This marketing strategy document outlines a plan for a company's products and buyer personas. It identifies the company name, products, key tasks over the next week and month. A buyer persona is described, including problems they have and how the company's products solve them. The document also covers why customers would buy from the company, how the company is remarkable, where potential customers can be found online, the company's personality and branding, keyword phrases, and marketing tactics like content and ads. Specific tasks are listed for today to begin executing the strategy.

1. Marketing Strategy
Planning Template
WHO
WHAT
Company Name:
Product (Service):
1
2
Things to do next week
1.
2.
3.
Things to do next month
1.
2
3.
Buyer Persona
Description
Who is this person?
What problems does this buyer have?
Problems you solve for this buyer?
Why are they buying from you?
Actions you’d like them to take
Enquire, order, buy, connect etc.
WHY
WHERE
HOW
WHEN
How are you remarkable?
What value do you bring?
Proof
Credibility indicators, guarantees, testimonial
etc.
Where are they?
Google, blogs, Facebook, Twitter etc.
Your company personality
What kind of company are you?
Creative
Look and feel
Tone of voice
Language you’d use
Keyword phrase
What buyers type into Google
Marketing tactics & Content strategy
Blog, Twitter, Youtube, email newsletter,
Google Ads, e-books, webinars, podcasts etc.
Things to do today
1.
2.
3.