared to
LCD TV’s.
• Smart Vision occupies less space and
• Smart Vision saves electricity.

20. • Smart Vision is more expensive.
• Extremely thin profile televisions have much worse sound as compared
to a thicker LCD TV.
• Uniformity of the picture suffers in an OLED television.
• Side viewing angle is not good enough as compared to a Plasma or
Normal TV.

21. • New product variations.
• Growing consumer preferences increases opportunity for growth .
• Being thinner as compared to LCD or Plasma television, OLED televisions can be used at
locations or places where other TV’s cannot be used.
• Since OLED TV’s are more power saving they turnout to be a good eco - friendly solution
than LCD or Plasma TV.
• A very good alternative as compared to LCD or Plasma TV when it comes to long lasting
life.
• If financial position is strong then there would be scope of entering into unrelated
diversification.

22. • Consumers are brand conscious.
• Entry of foreign competitors leads to tough competition.
• Fast changing technology.
• Stiff competition from LCD TV and Plasma TV, as OLED TV’s are expensive.
• As Smart Vision is expensive it is difficult for penetration among the low and middle
income consumers.
• Apart from LCD or Plasma TV, it also faces competition from 3D televisions.
• Retail chains like Big Bazaar and E-zone sell electronic appliances in low cost strategy

23. SEGMENTATION
TARGETING
POSITIONING

24. Market
Segmentation
Demographic
Geographical
Psychographic
Behavioural

25. • Age: For all age group
• Gender: Both
• Income: Upper Middle And High End Consumers
• Occupation: Students , Business class and
Servicemen

26. • We Are Targeting Metropolitan Cities Like
Mumbai, Chennai, Delhi, Bangalore & Kolkata.
• Slowly Will Be Penetrating Into Other Cities like
Pune, Ahmedabad, Hyderabad, Jaipur, etc.

27. • Personality Based
• Lifestyle Based

28. • Benefits Sought – Low Price & High Service
Quality
• User Status – First Time User & Ex- User
• Loyalty- None & Medium

29. • The Target Market Belongs To Upper Middle
Class And High End
Consumers, Executives, Corporate People
Under The Age Group 25 To 55.
• Target Customers: Higher Working Class &
Youth

30. • Smart Vision will be positioned as a television with
unique feature of its usability and high end technology.
• The product can be seen by consumer as a futuristic
based product symbolizing which is easy-to-use.
• Promotion campaigns & distribution strategy will help
to achieve these above mentioned objectives.

31. 1 • POLITICAL
2 • ECONOMICAL
3 • SOCIAL
4 • TECHNOLOGICAL
5 • ENVIRONMENTAL
6 • LEGAL

32. • Tech Vision has at times been subjected to political action suite.
• For instance, it has been subjected to copyright law suite.
• The levels of political risk vary form one country to another, in which it
is conducive in some and inconvenient in some.
• Indian government imposing duty on OLED television can hit the sales
of Smart Vision.
• Political instability can also be a tormenting factor for the growth.

33. • Economic factors such as interest rates, taxation, economic
development and growth , inflation and foreign exchange rates may
tend to fluctuate.
• OLED’s are expensive products and hence require a larger consumer
disposable income.
• Higher interest rates would reduce borrowing capability since it costs
more to borrow.
• The rate of interest rising can depress business, causing redundancy
and lower spending level.

34. • The social environment consists of customs, practices and traditions
that vary from one social group to another.
• The ageing population do not understand technology; thus this
affects the demand.

35. • Inventions and Innovations in products and technology changes the
production process.
• It also affects the consumer preference towards a particular
technology.

36. • The current climatic change spearheaded by global warming has
affected business.
• OLED’s contain mercury and companies need to think of practices to
reduce environmental hazards.

37. • Legal constraint have an influence on business operations and
demand characteristics of consumers.
• The adoption of minimum wage rate policy by governments can
affect a firm , since it will have to raise wages increasing the cost of
production.

39. • Smart Vision as a product targets students and business
men.
• Product gives variety of features.
• Innovative designs.
• Services & 2 year warranty.

40. • Smart Vision wants to be known as a product
which is known for it’s high-end technology.
• Pricing Objective – Maximizing sales
• Pricing Method – Perceived Value Pricing
• Pricing Strategy – Low Skimming

41. •Top Model – Rs. 1,49,499
•Middle Model – Rs. 1,29,499
•Base Model – Rs. 1,14,999

43. Cost Sheet Year 1 Year 2 Year 3
Sales 4451.8 5342.16 6410.592
Less VC
Raw Material 2,103 2,482 2,928
Packaging 1,075 1,269 1,497
Wages 433 511 603
Factory Ohs 21 25 29
Total VC 3,632 4,286 5,057
Cont 820 1,056 1,353
PVR (C/S * 100) 18% 20% 21%
Add: op stk 0 371 445
cl stk -371 -445 -534
Less : FC
Rent 120 138 142
Salary( Office) 600 672 853
Other Admin Costs 59 66 74
Salary (s & d) 55 63 73
Commission 20 32 52
Advertising 15 20 25
Others s & d 60 85 95
Depreciation 16 17 19
Total FC 945 1,093 1,332
NP 246
408 555

44. Balance Sheet Mar '00 Mar '01 Mar '02
Particulars Amount Amount Amount
Sources Of Funds
Equity Share Capital 1400 1400 1400
Reserves 121 484 988
Secured Loans 930 985 1088
Total Liabilities 2,451 2,869 3476
Application Of Funds
Machinery 647 775 959
Inventories 371 445 534
Sundry Debtors 1113 1336 1603
Cash and Bank Balance 320 313 380
Total Assets 2,451 2,869 3476
BALANCE SHEET

45. Particulars Year 1 Year 2 Year 3
Sales 4452 5342 6411
Less :
Cost of Goods Sold
Raw Material 2103 2482 2928
Packaging 1075 1269 1497
Wages 433 511 603
Factory Ohs 21 25 29
Closing Stock -371 -445 -534
Total COGS 3261 3841 4523
Gross Profit 1191 1502 1888
Admin Costs
Rent 120 24 25
Salary ( Office) 600 (416) 853
Other Admin Costs 59 3,652 4,301
Sellng & Dist Costs
Salary 55 63.25 73
Commission 20 32 52
Advertising 15 20 25
Others s & d 60 85 95
Total Operating Exps 929 1,076 1,313
NPBDIT 262 425 574
Less : Depreciation 16 17 19
NPBIT 246 408 555
NPBT 246 408 555
Less : Taxes 74 44 51
NPAT 171 363 503

46. • We at Tech Vision, plan to launch our products to
major centres of Delhi & Mumbai.
• In the second year of operation, the company will be
launched to Hyderabad, Chennai and Kolkata, operated
under its own outlets and larger retail outlets.
• There will be 10 authorized service centre available in
India at Delhi and Mumbai.

48. • Brochures
• Product Launch Party
• Web Ads
• Mobile Ads

49. • Introduction of Operation with the help of
Apps.
• New variety and features in existing product
• Higher advertisement strategies