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Technical SEO for the Non-Techie: Website Speed Testing and Monitoring

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In this presentation learn about the importance of website speed and how to monitor your website speed in order to improve SEO.

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Technical SEO for the Non-Techie: Website Speed Testing and Monitoring

  1. 1. Technical SEO for the Non-Techie 2. WEBSITE SPEED TESTING AND MONITORING
  2. 2. What do we mean by website speed? • The time it takes for your website to load into a users browser
  3. 3. Why is website speed important? • According to a recent blog post from KissMetrics; Longer load times lead to higher abandonment Source: https://blog.kissmetrics.com/loading-time/
  4. 4. Why is website speed important? • According to a recent blog post from KissMetrics; If you website takes longer than 3 seconds to load, you risk losing 40% of your visitors. Source: https://blog.kissmetrics.com/loading-time/
  5. 5. Why is website speed important? • According to a recent blog post from KissMetrics; A 1 second delay can lead to a 7% loss in conversions Source: https://blog.kissmetrics.com/loading-time/
  6. 6. Website Speed and SEO • Website speed is important to your SEO efforts because faster websites are: – Easier to crawl – Easier to access – More likely to rank (although this is marginal) – Most importantly, more likely to keep visitors around!
  7. 7. How to check website speed tools.pingdom.com
  8. 8. How to check website speed tools.pingdom.com
  9. 9. Speed test results: Waterfall
  10. 10. Speed test results: Waterfall
  11. 11. Speed test results: Waterfall
  12. 12. Speed test results: Waterfall
  13. 13. Page Analysis
  14. 14. Website speed next steps • Run a speed test at tools.pingdom.com • Get with your developer to review the waterfall view to find ways to decrease your website’s load time. • Re-check your website speed every month.
  15. 15. Website speed next steps • Run a speed test at tools.pingdom.com • Get with your developer to review the waterfall view to find ways to decrease your website’s load time. • Re-check your website speed every month.
  16. 16. Website speed next steps • Run a speed test at tools.pingdom.com • Get with your developer to review the waterfall view to find ways to decrease your website’s load time. • Re-check your website speed every month.
  17. 17. Website is up and live
  18. 18. Website: Up or Down
  19. 19. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  20. 20. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  21. 21. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  22. 22. What is Hyperspin? • Monitors your website 24 hours a day, 7 days a week, 365 days a year. • Sends downtime alerts by email, SMS and push notification. • Keeps track of uptime & performance of your website. • Shows uptime reports on your website to increase sales.
  23. 23. How to use Hyperspin www.hyperspin.com/en/
  24. 24. Hyperspin report
  25. 25. Set-up Hyperspin for your website
  26. 26. Log-in to set-up a website monitoring
  27. 27. Log-in to set-up a website monitoring
  28. 28. Monitoring
  29. 29. Email notifications
  30. 30. Free trial
  31. 31. Join us for the next video: 404 Errors

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