Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this presentation from MozCon 2017, learn three effective and advanced ways to use event tracking in Google Analytics to understand a website's UX.
Maurice introduces himself as an artist from Washington D.C. who now lives in Los Angeles. He is a visionary producer, musician and artist who is studying Entertainment Business at Full Sail University. His goal is to inspire and motivate others through his artistic expressions and to enlighten the world. He has worked with big names in the industry and has skills in Pro-Tools, Logic, and sales management. Currently he works for a production company and feels his mix of business skills and creativity give him an edge over others. He asks to help brush up his skills and assist with others' creative needs.
The document discusses the importance of educating impoverished communities on how to access basic necessities like food and water. It argues that by teaching people to obtain clean water and grow their own food, their mental and physical health as well as communities will improve, leading to an overall healthier global society. The document encourages people to work together to help those in need, as it is the humane thing to do.
The document summarizes a training workshop on digital marketing. The workshop covered definitions of terms like eBusiness and eCommerce. It discussed conversion funnels, digital marketing strategy, market segmentation, and the marketing mix. The program covered techniques for attracting visitors through SEO, social media, and paid ads. It also discussed how to convert visitors into leads and customers through calls to action, affiliate programs, and usability testing.
2020 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2020 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
The document discusses using session replay technology and mouse cursor tracking as an alternative to eye tracking to infer user intent and behavior on websites. It provides examples of how session replay data could be used to segment users based on factors like task completion, satisfaction ratings, and problems encountered. The document argues this emerging technique of analyzing cursor movements and replay data has the potential to provide useful insights for web analytics and usability testing.
MeasureWorks - 5 insights for speed(y) experimentsMeasureWorks
My slides from Shoppingtoday 2014.. About why your users don't like to wait and the impact on user engagement... 5 insights to align content and speed to create a fast user experience... For you, as a business owner, a speed(y) way to experiment with at your own website
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
Maurice introduces himself as an artist from Washington D.C. who now lives in Los Angeles. He is a visionary producer, musician and artist who is studying Entertainment Business at Full Sail University. His goal is to inspire and motivate others through his artistic expressions and to enlighten the world. He has worked with big names in the industry and has skills in Pro-Tools, Logic, and sales management. Currently he works for a production company and feels his mix of business skills and creativity give him an edge over others. He asks to help brush up his skills and assist with others' creative needs.
The document discusses the importance of educating impoverished communities on how to access basic necessities like food and water. It argues that by teaching people to obtain clean water and grow their own food, their mental and physical health as well as communities will improve, leading to an overall healthier global society. The document encourages people to work together to help those in need, as it is the humane thing to do.
The document summarizes a training workshop on digital marketing. The workshop covered definitions of terms like eBusiness and eCommerce. It discussed conversion funnels, digital marketing strategy, market segmentation, and the marketing mix. The program covered techniques for attracting visitors through SEO, social media, and paid ads. It also discussed how to convert visitors into leads and customers through calls to action, affiliate programs, and usability testing.
2020 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2020 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
The document discusses using session replay technology and mouse cursor tracking as an alternative to eye tracking to infer user intent and behavior on websites. It provides examples of how session replay data could be used to segment users based on factors like task completion, satisfaction ratings, and problems encountered. The document argues this emerging technique of analyzing cursor movements and replay data has the potential to provide useful insights for web analytics and usability testing.
MeasureWorks - 5 insights for speed(y) experimentsMeasureWorks
My slides from Shoppingtoday 2014.. About why your users don't like to wait and the impact on user engagement... 5 insights to align content and speed to create a fast user experience... For you, as a business owner, a speed(y) way to experiment with at your own website
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
Offsite Analytics is becoming more critical as online marketing has moved beyond the site into search, social and mobile. This was a presentation provided to eduDEV at Indiana University and Purdue University marketers and educators utilizing Google Analytics.
MeasureWorks - Design for Fast ExperiencesMeasureWorks
Slides from my session at Multichannel Conference 2015... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why we should care about speed, how to improve design with speed and how to measure & optimize speed...
2021 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2021 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
SEO WORKSHOP for Agile Team at SingTel March 2015Clare Hoang
This document provides an overview of SEO best practices. It discusses the importance of optimizing for crawlability through sitemaps, robots.txt files, and website architecture. It emphasizes the need for high-quality, unique, and relevant content and outlines techniques for effective keyword research and placement. Additionally, it covers ways to build natural backlinks through helpful content and relationships while avoiding low-quality links. The document stresses that SEO requires collaboration across teams and takes time but provides long-lasting results if done according to Google's guidelines by focusing on users.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks
This document discusses using social media mentions and website performance metrics to monitor business performance. It finds that website speed, login issues, and mobile compatibility are common complaints on social media for large retailers and travel companies. Slow page loads are shown to increase abandonment rates. The document proposes combining clickstream data, performance alerts, and sentiment analysis from social media to predict and prevent downtime before it impacts customers. Detecting changes in user behavior patterns and complaints could provide early warning of issues needing attention.
Getting SEO performance in Angular Meteor with ngmetaWill Haire
Getting seo performance in angular meteor with ngmeta
Advance SEO with Client Side Rendering. Learn basic SEO components that tie into Javascript crawability. Enjoy!
https://atmospherejs.com/mkslt04/ngmeta
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
This document provides a guide to using Google Analytics to analyze website traffic. It begins by explaining what Google Analytics can measure, such as visitor demographics, behavior, and traffic sources. It then details how to install the Google Analytics tracking code on a website. The rest of the document outlines the various sections of Google Analytics and what insights can be found in the Audience, Traffic Sources, Content, and Custom Reports sections. It provides examples of the type of visitor information and comparisons that can be viewed for analytics goals like improving site traffic and engagement.
DIY Tactics for Driving Business to Your Website with EktronChris Osterhout
Ever wonder what you’re not doing that you should be doing to drive more business to your Ektron website? You're not alone. Companies are struggling to engage with their target audiences and increase conversions on their website. Fortunately, there are a lot of Sales and Marketing Automation tools like Hubspot, Marketo, Silver Pop and Salesforce that can help you. The big challenge however, is in understanding how you can and should be using them to your advantage. How do they map to tactics that can be put into action today? How do you get them to work in tandem with Ektron to generate more leads, more e-commerce conversions, and ultimately more business? In this session, you will learn through real world scenarios how to identify gaps in your website strategy and maximize Ektron's capabilities to fill these voids.
Developing Technical SEO Skills - Brighton SEO Sept 2021Mike Osolinski
The document is a slide presentation on developing stronger technical SEO skills. It covers what technical SEO is, why it's important to learn, and where someone should start in developing technical SEO skills. It discusses topics like page speed performance, crawling and indexing, internal link analysis, and structured data. It provides recommendations on areas to focus on like HTTP protocols, DNS configuration, and familiarizing oneself with HTML, CSS, and servers. It also lists some common technical SEO tools. The overall aim is to help guide learning technical SEO without providing specific tips.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.
This webinar will explore:
• The mobile trends and reasons why every brand will need to look into having a mobile-friendly website
• How to choose a mobile set up and the questions you need to consider when deciding about one
• The history of mobile SEO and the differences between optimizing for desktop versus mobile
• The details about Google’s mobile-friendly update and how this affected the world of SEO
• The ways you can audit the mobile friendliness of your website
• How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google
Testing Content Effectiveness - Penn State 2015NewCity
You want to increase engagement on your site, but where do you begin? Those pesky users could be skipping right over the carefully crafted slideshow image suggested by your director and heading straight for a colored text box that's not even clickable.
Tools that track user behavior like CrazyEgg, UnBounce, Qualaroo, and, of course, Google Analytics, can give you the real data you need to make strategic decisions, focus arguments, and optimize your site for the ways audiences are actually using it.
You'll learn ways to test that content is answering users’ questions, priming them for action, and making the right impression. Along the way, you’ll figure out how you can save time and resource and concentrate your efforts on content that has the most impact.
How to fix the design issues that matter on the pages that matter [2016 Smash...Tammy Everts
How do you know what consumers expect from your site? Every shopper is different and every visit is different. Industry stats tell only part of the story. You need to crack the hood and analyze your own real user data. This talk covers how and why to gather real user data and connect the dots between the metrics that matter most -- IT, UX, and business -- in order to create better shopper experiences and improve your business.
Check out the video recording of this webinar hosted by SE Ranking: https://www.youtube.com/watch?v=USABADeUvCg
About:
How do we measure the business impact of technical SEO? You will find out:
- How to find 404s and prove this is a problem
- What to do with redirects
- What is your website’s current speed and its impact on rankings and conversions
- What pages are missing from the index and why it is important to check
Using Data to Inform Information Architecture and User ExperienceElementive
Data about users is all around us and, more and more, we're being asked to utilize that data when architecting information, designing experiences and creating content. But, what is the right way to utilize all the data we have to understand our users?
Watch video of Matthew Edgar, web consultant at Elementive, delivering this presentation at IA Summit 2016. https://blueprintdigital.com/ia-summit-2016/matthew-edgar/
More Related Content
Similar to Matthew Edgar 3 Ways to Measure UX - MozCon 2017
Offsite Analytics is becoming more critical as online marketing has moved beyond the site into search, social and mobile. This was a presentation provided to eduDEV at Indiana University and Purdue University marketers and educators utilizing Google Analytics.
MeasureWorks - Design for Fast ExperiencesMeasureWorks
Slides from my session at Multichannel Conference 2015... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why we should care about speed, how to improve design with speed and how to measure & optimize speed...
2021 Chrome Dev Summit: Web Performance 101Tammy Everts
What do we mean when we talk about "web performance"? Why should you care about it? How can measure it? How do you get other people in your organization to care? In this workshop at the 2021 Chrome Dev Summit, I covered these questions – including an overview of the history of performance metrics, up to Core Web Vitals.
My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
SEO WORKSHOP for Agile Team at SingTel March 2015Clare Hoang
This document provides an overview of SEO best practices. It discusses the importance of optimizing for crawlability through sitemaps, robots.txt files, and website architecture. It emphasizes the need for high-quality, unique, and relevant content and outlines techniques for effective keyword research and placement. Additionally, it covers ways to build natural backlinks through helpful content and relationships while avoiding low-quality links. The document stresses that SEO requires collaboration across teams and takes time but provides long-lasting results if done according to Google's guidelines by focusing on users.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks
This document discusses using social media mentions and website performance metrics to monitor business performance. It finds that website speed, login issues, and mobile compatibility are common complaints on social media for large retailers and travel companies. Slow page loads are shown to increase abandonment rates. The document proposes combining clickstream data, performance alerts, and sentiment analysis from social media to predict and prevent downtime before it impacts customers. Detecting changes in user behavior patterns and complaints could provide early warning of issues needing attention.
Getting SEO performance in Angular Meteor with ngmetaWill Haire
Getting seo performance in angular meteor with ngmeta
Advance SEO with Client Side Rendering. Learn basic SEO components that tie into Javascript crawability. Enjoy!
https://atmospherejs.com/mkslt04/ngmeta
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.
- Understanding the importance of behavioral analytics
- How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
- Key metrics and capabilities in user behavioral analytics folks should be using and why.
- How other folks have seen success using behavioral analytics
This document provides a guide to using Google Analytics to analyze website traffic. It begins by explaining what Google Analytics can measure, such as visitor demographics, behavior, and traffic sources. It then details how to install the Google Analytics tracking code on a website. The rest of the document outlines the various sections of Google Analytics and what insights can be found in the Audience, Traffic Sources, Content, and Custom Reports sections. It provides examples of the type of visitor information and comparisons that can be viewed for analytics goals like improving site traffic and engagement.
DIY Tactics for Driving Business to Your Website with EktronChris Osterhout
Ever wonder what you’re not doing that you should be doing to drive more business to your Ektron website? You're not alone. Companies are struggling to engage with their target audiences and increase conversions on their website. Fortunately, there are a lot of Sales and Marketing Automation tools like Hubspot, Marketo, Silver Pop and Salesforce that can help you. The big challenge however, is in understanding how you can and should be using them to your advantage. How do they map to tactics that can be put into action today? How do you get them to work in tandem with Ektron to generate more leads, more e-commerce conversions, and ultimately more business? In this session, you will learn through real world scenarios how to identify gaps in your website strategy and maximize Ektron's capabilities to fill these voids.
Developing Technical SEO Skills - Brighton SEO Sept 2021Mike Osolinski
The document is a slide presentation on developing stronger technical SEO skills. It covers what technical SEO is, why it's important to learn, and where someone should start in developing technical SEO skills. It discusses topics like page speed performance, crawling and indexing, internal link analysis, and structured data. It provides recommendations on areas to focus on like HTTP protocols, DNS configuration, and familiarizing oneself with HTML, CSS, and servers. It also lists some common technical SEO tools. The overall aim is to help guide learning technical SEO without providing specific tips.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.
This webinar will explore:
• The mobile trends and reasons why every brand will need to look into having a mobile-friendly website
• How to choose a mobile set up and the questions you need to consider when deciding about one
• The history of mobile SEO and the differences between optimizing for desktop versus mobile
• The details about Google’s mobile-friendly update and how this affected the world of SEO
• The ways you can audit the mobile friendliness of your website
• How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google
Testing Content Effectiveness - Penn State 2015NewCity
You want to increase engagement on your site, but where do you begin? Those pesky users could be skipping right over the carefully crafted slideshow image suggested by your director and heading straight for a colored text box that's not even clickable.
Tools that track user behavior like CrazyEgg, UnBounce, Qualaroo, and, of course, Google Analytics, can give you the real data you need to make strategic decisions, focus arguments, and optimize your site for the ways audiences are actually using it.
You'll learn ways to test that content is answering users’ questions, priming them for action, and making the right impression. Along the way, you’ll figure out how you can save time and resource and concentrate your efforts on content that has the most impact.
How to fix the design issues that matter on the pages that matter [2016 Smash...Tammy Everts
How do you know what consumers expect from your site? Every shopper is different and every visit is different. Industry stats tell only part of the story. You need to crack the hood and analyze your own real user data. This talk covers how and why to gather real user data and connect the dots between the metrics that matter most -- IT, UX, and business -- in order to create better shopper experiences and improve your business.
Similar to Matthew Edgar 3 Ways to Measure UX - MozCon 2017 (20)
Check out the video recording of this webinar hosted by SE Ranking: https://www.youtube.com/watch?v=USABADeUvCg
About:
How do we measure the business impact of technical SEO? You will find out:
- How to find 404s and prove this is a problem
- What to do with redirects
- What is your website’s current speed and its impact on rankings and conversions
- What pages are missing from the index and why it is important to check
Using Data to Inform Information Architecture and User ExperienceElementive
Data about users is all around us and, more and more, we're being asked to utilize that data when architecting information, designing experiences and creating content. But, what is the right way to utilize all the data we have to understand our users?
Watch video of Matthew Edgar, web consultant at Elementive, delivering this presentation at IA Summit 2016. https://blueprintdigital.com/ia-summit-2016/matthew-edgar/
This document discusses ways to use data to inform website development. It recommends using data to point development in the right direction, but not letting data drive development alone. Data should be used to measure the impact of changes. The document provides examples of key metrics to track, such as visits, interactions, conversions and retention. It also warns against common data traps like focusing on too much data or getting fixated on numbers. Overall, the recommendation is to let data guide improvements, not dictate them, in order to enhance outcomes.
Measuring and Evaluating Content StrategiesElementive
You have worked hard building great content, but now that everything is built how do you measure and evaluate its effectiveness? More importantly, how do you use those measurements to inform a future content strategy as well as prove the worthiness of an investment in future content development? In this presentation, Matthew Edgar from Elementive Marketing Solutions will discuss the most effective ways to measure the results of your content strategies and provide specific, actionable steps you can take right now. Matthew will also share advice on how to best communicate those measurements and results to funders, board members, clients, or your boss.
User Experience Measurement and Analysis: Perception TestingElementive
In this presentation learn about what perception testing is, see examples of perception tests and how you can use them to measure and improve your business.
User Experience Measurement and Analysis: OverviewElementive
This document discusses user experience measurement and analysis. It defines user experience as the overall experience a person has when interacting with a company. It explains that user experience should be measured through perception testing, surveying, and user testing to understand customer satisfaction, expectations, and pain points. The key aspects are striking a balance between meeting expectations and reducing usability pain points across marketing, sales, products, and service delivery. Measuring user experience is important to understand what is driving customers away and achieving the right balance.
Technical SEO for the Non-Techie: OverviewElementive
The document discusses technical SEO and provides an overview of the top 5 technical SEO areas: speed, uptime, errors, XML sitemaps, and HTML tags. It asks three questions about making content findable, the website crawlable, and content understandable. Specifically, it covers communicating with search engines, linking content, XML sitemaps, social media sharing, providing text content, avoiding errors, and using relevant keywords and tags. The next video will cover website speed testing and monitoring.
User Experience Measurement and Analysis: SummaryElementive
- Testing methods like surveying, perception testing, and usability testing can help understand user experience and identify areas for improvement.
- These methods should be used when making major website changes, adjusting marketing activities, or when key metrics like bounce rates, email engagement, or conversion rates are decreasing.
- For example, if bounce rates increase over time, perception testing can identify pain points causing users to leave the site quickly. Usability testing can clarify user expectations and find issues preventing conversions.
Evaluating Mobile Usability Guidelines: Google Mobile Usability GuidelinesElementive
Google's mobile usability guidelines include avoiding software like Flash that is uncommon on mobile, using readable text without zooming, sizing content to fit screens without horizontal scrolling or zooming, and spacing links far enough apart to be easily tapped. Google also provides a mobile-friendly test to check if pages meet these guidelines.
Evaluating Mobile Usability Guidelines: OverviewElementive
The document discusses evaluating mobile usability guidelines. It outlines the mobile reality of many organizations not having mobile-specific presences despite high mobile browser usage. Mobile differs from desktop in having smaller screens, no mouse/keyboard, and users being more distracted. The mobile challenge is high abandonment rates if sites aren't mobile-friendly, which could impact traffic. Options for a mobile presence include responsive design, mobile-dedicated sites, or mobile apps, each with pros and cons like development/maintenance costs and functionality.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
7. #MozCon | @ElementiveSltns
I don’t need
UX I just
need rankings
or traffic
Another
consultant is
responsible
for UX
8. #MozCon | @ElementiveSltns
I don’t need
UX I just
need rankings
or traffic
Another
consultant is
responsible
for UX
Hands off-
your job stops
at the SERP
70. #MozCon | @ElementiveSltns
CODE TO DOWNLOAD
Dynamic Click Track
http://jsfiddle.net/aschottmuller/38kqp83b/
Modifications To Dynamic Click Track
http://www.matthewedgar.net/easy-way-track-clicks/
UX Events (scroll patterns, time, navigation)
http://www.elementive.com/marketing-resources/user-experience-event-tracking-code/
Parsnip Scroll Depth
http://scrolldepth.parsnip.io/
Editor's Notes
UX matters a great deal for SEO. I think everybody in this room knows that and certainly we’ve seen Google give more priority to UX with a focus
on speed, mobile friendliness, and quality content.
But this isn’t really new because good user experience starts with making your website easy to find.
That means using the right content with the right keywords as well as giving people a compelling reason to visit your site in the title and description tag. It has always been important to make your site something useful for the person who clicks on the search result.
But, for many of the clients we work with, they don’t see that connection. I’ve been told that I don’t need UX – I just need rankings or traffic.
Or, I was told that some other consultant or agency was responsible for UX.
Just focus on SEO and keeps your hands off user experience—your job stops at the SERP.
And even for those who do see the connection, they struggled with how do you measure “good UX”?
Isn’t UX hard to quantify? It is a nebulous concept and seems very relative
with SEO you can point to clear, obvious things to measure like higher rankings, more links, more traffic, or higher domain authority.
But, where are the clear, obvious metrics for UX?
So I took this as a challenge for how to show the impact of UX and it’s connection on SEO. How do you measure it? How can I prove this matters and is worth investing in?
Now there is no shortage of methods out there to measure user experience. Usability tests or surveys are two common methods. While those are really useful and beneficial,
how do you connect those tests or surveys to your SEO? As well, tests and surveys are typically invested in during big redesign projects
but like good SEO, good UX is a long-term and ongoing process.
There are heatmaps or recordings which get closer to a way of showing this. You can segment heatmaps by source and look at what people from organic search are doing. And it is interesting to know people scrolled here or clicked there. But I don’t know how it proves the worth of good content or good design? How does the heatmap prove to a client SEO and UX go together?
As a better way to measure UX and its connection to SEO, I turned to event tracking in Google Analytics
There are lots of things you can measure, but there are three I wanted to share that I found that were the most valuable in quantifying the impact of good content, good design – a good user experience .
Also, I’ll have links to all the code on the slides on SlideShare for you to download.
So, let’s start with measuring How People Browse
One of the key parts to creating a good user experience is giving people the ability to find whatever it is they want to find as easily as possible.
We want to be able to track all the different ways people navigate our site. To start, we can track all the links that get clicked on.
There is a a great script that does this for outgoing links, jump links, and downloads . This script binds the click event tracking to all links on the site without having to manually tag them.
But with a quick tweak you can do this for all internal links as well. So, now, along with seeing the outgoing links, downloads, or jump links,
we can also see all the internal links people click on when visiting our website as an event category alongside the other types of links already tracked in this script.
But just because they click doesn’t tell us too much. To understand the experience people have, we need to know more.
Starting with how long did it take people to find that link they clicked? To get this, we can tweak that click tracking script we were just looking at to have a timer.
We can pass the time people were on the page before they clicked to the event script -- relying on visibilitychange, we can measure the time people were actively on the page.
Now we know something way more interesting than if they clicked – – we know how long it took them to click
And we can pull this into a table and group the information about each link. That way we can see the average minutes before people click a given link on our page. Maybe it is great people spent so much time before they clicked the third link on this page because that means they read our site and clicked the link at the end of an article. Or maybe it stinks that people spent so much time before clicking on the second link because it means that link is so buried people really struggled to locate it.
But now the time, we can start asking the question if it is too much, too little, or just the right amount of time. We have a way to quantify how people browse.
But we can get even more information here. We also want to know something about activity beyond the click.
For this, we could use sequences in Google Analytics.
But a faster way I’ve found is to set a cookie on click that collects information about how long people spent on the subsequent page they went to on our site.
The question is Did they stay on the other page? Or not? If they clicked and then clicked away really quick or they left our site altogether, that might mean we need some work on the content or design on the page they clicked to not just on the landing page.
In this example , we can see that people who arrive on my site’s home page and click to another page on the site spend a little over a minute on the subsequent page.
But drilling in on this a bit more people who click from my home page to the about page spend less time on that subsequent page—so the landing page is okay, but we need to investigate this page they are clicking to. If people leave the site after a super short amount of time on the page, there is a chance they went back to Google to find a different search result for a different website, which would likely impact rankings and performance. Not to mention it also impacts the bottom line because you are losing potential customers.
So, the second set of code to share has to do with measuring the value of a blog post or the content you create.
Because, when you think about a good user experience, there is a lot more to it than just clicking. We have pages or posts without links to click – instead,
we want people to actually read and engage with the content on those pages. We want to know if people spent time with our content. If they scrolled through our content. If they saw everything we want them to see.
Parsnip has a great event tracking script that measures scroll activity. You can see how far people scrolled down the page . If most people only scroll 50%, that probably suggests people aren’t really reading or looking at everything this site has to offer. Instead, people are probably going back to Google to find something else.
Parsnip along with other scripts also let you track how many people saw a specific part of the page. For instance, we might want to know how many people scrolled to see a call to action on our landing page. You can tag that section with a unique ID. So, in this example, we can see all the people who scrolled to our lower call to action.
But beyond just scrolling to it, we also want to know how long it took people to get there. So, a modified scroll tracking script other than Parsnip can allow us to track the time it takes to scroll to the element.
In this case people scrolled to this lower call to action in about 39 seconds. But that isn’t all that complete – we want to know how long people spent looking at that part of our page.
So this alternative scroll tracking script also tracks the time people spent with this element. In this example, people stayed on our lower call to action about 36 seconds. If this area we’re looking at is a paragraph, you can decide if that is enough time for people to read what is there or not.
But in our example, this is a call to action. Beyond the time spent, we also want to know if people clicked on this call to action. So, we can track clicks as well
and we can see that there were 11 clicks from the 23 people who scrolled to this part of the page—not a bad click through rate, so clearly this lower call to action is something relevant to people reaching this part of the page.
While that is all very helpful, we also want to know the bigger picture. If you watch people scroll during a usability test, they don’t just scroll down.
They scroll down and then they scroll back up and down again—it isn’t just one direction. So, while this code is great,
there is a modification we make at Elementive that shows not just how far people reached but also the scroll point they were at when they left the site
What this tells us is that people scrolled, in this case, people on average scroll about 70% of the way down the page as the max scroll but
when they exited the site, they were only 40% of the way down the page. If you add in the secondary dimension of browser size, you can really tell what is at that 40% mark.
So, If I’m thinking about ways to improve my user experience and keep people on my site, I want to focus on the part of the page people left my site from. Along with telling you about the content you might want to adjust here, this is also the part of the page people are at before they exit is probably a part they are interested in or have a question about. So the information contained at this part of the page might be good information to include in description tags or in links you build referencing this page. This tells you something about who your visitors are and tells you something about the people your organization works with and what they are interested in--which influences SEO but also marketing, sales, product, and all aspects of the organization
Finally, let’s talk about a way to keep track of and identify errors.
Beyond knowing navigation and how people interact with content,
a big part of a good user experience is getting rid of errors or because some errors occur, we want to make sure people can recover from the errors.
There are technical errors where something breaks but we’re also talking about slips and mistakes.
One of the areas where you see technical errors, slips, and mistakes is on forms.
So, no matter what type of form we’re talking about, we want to know what errors are creating a bad user experience that prevents people from completing the form and converting.
And how this script works is when an error is triggered for the visitor, we pass that identification number specific to that particular error as the event label. This way we can give technical errors like international numbers failing to verify one ID number and slips like a phone number being in a wrong format another ID number.
and then in Google Analytics we can see all the various combinations of errors people got.
So, we can count these up in Excel and what this lets us do is we can see which errors are the most frequent . This tells us what we need to fix on the form technically. It also tells us that we may need to adjust the fields or the labels on the fields to make it easier to fill it out.
But we also want to see the continuation beyond the error. Do people who see this error still convert? If so, that error, slip, or mistake isn’t such a big deal since it isn’t harming conversions or really preventing the visitor from doing something on our site.
So, to know this we can segment by converters of this form to see which errors people move beyond and add that information to our table.
In this case, we can see that 22 people saw the error we’ve labeled as ID #5 but all but 2 of those people converted during their session. Sure we could fix this error, but it isn’t preventing conversions so maybe it isn’t worth the time required.
But, 29 people got error ID 4 and only 7 filled out the form. Clearly, whatever error ID 4 is becomes a much bigger priority we need to fix to improve our site’s user experience.
Now, this really tells you something impactful about SEO and UX. Because with this you can show that you got traffic to the site from search, you even got them to the form, and you can show why people aren’t converting. It isn’t because of the wrong keywords targeted or because the SERP didn’t qualify traffic. Instead, it is because of this specific issue with a misleading form field or a confusing field label or a technical error.
But even more than telling us something SEO and UX, what this really tells is how we can tie UX to our client’s bottom line. In this client’s case, a bad user experience on this form caused by confusing field labels on their form directly leads to a reduction in leads and sales. By showing that to the client, you show why UX matters.
It isn’t just a nebulous concept—it is a concept that can be clearly measured and the impact of a good UX on your SEO and on the business more broadly can be clearly shown.